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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

April 23, 2018 - 04:06 PM
LMA Southwest Region Seeks Dynamic Workshop Leaders for the 2018 LMA Southwest Regional Conference - October 3-5, 2018 in Scottsdale, Arizona. The deadline for proposals is May 15, 2018.  You will be informed by June 1, 2018 if your program idea has been accepted.
April 23, 2018 - 04:02 PM
On April 18, the New York Local Small Firm SIG Group hosted a lunch gathering, “The Law Firm Revolution: Marketing Your Law Firm from Inside to Out.” The program featured award-winning journalist, marketing consultant and writer Barbara Mannino. ..
April 23, 2018 - 03:50 PM
Boston-based Catherine Alman MacDonough is the founder of the Legal Lean Sigma Institute and the developer of both Legal Lean Sigma® and the award winning Legal WorkOut®, a collaborative method for lawyers, business professionals, and clients to engage in process improvement together.
April 19, 2018 - 09:57 AM
Access industry-leading education on the biggest legal marketing technology topics, free of charge for members.
April 18, 2018 - 07:06 AM
Time is running out take advantage of savings for 2018's P3 – The Practice Innovation Conference, May 14-16, in Chicago. Register between Wednesday, April 18 and Friday, April 20 to save 10 percent on pre-conference programming.
April 16, 2018 - 01:22 PM
Didn't make the LMA Conference this year? 

Then join us for our annual debrief session! You can look forward to a high-level overview of the key takeaways from this year's conference, with presentations on, and discussions around, sessions from four key Body of Knowledge domains.
April 16, 2018 - 10:28 AM
To measure success, you have to know what success looks like. Register now for this webinar tomorrow to learn the best practices for successful webinars.
April 13, 2018 - 02:37 PM
Another wonderful LMA Conference in the books – we had a great time with three days of learning, networking and fun down in the Big Easy!
April 12, 2018 - 06:03 PM
On March 28th and 29th, the Legal Marketing Association’s Los Angeles & Southern California Local Group's were thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification.
April 9, 2018 - 06:07 PM
It is time to reveal the winners of the 2018 LMA Your Honor Awards! For those at the 2018 LMA Annual Conference in New Orleans, don't forget to attend the Wednesday morning sessions to congratulate winners and hear about the judging process. 

The Your Honor Awards
April 9, 2018 - 03:17 PM
Join LMA for a Twitter chat on Thursday, April 19, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in the 2018 Joint LMA / Bloomberg Law Survey Report: A Discussion.

When: Thursday, April 19, 2018 at 1:00 p.m. CTWhere: Twitter Moderator: @LMAintl
April 9, 2018 - 08:26 AM
Chris Newman is the Director of Practice and Industry Business Development at McDermott Will & Emery.
April 8, 2018 - 03:14 PM
LMA Detroit member Jay Harrington has written a new book called The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer. He offers sage advice for what's required to succeed in the practice of law and the business of law in - from both a big law and small law perspective.
April 6, 2018 - 03:27 PM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.
April 6, 2018 - 03:26 PM
The 2018 LMASE Regional Conference will be held on September 26 - 28 in Greenville, South Carolina. The conference committee is in place, and the call for speakers is open!

Highlights hot topics in legal marketing and business development
Presents knowl
April 6, 2018 - 03:24 PM
As the Regional Conference in Greenville, South Carolina fast approaches (September will be here before you know it!), the 2018 Your Honor Awards Committee, made up of the below members, is excited to share with you some tips to inspire ideas for this year's submissions.
April 6, 2018 - 03:23 PM
Details about the LMA International Conference can be found here.
April 6, 2018 - 08:53 AM
Don't miss out!  Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor.  
April 6, 2018 - 08:45 AM
Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person.
April 4, 2018 - 10:24 AM
We had a chance to catch up with the LMA Northeast Recipients of the 2018 LMA Annual Conference Scholarship Fund before they head off to New Orleans next week.
April 3, 2018 - 09:06 AM
Take advantage of the opportunity for a third day of education at this year's P3 Conference by joining LMA early in Chicago for a pre-conference session on Monday, May 14.
April 2, 2018 - 07:02 PM
On March 28, the Legal Marketing Association’s Los Angeles Local Group was thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification. The program took place at Fox Rothschild LLP.
April 2, 2018 - 01:36 PM
On March 15, the Philadelphia Local Group put on its acting shoes  for its monthly  lunch program hosted at White & Williams LLPto illustrate tips and techniques to help legal marketers as they increasingly incorporate video into their thought leadership and content marketing strategies.
April 2, 2018 - 12:35 PM
Name - Amorice Law
Law Firm Name - Huie, Fernambucq & Stewart, LLP
Title - Director of Marketing and Business Development 
April 2, 2018 - 12:29 PM
The Nashville LSC participated in a service event for the Ronald McDonald House in January. During their luncheon, attendees filled goodie bags with items including water bottles, travel toothbrushes and toothpaste, Kleenex, nuts, dried fruit, stickers, card games and candy.
April 2, 2018 - 12:29 PM
Atlanta LSC members gathered for lunch on Friday, January 12 to listen to a presentation given by Content Pilot's Deb McMurray. She spoke about marketing on the internet in 2018 and how legal marketing professionals can better target their firm's marketing/BD investments to meet client requirements.
April 2, 2018 - 12:28 PM
Tampa LSC members gathered for lunch on Wednesday, January 24 for a presentation given by Tea Hoffmann on tips for effective communication. Tea discussed how active listening is the human relation skill of paying careful and sustained attention to what is being said by a person or persons.
April 2, 2018 - 12:27 PM
Applications are being accepted for the 2018 LMASE Mentor Match Program. If you are a newcomer to legal marketing seeking a mentor to guide you through the nuances of marketing and business development for lawyers or a seasoned legal marketer willing to impart wisdom, this program is for you.
April 2, 2018 - 12:25 PM
This is your last chance to apply for the 2018 LMASE Future Leaders Program.


