About LMA

Welcome Your 2021 Board of Directors

Newly Slated Board Members

President-Elect
Brenda L. Plowman
Chief Marketing Officer, Fasken Martineau DuMoulin LLP
Vancouver, B.C. (Western Canada Region)
bplowman@fasken.com

Read More..

Please describe your experience, if any, with holding leadership positions in other (non-LMA) professional, trade, civic or charitable organizations. What outcomes did the organization achieve in which you played a significant role? How did you personally contribute to the organization’s achievement of its stated goals/objectives?

The most relevant professional trade experience applicable to the International Board of the LMA, was with the B.C. Chamber of Commerce (BCCC). I fulfilled several roles in the organization before ultimately becoming Chair in 2002-03. The BCCC was established and mandated to drive business advocacy on behalf of its B.C.-wide network. The organization consistently engages with decision-makers across all B.C. ministries and federal departments to communicate our members’ views on policies and breaking issues.

This includes grassroots policy-building process that draws on the innovative ideas and on-the-ground experience of our member Chambers, Boards and businesses in every region of the province. There are over 100 of these and during my time as the Chair, I travelled and worked with these organizations to bring them into ‘one organization’, as well as promoting the value of these organizations. This included attending meetings, chairing events/forums, and most importantly listening. At that time, the economy was in a bad state. I was young and brought a solid business approach and message of hope and potential for the future. This is very similar to LMA International our members and mandate.

What qualities, skills and traits do you possess that would make you an effective LMA board member?

  • Good Listener - This ensures that I am able to understand our Board and members - to hear what they say, not just what I think.
  • Effective Communicator - Thoughtful in my communication. It is not necessary for me always to have a comment and this allows others to speak up and be heard. This will allow for solutions that reflect our membership.
  • Strong Leader - Measured, consistent approach - I will listen and be decisive.
  • CMO from a Large Firm - I reflect one of the segments of our membership and the challenges they face.
  • Relationship Builder - I am interest in building relationships on the Board, with our staff team and our community, our partners and sponsors, and other associations. This collaboration is key in leading.


Secretary
Kevin Iredell
Chief Marketing Officer, Lowenstein Sandler
Roseland, NJ (Northeast Region)
kiredell@lowenstein.com

Read More..

Please describe your experience, if any, with holding leadership positions in other (non-LMA) professional, trade, civic or charitable organizations. What outcomes did the organization achieve in which you played a significant role? How did you personally contribute to the organization’s achievement of its stated goals/objectives?

One relevant experience that I can share is as a leader in my community as soccer coach, then treasurer of the Cranford Youth Soccer group. I was part of a very diverse group of parents that ultimately had one goal: to support our community’s youth. Many differing (and vocal) personalities were present during games, meetings and group functions. They were not always driven by the group’s ultimate goal. So, it was a very good learning experience for me to practice patience, humility and tactful communication of the overarching purpose and desired outcome. I had some very difficult conversations with parents who thought their children were not being treated fairly, whose teams should have different coaches, different schedules, different uniforms and the list goes on… Throughout all of these conversations, I kept calm, focused on the ultimate goal, and tried to communicate the bigger picture – that our kids are here so that they learn sportsmanship, teamwork and tolerance. It was a great experience for me, and very fulfilling when parents and coaches thanked me and acknowledged that I brought a level of professionalism and calm to our group - an experience that will serve me well on the 2021 LMA board.

What qualities, skills and traits do you possess that would make you an effective LMA board member?

I have had a very fulfilling, interesting and positively challenging career in the legal industry so far. My leadership roles at service providers, media publications and law firms have given me a perspective into the market and the challenges that face all of our members. I have worked side-by-side with past leaders and hall-of-famers, as well as the next generation of marketers and future leaders. I have built rapport with all levels of the association and with service providers and law firm partners. Those relationships and experiences – and the leadership qualities that are required to be successful across organizations, will serve me well in a leadership role on the board. I am measured, thoughtful and professional in all of my interactions. I am proud to say that I had a very positive experience in my last role as a board member and received positive feedback from others on the board. My completion of the SmithBucklin Leadership Institute program is also something I’m very proud of, and has reinforced my leadership acumen. I believe my background and experience make me uniquely qualified for this role.


Treasurer-Elect
Michelle R. Friends
Executive Director, Fairfield and Woods P.C.
Denver, CO (Southwest Region)
mfriends@fwlaw.com

Read More..

Please describe your experience, if any, with holding leadership positions in other (non-LMA) professional, trade, civic or charitable organizations. What outcomes did the organization achieve in which you played a significant role? How did you personally contribute to the organization’s achievement of its stated goals/objectives?

I currently serve on the Board of Directors as the Membership and Development Committee Chair for the Colorado Judicial Institute. I joined the board because I believe in their mission to engender the public’s trust that the judicial system will provide litigants their day in court with dignity and respect.

I have focused the committee on diversifying our revenue, refocusing benefits for the non-legal member, and exploring alternative education programming.

