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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

November 22, 2017 - 01:25 PM
Congratulations to our LMA Eastern Canada Your Honour Award Winners
November 22, 2017 - 12:30 PM
Please join us for our ever-popular Winter Social, the highlight of the LMA Western Canada social calendar! This year's event will take place at Joeys Bentall, situated conveniently on Burrard & Pender.
November 22, 2017 - 12:02 PM
Stacey Parzuchowski, Marketing & Communications Manager at Howard & Howard Attorneys PLLC recently made a major career move - kind of. Stacey packed up her desk at the firm’s Royal Oak, Michigan headquarters and relocated to Chicago, where she now works in the firm’s office in The Loop.
November 21, 2017 - 02:35 PM
It’s common knowledge that everyone should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin.
November 21, 2017 - 01:43 PM
As 2017 nears its end, there is no better time to honor the amazing achievements of your peers. Consider nominating your peers for the 2018 Hall of Fame and Rising Star award.
November 21, 2017 - 08:06 AM
Time is running out to be considered for a committee appointment.
November 20, 2017 - 03:46 PM
With the recent passing of Ian Turvill, who was confirmed as the 2018 President-Elect for the LMA Midwest Region, the Board of Directors is in need of filling this role for 2018. The Region is currently accepting expressions of interest in this role for 2018. If you are interested in submitting a no
November 20, 2017 - 08:06 AM
The Legal Marketing Association is soliciting proposals from market research firms capable of conducting primary research to meet the project’s goals noted below through a hybrid of quantitative and qualitative research. The deadline for submissions is 10:00 p.m. CT on Wednesday, Nov. 29, 2017.
November 17, 2017 - 10:06 AM
Mindfulness can be integrated in to everything we do, and the benefits of mindfulness include better stress management, creativity, focus, and improved relationships.
November 16, 2017 - 02:06 PM
Access recorded conference sessions from the 2017 Continuing Marketing Education Conference, presented by LMA West.
November 16, 2017 - 01:06 PM
The full agenda is live for LMA Tech West! A number of LMA Northeast region members are speaking at the conference. 

 

There are 22+ marketing technology, BD technology, social media and content marketing sessions, including a new rou
November 16, 2017 - 10:49 AM
Develop deeper relationships and experiences with your fellow members by contributing your skills to one of the LMA committees that best fit your interests.
November 15, 2017 - 06:13 PM
Jay Harrington, attorney and co-founder of Harrington Communications, discussed theories and strategies for lawyers to become thought leaders using social media.
November 15, 2017 - 04:18 PM
The Legal Marketing Association is soliciting proposals from market research firms capable of conducting primary research to meet the project’s goals noted below through a hybrid of quantitative and qualitative research. The deadline for submissions is 10:00 p.m. CT on Wednesday, November 29, 2017.
November 15, 2017 - 04:15 PM
Troy, Michigan-based Secrest Wardle recently promoted Linda Willemsen to Marketing Manager, and promoted Kay-Lynn Chartier to Marketing Coordinator, filling Linda’s prior position.
November 15, 2017 - 02:37 PM
LMA is soliciting proposals from public relations firms to assist in a strategic communications campaign.
November 14, 2017 - 04:49 PM
Apply for the LMA Presidents' Gift today! Applications are due by Wednesday, December 6, 2017.
November 14, 2017 - 01:14 PM
Thank you to those that took the time to ratify the LMASW Regional Board Slate.  We are pleased to announce the LMA Southwest Regional Board for 2018.
November 14, 2017 - 11:53 AM
Join the Client Value SIG on November 16 at 12:00 p.m. for an important webinar, "Delivering Value, A Client's Perspective." 

Although delivering value is always a priority on a legal matter, defining value at the start of an engagement is often overlooked. 
November 14, 2017 - 10:50 AM
In her new role, Julie oversees client service, cross-service, and cross-selling initiatives, and coaches and collaborates with attorneys and in pursuit of new business opportunities.
November 14, 2017 - 09:10 AM
Katie Schultz Bryk is pleased to announce that Bush Seyferth & Paige is expanding into Western Michigan and that she recently married her high school sweetheart.
November 14, 2017 - 08:28 AM
Roy Sexton, Marketing Director at Detroit-based Kerr Russell and a member of the LMA Midwest Board, spearheaded the development and launch of a new print campaign in DBusiness Magazine and Crain’s Detroit Business.
November 13, 2017 - 04:35 PM
December is coming faster than you think, so don’t wait to submit an entry to the 2018 Your Honor Awards program.
November 10, 2017 - 10:19 AM
Check out the latest issue of the LMA Northeast newsletter, featuring a wide range of stories, member profiles, event recaps, upcoming events & more!
November 7, 2017 - 06:08 PM
Join LMA for a Twitter chat on Thursday, November 16, at 1:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in a year-in-review discussion around 2017's "Next Big Thing:" Artificial Intelligence (AI).
November 7, 2017 - 03:27 PM
LMA EASTERN CANADA REGION YOUR HONOUR AWARDS GET YOUR TICKETS TODAY!
November 6, 2017 - 11:05 AM
Are you interested in being featured in LMA Northeast’s inaugural holiday card this year? If you answered YES, then break out your childhood photo album and dig up your favorite photo that captures what the holidays mean to you.
November 3, 2017 - 03:47 PM
January marked the official launch of the LMA’s Northeast Region and our 2017 Northeast Regional Board would like to say thank you.
November 3, 2017 - 01:52 PM
The LMA Northeast was in full force at the LMA Southeast Regional Conference, which was held in September in Charlotte.
November 3, 2017 - 12:03 PM
LMA NY’s Future Leaders Professional Development Series kicked off its first of three panels with a lunch program, “Positioning Yourself for Success” held at Thomson Reuters’ headquarters on August 22.

The discussion offered a dynamic and informative overview on success strategies for navigating ar
November 3, 2017 - 11:55 AM
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2018 Local Steering Committee (LSC).
November 3, 2017 - 11:13 AM
Meet the incoming Local Steering Committee Members.
November 2, 2017 - 08:20 PM
The time is here to celebrate your firm’s successes and recognize your peers for their incredible achievements. The 2018 Your Honor Awards program is now open.
November 1, 2017 - 07:26 PM
This month, the LMA West Region is excited to feature Navera Sabir, Marketing Specialist at Wilke Fleury! Navera is a member of the Sacramento city group that is part of the LMA Bay Area local group. Read more about this rapidly-rising legal marketing star!

