LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

August 22, 2017 - 12:44 PM
The LMANE Philadelphia Local Group is seeking leaders for 2018. I encourage you to consider contributing to our industry as part of the Philadelphia leadership team.

Getting involved in a leadership role within LMA offers the opportunity to work alongside smart, creative colleagues to provide top-n
August 22, 2017 - 12:40 PM
Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
August 21, 2017 - 11:46 AM
Join LMA for the Do's & Don'ts of Selling to Law Firms, August 24, 2017 at 12:00 p.m. CT, sponsored by the Service Provider SIG.
August 17, 2017 - 08:35 PM
Whether it’s a LinkedIn profile image, your bio photo or a group shot taken at a conference or networking event, your photos will likely be scrutinized by friends, co-workers as well as clients. 

GittingsLegal has photographed thousands of lawyers over the past few decades, and we
August 17, 2017 - 09:32 AM
In light of this morning’s announcement by the LMA International Board to sunset the LMA’s recognition programs, the West Region Board will immediately form a task force to create a plan to continue to recognize the outstanding achievement of our members.
August 16, 2017 - 10:06 AM
Peggy Klaus will kick off the 2017 Southwest Region Conference with a powerful session on executive presence. The conference will be held in Denver October 26-27, 2017. 

Learn more about the conference and registration here.

In her high-energy, interactive keynote, Peggy Klaus will teach the beha
August 14, 2017 - 08:04 PM
Whether you like it or not, you are being Googled each day by clients, potential clients, the media, adversaries, referral sources, potential employers, your current employer, recruits, even a potential romantic partner – and the list goes on.
August 10, 2017 - 02:34 PM
Member Spotlight: Richard Bracken Takes on ‘Pyramid’
August 10, 2017 - 09:35 AM
The 2017 LMA Competitive Intelligence Certificate Program, held Nov. 13-14 in New York City, will be taught by some of the world's most proven, experienced pioneers in the CI industry.
August 10, 2017 - 09:16 AM
Creating a blog to help clients and prospects, and in the process, support and promote your law practice online can reap great rewards. Blogs serve as a great focal point for creating content and sharing information with your audience. 

One of the biggest decisions you’ll have to
August 10, 2017 - 09:09 AM
There are five reasons many articles don’t get any clicks.
August 8, 2017 - 04:26 PM
The new Marketing Technology SIG will focus on the role of technology in the ever-changing legal marketing landscape.
August 8, 2017 - 10:12 AM
Registration is now open for the inaugural LMA Southwest Region Conference! Join your fellow marketing professionals in Denver at The Westin Denver Downtown October 26-27, 2017.
August 4, 2017 - 10:06 AM
Join LMA for the upcoming webinar, Be a High Impact Player: The Secret Formula for the Small Firm/Solo Marketer, August 8 at 12:00 p.m. CT. 

In this 60-minute session, Carol Crawford will engage and challenge professionals responsible for marketing in small firms to impact results.
August 3, 2017 - 02:07 PM
If your team created, developed and executed a successful business development, marketing, communications or technology strategy (from January 1, 2016 to July31, 2017), we invite you to enter your work in the firm award categories.
August 3, 2017 - 01:15 PM
On August 30th, LMANext will be hosting its first AMA session with a panel of senior legal professionals from some of Toronto’s most prominent law firms.
August 2, 2017 - 03:35 PM
Come Toast Canada 150 and the Dog Days of Summer With Us!
August 1, 2017 - 06:06 AM
Expressions of Interest for all Regional Governing Board positions across all LMA regions are due by 12:00 p.m. central TODAY (Tuesday, August 1).
July 31, 2017 - 12:11 PM
LMASE Board of Directors Spotlight: Jennifer Scotton; Secretary

As a third-year member of the LMASE Board of Directors, I am pleased to be serving our amazing members this year as the Secretary for LMASE. I've previously held the roles of Director of Communications and Director of Outreach and hav
July 31, 2017 - 12:08 PM
On your marks, get set, GIVE! We are proud to announce that a healthy competition has started brewing this month between our LSC's to help generate money for our LMASE Regional Conference Backpack Packing activity, benefiting the Second Harvest Food Bank.
To get involved, you may make donations to y
July 31, 2017 - 12:06 PM
LMASE is pleased to announce the call for submissions for this year's Your Honor Awards! It is time to show off your hard work and let others see the results. Here is how you can get started:
1. Click here to review categories and entry rules and to access the submission link. We have added a few
July 31, 2017 - 12:06 PM
Here is 2 questions to give a glimpse of our Keynote Speaker for the LMASE Conference in Charlotte September 13-15:

What is the biggest challenge law firms face today?
Lots of contenders for this title! You could justifiably say, "Re-engineer internal operations to improve productivity," or "Trac
July 31, 2017 - 12:04 PM
Nominations for the 2018 Southeast Regional Governing Board Are Now Open! Interested in volunteering for LMA? There are several levels at which you can serve. There are many reasons to get involved - from giving back to the organization, to expanding your leadership skills, gaining industry knowledg
July 31, 2017 - 12:03 PM

 ORLANDO (Raised $170 for LMASE Cares so far!) 


July 31, 2017 - 12:02 PM
With over 500 members and 200 plus average conference attendance, LMASE is one of the largest regions in the LMA network.

The LMASE regional conference will be held September 12-14th in Charlotte, NC and there are still SEVERAL GREAT SPONSORSHIP OPTIONS AVAILABLE. Sponsoring the regional conference
July 31, 2017 - 12:00 PM
Congratulations on Your New Job!

Adrien Frayle at Lowndes, Drosdick, Doster, Kantor & Reed promoted to Sr Marketing & Creative Services Coordinator
Kristen Arias at Lowndes, Drosdick, Doster, Kantor & Reed has joined the firm as Events & Catering Coordinator
Sean Sonnenberg  at Lowndes, Dro
July 31, 2017 - 11:40 AM
Click Here for Registration
July 31, 2017 - 09:34 AM
Research shows that people don’t change their behavior because you tell them to – even when it is in their best interest. The latest marketwide survey shows that accountability is the top BD problem law firms face.
July 31, 2017 - 07:06 AM
Expressions of Interest for all Regional Governing Board positions across all LMA regions are due by 12:00 p.m. central tomorrow (Tuesday, August 1).
July 28, 2017 - 08:47 AM
LMA Boston celebrated summer with its annual summer social, held July 20th at Rosa Mexicano.
July 27, 2017 - 05:52 PM
Expressions of Interest for all Regional Governing Board positions across all LMA regions are due by 12:00 p.m. central on Tuesday, August 1.
July 27, 2017 - 07:51 AM
Most people know by now that LinkedIn has changed its User Interface. But how does this new UI impact LinkedIn’s effectiveness for networking? People’s reactions undoubtedly vary: Some are actively disenchanted and thus doing less of their networking on LinkedIn.
July 26, 2017 - 05:19 PM
The Service Provider Shared Interest Group is being revitalized to better serve LMA’s Service Provider members.
July 26, 2017 - 11:21 AM
You are cordially invited to attend New York LMA Summer Soiree. Join your LMA colleagues and friends for a summer evening of networking and fun in the courtyard of the Lotte New York Palace.
July 21, 2017 - 08:55 AM
What’s the best way to repurpose content? Tricks of the trade for getting attorneys to do post-event follow-up? How do I manage all these RFPs without pulling my hair out? Best tech to use to manage survey and rankings?
July 20, 2017 - 03:05 PM
The 2017 LMA Competitive Intelligence Certificate program, held Nov. 13-14 in New York City, will teach legal marketers to use CI to ensure their firms keep pace with the evolving industry.