Are you a legal marketing professional with 0-5 years of experience looking to take your career to the next level? The 2018 LMA Southeast Region has partnered with GrowthPlay to bring you our Future Leaders Program.
April 2, 2018 - 12:21 PM
Don't forget to save the date for the 2018 LMASE Conference on Sept. 26-28 in Greenville, South Carolina!
April 2, 2018 - 12:18 PM
The 2018 LMA Tech West Conference will be held on January 31-February 1 in San Francisco. Unique to this year, the LMA Tech Committee is hosting a "Virtual Tech Conference" to give members access to the conference who can't physically attend in person.
April 2, 2018 - 12:17 PM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA.
April 2, 2018 - 10:07 AM
In a webinar on Tuesday, April 3, learn how to identify diversity programs that can be adopted by other firms; and discuss the role and responsibility of the CMO, Directors, Managers of Marketing/BD teams in a variety of scenarios.
March 29, 2018 - 11:42 AM
We invite you to check out the first quarter edition of the Mid-Atlantic Region Newsletter.
March 29, 2018 - 08:21 AM
For the latest installment of our LMA Northeast Q&A Positioning Yourself for Success series with industry leaders-designed to provide our future leaders with career advice, and tips and strategies—we sat down with Philadelphia-based Gina Rubel, the founder and CEO of Furia Rubel Communications, Inc.
March 28, 2018 - 06:32 PM
Introducing a new, cost-effective way for you to boost your legal marketing skills.
March 27, 2018 - 02:05 PM
This packet provides an overview of the benefits of your LMA membership. We alsoencourage you to get involved by joining a committee, attending programs and sharing yourideas.
March 27, 2018 - 10:50 AM
In today's webinar, eliminate the “I didn’t know” and other barriers to BD success by engaging in an employee advocacy strategy.
March 27, 2018 - 09:56 AM
Kelly Largey is the Boston-based Chief Marketing Officer at Fish & Richardson. In response to the LMA Northeast Q&A career development series, Kelly shared her keys for success and some inspirational advice and tips for our Future Leaders to become their best professional selves.
March 26, 2018 - 05:09 PM
Here are seven tips when working through the quality control (QC) process and executing the launch that I've gathered from my own experience.
March 26, 2018 - 05:08 PM
Technology has revolutionized how we live – from how we communicate and engage with people at work to how we buy goods and services. If we think about how technology has developed in just the past few years, it is astonishing to see the rate of change and how we have adapted – and the pace of evolut
March 26, 2018 - 02:35 PM
This brief and clearly written book is pitched as an introduction to a wide variety of issues and problems on the frontier of law and technology, and it performs this task quite well.
March 26, 2018 - 02:33 PM
In exploring “The Rise of the Legal Marketing Technologist,” we were lucky to be able to sit down with Rachel Patterson, Digital Marketing Technology Coordinator at Crowell & Moring, who shares how she came to the role and offers great advice for those considering the career path.
March 26, 2018 - 02:33 PM
Here are three ways to prioritize analytics in support of your business development initiatives.
March 26, 2018 - 02:32 PM
Here are just a few ways that marketing technologists and content marketers can collaborate and prepare for the future of SEO.
March 26, 2018 - 02:30 PM
The legal technology arena has become crowded with thousands of vendors vying for your firm’s business. It can be hard even to keep up with what the different types of platforms are and how they might be helpful.
March 26, 2018 - 02:27 PM
There aren’t enough hours in the day to implement all of our ideas, and frankly, not all ideas are worthy of implementation. How can we use data to prioritize and strategize our marketing and business development initiatives?
March 26, 2018 - 02:26 PM
In this article, I asked my fellow “unicorns” in the LMA Mid-Atlantic region who have given rise to the evolving marketing technology role their thoughts on marketing technology, or martech.
March 22, 2018 - 12:50 PM
The LMA Northeast Region is thrilled to announce the recipients of its 2018 LMA Annual Conference Scholarship Fund! 
March 22, 2018 - 10:46 AM
In this webinar, we will discover how industry leaders are using conversation intelligence to inform business decisions, provide better client experiences, and grow their business.
March 21, 2018 - 11:07 AM
Save the Date!  LMA Southwest Region Conference | "Power of the Past, Force of the Future" | October 3-5, 2018 | Scottsdale. This two-day, deep-dive workshop-driven conference will be powered by multi-generational teams and provide immediately-effective management and leadership tools to attendees.
March 20, 2018 - 04:02 PM
Crisis management is a concept that has been elevated to front of mind status these days, no matter your business or industry. 
March 20, 2018 - 10:36 AM
On January 16, the NY CMO SIG was treated to a unique and lively presentation on this empowering affirmation.
March 20, 2018 - 10:02 AM
The concepts I expect my children to learn in school are largely similar to things my colleagues and I tell our staff, peers, and attorneys day in and day out about marketing and client development.
March 20, 2018 - 09:36 AM
Leadership Moves & Announcements highlights LMA Northeast Region members’ promotions, job changes, professional changes and personal news.
March 19, 2018 - 01:20 PM
During this webinar, we will revisit the evolving landscape of data through the lens of the upcoming EU General Data Protection Regulation (GDPR).
March 16, 2018 - 11:18 AM
I am pleased to announce that Stacey Hall of the Dallas LSC has won the LMA Southwest Region scholarship to the LMA Annual Conference. Thank you to everyone who applied, and thank you for all of your contributions to LMA!

 

Best regards,

Jessica Jaramillo

LMA Southwest Region President
March 14, 2018 - 05:43 PM
The LMA Job Bank is one of the most visited and utilized member benefits, which is why we are excited to announce the launch of a new and improved version of this popular resource, with new features for both employers and job seekers, on Wednesday, March 21.
March 14, 2018 - 01:26 PM
As part of our interview series with leaders in the LMA Northeast Region, get to know Deborah Scaringi, a Boston-based consultant who works with lawyers and law firms to develop strategic programs for marketing communications, business development and professional coaching.
March 14, 2018 - 12:11 PM
Join us for a webinar tomorrow, March 15, at noon CT, to learn how to achieve meaningful incremental change elements that make a difference, but don’t require them to boil the ocean.
March 13, 2018 - 04:45 PM
As part of a series with leaders in the LMA Northeast Region, we asked Bentham IMF CMO Gretchen Koehler, who is based in NYC, about her career path and tips for success as a legal marketer and achieving work/life balance. 

