2014 Rising Star Recipient
Senior Marketing & Business Development Manager at Benesch
Immediate Past-President of Ohio Chapter of LMA
Current Board Member of Ohio Chapter of LMA
Notably, Liz was a 2013 winner of the Midwest Social Media Summit’s inaugural SoMe Impact Award (middle category) “recognizing marketing executives who took a leap of faith into the groundbreaking world of social media and in doing so, drove substantial value for their companies.” Liz oversees Benesch’s use of social media tools including blogs, Facebook, LinkedIn, Twitter, YouTube and others to stay in touch with clients, recruit talent, follow up on leads, get referrals and, above all, build credibility.
The firm’s two Twitter feeds have seen a 50% increase in followers in 2013 alone, and the company’s LinkedIn page has seen an increase in audience of 20%. Liz also delivers social media and Web training for Benesch attorneys and staff.
Liz was part of the Benesch marketing team that ranked the highest of any non-AMLaw 200 firm in the country by Marketing the Law Firm’s 2012 national ranking list, “The Eight Annual MLF 50: The Top 50 Law Firms in Marketing and Business Development.” Benesch ranked fourth overall and was the only non-AMLaw 200 firm in the top five. Liz was also part of Benesch’s team receiving the 2013 Communicators Award of Excellence for Law and Legal Services for creation of the firm’s new website, www.beneschlaw.com.
Benesch social media efforts have garnered media attention in Columbus CEO Magazine (October 2013) and Crain’s Cleveland Business (May 27, 2013). Liz has also presented on social media matters at the LMA 2014 Annual Conference (“Going Viral — How to Make an Impact Through Social Media and PR”) and at the 2012 Akron University School of Law/LMA Ohio’s The Basics and Beyond Workshop Series (“Business Nuts and Bolts and Firm Functions”).
CONTRIBUTIONS TO LMA:
Liz has been an LMA member since 2008 and served as LMA Ohio Chapter President in 2013. During her tenure as president, the Chapter made great strides, including:
- Increasing Chapter membership by 12.2%
- Expanding the organization’s law school outreach program
- Deepening and leveraging relationships with partnership organizations to share best practices and cross-promote one another’s offerings and events
- Creating and communicating value to current and prospective LMA members
- Strengthening the Chapter’s relationship with International via a designated liaison between the Chapter Board and International