We have created a sub-committee to focus on the recruitment of business professionals. Currently, majority of our membership is comprised of individuals from the legal industry. We have identified possible partner organizations to connect with these individuals. We have also researched education credentials, other than CLEs, to draw these potential members to our events. We plan to rebrand and market existing programs such as our popular “Straight Talk with Judges” to business professionals.

We have also expanded the areas where we offer programs to include programs outside the Denver Metro-Area to Boulder and Colorado Springs.

What qualities, skills and traits do you possess that would make you an effective LMA board member?

Before I joined the legal industry, I worked for two non-profit organizations governed by boards. That experience gave me an appreciation of the importance of a strong, effective board.

In 2011, I attended my first LMA meeting and volunteered to help with programs. I have been a volunteer since. I am not only dedicated to LMA, but I am passionate about the education, advocacy, and leadership we provide our members and our industry.

I completed the SmithBucklin Leadership Institute in 2018. The sessions were tough, and each challenged my way of thinking. Through that program I have gotten to know many other SmithBucklin organizations, giving me a network of association board leaders to confer with on ideas, challenges, and best practices.

In December of 2019, I completed my Master of Science in Legal Administration, from the University of Denver Sturm College of Law, with a 4.0 GPA. I also completed my first year as an Executive Director at my firm. This role has broadened my perspective on business operations of law firms and improved my financial acumen.

I have many of the qualities, skills, and traits necessary for an effective LMA board member from my professional, academic, and volunteer experiences.


Member-at-Large
Morgan Leigh Horvitz
Chief Client Relations and Business Development Officer, Galloway
Houston, TX (Southwest Region)
mhorvitz@gallowaylawfirm.com

Read More..

Please describe your experience, if any, with holding leadership positions in other (non-LMA) professional, trade, civic or charitable organizations. What outcomes did the organization achieve in which you played a significant role? How did you personally contribute to the organization’s achievement of its stated goals/objectives?

While LMA is the primary organization I am involved in, I did have the opportunity to lead the fundraising committee for a youth theatre group. A youth theatre director that I was very fond of as a child was looking to start a new group in Seattle and reached out to a number of “actors” that he had directed when they were children to help him out. I led the fundraising committee and, through strategic outreach and networking plans and a very fun Kickstarter campaign (that we blew out of the water), we were able to raise enough money to get Spotlight Youth Theatre up and running for its first season. The ability to help a friend and mentor rebuild during a time of need is one of the best things I think I’ve ever done. And I get a new play t-shirt every season!.

What qualities, skills and traits do you possess that would make you an effective LMA board member?

  • I am a great listener and synthesizer. One of my greatest passions in my career and in LMA is to help teams and individuals clearly articulate their goals and develop and implement an action-oriented plan to achieve them. I hope to do this with the regional leaders, and with any other groups or projects I have the opportunity to participate with.
  • I am a strong leader. From teams of my peers and volunteer leaders at LMA to teams of attorneys and other legal marketers, and even teams of local newscasters in my short career in journalism, I have spent my career listening, empathizing, and facilitating the success of high performance teams. I hope to do this for the 2021 RLC
  • I am a loyal friend and champion of my fellow board and committee members and their/our decisions.
  • Grit may be the most important trait I bring to the table. From staying up until 2:00 in the morning to rearrange furniture in a conference room before a regional conference to compiling board books in the wee hours of the morning before an in-person meeting, if a job needs doing, I’m your girl.


Member-at-Large
Nikki Sherrill
Client Development Manager, Jones Day
Atlanta, GA (Southeast Region)
nsherrill@jonesday.com

Read More..

Please describe your experience, if any, with holding leadership positions in other (non-LMA) professional, trade, civic or charitable organizations. What outcomes did the organization achieve in which you played a significant role? How did you personally contribute to the organization’s achievement of its stated goals/objectives?

From 2012-2013, I served as a Mentor for the Leukemia & Lymphoma Society’s Team in Training Publix Half Marathon Team. I was assigned a group of 12 runners, and I mentored them through the challenges of training for and completing a half marathon! It was truly a rewarding experience, and many of my mentees were top fundraisers that season. Those that were new to fundraising turned to me for advice, and I was able to coach them through to success, as each participant is required to raise more than $1,000 for this race. Ultimately, this fundraising helped to achieve one of LLS’s goals to raise funds to benefit blood and bone cancer research.

What qualities, skills and traits do you possess that would make you an effective LMA board member?

In our line of work, it’s important to think creatively and identify innovative solutions to problems. I would bring those skills to the LMA International Board, as I did to the LMASE Board for five years. When working with my lawyers, I am always thinking of ways to help them be innovative and accomplish their client service and client development goals within our Firm’s structure. I very much enjoy problem solving and am typically quick, yet thoughtful, with my decision making because I want to see progress being made.

My experience this year as RLC Chair has certainly helped me grow as well. I am a consensus builder by nature, but this year has tested me greatly from dealing with contentious personalities. I continue to push the RLC forward though, and try not to let the loudest voice in the room get the most air time. The RLC has many other priorities, and while we acknowledge all viewpoints, we must remain on track. I’ve worked very hard this year to keep the two-way flow of communication going and not let the negative overwhelm the great things that LMA does each and every day.