Listen to the latest installment of the LMA podcast to hear two of the program’s instructors, Ben Gilad, Ph.D
July 18, 2017 - 08:41 AM
Mark your calendar for Thursday, September 7 for one of the most popular LMA events of the year: our lunch session with some of Canada’s top in-house counsel.
July 17, 2017 - 09:47 AM
LMA Detroit member Roy Sexton has joined Kerr Russell - a 55-attorney full-service law firm - as its first-ever marketing director. Roy is a former member of the Midwest Chapter Board of Directors and Strategies Editorial Committee, and was a panelist at the 2017 LMA Annual Conference.
July 17, 2017 - 09:43 AM
Michigan Lawyers Weekly named Tamara Bergstrom, Marketing Manager at Grand Rapids-based Varnum LLP, among its inaugural class of “Unsung Legal Heroes,” an award bestowed upon law firm employees who diligently work behind the scenes and consistently go above and beyond the call of duty.
July 14, 2017 - 01:37 PM
On June 27, the LMA Boston Small Firm SIG Group members met at Sherin and Lodgen to discuss, “PR Strategies for Small Firms.” Lisa Murray, Principal of Trevi Communications, led the discussion.

The program focused on:

Using PR to build your reputation
Making use of the range of PR opportunities,
July 14, 2017 - 09:41 AM
The Philadelphia local group’s monthly lunch program was dedicated to a topic that is widely affecting businesses worldwide and impacting the legal industry.
July 12, 2017 - 08:22 AM
I had a wonderful time learning from and networking with some of the top legal marketers in the industry at the LexisNexis Accelerate Conference.
July 11, 2017 - 11:32 AM
Come join your fellow legal marketers with your lunch in hand as we discuss topics from this year's LMA Annual Conference.
July 10, 2017 - 04:08 PM
Click here to read the latest issue of the LMA Northeast Newsletter, which features a wide range of feature stories, member profiles, event recaps and upcoming events!
July 10, 2017 - 10:06 AM
Join the CMO SIG on July 12, 2017 12:00 p.m. CT for our webinar that will explore ways that CMOs can get involved in and help their firms with various aspects and challenges of succession planning.
July 6, 2017 - 04:16 PM
We invite  you to check out the May/June 2017 edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that focus on the benefits of volunteering—both in the community and on the job. 

Read the full May/June 2017 issue.
July 6, 2017 - 12:17 PM
In the wake of the recent Petya cyberattack — which spread ransomware around the globe from Ukraine to the United States — many of our professional services and legal clients have been asking us how they can at least prepare for, if not prevent, the eventuality of a breach or cyberattac
July 5, 2017 - 09:06 AM
We are currently seeking nominations for the 2018 Northeast Regional Governing Board. Eligible members are invited to express their interest in serving on the Regional Governing Board.
July 4, 2017 - 10:01 AM
On behalf of the 2016-2017 LMA Eastern Canada Regional Board, we invite you to nominate yourself or candidates of your choice, for the following Regional Governing Board positions available in 2018
July 3, 2017 - 05:06 PM
As much as Independence Day and Canada Day are about countries establishing themselves as their own, they are also about people coming together. With moving to a regional structure this year, we are even closer together as #OneLMA.
July 3, 2017 - 11:46 AM
With over 500 members and 200 plus average conference attendance, LMASE is one of the largest regions in the LMA network.

The LMASE regional conference will be held September 12-14th in Charlotte, NC and there are still SEVERAL GREAT SPONSORSHIP OPTIONS AVAILABLE. Sponsoring the regional conference
July 3, 2017 - 11:42 AM
On your marks, get set, GIVE! We are proud to announce that a healthy competition will start brewing this week between our LSC's to help generate money for our LMASE Regional Conference Backpack Packing activity, benefiting Second Harvest Food Bank.
To get involved, you may purchase your raffle tick
July 3, 2017 - 11:41 AM
The 3rd installment was held at Bryan Cave. We are excited about the progress thus far. The frequency of the monthly meetings have had great flow and consistent attendance. The content has been wonderful & very helpful for all involved. The feedback Kaitlyn and Madeleine, the local Future Leader Cha
July 3, 2017 - 11:23 AM
LMASE Board of Directors Spotlight: Shannon Lanier, Director of Membership & LMASE Cares 

I'm honored to be serving on the LMASE Board of Directors.  I love working with my fellow board members, LSC leaders, and LMA International leadership to execute initiatives that will benefit our membership no
July 3, 2017 - 11:21 AM
Congratulations on Your New Job!

Jackie Spivey - Business Development & Communications Manager at Nexsen Pruet

Did you change jobs, receive a promotion or win an award? Tell your fellow LMASE members about it!

Please email Chad Rothschild with news and updates (along with your photo) for in
June 30, 2017 - 02:49 PM
The LMA Eastern Canada Region (LMAEC) is planning a full-day conference on Tuesday, November 21, 2017, at the Sheraton Centre Hotel, Toronto, Ontario. The conference is an educational and networking event for legal marketers and business development professionals as well as lawyers.
June 30, 2017 - 10:42 AM
Do you want to reach legal marketing and business development professionals responsible for the development, management and implementation of marketing policies and strategies in their law firms?

