LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

May 19, 2017 - 10:06 AM
As a reminder, the call for nominations for the 2018 LMA Board of Directors is now open. We invite you to express your interest in serving on the LMA Board of Directors! 
May 17, 2017 - 05:19 PM
Now in its fourth year, LMA-LA is offering an educational scholarship directed to those whose firms may be unable to sponsor their membership, to those between jobs, and/or those looking to start a career in legal marketing, including college and graduate students. Apply now!
May 17, 2017 - 01:15 PM
LMA has video-recorded the 2017 annual conference sessions and made them available for purchase.
May 15, 2017 - 12:59 PM
Toute la communauté marketing juridique de Montréal est cordialement invitée à un cocktail réseautage qui aura lieu le 17 mai prochain au Daylight Factory, situé au 1030, rue Saint-Alexandre.
May 15, 2017 - 12:50 PM
Increasingly, law firms are adopting the project management (PM), matter management and process improvement strategies used in other industries to maximize efficiencies on client-related and internal projects
May 15, 2017 - 12:33 PM
On Thursday, April 20, 2017, the LMA Northeast Region Chapter hosted a lunch and learn program attended by dozens of Philadelphia and regional legal marketing professionals. 
May 9, 2017 - 01:19 PM
LMA Boston members celebrated spring at their April 26th pop up social at MAST. Thank you to our sponsor, iMarc for a great night!
May 8, 2017 - 11:55 AM
by Jim Jarrell

A year-and-a-half ago, one of the senior associates from our personal injury plaintiff’s practice – Domenic B. Sanginiti, Jr. – came to my office with a challenge: “I want to become THE New Jersey E-Cigarette Guy.”
May 8, 2017 - 10:27 AM
Join LMA and the Social and Digital Media SIG for a video marketing webinar on May 9 at 1:00 p.m. CT.

We will provide a step-by-step overview of how the audience can develop or improve their current video marketing strategy for their firm. 
May 5, 2017 - 12:01 PM
Sponsorship opportunities for the 2017 Southwest Region Conference are now available! The inaugural LMA Southwest Region Conference is dedicated to helping law firm professionals advance their careers by providing a premier forum to learn from and network,
May 3, 2017 - 07:32 PM
The LMA SoCal Local Group is excited to announce a new member benefit, the Senior Marketer Roundtable.  If you are a manager or above with more than 10 years of professional services experience, please click here to join the group.........
May 3, 2017 - 02:13 PM
Be sure to check out our 2017 Legal Marketing Association and Bloomberg Law® joint survey!

This year’s survey takes a deeper dive into the practical ways these increases are playing out within marketing and business development departments in law firms of all sizes and across geographies.
May 2, 2017 - 11:50 AM
by Stefanie Marrone

General counsel say that lawyer bios are the second most influential source when it comes to making their hiring decisions., second only to receiving personal recommendations.
May 2, 2017 - 09:21 AM
Do you know  what happens "When Spreadsheets and Flowcharts Collide"? Join the Client Value SIG for this exciting, complementary webinar on May 4 at 12:00 p.m. CT.
April 28, 2017 - 11:38 AM
Get to Know Your LMASE Board of Directors: Danielle Downing
April 28, 2017 - 11:37 AM
LMA National Conference: Recap
April 28, 2017 - 11:37 AM
LMA National Conference: In Case You Missed It
April 28, 2017 - 11:37 AM
Save the Date: #LMASE17 September 13-15, 2017
April 28, 2017 - 10:39 AM
Coffee dates, lunch meetings, and conference room meetups have largely fallen by the wayside as internal teams and vendors are spread across the country or even the world. Fortunately, technology allows us to meet up and maximize our productivity, despite a lack of face time.
April 27, 2017 - 05:15 PM
Hear from general counsel from Tesla, PayPal, ClearSlide, and Hewlett-Packard Enterprise at the 5th Annual Silicon Valley In-House Counsel Panel on May 25th.
April 27, 2017 - 03:14 PM
It’s time to refocus as a team.

At my firm, we have initiated a market segment team approach. Other firms may refer to these teams as “industries.”
April 27, 2017 - 03:14 PM
Working with outside marketing and communications agencies can offer many benefits – greater industry perspective; scalable, on-demand, on-call resources; and access to industry specialists, to name just a few.
April 27, 2017 - 03:14 PM
Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail, by Robert Bruce Shaw. American Management Association, publication date 2017. $27.95.

Book Review by Jonathan Groner
April 27, 2017 - 03:14 PM
As a legal marketing veteran with over 12 years of in-house experience, Tara is now a partner and one of three owners at Wicker Park Group.
April 27, 2017 - 03:14 PM
Teamwork is not a new concept within law firms. Client teams, practice groups, and committees have reigned supreme for decades, but fully realized organizational collaboration is not always part of the traditional law firm environment.
April 27, 2017 - 03:14 PM
On March 27–29, more than 1,400 legal marketers from across the globe converged at the Aria Resort in Las Vegas for the 2017 LMA Annual Conference.
April 27, 2017 - 03:14 PM
Jim is the Director of Pricing & LPM (Legal Project Management) for Hunton & Williams LLP.  While Jim’s group is part of the finance organization and he reports to the CFO, he views his role as at least 50 percent business development. 
April 27, 2017 - 03:14 PM
The YHA program is coming to the Mid-Atlantic Region!
April 27, 2017 - 03:13 PM
There are two main goals when integrating laterals into your firm: (1) get their book of business up and running and (2) integrate them into your firm’s culture.
April 27, 2017 - 03:13 PM
One of the key aspects of being an effective member of your legal marketing team is to know and understand all of the resources available to you.
April 27, 2017 - 03:13 PM
Change is hard and scary. The most important part of navigating change is team momentum via collaboration.
April 25, 2017 - 04:42 PM
Join LMA for our upcoming digital and content marketing webinar on April 27, 2017 at 12:00 p.m. CT, sponsored by the CMO SIG and the Social & Digital Media SIG!

Identify how in-house counsel are using social media and consuming content.
Discuss what content
April 21, 2017 - 11:31 AM
Join LMA and AALL for an upcoming webinar panel discussion with legal marketers and law librarians explore how the relationship between law firm marketing and library departments impacts cross-selling initiatives.
April 21, 2017 - 10:49 AM
Braving the harsh weather conditions, 15 Future Leaders met on March 15 at Kelley Drye's offices for Eva Wisnik's annual program with the Shared Interest Group.
April 21, 2017 - 10:22 AM
The CMO SIG enjoyed a thought-provoking presentation on April 13 on identifying different communications styles and adapting their style and their team’s style to be more productive and work more effectively with lawyers.