How did you get started in the legal Mark
October 31, 2017 - 04:51 PM
Our community continues to process the loss of Ian Turvill. Working with his family, the LMA Board of Directors announces a pledge to match donations to the Turvills' elected charity, Mindful Schools, and a newly established education fund for children Claire and Jack.
October 31, 2017 - 10:39 AM
We invite you to check out the September/October 2017 edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that focus on artificial intelligence.
October 30, 2017 - 03:31 PM
Nathan’s legal marketing career spans 20 years, and for most of those years, he has been an active and contributing LMA member. He served the legacy Capital chapter in various capacities, including as Chapter President in 2005, helping to shape and grow the community into the thriving group.
October 30, 2017 - 03:31 PM
How can our industry use technological-innovation for market disruption, business efficiency and client service?
October 30, 2017 - 02:45 PM
Contrary to what some may believe, business skills can be learned by anyone, even liberal arts majors, says Nicholas Zinn, Strategic Pricing Manager at Covington & Burling.
October 30, 2017 - 02:44 PM
In Twitter Strategy Part I, we discussed several foundational strategies to setup your firm for effective Twitter marketing. In Part II, we’ll cover improving audience engagement, implementing an editorial calendar, benchmarking, and the ever-elusive topic of account verification.
October 30, 2017 - 02:44 PM
Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space.
October 30, 2017 - 02:43 PM
Businesses are changing the way they interact with nonprofits that support their communities and the causes important to them. Gone are the days of simply writing checks.
October 30, 2017 - 02:42 PM
I’m no expert on artificial intelligence – or even technology for that matter – but it doesn’t matter. It’s 2017, and artificial intelligence is profoundly impacting our personal and professional lives. As a millennial (yes, I went there), I am All. About. Convenience.
October 30, 2017 - 12:09 PM
LMASE Board of Directors Spotlight: Terry Cook, Treasurer
 
Wow what a year this has been so far!! 
October 30, 2017 - 12:07 PM
Welcome to Charlotte-LMASE 2017 Conference Day One
October 30, 2017 - 12:04 PM
#LMASE17 Conference Materials Available!
 
For those who attended the conference in Charlotte and would like to have the complimentary slide decks. If you were unable to attend the 2017 LMASE Regional Conference last month and would like to purchase for $99. Click here to download the presentations!
October 30, 2017 - 12:02 PM
Budget season? Plan for the 2018 LMASE Conference on Sept. 26-28 in Greenville, SC!
October 30, 2017 - 11:59 AM
We had Mark Greene come speak to the group about AI. As part of LMA's initiative to provide education on the "next big thing" in legal marketing, Mark Greene presented to the Orlando LSC on the topic of Artificial Intelligence (AI) on October 12.
October 30, 2017 - 11:58 AM
The 2018 LMA Board of Directors and the Regional Governing Boards have been approved and ratified by the membership.
October 30, 2017 - 11:56 AM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2018 Local Steering Committees ("LSCs") across the Southeast Region.
October 29, 2017 - 08:02 PM
Check out the line up of general sessions, our Key Note and panel discussions scheduled on November 21
October 27, 2017 - 05:00 PM
As our LMA community continues to process the loss of our friend and colleague Ian Turvill, we have seen an outpouring of emotion and ideas on how best to honor his memory. Many of us knew Ian well and his passing has had a profound personal impact. Others met him or recognize him as a prominent...
October 27, 2017 - 03:32 PM
Carolin joined the legal marketing community three years ago after spending more than a decade in the consulting world, most recently at Booz Allen Hamilton. There, she led the marketing efforts for business units and managed corporate marketing strategy.
October 27, 2017 - 03:32 PM
Gina is one of the few law firm marketers who can say she’s been with the same firm for the entirety of her career. She has seen significant change in the delivery of legal services during that time and knows that what we do – as in-house legal marketers – is constantly evolving. Learning new things
October 27, 2017 - 03:32 PM
Cindy fell into the legal world via human resources. Finding a niche in HR technology, she moved to the firm’s IT department and began working in development.
October 27, 2017 - 03:32 PM
If you wish to read one book about the origins, the challenges and the potentials of artificial intelligence, I can’t imagine a better choice than this exhilarating work by Max Tegmark, a professor of physics at the Massachusetts Institute of Technology and a leading AI researcher.
October 27, 2017 - 03:32 PM
As only 7.5 percent of law firms in the United States have begun using artificial intelligence (AI) as of 2017, those early adopters are able to position themselves as forward-thinking innovators. It will likely be years before AI serves a significant portion of the legal market.
October 27, 2017 - 03:31 PM
Ezra is a born mentor. He truly cares about the growth of his colleagues as well as LMA. In his nomination for the region’s Hall of Fame, his nominator noted, “I have always turned to him for advice and he has always been willing to help anyone I ask him to help in terms of professional advice.
October 27, 2017 - 02:55 PM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2018 Local Steering Committee (LSC).
October 26, 2017 - 10:56 AM
Jeff Leitner will be the keynote speaker at the LMA Northeast Regional Conference on November 10.
October 26, 2017 - 10:06 AM
This special business development webinar will donate 100 percent of the proceeds to the American Red Cross Disaster Relief Fund, in support of those affected by the recent hurricanes in the United States.
October 25, 2017 - 03:09 PM
Registration is now open for the 2018 Legal Marketing Technology Conference/West in San Francisco on January 31st - February 1st, 2018! Take advantage of earliest bird pricing and save up to $200. All attendees will receive a free copy of keynote speaker Scott Brinker's book, "Hacking Marketing".
October 25, 2017 - 12:26 PM
The LMA Philadelphia September lunch program focused on the topic of “Revenue Generation through Client Appreciation.”
October 25, 2017 - 12:18 PM
We are pleased to announce the ratification of the 2018 New York Local Steering Committee.