Showcase your company on November 10, 2017 at the 2017 LMA Northeast Regional Conference, the premier g
June 27, 2017 - 11:40 AM
You are invited to submit an entry for the Mid-Atlantic Region 2017 Your Honor Awards. The Mid-Atlantic Region Your Honor Awards program was developed to recognize our member firms that illustrate excellence in marketing and business development strategies.
June 27, 2017 - 11:34 AM
Did you know that as part of your profile settings you can select not only your region but also your local chapter? As a member of the Mid-Atlantic Region you have the option to receive announcements and invitations from the entire region.
June 27, 2017 - 11:01 AM
As summer is now underway in the Mid-Atlantic region, many people are preparing for the height of vacation season. Many other people – including legal industry professionals – are also preparing for the height of volunteer season.
June 27, 2017 - 10:55 AM
Are you interested in volunteering for LMA? The Mid-Atlantic Region has several opportunities for you to serve. There are many reasons to get involved – from giving back to the organization, to expanding your leadership skills and more.
June 23, 2017 - 02:00 PM
Learn more about Debbie Henry.
Marketing – Assistant Director/Gordon Feinblatt LLC
June 23, 2017 - 01:57 PM
Learn more about Katie Castillo.
Business Development Specialist at Baker Donelson
June 23, 2017 - 01:53 PM
Learn more about Amanda Arwood.
Senior Business Development Manager, Troutman Sanders LLP
June 23, 2017 - 01:51 PM
Learn more about Rebecca Edwards.
Marketing and Business Development Professional
June 23, 2017 - 01:46 PM
At any law firm, the JD/Non-JD dynamic looms large. Marketers are on a continual quest to create the most fruitful working relationships.
June 23, 2017 - 01:41 PM
The LMA Virginias Local Group gathered at the Richmond office of McGuire Woods on June 7th for a presentation by Marc Friedman, Senior Counsel at Dentons and experienced Executive Coach, on lateral integration and business development plan coaching. 
June 23, 2017 - 01:38 PM
The key to being a positive contributor to your law firm’s public relations efforts is understanding the role and scope of the firm’s PR efforts, says Kathryn Holmes Johnson, director of marketing and communications at Sterne, Kessler, Goldstein & Fox.

Your firm likely has common PR actions (regard
June 23, 2017 - 01:36 PM
Volunteering has its benefits. It provides opportunities to learn and practice leadership skills, while connecting with other professionals to lead our profession.
June 23, 2017 - 01:32 PM
Richard Branson is the 66-year-old British billionaire who founded Virgin Atlantic airline and dozens of other successful business ventures. A maverick entrepreneur who has spent most of his life fighting the business establishment.
June 23, 2017 - 01:27 PM
Those of us lucky enough to belong to a law firm with a strong commitment to community service appreciate the opportunities such a culture affords.
June 21, 2017 - 11:38 AM
There are only a few days left before the Early Bird Sponsorship Discount expires. Temperatures won't be the only thing rising this summer, so take advantage of our 10% discount when you lock in your LMASW sponsorship before June 30th.
June 16, 2017 - 12:33 PM
Join Guy Alvarez, Sharon Goodman and Stefanie Marrone for the Essential Writing Skills for Maximum Social Media Engagement webinar on June 20 at 12:00 p.m. CT. sponsored by the Social & Digital Media SIG and Public Relations SIG.
June 15, 2017 - 05:38 PM
LinkedIn can be a powerful tool for publishing content if you have something interesting to say and you’re smart about how you say it.
June 15, 2017 - 12:04 PM
Join LMA after July 1, 2017 to receive 50 percent off individual member and local dues. The 50 percent off discount is for new members or memberships that expired December 31, 2015 or earlier.
June 10, 2017 - 02:16 PM
Welcome to Leadership Moves & Announcements, a column about LMA Northeast Region members that covers new members, promotions, job changes, professional achievements or personal news.  

We ask you to let us know when you, or another LMA Northeast Region member, has a professional or personal event t
June 9, 2017 - 04:46 PM
In May, FBI Director James Comey’s name was added to a roster that already included Michael Flynn and Sally Yates, as he became another high-profile official who was publicly dismissed by President Trump.
June 9, 2017 - 11:36 AM
On April 27, legal marketers gathered at Winston & Strawn’s New York office to hear tips from J. Kelly Hoey, investor and author (former lawyer, former legal marketer and NYLMA member) of How to Build Your Dream Network.
June 8, 2017 - 03:23 PM
Shana Pederson, the Recruiting Manager for the eData Group at Morgan, Lewis & Bockius LLP, seamlessly combines her work in the legal industry with a longstanding commitment to the arts.
June 8, 2017 - 12:08 PM
Interested in becoming a sponsor of the LMASW conference? It isn't too late to lock in your sponsorship. Make the commitment before June 30th and receive our Early Bird discount of 10%!
June 7, 2017 - 09:06 PM
This quarter, we asked the members of the Midwest Region Past Leader Initiative to share with us some of the best things they’ve seen in the industry on social media. We chose four to share with you here!
June 7, 2017 - 09:06 PM
I would highly recommend attending LMA’s annual conferences. I learned so much and thoroughly enjoyed my time there. Thank you, Midwest Region, for sending me to the conference!
June 7, 2017 - 11:20 AM
This year's Competitive Intelligence Certificate program features all-new content on Day 2, putting even more focus on strategy in the legal industry. Get certified —and get the intelligence that sets your firm apart.
June 7, 2017 - 11:11 AM
 Search engine optimization (SEO) is an essential part of any effective online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time. 
June 6, 2017 - 05:26 PM
Stefanie Trilling sat down with the inaugural scholarship winner, Ali Anechiarico, a solo marketer at Heslin Rotherberg Farley & Mesiti in Albany, New York, to learn more about her journey to the 2017 LMA Conference.
June 6, 2017 - 12:14 PM
Elsa Weiss
Marketing Director, Walsworth WFBM, LLP
June 6, 2017 - 11:37 AM
On April 28, the Metro NY Business Development Shared Interest Group (BD SIG) met at the offices of Cohen & Gresser to discuss how to demystify BD coaching and what in-house BD teams and BD coaches can learn from each other.
June 6, 2017 - 11:31 AM
We invite you to join the Legal Marketing Technology Conference/West Conference Committee, which will organize the 2018 Legal Marketing Technology Conference/West in San Francisco January 31-February 1, 2018.
June 6, 2017 - 11:07 AM
by Mike Mellor

Each time I go to the LMA 2017 Annual Conference, I am inspired and excited (though a bit weary from all of the fun and learning!). While I couldn't attend every breakout or pre-conference session, there seemed to be a ton of good content this year.
June 6, 2017 - 10:57 AM
Learn about the importance of building a strong professional brand and how to utilize social media to promote your unique strengths.
June 6, 2017 - 10:17 AM
by Edie Reinhardt

Congratulations to five members of the LMA Northeast region who were recently selected by the College of Law Practice Management to join its Class of 2017 Fellows-Elect.
June 6, 2017 - 10:06 AM
Learn how to find, construct, and tell stories and examples that highlight your expertise and that of your law firm.  Why? Because stories stick!