Guest speaker Rachel Anevski, the principal of Matters of Management, shared
April 20, 2017 - 11:45 AM
The best value for LMA's fifth annual P3 - The Practice Innovation Conference ends on Saturday, April 22! Don't miss your chance to save $100 on a two-day experience of the latest pricing, project management and process improvement insights.
April 19, 2017 - 06:06 PM
LMA Southwest (LMASW) is seeking speakers for the inaugural LMA Southwest Region Conference that will be held on October 26th - 27th at The Westin Downtown in Denver, Colorado. 
April 17, 2017 - 10:01 AM
After a jammed packed day of educational programming on the first day of the LMA International Annual Conference in Las Vegas, members of the LMA Northeast Region relaxed at a networking reception at Javier’s at the Aria Resort.
April 7, 2017 - 02:06 PM
Our annual Summer Social is upon us once again!
April 3, 2017 - 10:40 AM
This year, we have shaped our program around the theme of Design Thinking and how it can be applied to legal marketing and business development challenges.
March 29, 2017 - 11:00 AM
LMASE is seeking speakers for the 2017 LMASE Regional Conference that will be held on September 13 - 15 at the Marriott City Center in Charlotte, North Carolina. Please see below for more details and  click here to submit your proposal.
Conference Background
The LMASE Regional Conference is a high
March 29, 2017 - 10:30 AM
We are excited to announce that Jordan Furlong will join us as our keynote for the 2017 LMASE Regional Conference! Jordan is a leading analyst of the global legal market and forecaster of its future development. He regularly consults with law firms and legal organizations to help them better underst
March 26, 2017 - 06:14 PM
Congratulations to Ashley Tenney for her recent promotion! Ashley is now the Corporate Practice and Business Development Manager and will be working to implement strategic initiatives and coordinate all aspects of practice operations and business development at Denton.
March 26, 2017 - 06:11 PM
Earlier this month, the LMASE Board members gathered in sunny Orlando, FL to work on the region’s strategic plan and road map for 2017. Much of the conversations revolved around Law School Outreach, Future Leaders Initiatives, the 2017 Regional Conference, Mentor Match Program and LMASE Cares – stay
March 26, 2017 - 05:45 PM
Congratulations Terrance Cook, Director of Business Development at Middleton Reutlinger and LMASE Treasurer for being named one of Louisville’s Top 100 Marketing & Advertising Influencers! Grab his profile pic from the LMA profile.
March 26, 2017 - 05:41 PM
Save the Date: #LMASE17 September 13-15, 2017
March 26, 2017 - 05:37 PM
Chris Sizemore is the Director of Special Programs on the LMASE Board of Directors this year. He has been busy over the last few months working on our region's strategic initiatives. Two of those initiatives are; Law School Outreach and a yearlong Future Leaders Roundtable (FLR).
Law school outre
March 26, 2017 - 05:36 PM
We want to thank Morgan Lewis, LMASE Director of Communications, for all of her support over the years in the Columbia LSC and as a Board Member. She is relocating with her husband to the Windy City of Chicago and the Midwest Region. Morgan's husband was a soccer coach for the University of South Ca
March 26, 2017 - 05:35 PM
Come Meet, Mix and Mingle at Lunch!
If you are headed to the LMA Conference in Las Vegas, don't forget to stop by and say hello to your LMASE pals at lunch on March 28. Look for the reserved  tables with "LMASE" tent cards. We look forward to seeing you there!
March 24, 2017 - 10:00 AM
We are happy to share the First Quarter @LMANortheast Newsletter.
March 24, 2017 - 09:03 AM
Meet Ashley Gibbs, Marketing Operations Manager at Dechert and Co-Chair of LMA Boston's Future Leaders SIG.
March 23, 2017 - 05:47 PM
New this year, LMA  will be host Facebook Live broadcasts during the 2017 LMA Annual Conference! Catch all the action as various LMA leaders share key conference takeaways and insights live via the LMA International Facebook page.
March 21, 2017 - 03:13 PM
Practice Managers support the daily operations, administration and management of departments and practice groups.
March 20, 2017 - 01:06 PM
Transition is hard, and change can be scary. But often, change brings us to even better places than we were before.
March 20, 2017 - 01:06 PM
One of our initiatives for the new Midwest Region is the Past Leader Initiative, where we’ll be featuring insights each quarter from former LMA Chapter leaders. This quarter, we asked past LMA leaders to share the best advice they ever received about succeeding in the industry.
March 20, 2017 - 01:06 PM
The Midwest has been fortunate to have a long history of dedicated professionals who work diligently to provide intriguing and timely education to LMA members and colleagues. Our 2017 Local Steering Committee (LSC) programming leads are no exception.
March 20, 2017 - 01:06 PM
The Midwest Region is proud to congratulate its 2017 Annual Conference Scholarship recipients, Katie Cox, Communications and Digital Services Coordinator, Fredrikson & Byron, P.A, and Brenda Christmas Marlowe, Marketing Manager, Danna McKitrick, P.C.
March 20, 2017 - 01:06 PM
Join legal industry professionals from across the Midwest to kick off the 2017 LMA Annual Conference. Following a significant transition this year from chapters to a regional structure, we hope many of you can join us to meet, mingle, and continue to build our new, expanded community.
March 20, 2017 - 12:16 PM
Congrats on Your New Job!
Paula Williamson has joined McNair Law Firm in their Columbia , S.C. office as Communications Manager. 

Have you changed jobs? Been promoted? Won an award or honor? Tell your fellow LMASE members about it!

Please email Jessica Todd with news and updates (along
March 20, 2017 - 09:36 AM
In this session, we will discuss the increasing need for such arrangements, client and firm goals, and how to effectively evaluate whether a value-based fee approach makes sense.
March 15, 2017 - 04:37 PM
Legal marketing, sales, service and the practice of law are being affected by new technologies. Marketers need to have a high level of technical literacy to stay relevant.
March 15, 2017 - 11:15 AM
Get to know a little more about the members of the Northeastern region who have been hard at work over the past few months as the chapter shifted into a regional structure.

Liz Cerasuolo, President-ElectDirector of Marketing & CommunicationFish & Richardson
How did you get started in legal marketin
March 13, 2017 - 12:52 PM
The LMA Midwest Ohio program scheduled for March 14, 2017, has been canceled due to inclement weather. We will update this notice once we have more information.
March 13, 2017 - 11:10 AM
Would you like to take on more of a leadership role within the Legal Marketing Association Northeast Local Steering Committee (LMANE)?
March 13, 2017 - 11:07 AM
by Matt Parfitt
LMA is committed to sharing "the voice of the client" with our members to help you influence and lead change in your firms to better serve your clients.
March 13, 2017 - 10:15 AM
All emails (including event invitations) being sent to Midwest Region members will be from our regional email address, lmamidwest@legalmarketing.org. Make sure we're on your whitelist so you can continue to receive event invitations and information.
March 10, 2017 - 11:10 AM
by Stefanie Marrone