What do you think is the key for success as a legal marketer today?

The key
March 12, 2018 - 11:33 AM
Join us for a webinar on Tuesday, March 13, at noon CT, in which a panel of seasoned legal marketers will explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships.
March 7, 2018 - 03:42 PM
Luke Ferrandino is the Global Director of Business Development and Marketing at Fried, Frank, Harris, Shriver & Jacobson LLP. As part of our Q&A career development series with LMA Northeast leaders, we asked him about his current role, his career path and what he thinks are the keys for success.
March 7, 2018 - 03:35 PM
On February 27, Philly welcomed LMA Northeast members Adrian Dayton, Founder of Clearview Social; and Stefanie Marrone, Director of Business Development and Marketing at Tarter Krinsky & Drogin, to lead a discussion and share best practices.
March 6, 2018 - 04:02 PM
Many people want to maintain a consistent drum beat of activity on LinkedIn and other social media. If you are one of those folks, you may aspire to more than just crowding the social media airwaves.
March 6, 2018 - 03:59 PM
We asked Paula Zirinsky, Global Chief Marketing Officer at K2 Intelligence and current member of the LMA New York Local Steering Committee about her career path and tips for professional success.
March 6, 2018 - 02:47 PM
Join the LMA Bay Area local group this Thursday, March 8th for our monthly program, titled Understanding the Psychology of Attorneys to Improve Law Firm Relationships. 
March 6, 2018 - 02:26 PM
LMA Western Canada is excited to invite you to a seminar you won't want to miss! Join us for an in-depth introduction to and discussion about Blockchain technology, and its relevance to law firms and legal marketing in general.







 







LMA Western Canada is excited to invite you to a seminar
March 6, 2018 - 08:45 AM
On February 28 – for the first time ever – LMA members from Buffalo and Rochester got together for a networking lunch.
March 5, 2018 - 04:22 PM
Calling All Volunteers! Do you have an interest in volunteering for LMA ?  Enjoy planning events and seeing them come to fruition? Want to hone your networking skills and already “know” people before arriving at the event? Come join the LMA Southwest Conference planning committee!
March 5, 2018 - 02:05 PM
We’ve got the Northeast Corridor strongly represented in this story where you’ll learn more about the 2018 NE Region Local Steering Committee  chairs—Robyn Addis (Philadelphia), Savannah Alden (Boston), and Matt Loomis (New York).
March 5, 2018 - 11:46 AM
Join the Competitive Intelligence SIG and SCIP for a webinar on Thursday that will discuss how to develop legal and ethical policies/guidelines to use competitive intelligence (CI) for a competitive advantage.
March 5, 2018 - 10:45 AM
Deborah Farone, the recipient of the first LMA Legacy Award for her contribution to the profession, and the former CMO of both Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP discusses tips on effectively managing your career.
March 2, 2018 - 08:39 AM
As part of our interview series with leaders in the LMA Northeast region, we asked Jennifer Smuts for her thoughts on what it takes to be a successful legal marketer today, how she achieves work/life balance and the most helpful career advice she ever received.
March 1, 2018 - 12:15 PM
Trish Lilley, President-Elect of the LMA Northeast region and the Chief Marketing & Business Development Officer at Fox Rothschild LLP in Philadelphia shares some career insights.
March 1, 2018 - 10:45 AM
LMA recently launched the Diversity & Inclusion Shared Interest Group (SIG), a forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping others to do the same.
February 28, 2018 - 03:18 PM
We asked Jennifer Scalzi, the Immediate Past President of the LMA Northeast and CEO of Calibrate Legal in Boston, for her thoughts on how to effectively manage a career in the legal industry and build a strong professional brand.
February 28, 2018 - 11:33 AM
We asked Liz Cerasuolo, the 2018 LMA Northeast President and Director of Business Development and Marketing at Goulston & Storrs in Boston for her success tips on effectively managing your career.
February 27, 2018 - 08:06 AM
P3 – The Practice Innovation Conference has some information that will help make your decision to join the Client Value SIG easy: The event’s first-ever pre-conference lineup has been revealed, adding a full day of education to the conference!
February 26, 2018 - 04:30 PM
On February 20, the Legal Marketing Association’s Los Angeles Local Group was honored to host Deborah Knupp, Managing Director at GrowthPlay, for a business development coaching workshop. The program took place at Akerman LLP in downtown Los Angeles during lunch and Loeb & Loeb LLP in Century City.
February 26, 2018 - 11:01 AM
CMO SIG members are invited to attend a webinar this Wednesday, Feb. 28, to explore the idea of using legal ops as an effective, timely business development tool.
February 23, 2018 - 01:24 PM
Shifting the perception of legal marketers from "non-lawyers" to Revenue Enablers™ involves a multi-step process of empowerment, Jennifer Scalzi, founder and CEO of Calibrate Legal, told a capacity audience at the February13 lunch program of LMA Boston. 