Join LMA for Attracting New Clients: The How-To’s of Telling Stories to Develop Trust & Earn Business
June 6, 2017 - 08:12 AM
Julie Holton, Marketing Director at Fraser Trebilcock and Detroit Local Group Steering Committee member-at-large, was recognized for her leadership, hard work, and tireless efforts in support of the Alzheimer’s Association Great Lakes Chapter.
June 2, 2017 - 01:43 PM
Join David Ackert of The Ackert Advisory and Monica Rodriguez Kuniyoshi of K&L Gates for an interactive workshop about gamification in law firm business development.
June 2, 2017 - 01:40 PM
The LMA Northeast Region (LMANE) will host its annual conference on Friday, November 10, at the Philadelphia Marriott Downtown. We invite you to submit program ideas.
June 2, 2017 - 11:10 AM
Join LMA for the pricing webinar, June 6 at 12:00 p.m. CT.

How do you prepare pricing strategies for your most important proposal opportunities? In this session, you will learn how to team with pricing in order to develop the most critical components of a well-rounded pricing strategy.
June 2, 2017 - 10:35 AM
LAS VEGAS— The Legal Marketing Association (LMA) has selected Catherine Alman MacDonough, CEO and Co-Founder of the Legal Lean Sigma Institute, and Jennifer A. Manton, Chief Marketing and Business Development Officer at Kramer Levin Naftalis & Frankel LLP to be inducted into the LMA Hall of Fame.
June 1, 2017 - 03:26 PM
In this month’s member spotlight, get to know the chairs of the Boston, New York and Philadelphia Local Steering Committee Chairs. 
May 31, 2017 - 06:05 PM
This year’s annual conference may be over, but the learning lives on.
May 30, 2017 - 06:51 PM
May 30, 2017 - 11:48 AM
Congratulations on Your New Job!

Clinton Gary - Chief Strategy & Business Development Officer at Burr Forman

Michael Haag - Business Development Director at Gray Robinson

Did you change jobs, receive a promotion or win an award? Tell your fellow LMASE members about it!

Please email Chad Ro
May 30, 2017 - 11:39 AM
LMASE Board of Directors Spotlight: Jessica Todd, Director of LSC's and the Mentor Match Program

I am pleased to announce that we have 28 mentor/mentee matches for our 2017 Mentor Match Program! This program is dedicated to providing value to our members, making connections, sharing ideas, discussi
May 30, 2017 - 11:37 AM
Click Here for Registration
May 26, 2017 - 09:06 AM
As a reminder, today is last day to submit your nomination for the 2018 LMA Board of Directors.
May 25, 2017 - 03:47 PM
May 2017 LMA Southwest #LMA17 Conference Recap. - “Mergers and Integration and Laterals, Oh My!”
May 25, 2017 - 03:47 PM
May 2017 LMA Southwest #LMA17 Conference Recap. - “The Business Case for Diversity”
May 25, 2017 - 03:47 PM
May 2017 LMA Southwest #LMA17 Conference Recap. - “Impact Marketing for Small and Mid-sized Law Firms”
May 25, 2017 - 03:47 PM
May 2017 LMA Southwest #LMA17 Conference Recap - “Attorney Persuasion: Powerful Techniques for Getting Your Way More Often”
May 25, 2017 - 03:46 PM
May 2017 LMA Southwest #LMA17 Conference Recap. - “Artificial Intelligence - Changing the Practice and Marketing of Legal Services”
May 25, 2017 - 03:45 PM
May 2017 LMA Southwest #LMA17 Conference Recap. - “Be ‘In-the-Know:’ Business Development Basics”
May 25, 2017 - 03:44 PM
May 2017 LMA Southwest #LMA17 Conference Recap. - “Outside the Legal Industry: How Businesses Are Using the Client Experience to Up Their Game”
May 25, 2017 - 10:09 AM
One Day Left to Submit your 2018 Board Nominations
May 24, 2017 - 01:00 PM
Registration is now open for the 2017 LMA Competitive Intelligence Certificate, a custom-designed program for legal marketers developed by LMA and the FGH Academy of Competitive Intelligence.
May 24, 2017 - 08:45 AM
By Victoria Kaulins

What better place to spend a ninety degree day in Boston than in the Seaport? On May 18th, LMA Northeast and co-hosts APMP and SMPS gathered at Nutter, McClennen & Fish for our 3rd annual evening program, “Executive Insights: Know Your Clients, Show Your Strength.”

Panelists in
May 24, 2017 - 08:06 AM
Interested in becoming a sponsor of the LMASW conference? Lock in your sponsorship before June 30th and receive our Early Bird discount of 10%!
May 23, 2017 - 01:39 PM
Mark your calendars and make plans to attend the inaugural LMA Southwest Region Conference that will be held on October 26th - 27th at The Westin Downtown in Denver, Colorado. 
May 23, 2017 - 12:06 PM
Your firm already has webinars down to a science. Sure, they could be better, but you have a routine and feel like you’re doing all the right things.

Where marketers often miss the mark is in failing to take advantage of the full scope of webinars as a content marketing strategy.
May 23, 2017 - 11:31 AM
Express your interest in serving on the LMA Board of Directors! 
To begin the LMA Board nomination process, please review the Eligibility Criteria. If you satisfy the criteria, then complete the Board of Directors Expression of Interest Form by 12:00 p.m. CT this Friday, May 26.
May 19, 2017 - 10:06 AM
As a reminder, the call for nominations for the 2018 LMA Board of Directors is now open. We invite you to express your interest in serving on the LMA Board of Directors! 
May 17, 2017 - 05:19 PM
Now in its fourth year, LMA-LA is offering an educational scholarship directed to those whose firms may be unable to sponsor their membership, to those between jobs, and/or those looking to start a career in legal marketing, including college and graduate students. Apply now!
May 17, 2017 - 01:15 PM
LMA has video-recorded the 2017 annual conference sessions and made them available for purchase.
May 15, 2017 - 12:59 PM
Toute la communauté marketing juridique de Montréal est cordialement invitée à un cocktail réseautage qui aura lieu le 17 mai prochain au Daylight Factory, situé au 1030, rue Saint-Alexandre.
May 15, 2017 - 12:50 PM
Increasingly, law firms are adopting the project management (PM), matter management and process improvement strategies used in other industries to maximize efficiencies on client-related and internal projects
May 15, 2017 - 12:33 PM
On Thursday, April 20, 2017, the LMA Northeast Region Chapter hosted a lunch and learn program attended by dozens of Philadelphia and regional legal marketing professionals. 
May 9, 2017 - 01:19 PM
LMA Boston members celebrated spring at their April 26th pop up social at MAST. Thank you to our sponsor, iMarc for a great night!
May 8, 2017 - 11:55 AM
by Jim Jarrell

A year-and-a-half ago, one of the senior associates from our personal injury plaintiff’s practice – Domenic B. Sanginiti, Jr. – came to my office with a challenge: “I want to become THE New Jersey E-Cigarette Guy.”
May 8, 2017 - 10:27 AM
Join LMA and the Social and Digital Media SIG for a video marketing webinar on May 9 at 1:00 p.m. CT.