Regional Leaders' Committee Chair
John Byrne
Chief Marketing Officer, Gould & Ratner LLP
Chicago, IL (Midwest Region)
jbyrne@gouldratner.com

Read More..

Please describe your experience, if any, with holding leadership positions in other (non-LMA) professional, trade, civic or charitable organizations. What outcomes did the organization achieve in which you played a significant role? How did you personally contribute to the organization’s achievement of its stated goals/objectives?

For the past five years, I have been a board member of Students Publishing Co., Inc. (SPC), a 501(c)(3) corporation that owns and operates The Daily Northwestern, the student newspaper at Northwestern University. About a year ago, I took over as chairman of the board. (As background, during my senior year at Northwestern, I was The Daily’s editor-in-chief.) The Daily, like many other college and professional newspapers has been losing money, as advertisers abandon printed publications for perceived better marketing opportunities. Part of our new business model involves significant fundraising from our alumni base, and I have served as fundraising chair for many years.

When I started on the board in 2015, I suggested that we reach out more consistently (and aggressively) to the university’s fundraising professionals to ask for their help. We also talked to several other professional fundraisers for their advice and began to prepare a strategy to help contribute to The Daily’s annual operating budget. Our goal was to raise $2 million in five years to help put the paper on a more stable financial footing while we sorted out a new business model that wasn’t so dependent on advertising. It was an all-hands-on-deck approach, with both staff and board members participating and providing many volunteer hours to meet, reach out to alumni, plan events, write thank you notes, draft various email appeals and coordinate with the students on various social media efforts. In my role as chair of fundraising, I was charged with overseeing these efforts and coordinating them. Personally, I was one of the primary voices asking people for support, meeting with various university administrators and the journalism school’s dean and faculty, and “emceeing” a couple of successful homecoming open house events, as well as researching current alumni contact information, helping set up a CRM, creating a content strategy for reaching out to alumni and friends, and even ultimately drafting the language we use in our numerous emails and other communication efforts. And we are seeing results: We were able to secure a $1 million gift from a Northwestern trustee who had retired from one of the country’s largest media organizations, as well as numerous smaller gifts and even a couple of large testamentary gifts. One of our main goals is to establish a reliable “annual fund” of donors who give something every year so that we can reliably estimate our donations for budgeting purposes. Our current tally is more than $1.6 million, and we are raising an average of almost $100,000 per year from several hundred donors. We now are able to rely on donor funding for as much as 40-50 percent of operating expenses. The entire project has been one of the most gratifying and rewarding things I’ve done.

Our fundraising efforts have had a direct impact on the ability of student journalists to learn new skills and provide valuable experience as they seek to enter any number of professional careers post-graduation. As the media has come under intense scrutiny and even attack during the past few years (sometimes deservedly so), I am proud to be doing a small part to help ensure a bright future for those students interested in being journalists or even just active, informed and engaged citizens.

What qualities, skills and traits do you possess that would make you an effective LMA board member?

Having been LMA Midwest President in 2019, as well as a CMO of a law firm with a large staff, I have been able to hone a few skills that often need to be used contemporaneously when working with a diverse and talented group of people: active listening, efficient meeting management/participation and handling sometimes-difficult personalities. I’ve learned the value of participating in meetings that can inform without being irrelevant, repetitive or tedious and how to participate (and lead, if needed) a discussion that is inclusive, thorough and, ultimately, decisive. The use of good humor and keeping a practical perspective on matters that are being presented for consideration also can help achieve the kind of consensus that is needed to keep all of our various volunteer leaders engaged and enthusiastic about their role in LMA. When any particular participant is being difficult or trying to press a personal agenda, I am not unwilling to practice a little “constructive engagement” that usually can help keep things on track and diffuse tension.

Given that LMA is a volunteer-driven, member-directed organization, I’m also very interested in hearing from a variety of perspectives, and I like to actively seek them out when they don’t seem apparent or perhaps are even reluctant to come forward. It’s important in such a diverse organization to make sure that decisions aren’t made in a vacuum or that confirmation bias is allowed to set (or change) any vital strategies.

2021 Continuing Board Members

President
Kelly M. MacKinnon
Director of Business Development, Fried, Frank, Harris, Shriver & Jacobson LLP
New York, NY (Northeast Region)
kelly.mackinnon@friedfrank.com


Immediate Past President
Jill Huse
Partner, Society 54, LLC
Charlotte, NC (Southeast Region)
jill@society54.com


Treasurer
Roy E. Sexton
Director of Marketing, Clark Hill PLC
Detroit, MI (Midwest Region)
rsexton@clarkhill.com


Member-at-Large
Christine N. Harris
Director of Marketing, Kane Russell Coleman Logan PC
Houston, TX (Southwest Region)
cnharris@krcl.com


Member-at-Large
Andrew Laver
Business Development Manager, Buchanan Ingersoll & Rooney PC
Philadelphia, PA (Northeast Region)
andrew.laver@bipc.com


Member-at-Large
Dianne Rychlewski
Director of Marketing & Business Development, BAX Securities Law
Toronto, ON (Eastern Canada Region)
drychlewski@baxsecuritieslaw.com