According to Jennifer, immediate past presid
February 19, 2018 - 01:28 PM
In October 2017, your LMA Midwest Regional Board of Directors conducted a survey of the region’s membership to prepare for a great year in 2018. The survey covered areas including programming, membership, communications and leadership opportunities.
February 19, 2018 - 01:28 PM
Anyone who has volunteered for an LMA international, regional or local project knows that each and every role has a purpose and contributes to our ultimate success. LMA Midwest expresses our heartfelt appreciation for the following Midwest Region board and Local Steering Committee members who began
February 15, 2018 - 11:07 AM
Shannon Keany, Owner at Keany Marketing & Events, was selected by the SoCal Local Steering Committee in a blind vote to win our group’s scholarship to the 2018 Legal Marketing Association Annual Conference in New Orleans!
February 15, 2018 - 09:45 AM
Northeast Region 2018 President Liz Cerasuolo shares her thoughts at the beginning of her term.
February 14, 2018 - 11:03 AM
More than 80 attendees from more than 70 firms braved the inclement weather to join us for the LMA NY Kickoff & Cocktails event on February 7.
February 12, 2018 - 03:48 PM
It’s never been more important to stand out from your peers in this crowded, saturated market. Becoming totally immersed in your clients and potential clients by learning as much as you can about them will separate the good lawyers from the great lawyers.
February 12, 2018 - 09:48 AM
Is your firm's go-to-market strategy based on the realities of today's legal environment? Or is it ready for a reboot? Join LMA for a webinar this Thursday, Feb. 15, at noon CT that will explain the 2018 Next Big Thing (NBT) initiative: law firm strategy reboot.
February 9, 2018 - 12:59 PM
Members of the LMA Detroit Local Group gathered on February 8th to hear Mark T. Greene, Ph.D. of Market Intelligence, LLC explain how the future of artificial intelligence is now.
February 8, 2018 - 12:57 PM
Reconnect with your LMA Western Canada colleagues on Thursday, February 22nd at our first Legal Libations of the year!
February 8, 2018 - 09:24 AM
LMA recently launched a new Shared Interest Group (SIG) designed to help legal marketers build more diverse and inclusive firms. Join in on the conversations already happening in the SIG!
February 7, 2018 - 10:40 AM
I spent the better part of a week in late January at the Marketing Partner Forum, where measuring, predicting and validating data in the interest of providing our clients and prospects with more meaningful services, approaches and experiences was the name of the game.
February 7, 2018 - 09:07 AM
The 2017 Midwest Tech Conference recordings are available!
February 7, 2018 - 09:00 AM
Getting a like, share or comment on a social media post feels like a victory, but how does a law firm build this engagement into long-term tangible ROI? Find out how in this master class.
February 5, 2018 - 03:03 PM
Check out the breakdown of attendee data from the 2018 Legal Marketing Technology Conference/West in San Francisco, January 31st - February 1st, 2018!
February 5, 2018 - 02:47 PM
Announcing the newly launched LMA Northeast Philadelphia CMO SIG! This group is designed to complement the national LMA CMO SIG and will focus on the first chair role at law firms in the Philadelphia (& beyond) region.  
February 2, 2018 - 03:32 PM
Congratulations to the winners of the 2018 Legal Marketing Technology Impact Awards, presented at the 2018 LMATech West Conference!
February 2, 2018 - 08:41 AM
LMA Northeast Region has developed a scholarship fund for three individuals to attend the LMA Annual Conference to be held in New Orleans from April 9-11, 2018. Each scholarship is valued at up to $3,000*
February 1, 2018 - 11:43 AM
The co-chairs of the Public Relations Shared Interest Group (SIG) are pleased to announce the SIG’s new name: PR & Communications SIG.
January 31, 2018 - 04:38 PM
Select recordings from the LMA Midwest Tech Conference are now available free of charge to LMA members.
January 31, 2018 - 03:07 PM
PLI is offering a 20% discount to all LMA members interested in attending its All-Star Business Development for Lawyers 2018 program on Thursday, March 1st.
January 31, 2018 - 09:02 AM
As I get ready to attend and present at LMA Tech West this week and the 2018 conference season kicks off in full swing, I’ve been thinking about how I can maximize my time away from the office by turning these events into opportunities.
January 30, 2018 - 12:53 PM
In this interactive session, each speaker brought their unique perspective to discuss common events and sponsorships that legal marketers face each day in their roles, best practices for maximizing the event/sponsorship, and any public relations angles each event might be able to take.
January 30, 2018 - 10:20 AM
On January 24, Moses & Singer hosted the first 2018 New York Small Firm SIG lunch program “Integrating Video into Law Firm Marketing Strategies.
January 26, 2018 - 11:33 AM
Apply now for a chance to receive the Midwest Region President’s Scholarship of $2,500 to attend the Legal Marketing Association Annual Conference, April 9-11, 2018 in festive New Orleans!
January 25, 2018 - 10:27 AM
LMA is excited to launch a new Shared Interest Group (SIG) that will help legal marketers build more diverse and inclusive firms.
January 24, 2018 - 09:06 AM
Welcome to 2018. What a year it is shaping up to be! After a momentous year of reorganization to a regional structure in 2017, our Philadelphia Local Group is poised to be stronger and more active than ever before. 
January 23, 2018 - 11:25 AM
Greetings! I’m Matt Loomis, the 2018 New York LSC Chair. I want to introduce myself and invite you to join us on Wednesday, February 7th at 6 p.m. for our annual Kickoff & Cocktails event to be held at Hunton & Williams. 

This will be your chance to reconnect with your LMA NY pals and welcome new m
January 23, 2018 - 11:06 AM
Register for the sixth annual P3 – The Practice Innovation Conference by Friday to take advantage of $200 off.
January 18, 2018 - 12:39 PM
There’s nothing more satisfying than completing a major project or presentation. But, if you’re doing things right, you need to dive right back in and assess the success of the project beyond its outcome.
January 12, 2018 - 05:43 PM
The deadline for entries for the Legal Marketing Technology Impact Awards has been extended! Submit your innovative technology projects that have had a measurable impact on revenue, growth and retention. Earn recognition for your firm and stand out from the competition - its free & easy to enter!
January 12, 2018 - 01:53 PM
Based on the tremendous feedback we received, we are pleased to announce that we are now accepting applications for the 2018 LMASE Mentor Match program. We will be collecting applications now through February 16, 2018.
January 11, 2018 - 10:25 AM
Don't miss this chance to celebrate your peers for their amazing work! 
January 9, 2018 - 08:21 PM
We invite you to check out the November/December edition of the Mid-Atlantic Region Newsletter.
January 9, 2018 - 02:17 PM
Make a digital splash in 2018! Learn about the latest innovations in website design and online marketing from Erika Ritzer. Attend on January 11th in San Francisco, Sacramento, Silicon Valley, or via livestream at your desk.
January 4, 2018 - 12:29 PM
Time is running out to recognize your peers for their extraordinary accomplishments. Nominations for the 2018 Hall of Fame and Rising Star Award are due Monday, January 15.
January 4, 2018 - 10:13 AM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA. We know that your time is valuable, and we want to make sure
January 4, 2018 - 10:12 AM
The full agenda is live for the 2018 LMA Tech West Conference, which will be held on January 31-February 1 in San Francisco! There are 22+ marketing technology, BD technology, social media and content marketing sessions, including a new roundtable lunch program on martech/BD tech topics and two pre-
January 4, 2018 - 10:11 AM
Budget season? Plan for the 2018 LMASE Conference on Sept. 26-28 in Greenville, South Carolina!
 