Kelly Hoey’s book, Build Your Dream Network, is a must for anyone who wants to network with purpose and strategically grow their professional relationships in today’s hyper-connected world.
March 9, 2017 - 03:06 PM
Join us for drinks at our first Legal Libations of 2017!
March 8, 2017 - 02:05 PM
by Edie Reinhardt
Content marketing is a big part of overall marketing strategy for many law firms, but unfortunately, limited resources can make it particularly challenging for small firms.
March 8, 2017 - 10:50 AM
Almost 100 LMA Metro New York members gathered on Feb. 16 at Wachtell Lipton Rosen & Katz LLP for the official 2017 Kick Off & Cocktails Event.
March 8, 2017 - 10:39 AM
by Rosemarie Yu

Law firms have created a unique type of business with their business model, partnership structure and ethical rules.
March 8, 2017 - 10:00 AM
On February 16th, Metro Philadelphia Chapter met for an interactive workshop. Speakers Josh Rosenzweig, Founder and CEO of Wibni Labs, and Michael Barrett, Chief Information Officer of Dechert LLP, presented “Innovation Slam Workshop: How Can New Advances in Technology Assist Legal Marketers
March 8, 2017 - 09:57 AM
On January 19th, the Metro Philadelphia Chapter met to discuss “Using Readership Analytics to Build a Culture of Thought Leadership.”
March 8, 2017 - 09:52 AM
The Metro Philadelphia Chapter celebrated the holiday season and 13 years together by joining at 1 Tippling Place on December 15th.
March 8, 2017 - 07:44 AM
On February 15, members of LMA Boston gathered at Brown Rudnick LLP in downtown Boston for its February luncheon program, “Unleashing Creativity and The Power of the Story to Grow Markets”, presented by Chuck Goldstone.

Mr. Goldstone provided insight on how to use creativity an
March 8, 2017 - 07:26 AM
The Future Leaders SIG launched their first 2017 lunch program with an in-depth look at the differences between marketing and BD roles - specifically relating to small firm vs. big firm life. In addition to discussing the pros, cons, rewards and challenges with each experience, we spent our lunch he
March 6, 2017 - 02:24 PM
The LMA Midwest Region Board is excited to announce that beginning in April we will have the technology to simulcast educational programming developed by Local Steering Committees (LSCs) in Chicago, Detroit, Indianapolis, Kansas City, Minneapolis, Ohio and St. Louis.
March 2, 2017 - 10:57 AM
The Legal Marketing Association has reached out to the ABA with a letter that supports the intention of the proposal by the APRL to amend Model Rules 7.1, 7.2, 7.3, 7.4 and 7.5, which address how lawyers provide the public with information about legal services.
March 1, 2017 - 04:53 PM
Have you heard? The news is pouring out of P3! If you have not yet registered to join LMA for the fifth annual P3 – The Practice Innovation Conference, May 16-18, you are missing out. Discover what the Client Value SIG has planned next, including a keynote complete with "intraprenuer" tips.
February 28, 2017 - 06:34 AM
The LMA Virginias Local Group gathered at the Richmond office of McGuire Woods on January 11th for the first program of the year, a presentation by Christina Fritsch of ClientsFirst Consulting on how to identify and implement technology that can make a real difference in the business development
February 27, 2017 - 04:42 PM
Love it or hate it, change is ironically an inevitable constant in our whole lives, personal and professional. Sometimes factors out of our control present change like reorganizations, ineffective management or economic downturns. The harder questions come when the ball is in your court.
February 27, 2017 - 01:28 PM
Making partner is often the apex of a lawyer’s career. Making partner means the late nights, long weekends, and countless billable hours have paid off. They have earned the respect of their peers, who have decided to put their trust in the new partner’s work ethic, leadership skills and origination
February 27, 2017 - 01:27 PM
According to the 2015 Altman Weil Flash Survey, “Law Firms in Transition,” only 31 percent of firms have a formal succession plan in place. With Baby Boomers representing 95 percent of law firm leadership as of American Lawyer’s 2015 survey, retirement is a reality firms must face - and face now.
February 27, 2017 - 01:27 PM
David Pray was recently hired by Charleston, West Virginia, based law firm Bailey & Glasser as “Chief Transformational Officer” — championing the growing firm’s continuous improvement initiatives and related lean initiatives.
February 27, 2017 - 01:26 PM
If you have not been through a law firm merger yourself, chances are that someone in your legal marketing circle has. According to Law360, there were 85 US law firm mergers in 2016, just slightly fewer than the 91 combinations tracked in 2015.
February 27, 2017 - 01:25 PM
On January 31, 2017, Jennifer Johnson Scalzi, founder of J. Johnson Executive Search, presented the program Recalibrating from Non-Lawyer to Revenue Enabler™: Positioning Yourself and Your Team to Work in Tandem with Revenue Producers to Achieve Sustainable Growth. 

Current Trends in the Legal Indu
February 27, 2017 - 11:51 AM
Welcome to the LMA Mid-Atlantic Region!

It is an exciting time to be a LMA member. In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia, and West Virginia have come together to form the LMA Mid-Atlantic Region. The combination of our more than 450 members
February 27, 2017 - 11:50 AM
Law is a multibillion dollar industry that plays an integral part of nearly every development, particularly in the business world. Law firms are also major employers and community partners. Despite these elements, media reporting on the industry remains light.
February 27, 2017 - 11:49 AM
We have all experienced it, the ambiguity associated with adjusting to new organizational structure and to working with new teammates. The marketing department at my firm has been experiencing change.
February 27, 2017 - 11:49 AM
Why is change so hard? That seems like a question asked in every self-help book. And it also seems that every such book has a solution to making change easier. But authors Chip Heath and Dan Heath provide solutions by closely examining real-life situations in Switch: How to Change Things When Change
February 27, 2017 - 11:46 AM
There are many ways to respond when someone asks the age-old DC question, “What do you do?” However, what you should never do is reply with the dreaded “just” phrase.
“When you say, ‘I’m just marketing’... talk about shooting yourself in the foot,” says Nicole Steckman, marketing manager
February 14, 2017 - 12:00 PM
LMA Boston kicked off 2017 with their first educational program of the year, “Metrics for Law Firm Marketers,” with speaker Elizabeth Mell .
February 10, 2017 - 11:00 AM
Part of our transition from chapters to region includes the merging of our social profiles.
February 8, 2017 - 12:25 PM
Learn a better way to lead!