We will provide a step-by-step overview of how the audience can develop or improve their current video marketing strategy for their firm. 
May 5, 2017 - 12:01 PM
Sponsorship opportunities for the 2017 Southwest Region Conference are now available! The inaugural LMA Southwest Region Conference is dedicated to helping law firm professionals advance their careers by providing a premier forum to learn from and network,
May 3, 2017 - 07:32 PM
The LMA SoCal Local Group is excited to announce a new member benefit, the Senior Marketer Roundtable.  If you are a manager or above with more than 10 years of professional services experience, please click here to join the group.........
May 3, 2017 - 02:13 PM
Be sure to check out our 2017 Legal Marketing Association and Bloomberg Law® joint survey!

This year’s survey takes a deeper dive into the practical ways these increases are playing out within marketing and business development departments in law firms of all sizes and across geographies.
May 2, 2017 - 11:50 AM
by Stefanie Marrone

General counsel say that lawyer bios are the second most influential source when it comes to making their hiring decisions., second only to receiving personal recommendations.
May 2, 2017 - 09:21 AM
Do you know  what happens "When Spreadsheets and Flowcharts Collide"? Join the Client Value SIG for this exciting, complementary webinar on May 4 at 12:00 p.m. CT.
April 28, 2017 - 11:38 AM
Get to Know Your LMASE Board of Directors: Danielle Downing
April 28, 2017 - 11:37 AM
LMA National Conference: Recap
April 28, 2017 - 11:37 AM
LMA National Conference: In Case You Missed It
April 28, 2017 - 11:37 AM
Save the Date: #LMASE17 September 13-15, 2017
April 28, 2017 - 10:39 AM
Coffee dates, lunch meetings, and conference room meetups have largely fallen by the wayside as internal teams and vendors are spread across the country or even the world. Fortunately, technology allows us to meet up and maximize our productivity, despite a lack of face time.
April 27, 2017 - 05:15 PM
Hear from general counsel from Tesla, PayPal, ClearSlide, and Hewlett-Packard Enterprise at the 5th Annual Silicon Valley In-House Counsel Panel on May 25th.
April 27, 2017 - 03:14 PM
It’s time to refocus as a team.

At my firm, we have initiated a market segment team approach. Other firms may refer to these teams as “industries.”
April 27, 2017 - 03:14 PM
Working with outside marketing and communications agencies can offer many benefits – greater industry perspective; scalable, on-demand, on-call resources; and access to industry specialists, to name just a few.
April 27, 2017 - 03:14 PM
Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail, by Robert Bruce Shaw. American Management Association, publication date 2017. $27.95.

Book Review by Jonathan Groner
April 27, 2017 - 03:14 PM
As a legal marketing veteran with over 12 years of in-house experience, Tara is now a partner and one of three owners at Wicker Park Group.
April 27, 2017 - 03:14 PM
Teamwork is not a new concept within law firms. Client teams, practice groups, and committees have reigned supreme for decades, but fully realized organizational collaboration is not always part of the traditional law firm environment.
April 27, 2017 - 03:14 PM
On March 27–29, more than 1,400 legal marketers from across the globe converged at the Aria Resort in Las Vegas for the 2017 LMA Annual Conference.
April 27, 2017 - 03:14 PM
Jim is the Director of Pricing & LPM (Legal Project Management) for Hunton & Williams LLP.  While Jim’s group is part of the finance organization and he reports to the CFO, he views his role as at least 50 percent business development. 
April 27, 2017 - 03:14 PM
The YHA program is coming to the Mid-Atlantic Region!
April 27, 2017 - 03:13 PM
There are two main goals when integrating laterals into your firm: (1) get their book of business up and running and (2) integrate them into your firm’s culture.
April 27, 2017 - 03:13 PM
One of the key aspects of being an effective member of your legal marketing team is to know and understand all of the resources available to you.
April 27, 2017 - 03:13 PM
Change is hard and scary. The most important part of navigating change is team momentum via collaboration.
April 25, 2017 - 04:42 PM
Join LMA for our upcoming digital and content marketing webinar on April 27, 2017 at 12:00 p.m. CT, sponsored by the CMO SIG and the Social & Digital Media SIG!

Identify how in-house counsel are using social media and consuming content.
Discuss what content
April 21, 2017 - 11:31 AM
Join LMA and AALL for an upcoming webinar panel discussion with legal marketers and law librarians explore how the relationship between law firm marketing and library departments impacts cross-selling initiatives.
April 21, 2017 - 10:49 AM
Braving the harsh weather conditions, 15 Future Leaders met on March 15 at Kelley Drye's offices for Eva Wisnik's annual program with the Shared Interest Group.
April 21, 2017 - 10:22 AM
The CMO SIG enjoyed a thought-provoking presentation on April 13 on identifying different communications styles and adapting their style and their team’s style to be more productive and work more effectively with lawyers.