Chair - Matt Loomis, Business Development Specialist, Kramer Levin Naftalis & Frankel LLP
Chair Elect - Michelle Murray, Director of Marketing & Communications, Cahill Gordon & Reindell LLP
Secretary - Krist
October 25, 2017 - 08:12 AM
Boston’s final luncheon program of 2017 discussed one of this year’s hottest topics, artificial intelligence (AI) and its future in law firms.
October 23, 2017 - 12:10 PM
Get ready to prepare your entry! The 2018 Your Honor Awards categories once again align with the Body of Knowledge (BoK), created by the Legal Marketing Association, and feature a brand-new category to ensure all six BoK domains are represented.
October 23, 2017 - 10:19 AM
Not surprisingly, the most popular annual educational program in the Legal Marketing Association New York is the annual General Counsel Forum, which was held on October 19.
October 22, 2017 - 11:14 AM
We are saddened to share the news that beloved LMA member and Treasurer of the 2017 Board of Directors Ian H. Turvill passed away on Wednesday, October 18, 2017. We have included memorial service details if you wish to honor Ian's memory.
October 22, 2017 - 09:39 AM
We invite the friends and colleagues of Ian Turvill to celebrate his life and many contributions to his family, community and, of course, LMA. His family shares the following information regarding his memorial service.
October 20, 2017 - 03:33 PM
It is with sadness that we announce our friend and colleague, Ian Turvill, has passed away. Ian was an integral member of our legal marketing community and an active LMA leader.
October 18, 2017 - 05:46 PM
The Los Angeles Steering Committee is proud to congratulate its 2017 Educational Scholarship recipient Angela Mumme, Marketing & Client Relations Director at Schneiders & Associates LLP. Angela’s involvement with LMA expands the organization’s reach into Ventura County for the first time.

Angela's
October 18, 2017 - 01:01 PM
This month, the LMA West Region is excited to feature Michael Silverstein, the Proposal & Business Intelligence Manager at Lewis Brisbois, a national, full-service law firm headquartered in Downtown Los Angeles. Michael is a member of the Los Angeles local group.

 

How did you get started in the l
October 16, 2017 - 02:13 PM
When designing a firm or group retreat, it’s important to develop programming that will deliver a significant return on the time, and money, invested in these events.
October 12, 2017 - 10:51 AM
Prepare to be inspired, to learn strategy ready to implement, to hone your leadership skills, and to connect with your fellow legal marketing colleagues. Register today for the inaugural LMA Southwest Region Conference! Join us in Denver at The Westin Denver Downtown October 26-27, 2017.
October 11, 2017 - 11:04 AM
Leadership Moves & Announcements highlights LMA Northeast Region members’ new members, promotions, job changes, professional achievements and personal news.  


Wendy Bernero (New York) joined BakerMcKenzie as Head of Client Development in September. Previously, she was a Founding Partner at Bernero
October 10, 2017 - 03:58 PM
A new member but a long time legal marketing practitioner, Jill Vandegriff, Business Development & Marketing Manager for Wooden McLaughlin in Indianapolis attended LMA Midwest Tech as a scholarship recipient.
October 10, 2017 - 11:38 AM
LMA Boston’s Small Firm SIG and Digital Marketing & Social Media SIG hosted a joint program, “Content Strategy and Promotion,” on September 28.
October 10, 2017 - 11:34 AM
LMA Boston hosted a networking event for new members on September 28 at the Institute of Contemporary Art (ICA) Boston.
October 10, 2017 - 11:24 AM
LMA Boston held its September lunch program, “Business Development Coaching: Holding a Whistle Doesn't Make You a Coach,” on September 19, 2017 at WilmerHale.
October 10, 2017 - 08:49 AM
The LMA Boston Local Steering Committee is pleased to announce a scholarship contest to send two local members to the Annual LMA Northeast Regional Conference at the Marriott Downtown in Philadelphia on Friday, November 10. 

Submit your applica
October 9, 2017 - 03:50 PM
LMA conferences are something to which many of us look forward each year. Let's hear from our two Conference Co-Chairs about the conference plans.
October 9, 2017 - 03:00 PM
Submissions are due next Monday, Oct. 16, 2017, in all six tracks — including the all-new Professional Development focus.
October 7, 2017 - 09:06 AM
LMA Western Canada is excited to invite you to our second knowledge session of the fall! Join your fellow Western Canada legal marketing community members for a panel discussion and Q&A on directories, rankings, their importance to law firms and to legal marketing in general.
October 6, 2017 - 02:49 PM
Join the Social and Digital Media SIG for this webinar on October 10, 2017 12:00 p.m. CT. This webinar is part two this webinar series (How to Design a Website for Business Development Success (Part 1): Website Design).
October 5, 2017 - 08:20 AM
The Lansing Regional Chamber of Commerce and Grand River Connection recently honored Julie Holton, Director of Marketing at Fraser Trebilcock as one of "10 Over the Next Ten." The award recognizes people in Michigan’s capital region who have gone above and beyond their day job to give back to people
October 4, 2017 - 03:54 PM
Register for the October 12th event about law firm differentiation, featuring an expert panel of law firm CMOs and in-house counsel! Join us live in San Francisco, at a watch party in Silicon Valley or Sacramento, or via webinar!
October 4, 2017 - 12:40 PM
Membership in a professional association is founded on the concept of strength in numbers. Through our membership, the resources we each have access to can shape our careers, boost us over professional hurdles and guide us through an industry evolution that is unfolding at warp speed.
October 4, 2017 - 09:54 AM
Join your fellow members and tap into the collective wisdom of the Marketing Technology SIG.
October 2, 2017 - 02:31 PM
LMASE Board of Directors Spotlight: Chad Rothschild, Director of Communications
 
Now that the Regional Conference has come to a close, I think I can speak for everyone that is was AMAZING. Amy Norris, Ali Ferro & Caroline Yarborough did a fantastic job with the rest of the committee. 
October 2, 2017 - 02:29 PM
LMASE Conference - Wrap Up - Charlotte 2017
October 2, 2017 - 02:18 PM
Keynote Jordan Furlong Recap
October 2, 2017 - 02:12 PM
Thank you to all our LSCs for participating in our LMASE Cares Challenge. Columbia LSC won the LMASE Cares Challenge by collecting the most in donations benefiting the Second Harvest Food Bank.
October 2, 2017 - 02:09 PM
How to Adopt a Client-Centric Mindset In Your Law Firm - 4 Client-Focused Takeaways From LMASE17

5 Actionable Takeaways from LMASE17 to Make an Immediate Impact at Your Firm
October 2, 2017 - 02:04 PM
The 15 People Concept 
Presented By: Jonathan Fitzgarrald - Managing Partner, Equinox Strategy 
and
Race to the Courthouse
October 2, 2017 - 01:51 PM
90 percent of people believe that a business should be heavily involved in giving back to the community. Is the donation-asking company a geographical match?
October 2, 2017 - 01:47 PM
The 2018 LMA Board of Directors and the Regional Governing Boards have been approved and ratified by the membership.
October 2, 2017 - 01:40 PM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2018 Local Steering Committees ("LSCs") across the Southeast Region.
October 2, 2017 - 08:50 AM
Mark your calendar and plan to attend the 2018 LMA Tech West Conference on January 31 to February 1, 2018 at the Hotel Nikko.
September 29, 2017 - 11:07 AM
Mark your calendar and plan to attend the 2018 LMA Tech West Conference on January 31 to February 1, 2018 at the Hotel Nikko. This premier marketing technology educational event will bring together more than 300 marketing and business development professionals from across the country for a day and a
September 28, 2017 - 01:42 PM
Our very own LMA Northeast Board member and Chief Marketing & Business Development Officer at Fox Rothschild LLP was featured in a Market Leaders podcast by LMA West member David Ackert, which was republished on JD Supra.
September 25, 2017 - 12:20 PM
On what was one of the hottest days of the summer, members of LMA Northeast met on a July afternoon for the 2017 Future Leaders Boot Camp, hosted at Fish & Richardson’s Boston office. 

