Membership Benefits

LMA provides its members with professional support and education as well as opportunities for intellectual and practical information exchange. LMA provides a forum for its members that offers:

  • Access to state-of-the-art marketing methodology and the latest developments that will impact your employers' bottom line.
  • Encourages and provides continuing education and professional development.
  • Brings together those engaged in the profession of legal services marketing.
  • Provides an opportunity to share ideas and experiences while being sensitive to the competitive position of legal providers and issues of confidentiality.
  • Establishes criteria and maintains professional standards of conduct and performance.
  • Educates the legal community and other professionals about the role of the marketing professional and its function within the legal services industry.

You must be a member of LMA International in order to be eligible to join the Eastern Canada Region. To join LMA International, click here. Dues for membership in the Eastern Canada Region are $100 per year, per person.

As a member of LMA, you will receive many benefits, including education, research, and overall professional development, as well as discounted membership pricing for Chapter events! However, if you are not ready to join, but would like to receive news and invitations to programs, please click on the Contact Us link. We’ll add you to our mailing list. Then it will just be a matter of time before you’re convinced of the value of the LMA Toronto Chapter and will find becoming a member irresistible.

Please contact Pamela Foster, Membership Chair, if you have any questions about joining. Also, let Pamela or another Board member know when you will be attending our next meeting and we’ll introduce you to other members. 

LMA provides its members with a wealth of opportunities for professional support and education. The following membership benefits will help you to shape your career as a legal marketer.

Benefits to Joining LMA International


Annual Conference

LMA’s high-profile Annual Conference has become the industry’s premier learning and networking event. Unparalleled educational programs, social and networking events and access to thought leaders in legal and professional services marketing, give you the tools to transform the way you approach legal marketing. The LMA Annual Conference provides members with a forum to exchange innovative ideas and learn about industry-changing trends


Well-known speakers provide their expertise, best practices, industry trends and forecasts to help you address legal marketing challenges. Using cutting-edge technology, LMA provides members around the world with thought-provoking, relevant educational programs that are easy to access right from your desk.


In addition to the Annual Conference, you can hear top-level speakers at easily accessible one-day opportunities presented in different regions throughout North America. Regional symposia provide members with superior educational sessions and networking events.



Through a network of 17 global chapters, LMA gives you the opportunity to build connections at the local level and enhance professional development through an exchange of ideas and strategies.


You have the opportunity to help shape the future of legal marketing through your involvement as an officer or committee member in the national organization and your local chapter.

Regional Events

Regional events hosted by LMA chapters combine educational sessions and networking opportunities.

LMA Knowledge

Strategies: The Journal of Legal Marketing

LMA’s monthly journal features articles and columns written by seasoned LMA members, leading consultants, and other professional services marketing experts. Strategies keeps you up to date on shifts in the industry and cutting-edge developments in law firm marketing and management.

LMA Web Site -

At the click of a button, the password-protected Members-Only section of the LMA Web site allows you to keep in touch with colleagues, access resources, and be part of LMA’s comprehensive online community. You have constant access to:

  • Articles from Strategies: The Journal of Legal Marketing
  • A searchable Member Directory that is updated daily and lets you connect with any LMA member worldwide
  • White papers, surveys and publications
  • Chapter events calendar that outlines upcoming LMA chapter events across North America
  • An interactive Job Bank where members and non-members can post opportunities that target the legal marketing industry

LMA Listserv

LMA membership includes access to an un-moderated listserv. Legal marketing’s number one online forum is your direct link to the best of your peers’ creative thinking and guidance. With access to 3,000 subscribers, you’ll receive answers to your most difficult questions and keep tabs on the pulse of the industry as you enjoy collaboration among like-minded professionals.

LMA Resource Center

The LMA Resource Center is a fully searchable knowledge base featuring legal marketing's best ideas, practices, methods, articles and book reviews, templates and presentations. Members have exclusive access to the competitive insights available from LMA’s knowledge bank.

Awards Program

Presented at the LMA Annual Conference & Exhibition, our nationally recognized Your Honor Awards showcase the best work by legal marketers and their service providers. Your Honor Awards consideration is open to LMA members only, and the senior level peer review process has become the industry standard to recognize and honor the accomplishments and exceptional work of legal marketing innovators.

Affiliate Connections

Through LMA global affiliations you have admission to professional development and networking opportunities that leverage your own membership.

Advertising and Exhibiting

As an LMA member, you receive special discounts and placement opportunities to advertise in LMA publications and exhibit at the Annual Conference. Reach more than 2,800 legal marketing pacesetters in targeted communication opportunities available at a fraction of the cost of less focused placements.