Guest speaker Rachel Anevski, the principal of Matters of Management, shared
April 20, 2017 - 11:45 AM
The best value for LMA's fifth annual P3 - The Practice Innovation Conference ends on Saturday, April 22! Don't miss your chance to save $100 on a two-day experience of the latest pricing, project management and process improvement insights.
April 19, 2017 - 06:06 PM
LMA Southwest (LMASW) is seeking speakers for the inaugural LMA Southwest Region Conference that will be held on October 26th - 27th at The Westin Downtown in Denver, Colorado. 
April 17, 2017 - 10:01 AM
After a jammed packed day of educational programming on the first day of the LMA International Annual Conference in Las Vegas, members of the LMA Northeast Region relaxed at a networking reception at Javier’s at the Aria Resort.
April 7, 2017 - 02:06 PM
Our annual Summer Social is upon us once again!
April 3, 2017 - 10:40 AM
This year, we have shaped our program around the theme of Design Thinking and how it can be applied to legal marketing and business development challenges.
March 29, 2017 - 11:00 AM
LMASE is seeking speakers for the 2017 LMASE Regional Conference that will be held on September 13 - 15 at the Marriott City Center in Charlotte, North Carolina. Please see below for more details and  click here to submit your proposal.
Conference Background
The LMASE Regional Conference is a high
March 29, 2017 - 10:30 AM
We are excited to announce that Jordan Furlong will join us as our keynote for the 2017 LMASE Regional Conference! Jordan is a leading analyst of the global legal market and forecaster of its future development. He regularly consults with law firms and legal organizations to help them better underst
March 26, 2017 - 06:14 PM
Congratulations to Ashley Tenney for her recent promotion! Ashley is now the Corporate Practice and Business Development Manager and will be working to implement strategic initiatives and coordinate all aspects of practice operations and business development at Denton.
March 26, 2017 - 06:11 PM
Earlier this month, the LMASE Board members gathered in sunny Orlando, FL to work on the region’s strategic plan and road map for 2017. Much of the conversations revolved around Law School Outreach, Future Leaders Initiatives, the 2017 Regional Conference, Mentor Match Program and LMASE Cares – stay
March 26, 2017 - 05:45 PM
Congratulations Terrance Cook, Director of Business Development at Middleton Reutlinger and LMASE Treasurer for being named one of Louisville’s Top 100 Marketing & Advertising Influencers! Grab his profile pic from the LMA profile.
March 26, 2017 - 05:41 PM
Save the Date: #LMASE17 September 13-15, 2017
March 26, 2017 - 05:37 PM
Chris Sizemore is the Director of Special Programs on the LMASE Board of Directors this year. He has been busy over the last few months working on our region's strategic initiatives. Two of those initiatives are; Law School Outreach and a yearlong Future Leaders Roundtable (FLR).
Law school outre
March 26, 2017 - 05:36 PM
We want to thank Morgan Lewis, LMASE Director of Communications, for all of her support over the years in the Columbia LSC and as a Board Member. She is relocating with her husband to the Windy City of Chicago and the Midwest Region. Morgan's husband was a soccer coach for the University of South Ca
March 26, 2017 - 05:35 PM
Come Meet, Mix and Mingle at Lunch!
If you are headed to the LMA Conference in Las Vegas, don't forget to stop by and say hello to your LMASE pals at lunch on March 28. Look for the reserved  tables with "LMASE" tent cards. We look forward to seeing you there!
March 24, 2017 - 10:00 AM
We are happy to share the First Quarter @LMANortheast Newsletter.
March 24, 2017 - 09:03 AM
Meet Ashley Gibbs, Marketing Operations Manager at Dechert and Co-Chair of LMA Boston's Future Leaders SIG.
March 23, 2017 - 05:47 PM
New this year, LMA  will be host Facebook Live broadcasts during the 2017 LMA Annual Conference! Catch all the action as various LMA leaders share key conference takeaways and insights live via the LMA International Facebook page.
March 21, 2017 - 03:13 PM
Practice Managers support the daily operations, administration and management of departments and practice groups.
March 20, 2017 - 01:06 PM
Transition is hard, and change can be scary. But often, change brings us to even better places than we were before.
March 20, 2017 - 01:06 PM
One of our initiatives for the new Midwest Region is the Past Leader Initiative, where we’ll be featuring insights each quarter from former LMA Chapter leaders. This quarter, we asked past LMA leaders to share the best advice they ever received about succeeding in the industry.
March 20, 2017 - 01:06 PM
The Midwest has been fortunate to have a long history of dedicated professionals who work diligently to provide intriguing and timely education to LMA members and colleagues. Our 2017 Local Steering Committee (LSC) programming leads are no exception.
March 20, 2017 - 01:06 PM
The Midwest Region is proud to congratulate its 2017 Annual Conference Scholarship recipients, Katie Cox, Communications and Digital Services Coordinator, Fredrikson & Byron, P.A, and Brenda Christmas Marlowe, Marketing Manager, Danna McKitrick, P.C.
March 20, 2017 - 01:06 PM
Join legal industry professionals from across the Midwest to kick off the 2017 LMA Annual Conference. Following a significant transition this year from chapters to a regional structure, we hope many of you can join us to meet, mingle, and continue to build our new, expanded community.
March 20, 2017 - 12:16 PM
Congrats on Your New Job!
Paula Williamson has joined McNair Law Firm in their Columbia , S.C. office as Communications Manager. 

Have you changed jobs? Been promoted? Won an award or honor? Tell your fellow LMASE members about it!

Please email Jessica Todd with news and updates (along
March 20, 2017 - 09:36 AM
In this session, we will discuss the increasing need for such arrangements, client and firm goals, and how to effectively evaluate whether a value-based fee approach makes sense.
March 15, 2017 - 04:37 PM
Legal marketing, sales, service and the practice of law are being affected by new technologies. Marketers need to have a high level of technical literacy to stay relevant.
March 15, 2017 - 11:15 AM
Get to know a little more about the members of the Northeastern region who have been hard at work over the past few months as the chapter shifted into a regional structure.

Liz Cerasuolo, President-ElectDirector of Marketing & CommunicationFish & Richardson
How did you get started in legal marketin
March 13, 2017 - 12:52 PM
The LMA Midwest Ohio program scheduled for March 14, 2017, has been canceled due to inclement weather. We will update this notice once we have more information.
March 13, 2017 - 11:10 AM
Would you like to take on more of a leadership role within the Legal Marketing Association Northeast Local Steering Committee (LMANE)?
March 13, 2017 - 11:07 AM
by Matt Parfitt
LMA is committed to sharing "the voice of the client" with our members to help you influence and lead change in your firms to better serve your clients.
March 13, 2017 - 10:15 AM
All emails (including event invitations) being sent to Midwest Region members will be from our regional email address, lmamidwest@legalmarketing.org. Make sure we're on your whitelist so you can continue to receive event invitations and information.
March 10, 2017 - 11:10 AM
by Stefanie Marrone

Kelly Hoey’s book, Build Your Dream Network, is a must for anyone who wants to network with purpose and strategically grow their professional relationships in today’s hyper-connected world.
March 9, 2017 - 03:06 PM
Join us for drinks at our first Legal Libations of 2017!
March 8, 2017 - 02:05 PM
by Edie Reinhardt
Content marketing is a big part of overall marketing strategy for many law firms, but unfortunately, limited resources can make it particularly challenging for small firms.
March 8, 2017 - 10:50 AM
Almost 100 LMA Metro New York members gathered on Feb. 16 at Wachtell Lipton Rosen & Katz LLP for the official 2017 Kick Off & Cocktails Event.
March 8, 2017 - 10:39 AM
by Rosemarie Yu

Law firms have created a unique type of business with their business model, partnership structure and ethical rules.
March 8, 2017 - 10:00 AM
On February 16th, Metro Philadelphia Chapter met for an interactive workshop. Speakers Josh Rosenzweig, Founder and CEO of Wibni Labs, and Michael Barrett, Chief Information Officer of Dechert LLP, presented “Innovation Slam Workshop: How Can New Advances in Technology Assist Legal Marketers
March 8, 2017 - 09:57 AM
On January 19th, the Metro Philadelphia Chapter met to discuss “Using Readership Analytics to Build a Culture of Thought Leadership.”
March 8, 2017 - 09:52 AM
The Philadelphia Local Group celebrated the holiday season and 13 years together by joining at 1 Tippling Place on December 15th.
March 8, 2017 - 07:44 AM
On February 15, members of LMA Boston gathered at Brown Rudnick LLP in downtown Boston for its February luncheon program, “Unleashing Creativity and The Power of the Story to Grow Markets”, presented by Chuck Goldstone.

