2021 LMA Annual Conference FAQs


What are the dates for the 2021 LMA Annual Conference?

The annual conference is now scheduled to take place Friday, October 22 to Sunday, October 24 at The Diplomat Beach Resort in Hollywood, Florida.

Please look out for further event updates in your inbox, on the LMA LinkedIn page and on the conference website.

Where will the 2021 LMA Annual Conference be held?

We are thrilled to announce that the 2021 LMA Annual Conference will be held at The Diplomat Beach Resort in Hollywood, Florida — convenient to both Ft. Lauderdale and New Miami International Airports.

The Diplomat is considered the ultimate South Florida resort by the sea, voted one of the top 10 resorts in Florida by Condé Nast Reader’s Choice in 2019 and 4-Diamond rated by AAA.

Outside of being set up exactly for our event needs, The Diplomat is an ideal setting at a time when we all could use a little rest, reprieve and rejuvenation to aid in our well-being and ability to operate at our best as professionals.

When can I expect to book a reservation at the conference hotel, The Diplomat?

You can book your reservation today! We are excited to share that LMA has secured an advantageous room rate for LMA Annual Conference attendees at The Diplomat Beach Resort in Hollywood, Florida. Stay steps away from the action by reserving your hotel room at The Diplomat at a special discounted rate of $299 per night. This special LMA rate is available until September 10, 2021, or until rooms sell out, whichever occurs first.

To book a room, click here.

What measures will be put into place to protect the health and safety of attendees?

Your safety and peace of mind is core to how we are planning this year's event, and we are developing protocols and procedures based on the advice of health authorities and event best practices to provide a safe, invigorating experience. More information will be shared with all attendees, sponsors, exhibitors and speakers closer to the event.

Who is on the 2021 Annual Conference Advisory Committee?

The 2021 Annual Conference Advisory Committee (ACAC) is led by Kelly MacKinnon as the Board liaison and liaison to the ACAC. We are honored to have the ACAC co-chaired by Mark Chandler (Executive Vice President, Chief Legal Officer and Chief Compliance Officer at Cisco) and Catherine Zinn (Chief Client Officer at Baker Botts), and to have seven strategically minded ACAC members to rethink and build upon what has been done in the past to create a program in 2021 catered to the diverse and changing needs of the LMA community.

Get to know the full ACAC by reading their bios here.

When will more information about the agenda, sessions and speakers be available?

The Annual Conference Advisory Committee is hard at work in developing a totally reimagined conference. As we plan the event, we’re keeping these words in mind — rise, refocus and reconnect. These themes will help us to provide a warm, welcoming and collaborative environment and the educational content that will help you develop strategic planning, overcome your current challenges, increase your professional opportunities and raise the bar for our industry.

Programming updates will be shared on a rolling basis, starting as early as March up through the event. Please look out for programming updates in your inbox, on the LMA LinkedIn page and on the conference website.

Who should I reach out to for more conference-related questions?

The LMA team is here and ready to assist you. Reach out via email (membersupport@legalmarketing.org) or phone (1-312-321-6898) with any conference questions you may have — from programming to sponsorship opportunities to exhibiting and more

Registration Information

When will registration launch?

Registration for the 2021 LMA Annual Conference opened on Wednesday, February 17 for LMA members, with a member-only early access pass. Registration will open to all other interested individuals in May. View more registration information on the LMA website.

I had my registration rolled over to 2021 already. Do I need to re-register for the new dates?

All existing 2021 conference registrations will be transferred to the new conference dates, Friday, October 22 to Sunday, October 24, 2021. Should you wish to update or change your conference registration, please contact the LMA team at membersupport@legalmarketing.org or call 1-312-321-6898. More programming information will be communicated soon.

We understand that travel and attendance at a conference may be uncertain. See more information about LMA's registration change policies here.

What is the policy if I want or need to change my registration?

We want to assure you that you can secure your place at the LMA Annual Conference, knowing that your investment won’t be lost should your in-person attendance no longer be possible.

As we are all facing uncertainty due to COVID-19, we will offer a no-fee cancellation option until Friday, June 25, 2021.

In addition, should pandemic circumstances or local restrictions on gatherings/travel be imposed and the in-person 2021 LMA Annual Conference transitions to a fully virtual event, we will contact you with an update on your registration options.

If you elect to cancel your registration after Friday, June 25, 2021, the below cancellation fees and options will be assessed.

Cancellation and Refunds
All cancellation and refund requests must be made via email to membersupport@legalmarketing.org. Cancellation requests will be honored according to the following schedule:

  • On or before June 25, 2021: Full refund
  • June 26 - September 30, 2021: Full refund less a $150 fee
  • After September 30, 2021: No refund

If you are unable to attend the conference‚ you may designate a substitute to fill your spot. The registration fee will be adjusted based on the substitute’s LMA member status. Substitution requests must be made via email to membersupport@legalmarketing.org no later than Friday, October 15, 2021. There are no refunds for no-shows. Any requests for refunds of room reservations must be made directly with the hotel.

Pre-Conference Program Information

Will there be pre-conference programs this available?

The LMA team is working closely with our Shared Interest Group (SIG) leaders to finalize the details on a few pre-conference program options for you. For planning purposes, all in-person pre-conference programs will be held on Friday, October 22. We will be sharing more information about the available options just as soon as it is finalized. Please reach out to membersupport@legalmarketing.org if you have any immediate questions about this additional, value-add programming.

When will registration for the pre-conference programs open?

Registration for the pre-conference programs will be open in a couple months to conference attendees as well as all other LMA members and non-members as a standalone registration option. If you have registered for the conference already, you will be able to add a pre-conference program to your registration at the incremental fee.

Sponsors and Exhibitors

What will happen with an existing sponsorship and exhibitor commitment for 2021?

Any existing commitments and discussions will be transferred over to the new dates. The LMA team will reach out personally to confirm all agreement transfers.

If you have questions or would like more information on sponsorship or exhibitor opportunities, please contact us at membersupport@legalmarketing.org or 1-312-673-6898.

Who should I reach out to if I’m interested in learning about the available sponsorship and exhibitor opportunities in 2021?

Reach out to the LMA team to start a conversation at membersupport@legalmarketing.org or 1-312-673-6898.

Can I download a list of potential sponsorship and exhibitor opportunities for the 2021 conference?

We are working forward on a suite of sponsorship and exhibitor opportunities that will be published and shared as soon as it is available. However, please feel free to reach out to the LMA team today to engage in a conversation about potential opportunities at membersupport@legalmarketing.org or 1-312-673-6898.