2013 Rising Star
Catherine Tsang was most recently the National Director of Marketing & Client Development at Davis. She was responsible for developing and driving the firm’s marketing and business development strategies, including brand management, practice and client development, media, public relations and social media. She also focused on developing systems to more accurately measure the impact and ROI of marketing initiatives. Catherine and her team worked with individual lawyers and industry groups to implement creative and effective solutions that meet their business objectives.
“With very strong conceptual skills; Catherine’s ideas in promoting and developing business for Davis LLP were in variably well thought through, practical, but also showed flair, creativity and innovation” said Dan MacDougall, the Strategic Director, DDM of Davis LLP. “She demonstrated the ability to learn about the different industries in which our clients operate and found productive ways of bringing and incorporating that into the firm.”
Catherine has extensive experience in business development, marketing, communications, design, and event management. In her previous roles with professional services firms, Catherine was also responsible for professional development. In addition to her experience in the legal sector, Catherine has a diverse background working in the not-for-profit industry.
“Catherine has consistently and willingly, worked hard on behalf of the chapter members in a variety of roles including Communications Chair,” said Rob Gilfoyle, President of the LMA Vancouver Chapter, “where she has led the development of an extremely effective communications strategy and brought about significant improvements in the quality of the quarterly newsletter.”
What the Judges Say…
“If I could give her 1,000 points instead of 100, I would!”
“Her excellent contributions to both her firm and LMA are evidence of great potential for future leadership of our industry.”
“Catherine has the ‘wow’ factor that makes her stand out as our industry’s top talent.”