Mr. Goldstone provided insight on how to use creativity an
March 8, 2017 - 07:26 AM
The Future Leaders SIG launched their first 2017 lunch program with an in-depth look at the differences between marketing and BD roles - specifically relating to small firm vs. big firm life. In addition to discussing the pros, cons, rewards and challenges with each experience, we spent our lunch he
March 6, 2017 - 02:24 PM
The LMA Midwest Region Board is excited to announce that beginning in April we will have the technology to simulcast educational programming developed by Local Steering Committees (LSCs) in Chicago, Detroit, Indianapolis, Kansas City, Minneapolis, Ohio and St. Louis.
March 2, 2017 - 10:57 AM
The Legal Marketing Association has reached out to the ABA with a letter that supports the intention of the proposal by the APRL to amend Model Rules 7.1, 7.2, 7.3, 7.4 and 7.5, which address how lawyers provide the public with information about legal services.
March 1, 2017 - 04:53 PM
Have you heard? The news is pouring out of P3! If you have not yet registered to join LMA for the fifth annual P3 – The Practice Innovation Conference, May 16-18, you are missing out. Discover what the Client Value SIG has planned next, including a keynote complete with "intraprenuer" tips.
February 28, 2017 - 06:34 AM
The LMA Virginias Local Group gathered at the Richmond office of McGuire Woods on January 11th for the first program of the year, a presentation by Christina Fritsch of ClientsFirst Consulting on how to identify and implement technology that can make a real difference in the business development
February 27, 2017 - 04:42 PM
Love it or hate it, change is ironically an inevitable constant in our whole lives, personal and professional. Sometimes factors out of our control present change like reorganizations, ineffective management or economic downturns. The harder questions come when the ball is in your court.
February 27, 2017 - 01:28 PM
Making partner is often the apex of a lawyer’s career. Making partner means the late nights, long weekends, and countless billable hours have paid off. They have earned the respect of their peers, who have decided to put their trust in the new partner’s work ethic, leadership skills and origination
February 27, 2017 - 01:27 PM
According to the 2015 Altman Weil Flash Survey, “Law Firms in Transition,” only 31 percent of firms have a formal succession plan in place. With Baby Boomers representing 95 percent of law firm leadership as of American Lawyer’s 2015 survey, retirement is a reality firms must face - and face now.
February 27, 2017 - 01:27 PM
David Pray was recently hired by Charleston, West Virginia, based law firm Bailey & Glasser as “Chief Transformational Officer” — championing the growing firm’s continuous improvement initiatives and related lean initiatives.
February 27, 2017 - 01:26 PM
If you have not been through a law firm merger yourself, chances are that someone in your legal marketing circle has. According to Law360, there were 85 US law firm mergers in 2016, just slightly fewer than the 91 combinations tracked in 2015.
February 27, 2017 - 01:25 PM
On January 31, 2017, Jennifer Johnson Scalzi, founder of J. Johnson Executive Search, presented the program Recalibrating from Non-Lawyer to Revenue Enabler™: Positioning Yourself and Your Team to Work in Tandem with Revenue Producers to Achieve Sustainable Growth. 

Current Trends in the Legal Indu
February 27, 2017 - 11:51 AM
Welcome to the LMA Mid-Atlantic Region!

It is an exciting time to be a LMA member. In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia, and West Virginia have come together to form the LMA Mid-Atlantic Region. The combination of our more than 450 members
February 27, 2017 - 11:50 AM
Law is a multibillion dollar industry that plays an integral part of nearly every development, particularly in the business world. Law firms are also major employers and community partners. Despite these elements, media reporting on the industry remains light.
February 27, 2017 - 11:49 AM
We have all experienced it, the ambiguity associated with adjusting to new organizational structure and to working with new teammates. The marketing department at my firm has been experiencing change.
February 27, 2017 - 11:49 AM
Why is change so hard? That seems like a question asked in every self-help book. And it also seems that every such book has a solution to making change easier. But authors Chip Heath and Dan Heath provide solutions by closely examining real-life situations in Switch: How to Change Things When Change
February 27, 2017 - 11:46 AM
There are many ways to respond when someone asks the age-old DC question, “What do you do?” However, what you should never do is reply with the dreaded “just” phrase.
“When you say, ‘I’m just marketing’... talk about shooting yourself in the foot,” says Nicole Steckman, marketing manager
February 14, 2017 - 12:00 PM
LMA Boston kicked off 2017 with their first educational program of the year, “Metrics for Law Firm Marketers,” with speaker Elizabeth Mell .
February 10, 2017 - 11:00 AM
Part of our transition from chapters to region includes the merging of our social profiles.
February 8, 2017 - 12:25 PM
Learn a better way to lead!

Join LMA Western Canada for a must-attend leadership seminar, which will be of benefit to marketers at all levels of seniority. The session will help you be a high-impact, thriving leader by leveraging the power of coaching.
February 6, 2017 - 12:26 PM
LMA 2017 President Jill Weber shares her story for the #LMALove campaign, showing her appreciation for LMA's first president, Sally Schmidt. Spread the #LMALove using the hashtag to give fellow LMA members a special shout out!
February 1, 2017 - 02:53 PM
Part of our transition from chapters to region includes the merging of our social profiles. Each region will have one Facebook account and one Twitter account, and we are merging our LinkedIn groups into LMA International's.
February 1, 2017 - 02:46 PM
by Sander Coxe
“Charming British ex-pat” does not do justice to the new Chair of our Local LMA Steering Committee.
January 31, 2017 - 11:31 AM
This February, share the #LMALove! Using the #LMALove hashtag, share the story of a fellow LMA member who has done something in their career that inspires you.
January 30, 2017 - 01:30 PM
In an era where the dynamics between clients and their outside counsel are changing dramatically, it is critical that law firm marketing and business development departments support efforts to maximize those relationships.
January 26, 2017 - 03:32 PM
Longtime LMA Detroit member Joe Melnick was recently named Director of Marketing and Business Development at Warner Norcross & Judd LLP.
January 26, 2017 - 08:52 AM
Law Is A Buyer's Market: Adapting Your Law Firm To A New Legal Environment
January 20, 2017 - 03:20 PM
Deadline to Apply is January 31st
This year’s Annual Conference is just around the corner on March 27th-29th in Las Vegas. Fund the experience of a lifetime and apply for the SoCal Chapter’s scholarship, which awards one lucky member the opportunity to receive complimentary registration.
January 16, 2017 - 03:54 PM
Conquering the Generational Content Divide: What You Need to Know to Reach All Generations with Your Digital Content
January 16, 2017 - 08:42 AM
Take a sneak peak at some of the 2017 P3 sessions! Plus, remember to register by the earliest bird deadline (Friday, Jan. 27) to save up to $200 on this invaluable learning experience.
January 13, 2017 - 01:17 PM
Would you like to take on more of a leadership role within the Legal Marketing Association Mid-Atlantic Region on a regional level and local steering committees and projects? Do you have an interest in developing deeper relationships with fellow Mid-Atlantic region members
January 12, 2017 - 12:03 PM
Boston, MA, January 10, 2017 – The Legal Marketing Association (LMA), Boston, selected Colleen Bidgood and Brian Wolgast for its 2017 Future Leaders Fellowship Program.
January 9, 2017 - 01:30 PM
LMA Boston celebrated the season at their annual holiday party on December 7th at The Palm. The event was sponsored by Thomson Reuters. Attendees generously donated hats and gloves in support of Kids in Need of Defense (KIND), the leading organization for the protection of children who enter the U.S
January 9, 2017 - 11:06 AM
Congratulations to Nikki Sherrill, 2016 LMASE President, and husband Ben on the birth of their baby boy, Alexander Joseph, on December 16th! 