The theme of the program focused on critical skills for success, and featured discussions and interactive sessions
September 22, 2017 - 01:41 PM
Submit your presentation idea by today for the 2018 LMA Tech Conference/West in San Francisco, to be held on January 31st - February 1st 2018
September 22, 2017 - 09:43 AM
Join the Competitive Intelligence SIG in collaboration with scip for the upcoming webinar: Using Competitive Intelligence to Inform Law Firm Strategy.
September 21, 2017 - 06:22 PM
LMA Western Canada is excited to invite you to a flagship fall event you won't want to miss! Join your fellow Western Canada legal marketing community members and LMA Executive Director Betsi Roach for an in-depth discussion on Artificial Intelligence, and its relevance to law firms and to legal mar
September 21, 2017 - 03:44 PM
The LMA SoCal Local Group is pleased to announce the launch of an exciting new member benefit: Senior Marketers’ Roundtables. These roundtables are designed for lead marketers and senior business development professionals with 10 or more years of legal industry experience and a title of manager or a
September 19, 2017 - 12:34 PM
This month, the LMA West Region is excited to featured Jennifer Barry-Smith, Business Development Manager at Fisher Phillips LLP!

 

How did you get started in the legal marketing industry?

I responded to an ad in the newspaper for a marketing coordinator at Burnham Brown. It
September 19, 2017 - 12:21 PM
Here you can read more about LMA Northeast Members Kevin Iredell and Kelly MacKinnon who are also serving on the LMA International Board of Directors.
September 19, 2017 - 10:21 AM
The legal marketing community joins in mourning the sudden and unexpected passing of our friend, colleague and former LMA member Roger Ardanowski (known to many as Roger Ardan) on July 10, 2017. He was 51.

A seasoned public relations professional with more than 25 years of ag
September 18, 2017 - 10:58 AM
Register for our September 21st event about creating and conveying content that clients count on #ContentThatCounts. Moderated by John Buchanan, our three expert panelists will provide insights on how to get started with a solid content strategy and how to use the right channels effectively.
September 15, 2017 - 02:47 PM
By Jessica L. Mazzeo and Emily Griesing 
Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success.
September 15, 2017 - 01:48 PM
New York local LMA member Robert Weiss was recently interviewed by Reputation Communication’s You(Online). Here are highlights of the interview. 

 

Video content is king in the search engine optimization (SEO) world. In the reputation and crisis management world, it is a critical communication
September 14, 2017 - 03:27 PM
The Midwest Region is proud to congratulate its 2017 Legal Marketing Technology Conference Scholarship recipients, Jill Vandegriff (Indianapolis) and Trisha Hendrickson (Minnesota).
September 14, 2017 - 02:50 PM
Reserve your place at Canada's Legal marketing event of the year!
September 12, 2017 - 05:03 PM
Submit session ideas to the 2018 P3 – The Practice Conference Call for Ideas!
September 12, 2017 - 12:09 PM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2018 Local Steering Committees (“LSCs”) across the West Region.
September 11, 2017 - 12:02 PM
The 2017 LMA Northeast Regional Conference will be held Friday, November 10, at the Philadelphia Marriott Downtown.
September 8, 2017 - 12:21 PM
Early Bird pricing for the 2017 LMA Southwest Region Conference has been extended through September 22!
September 8, 2017 - 10:58 AM
Looking for ways to repurpose your content? Having trouble managing metrics and analytics from events? Or are you just interested in getting advice from legal marketing experts with decades of on-hand experience? 
September 7, 2017 - 11:02 AM
LMA launched a new shared interest group (SIG) focused on the role of technology in the ever-changing legal marketing landscape: the Marketing Technology SIG.
September 6, 2017 - 09:23 AM
The early bird deadline is approaching for the 2017 LMA Competitive Intelligence Certificate Program! Register by Sept. 15 to gain the best savings and secure your seat. 
September 5, 2017 - 04:43 PM
NOT A MEMBER OF LMA? NOW IS A GREAT TIME TO JOIN! JOIN LMA TODAY THROUGH OCTOBER 31ST FOR 50% OFF INDIVIDUAL MEMBER & LOCAL DUES.
September 1, 2017 - 01:51 PM
One aspect of strategy that is often forgotten is the concept of a personal strategy. All of us need to develop a plan for our careers and to check back on a regular basis as life goes on and as things change.
September 1, 2017 - 01:51 PM
A content strategy within the context of legal practice is often devised with the objective of positioning lawyers, practice groups or industry teams as thought leaders in their respective areas of expertise.
September 1, 2017 - 11:54 AM
What is our LMA Mid-Atlantic Region Your Honor Awards strategy?
September 1, 2017 - 09:51 AM
For firms just starting out or looking to grow their Twitter following, it is always best to start with a plan and a set of goals that align with the firm’s big picture strategic plan and other digital marketing initiatives.
September 1, 2017 - 09:51 AM
Strategic planning is a buzz phrase that you often hear around this time each year. But what does strategic planning really mean, and what needs to be taken into consideration?
September 1, 2017 - 09:51 AM
For law firms looking to be truly strategic with their communications, it is critical to plan and execute not just for today, but for three to five years from now.
August 30, 2017 - 09:29 PM
After LMA's decision to sunset its recognition programs (Your Honor Awards, Rising Star and Hall of Fame) to focus on other strategic efforts, LMASE is committed to continuing our Your Honor Awards and enhancing this program. We will be forming a regional committee to elevate what the YHAs can and w
August 30, 2017 - 09:28 PM
LMASE Board of Directors Spotlight: Ashley Tenney, Director of Programming and Your Honor Awards

As a former member of the LMASE Board of Directors, I am excited to be back on the board again this year, working with regional leadership and members on programming initiatives. The LSCs have put on so
August 30, 2017 - 09:27 PM
Name - Erin Ryan


Law Firm Name -McGuireWoods LLP Title - Sr Business Development Manager
 

Linda was the ideal mentee from the get-go. She came to this process with an incredibly clear vision of what she wanted to accomplish professionally. In our initial conversation, she was able to articulate
August 30, 2017 - 09:25 PM
On your mark, get set, GIVE! We are proud to announce that a healthy competition has started brewing this month between our LSCs to help generate money for our LMASE Regional Conference Backpack Packing activity, benefiting the Second Harvest Food Bank.
To get involved, you may make donations to you
August 30, 2017 - 09:23 PM
2017 LMASE Regional Conference Keynote Speaker Jordan Furlong, 2 Q&A's
 
With disruption in the legal industry and as client demands continue to increase, what are some ways firms can adapt?


