LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.
Your firm likely has common PR actions (regard
We ask you to let us know when you, or another LMA Northeast Region member, has a professional or personal event t
Marketing Director, Walsworth WFBM, LLP
Each time I go to the LMA 2017 Annual Conference, I am inspired and excited (though a bit weary from all of the fun and learning!). While I couldn't attend every breakout or pre-conference session, there seemed to be a ton of good content this year.
Congratulations to five members of the LMA Northeast region who were recently selected by the College of Law Practice Management to join its Class of 2017 Fellows-Elect.
Join LMA for Attracting New Clients: The How-To’s of Telling Stories to Develop Trust & Earn Business
How do you prepare pricing strategies for your most important proposal opportunities? In this session, you will learn how to team with pricing in order to develop the most critical components of a well-rounded pricing strategy.
Clinton Gary - Chief Strategy & Business Development Officer at Burr Forman
Michael Haag - Business Development Director at Gray Robinson
Did you change jobs, receive a promotion or win an award? Tell your fellow LMASE members about it!
Please email Chad Ro
I am pleased to announce that we have 28 mentor/mentee matches for our 2017 Mentor Match Program! This program is dedicated to providing value to our members, making connections, sharing ideas, discussi
What better place to spend a ninety degree day in Boston than in the Seaport? On May 18th, LMA Northeast and co-hosts APMP and SMPS gathered at Nutter, McClennen & Fish for our 3rd annual evening program, “Executive Insights: Know Your Clients, Show Your Strength.”
Where marketers often miss the mark is in failing to take advantage of the full scope of webinars as a content marketing strategy.
To begin the LMA Board nomination process, please review the Eligibility Criteria. If you satisfy the criteria, then complete the Board of Directors Expression of Interest Form by 12:00 p.m. CT this Friday, May 26.
A year-and-a-half ago, one of the senior associates from our personal injury plaintiff’s practice – Domenic B. Sanginiti, Jr. – came to my office with a challenge: “I want to become THE New Jersey E-Cigarette Guy.”
We will provide a step-by-step overview of how the audience can develop or improve their current video marketing strategy for their firm.
This year’s survey takes a deeper dive into the practical ways these increases are playing out within marketing and business development departments in law firms of all sizes and across geographies.
General counsel say that lawyer bios are the second most influential source when it comes to making their hiring decisions., second only to receiving personal recommendations.
At my firm, we have initiated a market segment team approach. Other firms may refer to these teams as “industries.”
Book Review by Jonathan Groner
Identify how in-house counsel are using social media and consuming content.
Discuss what content
Guest speaker Rachel Anevski, the principal of Matters of Management, shared
The LMASE Regional Conference is a high
Law school outre
If you are headed to the LMA Conference in Las Vegas, don't forget to stop by and say hello to your LMASE pals at lunch on March 28. Look for the reserved tables with "LMASE" tent cards. We look forward to seeing you there!
Paula Williamson has joined McNair Law Firm in their Columbia , S.C. office as Communications Manager.
Have you changed jobs? Been promoted? Won an award or honor? Tell your fellow LMASE members about it!
Please email Jessica Todd with news and updates (along
Liz Cerasuolo, President-ElectDirector of Marketing & CommunicationFish & Richardson
How did you get started in legal marketin
LMA is committed to sharing "the voice of the client" with our members to help you influence and lead change in your firms to better serve your clients.
Kelly Hoey’s book, Build Your Dream Network, is a must for anyone who wants to network with purpose and strategically grow their professional relationships in today’s hyper-connected world.
Content marketing is a big part of overall marketing strategy for many law firms, but unfortunately, limited resources can make it particularly challenging for small firms.
Law firms have created a unique type of business with their business model, partnership structure and ethical rules.
Mr. Goldstone provided insight on how to use creativity an
Current Trends in the Legal Indu
It is an exciting time to be a LMA member. In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia, and West Virginia have come together to form the LMA Mid-Atlantic Region. The combination of our more than 450 members
“When you say, ‘I’m just marketing’... talk about shooting yourself in the foot,” says Nicole Steckman, marketing manager
Join LMA Western Canada for a must-attend leadership seminar, which will be of benefit to marketers at all levels of seniority. The session will help you be a high-impact, thriving leader by leveraging the power of coaching.
“Charming British ex-pat” does not do justice to the new Chair of our Local LMA Steering Committee.
This year’s Annual Conference is just around the corner on March 27th-29th in Las Vegas. Fund the experience of a lifetime and apply for the SoCal Chapter’s scholarship, which awards one lucky member the opportunity to receive complimentary registration.
Congratulations to Amy Norris, 2017 LMASE President-Elect, and husband Eric on the birth of their baby girl, Charlotte Elizabeth, on December 16th!
President, 2017 LMA Mid-Atlantic Regional Board Senior Marketing & Business Development Manager, Orrick
Helena provides strategic guidance, thought leadership, project management and process improvement, for client service, business development, sales, practice and marketing initi
As each year passes, I am increasingly grateful for LMA and all that it has to offer.
It comes down to doing things “more efficiently because clients
Marketing automation is “software designed to execute and automate marketing efforts in a highly segmented, efficient, and results-oriented way,” according to Right Source, partner of
Alexander “Sander” Coxe has hit the right notes, both professionally and personally. For many years, Sander has been Director of Marketing and Communications for Bernstein Litowitz Berger & Grossmann LLP (BLB&G), a mid-sized law firm that prosecutes shareholder litigation.
A capacity crowd of legal marketers turned out to learn what general counsel really like – and don’t like - when they interact with outside counsel.
The Metro New York LMA chapter got the holiday season off to a festive start. Some 200 legal marketing industry professionals gathered at the Midtown Loft & Terrace on Friday night December 2 at the chapter’s annual Holiday Party.
Would you like to take on more of a leadership role within the Legal Marketing Association Northeast Local Steering Committee (LMANE)? Do you have an interest in developing deeper relationships with fellow LMANE members or further developing skills and knowledge to...
ChairSydney Iglitzen, PrincipalS. Iglitzen Consulting
Vice ChairJennifer Schaller, Managing DirectorThe Natio
With just one week until this year's LMA New England Regional Conference: Law Firms of the Future, we wanted to share some insights to help you make the most of the conference before you arrive!
Gina Eliadis is now Senior Marketing Manager at Ober | Kaler. She previously focused on Creative and New Media.
Ashley Smith has joined the marketing tea
Back in 2013, she saw an advertisement on an online job board for a hybrid HR and business development position at
But, you probably already know this; as a legal marketer, expanding your digital imprint has be
Over the years, we
“You know we have to focus on a problem when the number of men and women starting off in law firms is 50/50 but then women are only at a 22% partnership level,” said Shira Nadich Levin, partner at Cooley LLP. The solution? The law firm Women’s Initiative.