LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.
A year-and-a-half ago, one of the senior associates from our personal injury plaintiff’s practice – Domenic B. Sanginiti, Jr. – came to my office with a challenge: “I want to become THE New Jersey E-Cigarette Guy.”
We will provide a step-by-step overview of how the audience can develop or improve their current video marketing strategy for their firm.
This year’s survey takes a deeper dive into the practical ways these increases are playing out within marketing and business development departments in law firms of all sizes and across geographies.
General counsel say that lawyer bios are the second most influential source when it comes to making their hiring decisions., second only to receiving personal recommendations.
At my firm, we have initiated a market segment team approach. Other firms may refer to these teams as “industries.”
Book Review by Jonathan Groner
Identify how in-house counsel are using social media and consuming content.
Discuss what content
Guest speaker Rachel Anevski, the principal of Matters of Management, shared
The LMASE Regional Conference is a high
Law school outre
If you are headed to the LMA Conference in Las Vegas, don't forget to stop by and say hello to your LMASE pals at lunch on March 28. Look for the reserved tables with "LMASE" tent cards. We look forward to seeing you there!
Paula Williamson has joined McNair Law Firm in their Columbia , S.C. office as Communications Manager.
Have you changed jobs? Been promoted? Won an award or honor? Tell your fellow LMASE members about it!
Please email Jessica Todd with news and updates (along
Liz Cerasuolo, President-ElectDirector of Marketing & CommunicationFish & Richardson
How did you get started in legal marketin
LMA is committed to sharing "the voice of the client" with our members to help you influence and lead change in your firms to better serve your clients.
Kelly Hoey’s book, Build Your Dream Network, is a must for anyone who wants to network with purpose and strategically grow their professional relationships in today’s hyper-connected world.
Content marketing is a big part of overall marketing strategy for many law firms, but unfortunately, limited resources can make it particularly challenging for small firms.
Law firms have created a unique type of business with their business model, partnership structure and ethical rules.
Mr. Goldstone provided insight on how to use creativity an
Current Trends in the Legal Indu
It is an exciting time to be a LMA member. In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia, and West Virginia have come together to form the LMA Mid-Atlantic Region. The combination of our more than 450 members
“When you say, ‘I’m just marketing’... talk about shooting yourself in the foot,” says Nicole Steckman, marketing manager
Join LMA Western Canada for a must-attend leadership seminar, which will be of benefit to marketers at all levels of seniority. The session will help you be a high-impact, thriving leader by leveraging the power of coaching.
“Charming British ex-pat” does not do justice to the new Chair of our Local LMA Steering Committee.
This year’s Annual Conference is just around the corner on March 27th-29th in Las Vegas. Fund the experience of a lifetime and apply for the SoCal Chapter’s scholarship, which awards one lucky member the opportunity to receive complimentary registration.
Congratulations to Amy Norris, 2017 LMASE President-Elect, and husband Eric on the birth of their baby girl, Charlotte Elizabeth, on December 16th!
President, 2017 LMA Mid-Atlantic Regional Board Senior Marketing & Business Development Manager, Orrick
Helena provides strategic guidance, thought leadership, project management and process improvement, for client service, business development, sales, practice and marketing initi
As each year passes, I am increasingly grateful for LMA and all that it has to offer.
It comes down to doing things “more efficiently because clients
Marketing automation is “software designed to execute and automate marketing efforts in a highly segmented, efficient, and results-oriented way,” according to Right Source, partner of
Alexander “Sander” Coxe has hit the right notes, both professionally and personally. For many years, Sander has been Director of Marketing and Communications for Bernstein Litowitz Berger & Grossmann LLP (BLB&G), a mid-sized law firm that prosecutes shareholder litigation.
A capacity crowd of legal marketers turned out to learn what general counsel really like – and don’t like - when they interact with outside counsel.
The Metro New York LMA chapter got the holiday season off to a festive start. Some 200 legal marketing industry professionals gathered at the Midtown Loft & Terrace on Friday night December 2 at the chapter’s annual Holiday Party.
Would you like to take on more of a leadership role within the Legal Marketing Association Northeast Local Steering Committee (LMANE)? Do you have an interest in developing deeper relationships with fellow LMANE members or further developing skills and knowledge to...
ChairSydney Iglitzen, PrincipalS. Iglitzen Consulting
Vice ChairJennifer Schaller, Managing DirectorThe Natio
With just one week until this year's LMA New England Regional Conference: Law Firms of the Future, we wanted to share some insights to help you make the most of the conference before you arrive!
Gina Eliadis is now Senior Marketing Manager at Ober | Kaler. She previously focused on Creative and New Media.
Ashley Smith has joined the marketing tea
Back in 2013, she saw an advertisement on an online job board for a hybrid HR and business development position at
But, you probably already know this; as a legal marketer, expanding your digital imprint has be
Over the years, we
“You know we have to focus on a problem when the number of men and women starting off in law firms is 50/50 but then women are only at a 22% partnership level,” said Shira Nadich Levin, partner at Cooley LLP. The solution? The law firm Women’s Initiative.
The 5th Annual GC Forum will feature a distinguishe
in-house counsel on what their innovation expectations are.
ChairMatt ParfittPresidentVuture US
Vice-ChairMatt LoomisBusiness Development SpecialistKramer Levin Naftalis & Finkel LLP
When: Friday, September 30 from 12:00 - 1:00 pm
Where: Sugarman, Rogers, Barshak & Cohen, P.C.
Business Development Coordinator
Lathrop & Gage LLP
How long have you been a member of LMA?
I have been a member of LMA for around 3 years.
How did you get into Legal Marketing?
My former boss, Sara Crocker, who is now retired but continues to be part of my “Board of Directors
There is still space to register for a pre-conference program! Choose between the All About Pricing workshop, the Little Somethi
This approach certainly has its merits.
When: Thursday, September 29 from 12:00 - 1:00 pm
Where: Sherin and Lodgen (101 Federal Street Boston, MA)
RSVP to Caroline Emery
As a member of the LMA community, you are a part of the only organization dedicated to
I first discovered the podcast after Nancy Mryland was interviewed about Twitter
The event brought together some of the leading strategists, consultants and marketing executives from the legal commun
In the constantly shifting and increasingly hyper-competitive legal business environment, effective law firm marketing with direct involvement from attorneys has become critical. The way attorneys engage with current a
Trey Flythe joined Alston & Bird as a Business Development Coordinator in June. Trey is a boomerang!