Join LMA Western Canada for a must-attend leadership seminar, which will be of benefit to marketers at all levels of seniority. The session will help you be a high-impact, thriving leader by leveraging the power of coaching.
February 6, 2017 - 12:26 PM
LMA 2017 President Jill Weber shares her story for the #LMALove campaign, showing her appreciation for LMA's first president, Sally Schmidt. Spread the #LMALove using the hashtag to give fellow LMA members a special shout out!
February 1, 2017 - 02:53 PM
Part of our transition from chapters to region includes the merging of our social profiles. Each region will have one Facebook account and one Twitter account, and we are merging our LinkedIn groups into LMA International's.
February 1, 2017 - 02:46 PM
by Sander Coxe
“Charming British ex-pat” does not do justice to the new Chair of our Local LMA Steering Committee.
January 31, 2017 - 11:31 AM
This February, share the #LMALove! Using the #LMALove hashtag, share the story of a fellow LMA member who has done something in their career that inspires you.
January 30, 2017 - 01:30 PM
In an era where the dynamics between clients and their outside counsel are changing dramatically, it is critical that law firm marketing and business development departments support efforts to maximize those relationships.
January 26, 2017 - 03:32 PM
Longtime LMA Detroit member Joe Melnick was recently named Director of Marketing and Business Development at Warner Norcross & Judd LLP.
January 26, 2017 - 08:52 AM
Law Is A Buyer's Market: Adapting Your Law Firm To A New Legal Environment
January 20, 2017 - 03:20 PM
Deadline to Apply is January 31st
This year’s Annual Conference is just around the corner on March 27th-29th in Las Vegas. Fund the experience of a lifetime and apply for the SoCal Chapter’s scholarship, which awards one lucky member the opportunity to receive complimentary registration.
January 16, 2017 - 03:54 PM
Conquering the Generational Content Divide: What You Need to Know to Reach All Generations with Your Digital Content
January 16, 2017 - 08:42 AM
Take a sneak peak at some of the 2017 P3 sessions! Plus, remember to register by the earliest bird deadline (Friday, Jan. 27) to save up to $200 on this invaluable learning experience.
January 13, 2017 - 01:17 PM
Would you like to take on more of a leadership role within the Legal Marketing Association Mid-Atlantic Region on a regional level and local steering committees and projects? Do you have an interest in developing deeper relationships with fellow Mid-Atlantic region members
January 12, 2017 - 12:03 PM
Boston, MA, January 10, 2017 – The Legal Marketing Association (LMA), Boston, selected Colleen Bidgood and Brian Wolgast for its 2017 Future Leaders Fellowship Program.
January 9, 2017 - 01:30 PM
LMA Boston celebrated the season at their annual holiday party on December 7th at The Palm. The event was sponsored by Thomson Reuters. Attendees generously donated hats and gloves in support of Kids in Need of Defense (KIND), the leading organization for the protection of children who enter the U.S
January 9, 2017 - 11:06 AM
Congratulations to Nikki Sherrill, 2016 LMASE President, and husband Ben on the birth of their baby boy, Alexander Joseph, on December 16th! 

Congratulations to Amy Norris, 2017 LMASE President-Elect, and husband Eric on the birth of their baby girl, Charlotte Elizabeth, on December 16th!
January 9, 2017 - 11:04 AM
Are you are a relative newcomer to legal marketing and looking for a mentor to guide you through the nuances of marketing and business development for lawyers?
January 5, 2017 - 04:20 PM
Julie Holton, Marketing Director at Fraser Trebilcock in Lansing, Michigan (and the newest member of the Detroit Local Steering Committee), is pleased to announce that Faith Miller has joined the firm as a Marketing Associate. 
January 5, 2017 - 04:19 PM
New LMA member Steven Keltsch, CEO of Web Development Goals, Inc. in Troy, Michigan, reports that after extensive research and testing, the company has launched a rebuilt SEO service. 
January 3, 2017 - 06:44 PM
As a result of a new initiative, we are excited to announce an upcoming seminar in partnership with the Canadian Society for Marketing Professional Services (CSMPS). 
January 3, 2017 - 06:32 PM
Register for the fifth annual P3 Conference before the earliest bird deadline on Jan. 27 & save up to $200.
January 2, 2017 - 01:00 PM
January marks the official launch of the Legal Marketing Association’s Northeast Region – welcome!   Our Regional Board of Directors, Local Steering Committee leaders (Boston, New York, Philadelphia) and many others have been working the past three months to consolidate best practices for our newly
December 29, 2016 - 11:11 PM
Thank you to all who braved the rain to join us in celebrating the end of a great year at the Capital Chapter Holiday Party on December 6. Special thanks to our generous sponsors - Association of Corporate Counsel and JD Supra!
December 29, 2016 - 11:05 PM
Helena Lawrence

President, 2017 LMA Mid-Atlantic Regional Board Senior Marketing & Business Development Manager, Orrick

Helena provides strategic guidance, thought leadership, project management and process improvement, for client service, business development, sales, practice and marketing initi
December 29, 2016 - 10:30 PM
Dave Harvey is now a Director of Business Development for O'Melveny & Myers. He is responsible for marketing and business development globally for the firm's Litigation Department where he manages a team of marketing professionals. O'Melveny is an internationally acclaimed law firm of approximately
December 29, 2016 - 10:16 PM
On December 13, 2016, Lia Dorsey, Director of Diversity and Inclusion at Sutherland Asbill & Brennan, was the principal speaker at the LMA Future Leaders SIG Brownbag program. Her presentation titled, “The Business Case for Diversity,” explored the differences between diversity and inclusion and pro
December 29, 2016 - 04:10 PM
The countdown has begun! 2017 is just around the corner and for many this is a welcome relief from a challenging 2016. However, for LMA, particularly the Capital Chapter, I am glad to report the upside.

As each year passes, I am increasingly grateful for LMA and all that it has to offer.
December 29, 2016 - 04:06 PM
Law firms (if they haven’t already) will continue to move forward with developing technology solutions for a simple reason: their clients expect it, says Adam Stock, Chief Marketing & Client Services Officer at Allen Matkins.

It comes down to doing things “more efficiently because clients
December 29, 2016 - 04:03 PM
In 2016, led by President Katie Munroe and supported by our Membership, Technology and Sponsorship Chairs, Program Chair Rachel Shields Williams and her committee set out to create an educational calendar that offered a diversity of programming to help us connect-the-dots across several legal market
December 29, 2016 - 03:53 PM
Marketing automation is arguably the biggest shift we will see for law firm websites in 2017 and the coming years.

Marketing automation is “software designed to execute and automate marketing efforts in a highly segmented, efficient, and results-oriented way,” according to Right Source, partner of
December 24, 2016 - 06:06 AM
As Nancy Myrland of Myrland Marketing & Social Media brings The 2016 12 Days of Social Media to a close, she bids us a fond farewell and offers perspective and a list of four pieces of advice for all of us to follow.
December 23, 2016 - 09:56 AM
by Rosemarie Yu

