2016 Rising Star Recipient
Business Development Manager, McGuireWoods LLP
Caroline Yarborough, business development manager at McGuireWoods LLP and current city group chair for LMASE in Charlotte, NC, began her career at Best Lawyers during the launch of the “Best Law Firms” partnership with U.S. News & World Report.
From the “Best Law Firms” project, Caroline had the unique opportunity to learn first-hand about marketing and business development objectives in a macro-setting from an array of law firm leaders throughout the country. This broad national exposure to legal marketing was instrumental in positioning her to immediately add value in her various roles, as her career transitioned into working within law firms’ marketing departments.
From her base in Charlotte, Caroline supports the marketing, business development and client service initiatives of McGuireWoods’ industry teams and departments. She has made significant contributions inside the firm, such as process improvement around the structure and execution of industry teams.
Caroline remains committed to the furtherance of marketing and business development in today's legal market, and works daily to advance the status of marketing personnel as trusted advisors to executives in law firms. It is her collaborative nature, dedication to fully supporting the success of her attorneys, management and colleagues, and her commitment to quality and professionalism in the legal marketing industry that have contributed to her recognition as 2016’s Rising Star recipient.