
Agenda
*Schedule subject to change.
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Monday, October 21, 2019 |
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We are offering a CMO Summit for Directors and C-Level roles only and an LMA Next Pre-Conference on Monday, October 21 at an additional cost. CMO Summit Limited to director-level and above lead marketers. Location information for this pre-conference will be provided upon registration confirmation.
LMANext Pre-Conference
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Tuesday, October 22, 2019 |
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7:15 a.m. | Registration Open | |||||||||||||||||||||||||
7:30 a.m. – 8:15 a.m. | Networking Breakfast | |||||||||||||||||||||||||
8:15 a.m. – 9:15 a.m. | General Session | |||||||||||||||||||||||||
The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future |
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9:15 a.m. – 9:30 a.m. | Networking Break | |||||||||||||||||||||||||
9:30 a.m. – 10:30 a.m. | Track | Education Sessions |
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All About the Data |
Spotlight: Thought Leadership That Works: A Decade of Data on Digital and Content Marketing |
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Technology & Innovation: Internal Audience | Spotlight: What Drives Client Loyalty ![]() Speaker: Nathaniel E. Slavin, Wicker Park Group Strategy Discussion: Predictive Intelligence for Clients, Prospects & Firms ![]() Panelists: Patrick J. Fuller, ALM; Nathaniel E. Slavin, Wicker Park Group; Catherine Krow, Digitory Legal Corporation; Kristen Hughes, Kirkland & Ellis |
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Technology & Innovation: External Audience | Spotlight: An Approach to Tackling Data Driven Innovation ![]() Speaker: Adam L. Stock, A Stock Consulting Strategy Discussion: Beyond the Hype: Why Innovation Matters to Your Clients ![]() Panelists: Allison B. Nussbaum, Esq.; Peter Krakaur, EY Law; Brad Newman, Cooley; Connie Brenton, NetApp, Inc. |
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10:30 a.m. – 10:45 a.m. | Networking Break | |||||||||||||||||||||||||
10:45 a.m. – 11:45 a.m. | Track | Education Sessions |
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All About the Data |
Spotlight: Common Biases That Distort Data Results (And How to Avoid Them) ![]() Speaker: Kathryn B. Whitaker, Calibrate Legal Strategy Discussion: Rethink Your Data to Drive Growth ![]() Panelists: Barry Solomon (moderator), Foundation Software Group; Ygal Schuller, Baker McKenzie; Mark Douglas Houk, Stoel Rives LLP; Andrew J Masak, Seyfarth Shaw LLP |
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Technology & Innovation: Internal Audience |
Spotlight: Connecting the Dots Between Marketing Technologies & Business Development Goals Strategy Discussion: Understanding the Art & Nuances of Data-Driven Digital Marketing |
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Technology & Innovation: External Audience | Spotlight: The Secret Sauce to Social Media Success ![]() Speaker: Stefanie M. Marrone, Tarter Krinsky & Drogin LLP Strategy Discussion: LinkedIn & Facebook Ad Campaigns: Awareness & Sales in the New Age ![]() Panelists: Laura Toledo, Nilan Johnson Lewis; Jaime Lira, Cohen & Malad, LLP |
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11:45 a.m – 12:00 p.m. | Networking Break | |||||||||||||||||||||||||
12:00 p.m. – 12:30 p.m. | Service Provider Demo Sessions | |||||||||||||||||||||||||
2020 Growth Acceleration Tips for Law Firms Speaker: Adam Stewart, Introhive |
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Strategy & Performance Aligned (& Driving Collaboration) Speaker: Raymond Oldfield, ObjectiveManager; Jill S. Weber, Stinson Leonard Street LLP |
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Drive and Execute On Your Firm's Growth Strategy, the Intapp OnePlace Way Speaker: Andrew Hutchinson, Intapp |
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12:30 p.m. – 1:30 p.m. | Networking Lunch | |||||||||||||||||||||||||
1:30 p.m. – 2:30 p.m. | Track | Education Sessions |
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All About the Data |
Spotlight: Ten Things You Were Afraid to Ask About Career Advancement in Legal Marketing |
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Technology & Innovation: Internal Audience |
Spotlight: How to Deploy Data-Driven Coaching and Sales Pipelines |
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Technology & Innovation: External Audience | Strategy Discussion: Digital Marketing Primer for Emerging Practices, Small Law Firms and Solo Marketers ![]() Panelists: Jason P. Lisi, Esq., Legal Internet Solutions Incorporated; Rachel Shields Williams, Sidley Austin LLP; Stephanie Hill, Meyers Nave |
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2:30 p.m. – 2:45 p.m. | Networking Break | |||||||||||||||||||||||||
2:45 p.m. – 3:45 p.m. | Track | Education Sessions |
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All About the Data |
Spotlights: CRM Evolution: Three Spotlights on How to Drive Technology with Strategy ![]() Speakers: Chris Fritsch, ClientsFirst Consulting; Jennifer M. Whittier, Cole Valley Software; Jacqueline Madarang, Blank Rome |
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Technology & Innovation: Internal Audience | Strategy Discussion: How to Optimize Your Business Development Training and Coaching Programs ![]() Panelists: David Bruns, Farella Braun + Martel LLP; Doug Ott, Doug Ott Consulting LLC; Victoria Spang, Sheppard Mullin Richter & Hampton LLP |
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Technology & Innovation: External Audience | Strategy Discussion: Stacking up for Sales: Optimizing Law Firm MarTech to Support Emerging, Client-Facing BD Roles ![]() Panelists: Dawn Sheiker (moderator), Morris James LLP; Jenna K. Schiappacasse, Rosenberg Martin Greenberg, LLP; Michael Mellor, Pryor Cashman LLP; John Witts, Drinker Biddle & Reath LLP |
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3:45 p.m. – 4:00 p.m. | Networking Break | |||||||||||||||||||||||||
4:00 p.m. – 5:00 p.m. | Closing Session: General Counsel Panel | |||||||||||||||||||||||||
Leading Legal Counsel Share Their Challenges in High-Growth Environments |
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5:00 p.m. – 6:00 p.m. | Networking Reception | |||||||||||||||||||||||||
6:00 p.m. | Conference Ends |
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