Congratulations to Amy Norris, 2017 LMASE President-Elect, and husband Eric on the birth of their baby girl, Charlotte Elizabeth, on December 16th!
January 9, 2017 - 11:04 AM
Are you are a relative newcomer to legal marketing and looking for a mentor to guide you through the nuances of marketing and business development for lawyers?
January 5, 2017 - 04:20 PM
Julie Holton, Marketing Director at Fraser Trebilcock in Lansing, Michigan (and the newest member of the Detroit Local Steering Committee), is pleased to announce that Faith Miller has joined the firm as a Marketing Associate. 
January 5, 2017 - 04:19 PM
New LMA member Steven Keltsch, CEO of Web Development Goals, Inc. in Troy, Michigan, reports that after extensive research and testing, the company has launched a rebuilt SEO service. 
January 3, 2017 - 06:44 PM
As a result of a new initiative, we are excited to announce an upcoming seminar in partnership with the Canadian Society for Marketing Professional Services (CSMPS). 
January 3, 2017 - 06:32 PM
Register for the fifth annual P3 Conference before the earliest bird deadline on Jan. 27 & save up to $200.
January 2, 2017 - 01:00 PM
January marks the official launch of the Legal Marketing Association’s Northeast Region – welcome!   Our Regional Board of Directors, Local Steering Committee leaders (Boston, New York, Philadelphia) and many others have been working the past three months to consolidate best practices for our newly
December 29, 2016 - 11:11 PM
Thank you to all who braved the rain to join us in celebrating the end of a great year at the Capital Chapter Holiday Party on December 6. Special thanks to our generous sponsors - Association of Corporate Counsel and JD Supra!
December 29, 2016 - 11:05 PM
Helena Lawrence

President, 2017 LMA Mid-Atlantic Regional Board Senior Marketing & Business Development Manager, Orrick

Helena provides strategic guidance, thought leadership, project management and process improvement, for client service, business development, sales, practice and marketing initi
December 29, 2016 - 10:30 PM
Dave Harvey is now a Director of Business Development for O'Melveny & Myers. He is responsible for marketing and business development globally for the firm's Litigation Department where he manages a team of marketing professionals. O'Melveny is an internationally acclaimed law firm of approximately
December 29, 2016 - 10:16 PM
On December 13, 2016, Lia Dorsey, Director of Diversity and Inclusion at Sutherland Asbill & Brennan, was the principal speaker at the LMA Future Leaders SIG Brownbag program. Her presentation titled, “The Business Case for Diversity,” explored the differences between diversity and inclusion and pro
December 29, 2016 - 04:10 PM
The countdown has begun! 2017 is just around the corner and for many this is a welcome relief from a challenging 2016. However, for LMA, particularly the Capital Chapter, I am glad to report the upside.

As each year passes, I am increasingly grateful for LMA and all that it has to offer.
December 29, 2016 - 04:06 PM
Law firms (if they haven’t already) will continue to move forward with developing technology solutions for a simple reason: their clients expect it, says Adam Stock, Chief Marketing & Client Services Officer at Allen Matkins.

It comes down to doing things “more efficiently because clients
December 29, 2016 - 04:03 PM
In 2016, led by President Katie Munroe and supported by our Membership, Technology and Sponsorship Chairs, Program Chair Rachel Shields Williams and her committee set out to create an educational calendar that offered a diversity of programming to help us connect-the-dots across several legal market
December 29, 2016 - 03:53 PM
Marketing automation is arguably the biggest shift we will see for law firm websites in 2017 and the coming years.

Marketing automation is “software designed to execute and automate marketing efforts in a highly segmented, efficient, and results-oriented way,” according to Right Source, partner of
December 24, 2016 - 06:06 AM
As Nancy Myrland of Myrland Marketing & Social Media brings The 2016 12 Days of Social Media to a close, she bids us a fond farewell and offers perspective and a list of four pieces of advice for all of us to follow.
December 23, 2016 - 09:56 AM
by Rosemarie Yu

Alexander “Sander” Coxe has hit the right notes, both professionally and personally.  For many years, Sander has been Director of Marketing and Communications for Bernstein Litowitz Berger & Grossmann LLP (BLB&G), a mid-sized law firm that prosecutes shareholder litigation.
December 23, 2016 - 08:06 AM
As the close of this 12 Days nears, I wanted to take a moment to thank the LMA Social & Digital Media SIG for allowing me to help co-chair this amazing group.
December 22, 2016 - 06:35 AM
This thoughtful contribution to our series is from Oliver Thoenen, who oversees internal and external communications for Hinshaw & Culbertson LLP. Oliver highlights the rise of live video by brands as a transformational occurrence in 2016. It's a trend that he thinks is here to stay and one that law
December 21, 2016 - 07:59 AM
We are nearing the last few posts for the 12 Days and we thought it was only appropriate to have Molly Porter, Director of Marketing at Seyfarth Shaw LLP share her wisdom. It is always beneficial to have the sage advice and predictions of Molly.
December 20, 2016 - 06:47 AM
Gail Lamarche, 5-year co-chair of the Social Media SIG and Director of Marketing for Henderson, Franklin, Starnes & Holt, P.A., brings us a fresh perspective about how to scale social & digital with the right attitude and tools.
December 19, 2016 - 09:14 AM
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created
December 18, 2016 - 10:06 AM
On this, the 6th day of social media and digital media, Jennifer Simpson Carr, Business Development Manager, Tech and Life Sciences,  at Lowenstein Sandler, talks about social and digital media strategies and how important it is that they are integrated with your firm's overall strategy.
December 17, 2016 - 08:20 AM
On this, the fifth day of social media and digital media, Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. When combined, they have the potential to reshape more than legal marketing...
December 16, 2016 - 11:37 AM
by Catherine Hausman

A capacity crowd of legal marketers turned out to learn what general counsel really like – and don’t like - when they interact with outside counsel.