Alexander “Sander” Coxe has hit the right notes, both professionally and personally.  For many years, Sander has been Director of Marketing and Communications for Bernstein Litowitz Berger & Grossmann LLP (BLB&G), a mid-sized law firm that prosecutes shareholder litigation.
December 23, 2016 - 08:06 AM
As the close of this 12 Days nears, I wanted to take a moment to thank the LMA Social & Digital Media SIG for allowing me to help co-chair this amazing group.
December 22, 2016 - 06:35 AM
This thoughtful contribution to our series is from Oliver Thoenen, who oversees internal and external communications for Hinshaw & Culbertson LLP. Oliver highlights the rise of live video by brands as a transformational occurrence in 2016. It's a trend that he thinks is here to stay and one that law
December 21, 2016 - 07:59 AM
We are nearing the last few posts for the 12 Days and we thought it was only appropriate to have Molly Porter, Director of Marketing at Seyfarth Shaw LLP share her wisdom. It is always beneficial to have the sage advice and predictions of Molly.
December 20, 2016 - 06:47 AM
Gail Lamarche, 5-year co-chair of the Social Media SIG and Director of Marketing for Henderson, Franklin, Starnes & Holt, P.A., brings us a fresh perspective about how to scale social & digital with the right attitude and tools.
December 19, 2016 - 09:14 AM
Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones. I’ve been an admirer of his work ever since. His post shares how they’ve created
December 18, 2016 - 10:06 AM
On this, the 6th day of social media and digital media, Jennifer Simpson Carr, Business Development Manager, Tech and Life Sciences,  at Lowenstein Sandler, talks about social and digital media strategies and how important it is that they are integrated with your firm's overall strategy.
December 17, 2016 - 08:20 AM
On this, the fifth day of social media and digital media, Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. When combined, they have the potential to reshape more than legal marketing...
December 16, 2016 - 11:37 AM
by Catherine Hausman

A capacity crowd of legal marketers turned out to learn what general counsel really like – and don’t like - when they interact with outside counsel.
December 16, 2016 - 05:57 AM
On this, the fourth day of social media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins.
December 15, 2016 - 03:17 PM
Thought leadership is a time-honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere, but how do you measure its effectiveness and manage attorney expectations? When confronted with billable hour pressures, how do you convince your lawyers that
December 15, 2016 - 06:06 AM
In today's 12 Days of Social & Digital Media post, Vuture President Matt Parfitt takes us on a journey into digital tools that are inevitable, and that will result in more personal relationships with our clients and prospects.
December 14, 2016 - 08:46 AM
by Tom Mariam

The Metro New York LMA chapter got the holiday season off to a festive start.   Some 200 legal marketing industry professionals gathered at the Midtown Loft & Terrace on Friday night December 2 at the chapter’s annual Holiday Party.
December 14, 2016 - 06:06 AM
In today's 12 Days of Social & Digital Media post, Allen Matkins's Online Marketing Manager Stefanie Knapp talks about how law firms are prepared to take social and digital media to the next level with partnerships, data, ROI and automation
December 13, 2016 - 07:23 AM
Welcome to the 12 Days of Social and Digital Media! You may notice something a little different around here. With a new name and expanded focus for the SIG, we've taken the opportunity to expand the 12 Days to cover not only social media, but also digital media.
December 12, 2016 - 09:34 AM
We Want You!

Would you like to take on more of a leadership role within the Legal Marketing Association Northeast Local Steering Committee (LMANE)? Do you have an interest in developing deeper relationships with fellow LMANE members or further developing skills and knowledge to...
December 8, 2016 - 02:36 PM
An effective kick-off in football requires focus, accuracy and good communication. Proposal kick-off meetings aren’t much different. An ineffective proposal kick-off meeting lacking organization and defined action items can derail the entire process.
December 6, 2016 - 01:04 PM
Artificial Intelligence is looming as the most disruptive change to our industry and in marketing since the world wide web. The functions of law firms are being disaggregated, automated, moved to non-lawyer providers and moved in-house.
November 30, 2016 - 10:30 AM
We’ve all heard the promise that technology has the power to improve the lives of legal marketers—streamlining time-consuming tasks, providing better market intelligence and more. However, few legal marketers have experienced such benefits firsthand.
November 29, 2016 - 12:01 PM
Announcing the 2017 LMA-LA Steering Committee!
November 28, 2016 - 02:16 PM
Client alerts are sort of the red-headed stepchild of legal marketing. Often unwanted, often unread, and perceived as very hard to make effective. This seminar with teach you how to change all that, and plan and write alerts that get read, and get results.
November 21, 2016 - 10:07 AM
As we move towards regionalization on January 1, the Presidents of the current Chapters would like to invite you to all of the festivities around our region.  Hope to see many of you there! 
November 17, 2016 - 10:04 AM
Register here for the 2016 LMA New England Holiday Party.
November 16, 2016 - 03:29 PM
Back by popular demand, the LMA New England Chapter is continuing the Future Leader Fellowship program in 2017 to recruit up-and-coming leaders of the organization. We are currently seeking nominees who exhibit a passion to pursue a career in or related to law firm marketing, and who are eager...
November 15, 2016 - 01:14 PM
It's a buyers' market for legal services in 2016 and law firms must utilize every tool available to maintain and grow their client base and resist incursions from competitors.
November 15, 2016 - 09:54 AM
The Your Honor Awards submissions portal closes this Thursday, November 17! Make sure you submit your entry for the chance to be internationally recognized for your excellence in legal marketing.
November 14, 2016 - 08:14 AM
Submit your entry for the LMA Your Honor Awards by this Thursday, November 17! With categories covering virtually every topic in legal marketing, you can showcase your achievements within any realm of the industry.
November 10, 2016 - 12:46 PM
The Midwest Region of the Legal Marketing Association is pleased to announce the following leaders for the 2017 Local Steering Committees:

ChairSydney Iglitzen, PrincipalS. Iglitzen Consulting

Vice ChairJennifer Schaller, Managing DirectorThe Natio
November 9, 2016 - 12:44 PM
Each year, the Legal Marketing Association works to produce high-quality, timely programming for legal marketing professionals in the Mid Atlantic region. Our monthly programs routinely draw capacity crowds at various locations around Washington, DC, Baltimore, Annapolis and Virginia. Attendees rang
November 8, 2016 - 09:45 AM
The 2016 New England Regional Conferenceis Just One Week Away!

With just one week until this year's LMA New England Regional Conference: Law Firms of the Future, we wanted to share some insights to help you make the most of the conference before you arrive!
November 8, 2016 - 12:54 AM
It's that time of year again! We hope you can join us to catch up with your legal marketing colleagues while enjoying appies and beverages - and, for the lucky ones among you, some fabulous door prizes!
November 7, 2016 - 03:30 PM
Sign up now for the inaugural LMA Leadership Development Certificate program, in just two weeks on November 15-16 in Chicago, for two days of expanding your leadership skills and advancing your career. Register today!
November 7, 2016 - 10:19 AM
Most of us tell stories because we want people to like, laugh or commiserate with us. What we don’t know is that storytelling is one of the most effective ways to be persuasive: from marketing and practice development, to getting more resources to do our job.
November 4, 2016 - 05:49 PM
Join your colleagues at the highest lounge in town on December 6th for the Winter Social!
November 3, 2016 - 01:49 PM
Katie Castillo is now Business Development Specialist at Ober | Kaler. She was previously Marketing Information Technology Specialist.

Gina Eliadis is now Senior Marketing Manager at Ober | Kaler. She previously focused on Creative and New Media.

Ashley Smith has joined the marketing tea
November 3, 2016 - 01:29 PM
Like many legal marketing professionals, Ashley Briggs, a business development coordinator at Arent Fox LLP, ended up in the profession by chance – she’d probably call it good fortune.