Since law firms are such large and complex beasts, and since there are so many things that could be done
August 30, 2017 - 09:22 PM
August 18th Program -  General Counsel Panel
Northern KY at the Chamber of Commerce.


We had 30 plus attendees as the Panel and Attendees focused on "What GC's look for in outside counsel?"





Photo from left to right:
Katie Lange, LMA member and program organizer for this meeting


Panelists -
August 30, 2017 - 09:19 PM
The Nashville LSC enjoyed drinks and appetizers while networking together.




South Florida also enjoyed some lively conversation, drinks & appetizers.
August 30, 2017 - 09:15 PM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2018 Local Steering Committees ("LSCs") across the Southeast Region.

We are looking for members who will bring creativity and passion to the planning and implementation of key
August 30, 2017 - 09:14 PM
The LMASE regional conference will be held September 13-15th in Charlotte, NC and there are still SEVERAL GREAT SPONSORSHIP OPTIONS AVAILABLE. Sponsoring the regional conference is one of the best ways to get in front of legal marketers and decision makers.
August 30, 2017 - 09:12 PM
Conference Hotel Sold Out - Book Now at Overflow Hotel:
COURTYARD CHARLOTTE CITY CENTER
$189/night (plus tax)
August 30, 2017 - 09:10 PM
FINAL CALL: #LMASE17 September 13-15, 2017
August 30, 2017 - 09:06 PM
Congratulations on Your New Job! Juliann Ross -   Promoted to Director of MarketingStearns Weaver Aleesha Khan - Now Marketing & Business           Development ManagerHogan Lovells Did you change jobs, receive a promotion or win an award? Tell your fellow LMASE members about it!

Please email Chad
August 30, 2017 - 02:46 PM
This one-and-a-half day session is for anyone who may be interested in enrolling in the GW Master’s program in Law Firm Management. It is intended to expose attendees to a selected number of the faculty and the subjects they teach in the master’s degree program, as well as a panel of recent graduate
August 28, 2017 - 10:06 AM
On June 21, the Metro New York CMO Shared Interest Group gathered for a discussion on “Making the Business Case for Marketing Operations,” by Calibrate Legal’s Gordon Braun-Woodbury and Jennifer Johnson Scalzi.
August 25, 2017 - 11:35 AM
The Service Provider Shared Interest Group (SIG) is being revitalized to better serve LMA’s Service Provider members.
August 24, 2017 - 02:21 PM
Dear LMA Mid-Atlantic Region Members,

The LMA Mid-Atlantic Region Board of Directors and I want to recognize the LMA International’s announcement to sunset the following three recognition award programs at the international level: The Your Honor Awards, Rising Star Award and the LMA Hall of Fame.
August 24, 2017 - 12:46 PM
Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
August 23, 2017 - 09:26 AM
By now you know that it’s essential to have a LinkedIn account to increase professional connections and develop your business. It’s important for law firms to think beyond LinkedIn to Facebook and Twitter, the other major platforms for businesses. 

However, Instagram remains a largely untapped chan
August 23, 2017 - 09:17 AM
Don’t take a break from business development and marketing activities when you have downtime such as during the summer or during the holidays!
August 23, 2017 - 09:05 AM
Save the date for LMA's 2017 Northeast Regional Conference, scheduled for Friday, November 10, at the Philadelphia Marriott Downtown! 
August 22, 2017 - 04:54 PM
A recent CMO survey paints a clear picture about how firms intend to invest in knowledge. As you consider this investment for your own firm, consider investing in competitive intelligence.
August 22, 2017 - 02:22 PM
LMA Midwest Region—through its legacy chapters (Midwest, Minnesota, and Ohio)—has a rich history of recognizing individuals and firms for their professional accomplishments. In the past, members were recognized at chapter-wide Your Honor Awards receptions, which also may have included the chapter’s
August 22, 2017 - 12:44 PM
The LMANE Philadelphia Local Group is seeking leaders for 2018. I encourage you to consider contributing to our industry as part of the Philadelphia leadership team.

Getting involved in a leadership role within LMA offers the opportunity to work alongside smart, creative colleagues to provide top-n
August 22, 2017 - 12:40 PM
Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
August 21, 2017 - 11:46 AM
Join LMA for the Do's & Don'ts of Selling to Law Firms, August 24, 2017 at 12:00 p.m. CT, sponsored by the Service Provider SIG.
August 17, 2017 - 08:35 PM
Whether it’s a LinkedIn profile image, your bio photo or a group shot taken at a conference or networking event, your photos will likely be scrutinized by friends, co-workers as well as clients. 

GittingsLegal has photographed thousands of lawyers over the past few decades, and we
August 17, 2017 - 09:32 AM
In light of this morning’s announcement by the LMA International Board to sunset the LMA’s recognition programs, the West Region Board will immediately form a task force to create a plan to continue to recognize the outstanding achievement of our members.
August 16, 2017 - 10:06 AM
Peggy Klaus will kick off the 2017 Southwest Region Conference with a powerful session on executive presence. The conference will be held in Denver October 26-27, 2017. 

Learn more about the conference and registration here.

In her high-energy, interactive keynote, Peggy Klaus will teach the beha
August 14, 2017 - 08:04 PM
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, even a potential romantic partner – and the list goes on.
August 10, 2017 - 02:34 PM
Member Spotlight: Richard Bracken Takes on ‘Pyramid’
August 10, 2017 - 09:35 AM
The 2017 LMA Competitive Intelligence Certificate Program, held Nov. 13-14 in New York City, will be taught by some of the world's most proven, experienced pioneers in the CI industry.
August 10, 2017 - 09:16 AM
Creating a blog to help clients and prospects, and in the process, support and promote your law practice online can reap great rewards. Blogs serve as a great focal point for creating content and sharing information with your audience. 