 


Save the Date!

It's never too early to save the date for the 2018 LMASE Regional Conference, which will bring together hundreds of professionals to the scenic and booming city of Greenville. With m
January 4, 2018 - 10:10 AM
2018 Rising Star Criteria and Nominations
















Candidates must show examples of their work and expertise such as:



Contributions to the profession (50%)
Contributions to LMA (20%)
Future leadership potential (20%)
Contribution to the community (10%)
Candidates must be an LMA member in g
January 4, 2018 - 10:08 AM
January 5th is the last day for Early Bird Registration - Register Now
 
 

LMASE Scholarship
LMASE will be offering a Scholarship to the LMA National Conference in New Orleans. The scholarship includes registration to the conference and up to $1,300 in travel and lodging expenses (to be reimbursed
January 4, 2018 - 10:06 AM
Now Accepting Applicants for the 2018 LMA Southeast Region Future Leaders Program Presented by GrowthPlay

Are you a legal marketing professional with 0-5 years of experience looking to take your career to the next level? The 2018 LMA Southeast Region has partnered with GrowthPlay to bring you our F
January 4, 2018 - 10:05 AM
As a member of LMA, you are part of an engaged community of more than 4,000 professionals who connect and share with other members, leverage resources that support career development, learn from customized educational content, and access the latest news affecting the legal industry.
 
Take a few mom
January 3, 2018 - 05:32 PM
You probably already use content marketing as part of your overall strategy. Here, Trena White of Page Two Strategies, a Vancouver-based agency that publishes non-fiction books for a wide range of authors, companies, and organizations, shares her thoughts on how books can be great content marketing.
January 3, 2018 - 05:18 PM
The recent spate of cyber attacks and global data breaches has propelled disaster recovery planning strategies to the forefront of companies’ security agendas. When it comes to planning for disaster recovery (DR) scenarios, communications systems are often at the bottom of the list.
January 3, 2018 - 01:06 PM
Register by January 26 to take advantage of the biggest savings for 2018's P3 – The Practice Innovation Conference, May 14-16. At the conference, you'll be joined by elite pricing, project management and process improvement experts for industry-leading education.
January 3, 2018 - 09:27 AM
Emily Flowers has served as the editor and steward of this publication for three years and has seamlessly navigated the change from a chapter publication to one that serves the entire region. In addition, Emily served on the Board of Directors for the Capitals Chapter in both 2015 and 2016.
December 28, 2017 - 02:00 PM
The Legal Marketing Technology Impact Awards honor law firms and/or their strategic technology business partners whose innovative use of technology has had a measurable impact on revenue, growth and retention. Earn recognition for your technology projects by applying for the Impact Awards!
December 28, 2017 - 01:05 PM
In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia and West Virginia came together as the LMA Mid-Atlantic Region. Together our 450+ members strengthened the value of our LMA membership to ensure the future growth and success of our community, while also nav
December 28, 2017 - 01:05 PM
One of the great things about the new year is that it offers a fresh slate. Most of us make a bunch of “New Year’s resolutions” and charge into the chill of January with renewed optimism. 
December 28, 2017 - 01:05 PM
It’s possible to make a difference in your firm’s search engine rankings by following certain SEO best practices, say Jacqueline Madarang, Senior Marketing Technology Manager at Bradley, and Jacob Berschauer, Marketing Technology Manager at Venable.
December 28, 2017 - 01:05 PM
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. By Allen Adamson and Joel Steckel. American Management Association, 2018. $27.95. Reviewed by Jonathan Groner
December 28, 2017 - 01:04 PM
It's the most wonderful time of the year to nurture client relationships. For most lawyers and law firms, the start of the holiday season means sending gifts and cards to their clients. It also means inviting them to holiday gatherings.
December 27, 2017 - 03:16 PM
2017 was a year of building a strong foundation for the years to come within the Legal Marketing Association.
December 22, 2017 - 12:17 PM
As my term as president of the LMA Northeast Region comes to a close, I am looking back at a year filled with collaboration, advancement and hard work.
December 21, 2017 - 09:52 AM
Take a few moments to renew your membership for 2018. Your LMA membership will expire on December 31, 2017.
December 19, 2017 - 02:06 PM
On December 6, approximately 80 people toasted the holidays and hobnobbed with their favorite celebrities at the DreamLand Wax Museum for the LMA Northeast Boston holiday party.
December 19, 2017 - 02:04 PM
Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where the professions are concerned, the future looks to be very different, indeed.

