Legal Marketing Association

Agenda

*Schedule subject to change.

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Monday, October 21, 2019

We are offering a CMO Summit for Directors and C-Level roles only and an LMA Next Pre-Conference on Monday, October 21 at an additional cost.

CMO Summit

Limited to director-level and above lead marketers. Location information for this pre-conference will be provided upon registration confirmation.

1:00 p.m. – 1:30 p.m. Registration & Networking
1:30 p.m. – 2:30 p.m. Panel Discussion: Reaping Returns From Investing in Your Alumni Community
2:30 p.m. – 3:00 p.m. Networking Coffee Break
3:00 p.m. – 5:00 p.m. Workshop: Design Thinking for CMOs
5:30 p.m. – 7:30 p.m.   LMA Tech West Pre-Conference Reception

LMANext Pre-Conference

12:00 p.m. – 1:00 p.m. Registration & Networking Lunch
1:00 p.m. – 2:00 p.m. Building and Leveraging Your Social Capital
2:00 p.m. – 2:15 p.m. Break
2:15 p.m. – 3:15 p.m. Event Strategy & Management
3:15 p.m. – 3:30 p.m. Break
3:30 p.m. – 4:30 p.m. Law Firm Economics & The Role of BD and Marketing
5:30 p.m. – 7:30 p.m.   LMA Tech West Pre-Conference Reception


LMA Tech West Pre-Conference Reception: The LMA Tech West 2019 Co-Chairs hope that all pre-conference attendees, conference committee members and LMA West board members will join us for a reception with the pre-conference sponsors and LMA Tech West Diamond sponsors. Heavy appetizers along with fine wine and beer will be served.  This is an invitation only event and invites will be distributed via email in early October.

Tuesday, October 22, 2019
7:15 a.m. Registration Open
7:30 a.m. – 8:15 a.m. Networking Breakfast
8:15 a.m. – 9:15 a.m. General Session

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future 
Keynote speakers: Connie Brenton, Sr. Director, Legal Operations, NetApp, Inc.; Emily Teuben, Senior Legal Operations Manager, NetApp, Inc.
9:15 a.m. – 9:30 a.m. Networking Break
9:30 a.m. – 10:30 a.m. Track  Education Sessions

All About the Data

Spotlight: Thought Leadership That Works: A Decade of Data on Digital and Content Marketing 
Speaker: John Corey, Greentarget

Strategy Discussion: Pain in My App: Effective Technology Use for Improved Responsiveness & Productivity 
Panelists: Clayton Dodds, Brewer Offord & Pendersen LLP; Sarah Tetlow, Firm Focus

Technology & Innovation: Internal Audience Spotlight: What Drives Client Loyalty 
Speaker: Nathaniel E. Slavin, Wicker Park Group

Strategy Discussion: Predictive Intelligence for Clients, Prospects & Firms 
Panelists: Patrick J. Fuller, ALM; Nathaniel E. Slavin, Wicker Park Group; Catherine Krow, Digitory Legal Corporation; Kristen Hughes, Kirkland & Ellis
Technology & Innovation: External Audience Spotlight: An Approach to Tackling Data Driven Innovation 
Speaker: Adam L. Stock, A Stock Consulting

Strategy Discussion: Beyond the Hype: Why Innovation Matters to Your Clients 
Panelists: Allison B. Nussbaum, Esq.; Peter Krakaur, EY Law; Brad Newman, Cooley; Connie Brenton, NetApp, Inc.
10:30 a.m. – 10:45 a.m. Networking Break
10:45 a.m. – 11:45 a.m. Track   Education Sessions

All About the Data

 Spotlight: Common Biases That Distort Data Results (And How to Avoid Them) 
Speaker: Kathryn B. Whitaker, Calibrate Legal

Strategy Discussion: Rethink Your Data to Drive Growth 
Panelists: Barry Solomon (moderator), Foundation Software Group; Ygal Schuller, Baker McKenzie; Mark Douglas Houk, Stoel Rives LLP; Andrew J Masak, Seyfarth Shaw LLP
Technology & Innovation: Internal Audience

Spotlight: Connecting the Dots Between Marketing Technologies & Business Development Goals 
Speaker: David Juarez, Fenwick & West LLP