One of the biggest decisions you’ll have to
August 10, 2017 - 09:09 AM
There are five reasons many articles don’t get any clicks.
August 8, 2017 - 04:26 PM
The new Marketing Technology SIG will focus on the role of technology in the ever-changing legal marketing landscape.
August 8, 2017 - 10:12 AM
Registration is now open for the inaugural LMA Southwest Region Conference! Join your fellow marketing professionals in Denver at The Westin Denver Downtown October 26-27, 2017.
August 7, 2017 - 03:40 PM
On August 3, the New York local group held its annual Summer Soiree. More than 200 LMA members and friends joined us at the Lotte New York Palace Hotel for cocktails and hors d’oeuvres while networking and catching up with peers and industry friends.
August 4, 2017 - 10:06 AM
Join LMA for the upcoming webinar, Be a High Impact Player: The Secret Formula for the Small Firm/Solo Marketer, August 8 at 12:00 p.m. CT. 

In this 60-minute session, Carol Crawford will engage and challenge professionals responsible for marketing in small firms to impact results.
August 3, 2017 - 02:07 PM
If your team created, developed and executed a successful business development, marketing, communications or technology strategy (from January 1, 2016 to July31, 2017), we invite you to enter your work in the firm award categories.
August 3, 2017 - 01:15 PM
On August 30th, LMANext will be hosting its first AMA session with a panel of senior legal professionals from some of Toronto’s most prominent law firms.
August 2, 2017 - 03:35 PM
Come Toast Canada 150 and the Dog Days of Summer With Us!
August 1, 2017 - 10:10 AM
It is with great sadness that we share the news that we lost a thought leader, innovator and passionate contributor to the legal marketing community.  
August 1, 2017 - 06:06 AM
Expressions of Interest for all Regional Governing Board positions across all LMA regions are due by 12:00 p.m. central TODAY (Tuesday, August 1).
July 31, 2017 - 12:11 PM
LMASE Board of Directors Spotlight: Jennifer Scotton; Secretary


As a third-year member of the LMASE Board of Directors, I am pleased to be serving our amazing members this year as the Secretary for LMASE. I've previously held the roles of Director of Communications and Director of Outreach and hav
July 31, 2017 - 12:08 PM
On your marks, get set, GIVE! We are proud to announce that a healthy competition has started brewing this month between our LSC's to help generate money for our LMASE Regional Conference Backpack Packing activity, benefiting the Second Harvest Food Bank.
To get involved, you may make donations to y
July 31, 2017 - 12:06 PM
LMASE is pleased to announce the call for submissions for this year's Your Honor Awards! It is time to show off your hard work and let others see the results. Here is how you can get started:
 
1. Click here to review categories and entry rules and to access the submission link. We have added a few
July 31, 2017 - 12:06 PM
Here is 2 questions to give a glimpse of our Keynote Speaker for the LMASE Conference in Charlotte September 13-15:
 

What is the biggest challenge law firms face today?
Lots of contenders for this title! You could justifiably say, "Re-engineer internal operations to improve productivity," or "Trac
July 31, 2017 - 12:04 PM
Nominations for the 2018 Southeast Regional Governing Board Are Now Open! Interested in volunteering for LMA? There are several levels at which you can serve. There are many reasons to get involved - from giving back to the organization, to expanding your leadership skills, gaining industry knowledg
July 31, 2017 - 12:03 PM
COLUMBIA
 



 ORLANDO (Raised $170 for LMASE Cares so far!) 

 
BIRMINGHAM

 
RALEIGH
July 31, 2017 - 12:02 PM
With over 500 members and 200 plus average conference attendance, LMASE is one of the largest regions in the LMA network.

The LMASE regional conference will be held September 12-14th in Charlotte, NC and there are still SEVERAL GREAT SPONSORSHIP OPTIONS AVAILABLE. Sponsoring the regional conference
July 31, 2017 - 12:00 PM
Congratulations on Your New Job!




Adrien Frayle at Lowndes, Drosdick, Doster, Kantor & Reed promoted to Sr Marketing & Creative Services Coordinator
 
Kristen Arias at Lowndes, Drosdick, Doster, Kantor & Reed has joined the firm as Events & Catering Coordinator
 
Sean Sonnenberg  at Lowndes, Dro
July 31, 2017 - 11:40 AM
Click Here for Registration
July 31, 2017 - 09:34 AM
Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.
July 31, 2017 - 07:06 AM
Expressions of Interest for all Regional Governing Board positions across all LMA regions are due by 12:00 p.m. central tomorrow (Tuesday, August 1).
July 28, 2017 - 08:47 AM
LMA Boston celebrated summer with its annual summer social, held July 20th at Rosa Mexicano.
July 27, 2017 - 05:52 PM
Expressions of Interest for all Regional Governing Board positions across all LMA regions are due by 12:00 p.m. central on Tuesday, August 1.
July 27, 2017 - 07:51 AM
Most people know by now that LinkedIn has changed its User Interface. But how does this new UI impact LinkedIn’s effectiveness for networking? People’s reactions undoubtedly vary: Some are actively disenchanted and thus doing less of their networking on LinkedIn.
July 26, 2017 - 05:19 PM
The Service Provider Shared Interest Group is being revitalized to better serve LMA’s Service Provider members.
July 26, 2017 - 11:21 AM
You are cordially invited to attend New York LMA Summer Soiree. Join your LMA colleagues and friends for a summer evening of networking and fun in the courtyard of the Lotte New York Palace.
July 21, 2017 - 01:05 PM
Those working at big firms with large marketing departments cannot help but wonder if flying solo might be easier and more productive, while conversely, solo marketers may ponder if having more support would be helpful.
July 21, 2017 - 08:55 AM
What’s the best way to repurpose content? Tricks of the trade for getting attorneys to do post-event follow-up? How do I manage all these RFPs without pulling my hair out? Best tech to use to manage survey and rankings?
July 20, 2017 - 03:05 PM
The 2017 LMA Competitive Intelligence Certificate program, held Nov. 13-14 in New York City, will teach legal marketers to use CI to ensure their firms keep pace with the evolving industry.