So say the father-and-son team of Richard and Daniel Susskind, whose magisterial
December 19, 2017 - 09:26 AM
Karen Cariello, 2017 co-chair for the Digital & Social Media SIG, wraps up our series with her thoughts on how to pull everything together for your firm.
December 18, 2017 - 07:36 PM
As you plan for the New Year, engaging your attorneys in social media can help you leap ahead in your digital efforts in 2018. “Employee Advocacy”, or attorney engagement as I call it, is the promotion of your firm and content by your attorneys.
December 18, 2017 - 01:26 PM
Don't miss the  Public Relations SIG sponsored webinar on December 19 at 1:00 p.m. CT, The Clout of Content and the Power of PR.
December 18, 2017 - 11:24 AM
Editor’s Note: If you followed the 12 Days, you may have read a short post noting my role as co-chair of the Social & Digital Media SIG in 2018. I am thrilled to be given the opportunity and grateful to serve in this leadership position where I can further contribute to the Legal Marketing community
December 15, 2017 - 08:16 AM
Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
December 14, 2017 - 04:19 PM
LMA West has made select sessions from the Continuing Marketing Education (CME) Conference available to LMA members at no charge. Watch the recorded conference sessions to gain tools to prepare and adapt to changes in the legal industry.
December 14, 2017 - 02:00 PM
Take time to recognize your peers for their amazing accomplishments by nominating them for the 2018 Hall of Fame or Rising Star Award. Nominations are due Monday, January 15.
December 14, 2017 - 08:06 AM
Editor’s Note: If you've been following our series, you'll know that several of our earlier experts touched on how you can turbocharge your business growth by harnessing data from client engagement. But where exactly do you store the data? How can you make it useful to as many as possible? Read on!
December 13, 2017 - 09:33 AM
Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode, even if it occurs in the midst of a holiday celebration.
December 13, 2017 - 08:14 AM
 Online video is the preferred medium to reach markets and leverage services in an authentic way. And year after year we see it continue to grow across the internet. Read on for great tips on how to get more out of your video program from a legal marketing expert.
December 12, 2017 - 02:06 PM
This month, the LMA West Region is excited to feature Hallie Terrell, the Senior Practice Management Specialist at Davis Wright Tremaine LLP! Hallie is a member of the Seattle city group that is part of the LMA Northwest local group. Read more about Hallie!
December 12, 2017 - 09:00 AM
Editor’s Note: Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode. Read on to see how one smart marketer avoided having the Grinch steal her holiday.
December 11, 2017 - 02:48 PM
Make sure to submit your entry by this Wednesday, December 13 at 12:00 p.m. CT.
December 11, 2017 - 12:13 PM
Each year, the LMA Bay Area local steering committee gives out 3 awards to recognize excellence in legal marketing. Jessica Nall of Farella Braun + Martel was awarded the Rella Lossy Attorney Award & Clayton Dodds of Law Offices of Peter N. Brewer was recognized as LMA Bay Area Member of the Year.
December 11, 2017 - 09:39 AM
In working with senior partners at law firms, it's not uncommon for me to find that they have an unclear understanding or negative impression on marketing automation tools. In fact, few firms are using these tools today. So let’s begin by considering a few examples of good and bad behavior when it c
December 11, 2017 - 09:03 AM
Editor’s Note: This great post by Jill Huse and Andrew Laver builds upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and takes this one step further with geo-targeting. Read on!
December 8, 2017 - 11:54 AM
Join LMA for an upcoming webinar on December 12, 2017 at 12:00 p.m. CT to discuss how legal marketers can leverage outside resources to climb the next rung in their careers and stay on top of their game – no matter where they are in their career.
December 8, 2017 - 10:21 AM
Editor’s Note: Guy Alvarez is a leading digital marketers who frequently works with leading law firms and companies to improve their digital marketing and website results. Here's his take on how firms are truly missing the mark when it comes to segmenting their audience and delivering tailored conte
December 8, 2017 - 09:53 AM
As a member of the LMA community, you are part of an engaged community of more than 4,000 legal marketing and business development professionals.
December 8, 2017 - 08:45 AM
Friends and colleagues in the Detroit Local Group gathered on Wednesday, December 8th for the group's annual holiday luncheon. The get-together - hosted this year by Detroit Local Group Steering Committee Chair Cindy Richards and Vice-Chair Ryan Pasquali - has become a highly anticipated tradition.
December 7, 2017 - 10:06 AM
Invest in your future by attending P3 – The Practice Innovation Conference, May 14-16, 2018, in Chicago. This year, we are excited to introduce an all-new professional development track as well as an entire third day of pre-conference content. Check out the just-added schedule-at-a-glance.
December 7, 2017 - 07:56 AM
We asked Arielle Lapiano to share her thoughts on improving communication. She zeroed in on the importance of improving email communication and offers great advice for anyone in any business.
December 6, 2017 - 04:30 PM
LMASE Board of Directors Spotlight: Amy Norris, President-Elect

Over the past year, I have served as the president-elect for LMASE. In this role, much of my charge has been chairing the 2017 LMASE Regional Conference, or as I like to refer to it, the G.O.A.T. conference. 
December 6, 2017 - 04:27 PM
A Map of Day Two - LMASE 2017 Charlotte

As day two of the LMASE 2017 Conference in Charlotte got started I was pleased to see that the excitement from the night before had not worn off.  If anything it had only increased as still more new faces rolled into the packed Event Hub for breakfast.
December 6, 2017 - 04:26 PM
#LMASE17 Conference Materials Available!
 