Strategy Discussion: Understanding the Art & Nuances of Data-Driven Digital Marketing 
Panelists: Kenneth A. Gary, JD, Baretz+Brunelle; Jennifer Mir, Manatt, Phelps & Phillips, LLP; Kathryn B. Whitaker, Calibrate Legal
Technology & Innovation: External Audience Spotlight: The Secret Sauce to Social Media Success 
Speaker: Stefanie M. Marrone, Tarter Krinsky & Drogin LLP

Strategy Discussion: LinkedIn & Facebook Ad Campaigns: Awareness & Sales in the New Age 
Panelists: Laura Toledo, Nilan Johnson Lewis; Jaime Lira, Cohen & Malad, LLP
11:45 a.m – 12:00 p.m. Networking Break
12:00 p.m. – 12:30 p.m. Service Provider Demo Sessions 
2020 Growth Acceleration Tips for Law Firms
Speaker: Adam Stewart, Introhive
Strategy & Performance Aligned (& Driving Collaboration)
Speaker: Raymond Oldfield, ObjectiveManager; Jill S. Weber, Stinson Leonard Street LLP
Drive and Execute On Your Firm's Growth Strategy, the Intapp OnePlace Way
Speaker: Andrew Hutchinson, Intapp
12:30 p.m. – 1:30 p.m. Networking Lunch
1:30 p.m. – 2:30 p.m. Track  Education Sessions

All About the Data

Spotlight: Ten Things You Were Afraid to Ask About  Career Advancement in Legal Marketing 
Speaker: Kathleen Flynn, Ackert Advisory

Strategy Discussion: Marketing the Marketing Department: Demonstrating Value through Metrics and Data Visualization  
Panelists: Jill Huse, Society 54, LLC; Nathalie M. Daum, Dickinson Wright PLLC
Technology & Innovation: Internal Audience

Spotlight: How to Deploy Data-Driven Coaching and Sales Pipelines 
Speakers: David Ackert, Ackert Inc.

Strategy Discussion: Streamlined, Actionable and Transparent Partner Business Plans 
Panelists: Jill S. Weber, Stinson Leonard Street LLP; Raymond Oldfield, ObjectiveManager
Technology & Innovation: External Audience Strategy Discussion: Digital Marketing Primer for Emerging Practices, Small Law Firms and Solo Marketers 
Panelists: Jason P. Lisi, Esq., Legal Internet Solutions Incorporated; Rachel Shields Williams, Sidley Austin LLP; Stephanie Hill, Meyers Nave
2:30 p.m. – 2:45 p.m. Networking Break
2:45 p.m. – 3:45 p.m. Track   Education Sessions

All About the Data

 Spotlights: CRM Evolution: Three Spotlights on How to Drive Technology with Strategy 
Speakers: Chris Fritsch, ClientsFirst Consulting; Jennifer M. Whittier, Cole Valley Software; Jacqueline Madarang, Blank Rome
Technology & Innovation: Internal Audience Strategy Discussion: How to Optimize Your Business Development Training and Coaching Programs 
Panelists: David Bruns, Farella Braun + Martel LLP; Doug Ott, Doug Ott Consulting LLC; Victoria Spang, Sheppard Mullin Richter & Hampton LLP
Technology & Innovation: External Audience Strategy Discussion: Stacking up for Sales: Optimizing Law Firm MarTech to Support Emerging, Client-Facing BD Roles 
Panelists: Dawn Sheiker (moderator), Morris James LLP; Jenna K. Schiappacasse, Rosenberg Martin Greenberg, LLP; Michael Mellor, Pryor Cashman LLP; John Witts, Drinker Biddle & Reath LLP
3:45 p.m. – 4:00 p.m. Networking Break                                                                                                                         
4:00 p.m. – 5:00 p.m. Closing Session: General Counsel Panel

Leading Legal Counsel Share Their Challenges in High-Growth Environments 
Panelists: Monica Phillips (moderator), President, Spark Plug Labs; Wei Chen, VP & Associate General Counsel, Salesforce; Mahlet Getachew, General Counsel & Corporate Secretary, Suki AI Inc.; Anirma Gupta, General Counsel, Tanium Inc.; Jan Kang, Chief Legal Officer, Chronicle; Jiyon Yun, Associate General Counsel, ABM Industries Incorporated
5:00 p.m. – 6:00 p.m. Networking Reception
6:00 p.m.  Conference Ends

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