Listen to the latest installment of the LMA podcast to hear two of the program’s instructors, Ben Gilad, Ph.D
July 18, 2017 - 08:41 AM
Join us on September 7 for one of the most popular LMA events of the year: our lunch session with some of Canada’s top in-house counsel.
July 17, 2017 - 09:47 AM
LMA Detroit member Roy Sexton has joined Kerr Russell - a 55-attorney full-service law firm - as its first-ever marketing director. Roy is a former member of the Midwest Chapter Board of Directors and Strategies Editorial Committee, and was a panelist at the 2017 LMA Annual Conference.
July 17, 2017 - 09:43 AM
Michigan Lawyers Weekly named Tamara Bergstrom, Marketing Manager at Grand Rapids-based Varnum LLP, among its inaugural class of “Unsung Legal Heroes,” an award bestowed upon law firm employees who diligently work behind the scenes and consistently go above and beyond the call of duty.
July 14, 2017 - 01:37 PM
On June 27, the LMA Boston Small Firm SIG Group members met at Sherin and Lodgen to discuss, “PR Strategies for Small Firms.” Lisa Murray, Principal of Trevi Communications, led the discussion.

The program focused on:


Using PR to build your reputation
Making use of the range of PR opportunities,
July 14, 2017 - 09:41 AM
The Philadelphia local group’s monthly lunch program was dedicated to a topic that is widely affecting businesses worldwide and impacting the legal industry.
July 12, 2017 - 08:22 AM
I had a wonderful time learning from and networking with some of the top legal marketers in the industry at the LexisNexis Accelerate Conference.
July 11, 2017 - 11:32 AM
Come join your fellow legal marketers with your lunch in hand as we discuss topics from this year's LMA Annual Conference.
July 10, 2017 - 04:08 PM
Click here to read the latest issue of the LMA Northeast Newsletter, which features a wide range of feature stories, member profiles, event recaps and upcoming events!
July 10, 2017 - 10:06 AM
Join the CMO SIG on July 12, 2017 12:00 p.m. CT for our webinar that will explore ways that CMOs can get involved in and help their firms with various aspects and challenges of succession planning.
July 6, 2017 - 04:16 PM
We invite  you to check out the May/June 2017 edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that focus on the benefits of volunteering—both in the community and on the job. 

Read the full May/June 2017 issue.
July 6, 2017 - 12:17 PM
In the wake of the recent Petya cyberattack — which spread ransomware around the globe from Ukraine to the United States — many of our professional services and legal clients have been asking us how they can at least prepare for, if not prevent, the eventuality of a breach or cyberattac
July 5, 2017 - 09:06 AM
We are currently seeking nominations for the 2018 Northeast Regional Governing Board. Eligible members are invited to express their interest in serving on the Regional Governing Board.
July 4, 2017 - 10:01 AM
On behalf of the 2016-2017 LMA Eastern Canada Regional Board, we invite you to nominate yourself or candidates of your choice, for the following Regional Governing Board positions available in 2018
July 3, 2017 - 05:06 PM
As much as Independence Day and Canada Day are about countries establishing themselves as their own, they are also about people coming together. With moving to a regional structure this year, we are even closer together as #OneLMA.
July 3, 2017 - 11:46 AM
With over 500 members and 200 plus average conference attendance, LMASE is one of the largest regions in the LMA network.

The LMASE regional conference will be held September 12-14th in Charlotte, NC and there are still SEVERAL GREAT SPONSORSHIP OPTIONS AVAILABLE. Sponsoring the regional conference
July 3, 2017 - 11:42 AM
On your marks, get set, GIVE! We are proud to announce that a healthy competition will start brewing this week between our LSC's to help generate money for our LMASE Regional Conference Backpack Packing activity, benefiting Second Harvest Food Bank.
To get involved, you may purchase your raffle tick
July 3, 2017 - 11:41 AM
The 3rd installment was held at Bryan Cave. We are excited about the progress thus far. The frequency of the monthly meetings have had great flow and consistent attendance. The content has been wonderful & very helpful for all involved. The feedback Kaitlyn and Madeleine, the local Future Leader Cha
July 3, 2017 - 11:23 AM
LMASE Board of Directors Spotlight: Shannon Lanier, Director of Membership & LMASE Cares 

I'm honored to be serving on the LMASE Board of Directors.  I love working with my fellow board members, LSC leaders, and LMA International leadership to execute initiatives that will benefit our membership no
July 3, 2017 - 11:21 AM
Congratulations on Your New Job!

Jackie Spivey - Business Development & Communications Manager at Nexsen Pruet


 
Did you change jobs, receive a promotion or win an award? Tell your fellow LMASE members about it!



Please email Chad Rothschild with news and updates (along with your photo) for in
June 30, 2017 - 02:49 PM
The LMA Eastern Canada Region (LMAEC) is planning a full-day conference on Tuesday, November 21, 2017, at the Sheraton Centre Hotel, Toronto, Ontario. The conference is an educational and networking event for legal marketers and business development professionals as well as lawyers.
June 30, 2017 - 10:42 AM
Do you want to reach legal marketing and business development professionals responsible for the development, management and implementation of marketing policies and strategies in their law firms?

Showcase your company on November 10, 2017 at the 2017 LMA Northeast Regional Conference, the premier g
June 27, 2017 - 11:34 AM
Did you know that as part of your profile settings you can select not only your region but also your local chapter? As a member of the Mid-Atlantic Region you have the option to receive announcements and invitations from the entire region.
June 27, 2017 - 11:01 AM
As summer is now underway in the Mid-Atlantic region, many people are preparing for the height of vacation season. Many other people – including legal industry professionals – are also preparing for the height of volunteer season.
June 23, 2017 - 02:00 PM
Learn more about Debbie Henry.
Marketing – Assistant Director/Gordon Feinblatt LLC
June 23, 2017 - 01:57 PM
Learn more about Katie Castillo.
Business Development Specialist at Baker Donelson
June 23, 2017 - 01:53 PM
Learn more about Amanda Arwood.
Senior Business Development Manager, Troutman Sanders LLP
June 23, 2017 - 01:51 PM
Learn more about Rebecca Edwards.
Marketing and Business Development Professional
June 23, 2017 - 01:46 PM
At any law firm, the JD/Non-JD dynamic looms large. Marketers are on a continual quest to create the most fruitful working relationships.
June 23, 2017 - 01:41 PM
The LMA Virginias Local Group gathered at the Richmond office of McGuire Woods on June 7th for a presentation by Marc Friedman, Senior Counsel at Dentons and experienced Executive Coach, on lateral integration and business development plan coaching. 
June 23, 2017 - 01:38 PM
The key to being a positive contributor to your law firm’s public relations efforts is understanding the role and scope of the firm’s PR efforts, says Kathryn Holmes Johnson, director of marketing and communications at Sterne, Kessler, Goldstein & Fox.