For those who attended the conference in Charlotte, the slide decks are complimentary. If you were unable to attend the 2017 LMASE Regional Conference last month, you may purchase them for $99. Click here to download the presentations!
December 6, 2017 - 04:25 PM
The LMASE Board meeting took place in Charleston in November. 
December 6, 2017 - 04:22 PM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA.
December 6, 2017 - 04:19 PM
It's never too early to save the date for the 2018 LMASE Regional Conference, which will bring together hundreds of professionals to the scenic and booming city of Greenville. With more than 500 members, LMASE is one of the largest regions in the LMA network! You won't want to miss it.
December 6, 2017 - 04:16 PM
The full agenda is live for the 2018 LMA Tech West Conference, which will be held on January 31-February 1 in San Francisco! There are 22+ marketing technology, BD technology, social media and content marketing sessions.
December 6, 2017 - 08:38 AM
We asked industry leader Molly Miller of ALM to give us perspective on mobile consumers of legal content – what they’re reading when and why that’s important. The implications here go beyond mobile-optimized websites. Here’s how smart marketers can put this to work for them in 2018.
December 5, 2017 - 09:29 AM
Blogs are a useful communication tool for the legal world. Attorneys and legal marketers have grasped this more casual and informative approach to connect with their current and potential clients for years. And why not? This approach is a perfect means by which attorneys can demonstrate their knowle
December 4, 2017 - 05:08 PM
Join LMA and the Small Firm/Solo Marketer SIG  on December 6 at 12:00 p.m. CT for a client value webinar! Client feedback programs are now essential to law firm business, but they can be particularly daunting to implement for small to midsize firms with limited resources.
December 4, 2017 - 10:10 AM
We hope to see you at the upcoming holiday celebrations in New York, Boston and Philadelphia.
December 4, 2017 - 09:57 AM
Stefanie Knapp, Co-Chair of the Social & Digital Media SIG, kicks off our annual look ahead at what's trending in social and digital media.
December 4, 2017 - 08:06 AM
This is your last chance to apply for the 2018 Presidents' Gift Grant, which offers one first-time attendee the chance at complimentary registration to the LMA Annual Conference!
December 1, 2017 - 04:14 PM
Listen to a special episode of the LMA Podcast featuring past award winner tips to help you spark ideas and prepare your entry before the deadline hits on December 13.
December 1, 2017 - 10:04 AM
LMA is soliciting proposals from public relations firms to assist us in executing a strategic communications campaign. The deadline for submissions is 10:00 p.m. CT on Monday, December 4, 2017.
November 30, 2017 - 04:50 PM
LMA West has made select CME conference sessions available to LMA members at no charge. Watch the recorded conference sessions to gain access to exceptional education for legal marketers and business development professionals.
November 30, 2017 - 11:58 AM
This time of year, we all start thinking about giving thanks for our health, family, friends and for all the blessings we are given in this world. Most certainly, it has been a blessing to serve as this year’s LMA Southwest President.
November 30, 2017 - 10:06 AM
Join us December 5 at 12:00 p.m. CT for Marketing Matters: A Practical Conversation About What Young Lawyers Need to Know About Marketing and Business Development, which features LMA President-Elect Ashraf Lakhani as a panelist.
November 29, 2017 - 02:49 PM
This month, the LMA West Region is excited to feature Carlene Richardson, the Business Development Manager at Stoel Rives LLP! Carlene is a member of the Portland city group that is part of the LMA Northwest local group.
November 28, 2017 - 08:06 AM
Last chance to be considered for a committee appointment in 2018.
November 28, 2017 - 08:06 AM
Time is running out to apply for the Presidents' Gift.
November 27, 2017 - 11:42 AM
Renew your membership today to ensure your connection to valuable benefits remains uninterrupted. Your LMA membership will expire on December 31, 2017.
November 27, 2017 - 09:26 AM
LMA is soliciting proposals from public relations firms to assist us in executing a strategic communications campaign. The deadline for submissions is 10:00 p.m. CT on Monday, December 4, 2017.
November 27, 2017 - 08:06 AM
The Legal Marketing Association is soliciting proposals from market research firms capable of conducting primary research to meet the project’s goals noted below through a hybrid of quantitative and qualitative research. The deadline for submissions is this Wednesday at 10:00 p.m. CT.
November 22, 2017 - 01:25 PM
Congratulations to our LMA Eastern Canada Your Honour Award Winners
November 22, 2017 - 12:30 PM
Please join us for our ever-popular Winter Social, the highlight of the LMA Western Canada social calendar! This year's event will take place at Joeys Bentall, situated conveniently on Burrard & Pender.
November 22, 2017 - 12:02 PM
Stacey Parzuchowski, Marketing & Communications Manager at Howard & Howard Attorneys PLLC recently made a major career move - kind of. Stacey packed up her desk at the firm’s Royal Oak, Michigan headquarters and relocated to Chicago, where she now works in the firm’s office in The Loop.
November 21, 2017 - 02:35 PM
It’s common knowledge that everyone should have a content strategy tied to the needs of your prospects and clients (and aligned with your overall marketing plan), yet most attorneys are stressed for time or just don’t know where to begin.
November 21, 2017 - 01:43 PM
As 2017 nears its end, there is no better time to honor the amazing achievements of your peers. Consider nominating your peers for the 2018 Hall of Fame and Rising Star award.
November 21, 2017 - 08:06 AM
Time is running out to be considered for a committee appointment.
November 20, 2017 - 03:46 PM
With the recent passing of Ian Turvill, who was confirmed as the 2018 President-Elect for the LMA Midwest Region, the Board of Directors is in need of filling this role for 2018. The Region is currently accepting expressions of interest in this role for 2018. If you are interested in submitting a no
November 20, 2017 - 08:06 AM
The Legal Marketing Association is soliciting proposals from market research firms capable of conducting primary research to meet the project’s goals noted below through a hybrid of quantitative and qualitative research. The deadline for submissions is 10:00 p.m. CT on Wednesday, Nov. 29, 2017.
November 17, 2017 - 10:06 AM
Mindfulness can be integrated in to everything we do, and the benefits of mindfulness include better stress management, creativity, focus, and improved relationships.
November 16, 2017 - 02:06 PM
Access recorded conference sessions from the 2017 Continuing Marketing Education Conference, presented by LMA West.
November 16, 2017 - 01:06 PM
The full agenda is live for LMA Tech West! A number of LMA Northeast region members are speaking at the conference. 