Back in 2013, she saw an advertisement on an online job board for a hybrid HR and business development position at
November 3, 2016 - 01:26 PM
Business development teams, especially those supporting labor law practices, should take a renewed interest in pitching their services to private universities. In early September, the National Labor Relations Board (NLRB) ruled that graduate students working as teaching and research assistants at pr
November 3, 2016 - 01:24 PM
Join us at our annual Toronto Chapter Holiday Social.
November 3, 2016 - 01:19 PM
On October 26, the Capital Chapter held its 2016 Annual Half Day Program – Our Clients: How Do We Help Lawyers Move the Needle?  The event was moderated by Joe Calve, Chief Marketing & Business Development Officer at McGuireWoods. The panel of guests included: Cynthia Cherry, Chief Human Resources O
November 2, 2016 - 01:36 PM
The ultimate goal within the legal marketing profession is to establish yourself as a trusted advisor to your lawyers. While lawyers and legal marketers are both trained in client service, writing, and business development, we legal marketers provide unique and valuable perspectives that help set ou
November 2, 2016 - 08:08 AM
To be considered for the prestigious LMA Your Honor Awards, submit your entry by noon CT on Thursday, November 17, 2016. Stand up and get the acknowledgement you deserve for your achievements in legal marketing.
November 1, 2016 - 12:36 PM
How do we embrace this change? How do we advance the future of law? Who is leading the way? What are they doing?
November 1, 2016 - 11:44 AM
According to recent MPF surveys, marketing and business development are top of mind among managing partners of smaller and mid-size law firms.
November 1, 2016 - 09:28 AM
Be the first know what managing partners in Pennsylvania are saying about this past year in legal services and what 2017 might look like. Hank Grezlak, Regional Editor-in-chief for ALM Media, LLC will be joined for this well attended annual program by Gina Passarella, Senior Editor/Business of Law,
October 31, 2016 - 01:23 PM
Weren't able to attend the #LMASE16 Conference last month? You can download the presentations from the conference now by clicking here!
October 31, 2016 - 01:22 PM
Registration is now open for the 2017 Legal Marketing Association Annual Conference! The conference will take place at the Aria Resort in Las Vegas, NV on March 27-29, 2017. Early bird registration ends January 6, 2017! For event details, please visit the conference website.
October 31, 2016 - 01:21 PM
The Your Honor Awards is the longest-running annual international award program recognizing excellence in legal marketing. Get recognized for your creativity, execution, achievement and overall excellence in legal marketing.
October 31, 2016 - 01:19 PM
Join this invaluable opportunity to learn about leadership style and tendencies from legal marketing professionals, participate in experiential activities, and have access to learning resources and social exchange.
October 31, 2016 - 01:17 PM
Sara Head with Fulcher Hagler LLP in Augusta, GA  was the 2016 LMASE Regional Conference Scholarship recipient. This is the second article in a series of three that Sara has authored regarding her experience at the LMASE Regional Conference in September, 2016.
October 31, 2016 - 08:39 AM
Tiffany Yarde, a dynamic, lively and forward thinking chapter member, is travelling far, both professionally and personally.  Her career recently moved in a new direction when she shifted gears and left her role as a Practice Development Manager at White & Case.
October 28, 2016 - 09:27 AM
Applications for the LMA 2017 Presidents' Gift are due Monday, 10/31. Get yours in this weekend!
October 26, 2016 - 06:41 PM
Ask a room full of legal marketers how their firms got started in content marketing, and the answer will likely be, “Well, we just kind of did it.” Many of us probably dove headlong into the practice without a complete understanding of what content marketing can do and how to get the most out of it.
October 26, 2016 - 06:28 PM
In the highly competitive legal market, potential clients have many options for most types of legal work. In some instances, attorney brand advocacy can be the difference between landing a client or not.

But, you probably already know this; as a legal marketer, expanding your digital imprint has be
October 26, 2016 - 06:23 PM
Legal marketing is unique among other in-house marketing roles in that you are serving the organization as whole and individual lawyers simultaneously. I often describe my role as a legal marketer as a hybrid between in-house and agency work – my job is to advance the goals of one organization (the
October 26, 2016 - 05:28 PM
"The best I've attended in my 20 years in the industry," "invaluable," "energizing" and a "do-not-miss event" are just some of the ways the business of law community has used to describe P3 – The Practice Innovation Conference, now in its fifth year.
October 25, 2016 - 03:58 PM
The holiday season is quickly approaching.  Just step into any major retail store, and you will be reminded that the season of giving, spiced eggnog, gingerbread, pinecones and the like will soon be upon us.  For us legal marketers, that means holiday e-cards are of top priority.

Over the years, we
October 25, 2016 - 03:34 PM
Events are the second most powerful marketing tool for your law firm (after the website) and a ripe business development opportunity that you should not waste, says Rachel Sapperstein, marketing director at Blank Rome. Rachel, speaking to the Future Leaders SIG on September 28, 2016, shared practica
October 25, 2016 - 03:26 PM
Efficiency. Value. Predictability. Consistency. Quality. These are the five qualities that were emphasized throughout this program, which was held on September 14, 2016. Catherine Alman MacDonagh, JD, CEO and Founder of the Legal Lean Sigma Institute LLC, offered an empowering toolkit of strategies
October 25, 2016 - 01:14 PM
Six days left to apply for the 2017 LMA Presidents' Gift! Promising, first-time LMA Annual Conference attendees submit your application today.
October 25, 2016 - 08:16 AM
Each year, the Legal Marketing Association works to produce high-quality, timely programming for legal marketing professionals in the Delaware Valley region. Our monthly lunch programs routinely draw capacity crowds at various locations around Philadelphia. Attendees range from entry-level specialis
October 24, 2016 - 01:14 PM
Share your success by submitting to the LMA Your Honor Awards before the deadline on Thursday, November 17, 2016!
October 24, 2016 - 12:06 PM
Okay, we get it. It’s hard. It’s not working. Let’s reboot this whole Content Marketing thing. We are moving into a new era of marketing – one where our remit has expanded. Yes, again.
October 24, 2016 - 10:04 AM
by Rosemarie Yu