Your firm likely has common PR actions (regard
June 23, 2017 - 01:36 PM
Volunteering has its benefits. It provides opportunities to learn and practice leadership skills, while connecting with other professionals to lead our profession.
June 23, 2017 - 01:32 PM
Richard Branson is the 66-year-old British billionaire who founded Virgin Atlantic airline and dozens of other successful business ventures. A maverick entrepreneur who has spent most of his life fighting the business establishment.
June 23, 2017 - 01:27 PM
Those of us lucky enough to belong to a law firm with a strong commitment to community service appreciate the opportunities such a culture affords.
June 21, 2017 - 11:38 AM
There are only a few days left before the Early Bird Sponsorship Discount expires. Temperatures won't be the only thing rising this summer, so take advantage of our 10% discount when you lock in your LMASW sponsorship before June 30th.
June 16, 2017 - 12:33 PM
Join Guy Alvarez, Sharon Goodman and Stefanie Marrone for the Essential Writing Skills for Maximum Social Media Engagement webinar on June 20 at 12:00 p.m. CT. sponsored by the Social & Digital Media SIG and Public Relations SIG.
June 15, 2017 - 05:38 PM
LinkedIn can be a powerful tool for publishing content if you have something interesting to say and you’re smart about how you say it.
June 15, 2017 - 12:04 PM
Join LMA after July 1, 2017 to receive 50 percent off individual member and local dues. The 50 percent off discount is for new members or memberships that expired December 31, 2015 or earlier.
June 10, 2017 - 02:16 PM
Welcome to Leadership Moves & Announcements, a column about LMA Northeast Region members that covers new members, promotions, job changes, professional achievements or personal news.  

We ask you to let us know when you, or another LMA Northeast Region member, has a professional or personal event t
June 9, 2017 - 04:46 PM
In May, FBI Director James Comey’s name was added to a roster that already included Michael Flynn and Sally Yates, as he became another high-profile official who was publicly dismissed by President Trump.
June 9, 2017 - 11:36 AM
On April 27, legal marketers gathered at Winston & Strawn’s New York office to hear tips from J. Kelly Hoey, investor and author (former lawyer, former legal marketer and NYLMA member) of How to Build Your Dream Network.
June 8, 2017 - 03:23 PM
Shana Pederson, the Recruiting Manager for the eData Group at Morgan, Lewis & Bockius LLP, seamlessly combines her work in the legal industry with a longstanding commitment to the arts.
June 8, 2017 - 12:08 PM
Interested in becoming a sponsor of the LMASW conference? It isn't too late to lock in your sponsorship. Make the commitment before June 30th and receive our Early Bird discount of 10%!
June 7, 2017 - 09:06 PM
This quarter, we asked the members of the Midwest Region Past Leader Initiative to share with us some of the best things they’ve seen in the industry on social media. We chose four to share with you here!
June 7, 2017 - 09:06 PM
I would highly recommend attending LMA’s annual conferences. I learned so much and thoroughly enjoyed my time there. Thank you, Midwest Region, for sending me to the conference!
June 7, 2017 - 11:20 AM
This year's Competitive Intelligence Certificate program features all-new content on Day 2, putting even more focus on strategy in the legal industry. Get certified —and get the intelligence that sets your firm apart.
June 7, 2017 - 11:11 AM
 Search engine optimization (SEO) is an essential part of any effective online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time. 
June 6, 2017 - 05:26 PM
Stefanie Trilling sat down with the inaugural scholarship winner, Ali Anechiarico, a solo marketer at Heslin Rotherberg Farley & Mesiti in Albany, New York, to learn more about her journey to the 2017 LMA Conference.
June 6, 2017 - 12:14 PM
MEMBER SPOTLIGHT
Elsa Weiss
Marketing Director, Walsworth WFBM, LLP
June 6, 2017 - 11:37 AM
On April 28, the Metro NY Business Development Shared Interest Group (BD SIG) met at the offices of Cohen & Gresser to discuss how to demystify BD coaching and what in-house BD teams and BD coaches can learn from each other.
June 6, 2017 - 11:31 AM
We invite you to join the Legal Marketing Technology Conference/West Conference Committee, which will organize the 2018 Legal Marketing Technology Conference/West in San Francisco January 31-February 1, 2018.
June 6, 2017 - 11:07 AM
by Mike Mellor

Each time I go to the LMA 2017 Annual Conference, I am inspired and excited (though a bit weary from all of the fun and learning!). While I couldn't attend every breakout or pre-conference session, there seemed to be a ton of good content this year.
June 6, 2017 - 10:57 AM
Learn about the importance of building a strong professional brand and how to utilize social media to promote your unique strengths.
June 6, 2017 - 10:17 AM
by Edie Reinhardt

Congratulations to five members of the LMA Northeast region who were recently selected by the College of Law Practice Management to join its Class of 2017 Fellows-Elect.
June 6, 2017 - 10:06 AM
Learn how to find, construct, and tell stories and examples that highlight your expertise and that of your law firm.  Why? Because stories stick!

Join LMA for Attracting New Clients: The How-To’s of Telling Stories to Develop Trust & Earn Business
June 6, 2017 - 08:12 AM
Julie Holton, Marketing Director at Fraser Trebilcock and Detroit Local Group Steering Committee member-at-large, was recognized for her leadership, hard work, and tireless efforts in support of the Alzheimer’s Association Great Lakes Chapter.
June 2, 2017 - 01:43 PM
Join David Ackert of The Ackert Advisory and Monica Rodriguez Kuniyoshi of K&L Gates for an interactive workshop about gamification in law firm business development.
June 2, 2017 - 01:40 PM
The LMA Northeast Region (LMANE) will host its annual conference on Friday, November 10, at the Philadelphia Marriott Downtown. We invite you to submit program ideas.
June 2, 2017 - 11:10 AM
Join LMA for the pricing webinar, June 6 at 12:00 p.m. CT.

How do you prepare pricing strategies for your most important proposal opportunities? In this session, you will learn how to team with pricing in order to develop the most critical components of a well-rounded pricing strategy.
June 2, 2017 - 10:35 AM
LAS VEGAS— The Legal Marketing Association (LMA) has selected Catherine Alman MacDonough, CEO and Co-Founder of the Legal Lean Sigma Institute, and Jennifer A. Manton, Chief Marketing and Business Development Officer at Kramer Levin Naftalis & Frankel LLP to be inducted into the LMA Hall of Fame.
June 1, 2017 - 03:26 PM
In this month’s member spotlight, get to know the chairs of the Boston, New York and Philadelphia Local Steering Committee Chairs. 
May 31, 2017 - 06:05 PM
This year’s annual conference may be over, but the learning lives on.
May 30, 2017 - 06:51 PM
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