“You know we have to focus on a problem when the number of men and women starting off in law firms is 50/50 but then women are only at a 22% partnership level,” said Shira Nadich Levin, partner at Cooley LLP. The solution? The law firm Women’s Initiative.
October 18, 2016 - 02:06 PM
For the third consecutive year, LMA will provide one first-time attendee with complimentary registration to the 2016 LMA Annual Conference in Austin, Texas (April 11-13, 2016).
October 17, 2016 - 03:08 PM
The inaugural LMA Leadership Development Certificate program (LMA-LDC) is just one month away! Register today for a two day program incorporating current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style.
October 17, 2016 - 01:06 PM
The title or headline of your article or email is the most valuable real estate in your communications. This presentation will help you understand what works in mailboxes, what doesn’t, and how to craft titles that entice readers inside or outside your firm to click through and read your content.
October 14, 2016 - 03:04 PM
For the fifth consecutive year, LMA's P3 – The Practice Innovation Conference, hosted by the Client Value SIG, will break new ground and showcase the latest trends in legal pricing, project management and process improvement. Participate by demonstrating your recent solutions and advancements in the
October 14, 2016 - 12:17 PM
Please join us for the LMA New England 2016 Regional Conference on November 14-15 at the Hyatt Regency in Boston. The conference will examine what the future may hold for legal marketers and business development professionals from law firms of all sizes.
October 14, 2016 - 10:39 AM
Join friends and colleagues for a festive winter celebration at 1 Tippling Place. Learn to craft inventive cocktails at the award-winning speakeasy, recognized as one of the top twenty four “Speakeasies and Cocktail Lounges” in the country by Food & Wine.
October 13, 2016 - 03:48 PM
Join us for our Chambers Survival Guide session where we will break down everything you need to know about tackling a Chambers submission. From the overall strategy to lawyer interview prep to leveraging results, our speakers will bring you up to speed!
October 12, 2016 - 05:36 PM
The Your Honor Awards is the longest-running annual international award program recognizing excellence in legal marketing. Submit today!
October 11, 2016 - 01:46 PM
The Metropolitan New York chapter’s most popular annual luncheon, the General Counsel Forum, will be held on Thursday October 27 from 12:00-2:00 pm.  Bloomberg will host the event (731 Lexington Ave.) and enable LMA members to attend at no charge.

The 5th Annual GC Forum will feature a distinguishe
October 11, 2016 - 01:43 PM
Legal marketing and business development professional. Singer.  Writer.  Actress. Songwriter. Herrick Feinstein’s Logan Tracey, well into her second career, embodies all of the above. 
October 5, 2016 - 01:06 PM
We’re all familiar with the saying, “The customer is always right”, and many of us in the legal marketing world have embraced it as a way of doing business. But have you ever wondered what it truly takes to be able to meet every expectation of the client—both short-term challenges and long-term busi
October 5, 2016 - 09:14 AM
This program would explore the generational differences between Millennials and Gen X and how Millennials seeking to build their careers can mitigate and overcome the challenges those differences present
October 4, 2016 - 02:02 PM
Apply for the fourth annual LMA Presidents' Gift today! Applications are due by Monday, October 31.
October 3, 2016 - 10:57 AM
Since the #LMASE16 Conference took place in Orlando this year, just minutes away from the Pulse night club where 49 lives were lost, the LMASE Board and the LMASE Conference Committee decided to contribute to the OneOrlando Fund to support the Pulse victims and their families.
October 3, 2016 - 10:55 AM
LMASE is pleased to announce the recipients of the 2016 LMASE Your Honor Awards recognizing leading designs and creative strategies from law firms across the Southeast.
October 3, 2016 - 10:53 AM
Thank you to all of the City Groups who participated in the 2016 LMASE Cares Wish List Challenge. Congratulations to our winners!
October 3, 2016 - 10:51 AM
Congratulations again to Sara Head with Fulcher Hagler LLP in Augusta, GA who was honored with the 2016 LMASE Regional Conference Scholarship! This is the first article in a series of three that Sara has authored regarding her experience at the LMASE Regional Conference in September, 2016.
October 3, 2016 - 10:50 AM
2017 LMASE Regional Conference
September 29, 2016 - 12:12 PM
The LMA Your Honor Awards submissions portal opens on Monday, October 3. In just a few days, you can share your success to be recognized for your creativity, innovation, achievement and overall innovation in legal marketing.
September 28, 2016 - 01:53 PM
Chapter member Tom Mariam wrote an article for LMA’s Strategies+ blog titled “The Importance of Openly Acknowledging Addiction at Firms.” 
September 28, 2016 - 08:55 AM
The General Counsel Panel provides marketing and business development professionals and lawyers with the opportunity to hear directly from leading
in-house counsel on what their innovation expectations are.
September 26, 2016 - 03:06 PM
Now that even the smallest firms are content publishers, the demand for quality content has never been greater. And yet serious obstacles remain.
September 23, 2016 - 11:55 AM
As the law firm business model changes, how law firms define success must change. Law firm leaders must embrace new metrics and performance indicators, migrating away from billable hours and incorporating profit and client satisfaction.
September 23, 2016 - 10:43 AM
The Legal Marketing Association’s (LMA) New England Chapter will host its 2016 Regional Conference on November 14-15 at the Hyatt Regency in Boston. Please join colleagues from LMA as we examine what the future may hold for legal marketers and business development professionals from law firms...
September 21, 2016 - 08:59 AM
CRM is important because it’s controversial, and it’s controversial because it’s important. In most cases, it is also a significant financial investment for the firm and typically requires an internal cultural shift to use it effectively. Join the LMA Metropolitan Philadelphia Chapter CRM SIG for
September 20, 2016 - 02:12 PM
Delivery is the keystone to convincing presentations, yet authentic, connecting delivery doesn't always come easily.
September 20, 2016 - 11:06 AM
In advance of the new Fair Labor Standards Act (FLSA) overtime rule changes that take effect December 1, LMA is again partnering with Affinity HR Group to host a complimentary webinar on the topic.
September 19, 2016 - 04:06 PM
Today clients demand that their professional service providers not only provide excellent legal work but also add value through superior client service.
September 15, 2016 - 11:37 PM
For LMA members, secure your seat today at FT Future of Marketing (Sept. 21 in New York City) and register with the marketing code LMA20 to save 20%.
September 15, 2016 - 05:18 PM
Join LMA and Lead Star™ for the inaugural leadership advancement experience developed specifically for the legal marketing industry.
September 14, 2016 - 01:19 PM
We are pleased to announce the ratification of the 2017 Metro New York Local Steering Committee.

ChairMatt ParfittPresidentVuture US

Vice-ChairMatt LoomisBusiness Development SpecialistKramer Levin Naftalis & Finkel LLP
September 13, 2016 - 04:39 PM
Submit your idea to the 2017 P3 Conference Call for Ideas!
September 13, 2016 - 02:06 PM
Join Arielle Lapiano and Ben Greenzweig as they present the results from the joint LMA/LFMP research study on common practices in law firm rankings and surveys.
September 12, 2016 - 12:55 PM
The 2016 New England Regional Conference has announced its Conference Keynote Speaker, Deb Knupp, Managing Partner, Akina.
September 12, 2016 - 12:43 PM
Hope you all had a wonderful end of summer and are ready to kick off the fall!  In this issue of the Nor'Easter, we take a look back and forward at LMANE happenings. As part of the LMA's transition into a regional structure, we are thrilled to congratulate four of our own LMANE...
September 9, 2016 - 09:02 AM
Friday, September 30th the Digital Marketing & Social Media SIG will meet to discuss their Summer Book Club selection 'Contagious.' The group will also discuss the fall lunch schedule along with topics.

When: Friday, September 30 from 12:00 - 1:00 pm

Where: Sugarman, Rogers, Barshak & Cohen, P.C.
September 8, 2016 - 08:35 AM
NYLMA moved downtown for its June 15 luncheon program, "The Ties That Bind (and Generate Business): Leveraging Your Alumni Network.” 
September 7, 2016 - 05:51 PM
Natacha Vautier
Business Development Coordinator
Lathrop & Gage LLP


How long have you been a member of LMA?

I have been a member of LMA for around 3 years.

How did you get into Legal Marketing?

My former boss, Sara Crocker, who is now retired but continues to be part of my “Board of Directors
September 6, 2016 - 05:06 PM
Get recognized for your creativity, execution, achievement and overall excellence in legal marketing. Don't miss this tremendous opportunity to get the acknowledgement you deserve for contributions to your firm, your clients and your profession.
September 6, 2016 - 11:51 AM
We are pleased to announce the 2017 LMASE Regional Board of Directors. Congratulations to the 2017 LMASE Regional Board Members!
September 6, 2016 - 11:47 AM
LMASE City Groups were asked to provide their Big Picture Goals for their respective city, and provide a picture to represent that goal! We will be sharing two each month leading up to the 2016 LMASE Regional Conference. Check out the Raleigh/Triad, Tampa and South Florida Big Picture Goals!
September 6, 2016 - 11:39 AM
#LMASE16 is just a few weeks away! Come Grow. Innovate. Succeed. with us September 14-16 in Orlando at the JW Marriot Orlando, Grande Lakes. You do not want to miss it!

There is still space to register for a pre-conference program! Choose between the All About Pricing workshop, the Little Somethi
September 6, 2016 - 11:37 AM
Please join us in congratulating Sara Head of Fulcher Hagler, LLP as the winner of LMASE's 2016 Regional Conference Scholarship. We received excellent applications for this year's scholarship, and Sara was selected as the recipient based upon a vote by the LMASE board.
September 6, 2016 - 11:36 AM
Anne Zambrano is now Business Development Manager at Carlton Fields. Previously, Anne was Director of Marketing at Trenam Law.
August 31, 2016 - 11:46 AM
Logan Tracey posts a profile of Lauren Piccolo-Ingram - Business Development Director in Goodwin Procter’s New York City office. 
August 31, 2016 - 11:21 AM
Eloise at The Plaza was supplanted by LMA at The Plaza. The chapter’s CMO SIG was hosted by The Plaza Hotel for its annual night out on July 29.
August 31, 2016 - 10:39 AM
Some people make a point of being quirky and memorable at networking events. What do you do? “I guide people through the jungle.” What do you do? “I peel onions.”

This approach certainly has its merits.
August 31, 2016 - 08:23 AM
Join us to discuss CRM implementation and best practices for small firms.

When: Thursday, September 29 from 12:00 - 1:00 pm

Where: Sherin and Lodgen (101 Federal Street  Boston, MA)

RSVP to Caroline Emery
August 31, 2016 - 08:05 AM
Intrigued by LMA membership? If you have never been a member, or have not been a member since December 31, 2013, you can join now and save 50% on valuable career benefits.

As a member of the LMA community, you are a part of the only organization dedicated to
August 31, 2016 - 12:54 AM
LMA Vancouver is delighted to give our members the opportunity to stay up to date - free of charge - with thought leadership on legal marketing trends through our 'Midday Marketing' lunch seminar series, featuring video recordings of actual sessions from the 2016 LMA Annual Conference.
August 30, 2016 - 04:11 PM
On Tuesday, July 26, more than 130 members of the LMA community gathered at the Longview Gallery for an fun evening of mixing and mingling at the annual summer social. Always one of the most anticipated events of the year, attendees had a wonderful time socializing with friends...
August 30, 2016 - 01:28 PM
Back in the dark ages of the internet, building “the list” was a best practice for email marketing. The theory was great: send your firm’s monthly newsletter, event listings, and any other firm content down the pipe and a certain percentage of people will “convert.”
August 30, 2016 - 10:43 AM
Although the temperatures aren’t yet reflecting it, summer is winding to a close. And we, as marketers–ever forward-looking beings–are beginning to think about next year. 2017 survey deadlines are approaching. Business plans and budgets are due.
August 30, 2016 - 09:50 AM
he LMA Your Honor Awards cover excellence in legal marketing. New this year, all categories are aligned with the Body of Knowledge, created by the Legal Marketing Association.
August 26, 2016 - 05:06 PM
Summer's not over yet, and there's still time to toast the lovely weather with a refreshing alfresco vino! Over to our wine guru, Leah Bickford of Marquis Wines, for her suggested summer sips! Order by September 30 to receive a 10% discount!
August 26, 2016 - 03:01 PM
Legal Marketing Launch with Bentley Tolk is a podcast of interviews with law firm rainmakers, in-house legal marketing professionals, and marketing and business development consultants, and service providers.

I first discovered the podcast after Nancy Mryland was interviewed about Twitter
August 26, 2016 - 02:37 PM
The inaugural Legal Marketing Technology Conference/Midwest took place on June 23 at Chicago’s Union League Club and welcomed more than 200 legal marketing professionals.

The event brought together some of the leading strategists, consultants and marketing executives from the legal commun
August 26, 2016 - 02:22 PM
In today’s world, social media is a critical component of a well-rounded marketing strategy. The benefits of social media are evidenced by the fact that most thriving organizations have learned to embrace it. Although it is not all that complicated to formulate a social media strategy and hit the gr
August 26, 2016 - 02:01 PM
Four leading marketing and business development consultants share their answers.

In the constantly shifting and increasingly hyper-competitive legal business environment, effective law firm marketing with direct involvement from attorneys has become critical. The way attorneys engage with current a
August 22, 2016 - 01:02 PM
LMA Vancouver is delighted to give our members the opportunity to stay up to date - free of charge - with thought leadership on legal marketing trends through our 'Midday Marketing' lunch seminar series, featuring video recordings of actual sessions from the 2016 LMA Annual Conference.
August 22, 2016 - 10:33 AM
Ezra Crawford has joined Crowell & Moring as Director, Practice Group Business Development and Management. Previously he was a Senior Consultant at Knapp Marketing.

Trey Flythe joined Alston & Bird as a Business Development Coordinator in June. Trey is a boomerang!
August 22, 2016 - 10:11 AM
On July 19, 2016, the Future Leaders SIG received an MBA crash course in strategy and marketing by Helena Lawrence, Senior Marketing & Business Development Manager at Orrick Herrington & Sutcliffe LLP.
August 22, 2016 - 10:04 AM
We live in a multi-platform, multi-screen world. Marketing departments are now responsible for handling content that will be used across communication channels and viewed in various formats. Compelling communications that can compete with the messaging of other firms is essential
August 22, 2016 - 09:57 AM
Imagine you’re at a cocktail reception, surrounded by a group of prospective clients, to whom you are enthusiastically extolling the capabilities of your firm’s litigation practice. One among your group listens earnestly, asks questions, and suggests you connect with her to chat again.