 

There are 22+ marketing technology, BD technology, social media and content marketing sessions, including a new rou
November 16, 2017 - 10:49 AM
Develop deeper relationships and experiences with your fellow members by contributing your skills to one of the LMA committees that best fit your interests.
November 15, 2017 - 06:13 PM
Jay Harrington, attorney and co-founder of Harrington Communications, discussed theories and strategies for lawyers to become thought leaders using social media.
November 15, 2017 - 04:18 PM
The Legal Marketing Association is soliciting proposals from market research firms capable of conducting primary research to meet the project’s goals noted below through a hybrid of quantitative and qualitative research. The deadline for submissions is 10:00 p.m. CT on Wednesday, November 29, 2017.
November 15, 2017 - 04:15 PM
Troy, Michigan-based Secrest Wardle recently promoted Linda Willemsen to Marketing Manager, and promoted Kay-Lynn Chartier to Marketing Coordinator, filling Linda’s prior position.
November 15, 2017 - 02:37 PM
LMA is soliciting proposals from public relations firms to assist in a strategic communications campaign.
November 14, 2017 - 04:49 PM
Apply for the LMA Presidents' Gift today! Applications are due by Wednesday, December 6, 2017.
November 14, 2017 - 01:14 PM
Thank you to those that took the time to ratify the LMASW Regional Board Slate.  We are pleased to announce the LMA Southwest Regional Board for 2018.
November 14, 2017 - 11:53 AM
Join the Client Value SIG on November 16 at 12:00 p.m. for an important webinar, "Delivering Value, A Client's Perspective." 

Although delivering value is always a priority on a legal matter, defining value at the start of an engagement is often overlooked. 
November 14, 2017 - 10:50 AM
In her new role, Julie oversees client service, cross-service, and cross-selling initiatives, and coaches and collaborates with attorneys and in pursuit of new business opportunities.
November 14, 2017 - 09:10 AM
Katie Schultz Bryk is pleased to announce that Bush Seyferth & Paige is expanding into Western Michigan and that she recently married her high school sweetheart.
November 14, 2017 - 08:28 AM
Roy Sexton, Marketing Director at Detroit-based Kerr Russell and a member of the LMA Midwest Board, spearheaded the development and launch of a new print campaign in DBusiness Magazine and Crain’s Detroit Business.
November 13, 2017 - 04:35 PM
December is coming faster than you think, so don’t wait to submit an entry to the 2018 Your Honor Awards program.
November 10, 2017 - 10:19 AM
Check out the latest issue of the LMA Northeast newsletter, featuring a wide range of stories, member profiles, event recaps, upcoming events & more!
November 7, 2017 - 06:08 PM
Join LMA for a Twitter chat on Thursday, November 16, at 1:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in a year-in-review discussion around 2017's "Next Big Thing:" Artificial Intelligence (AI).
November 7, 2017 - 03:27 PM
LMA EASTERN CANADA REGION YOUR HONOUR AWARDS GET YOUR TICKETS TODAY!
November 6, 2017 - 11:05 AM
Are you interested in being featured in LMA Northeast’s inaugural holiday card this year? If you answered YES, then break out your childhood photo album and dig up your favorite photo that captures what the holidays mean to you.
November 3, 2017 - 03:47 PM
January marked the official launch of the LMA’s Northeast Region and our 2017 Northeast Regional Board would like to say thank you.
November 3, 2017 - 01:52 PM
The LMA Northeast was in full force at the LMA Southeast Regional Conference, which was held in September in Charlotte.
November 3, 2017 - 12:03 PM
LMA NY’s Future Leaders Professional Development Series kicked off its first of three panels with a lunch program, “Positioning Yourself for Success” held at Thomson Reuters’ headquarters on August 22.

The discussion offered a dynamic and informative overview on success strategies for navigating ar
November 3, 2017 - 11:55 AM
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2018 Local Steering Committee (LSC).
November 3, 2017 - 11:13 AM
Meet the incoming Local Steering Committee Members.
November 2, 2017 - 08:20 PM
The time is here to celebrate your firm’s successes and recognize your peers for their incredible achievements. The 2018 Your Honor Awards program is now open.
November 1, 2017 - 07:26 PM
This month, the LMA West Region is excited to feature Navera Sabir, Marketing Specialist at Wilke Fleury! Navera is a member of the Sacramento city group that is part of the LMA Bay Area local group. Read more about this rapidly-rising legal marketing star!

How did you get started in the legal Mark
October 31, 2017 - 04:51 PM
Our community continues to process the loss of Ian Turvill. Working with his family, the LMA Board of Directors announces a pledge to match donations to the Turvills' elected charity, Mindful Schools, and a newly established education fund for children Claire and Jack.
October 31, 2017 - 10:39 AM
We invite you to check out the September/October 2017 edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that focus on artificial intelligence.
October 30, 2017 - 03:31 PM
Nathan’s legal marketing career spans 20 years, and for most of those years, he has been an active and contributing LMA member. He served the legacy Capital chapter in various capacities, including as Chapter President in 2005, helping to shape and grow the community into the thriving group.
October 30, 2017 - 03:31 PM
How can our industry use technological-innovation for market disruption, business efficiency and client service?
October 30, 2017 - 02:45 PM
Contrary to what some may believe, business skills can be learned by anyone, even liberal arts majors, says Nicholas Zinn, Strategic Pricing Manager at Covington & Burling.
October 30, 2017 - 02:44 PM
In Twitter Strategy Part I, we discussed several foundational strategies to setup your firm for effective Twitter marketing. In Part II, we’ll cover improving audience engagement, implementing an editorial calendar, benchmarking, and the ever-elusive topic of account verification.
October 30, 2017 - 02:44 PM
Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space.
October 30, 2017 - 02:43 PM
Businesses are changing the way they interact with nonprofits that support their communities and the causes important to them. Gone are the days of simply writing checks.
October 30, 2017 - 02:42 PM
I’m no expert on artificial intelligence – or even technology for that matter – but it doesn’t matter. It’s 2017, and artificial intelligence is profoundly impacting our personal and professional lives. As a millennial (yes, I went there), I am All. About. Convenience.
October 30, 2017 - 12:09 PM
LMASE Board of Directors Spotlight: Terry Cook, Treasurer
 
Wow what a year this has been so far!! 
October 30, 2017 - 12:07 PM
Welcome to Charlotte-LMASE 2017 Conference Day One
October 30, 2017 - 12:04 PM
#LMASE17 Conference Materials Available!
 
For those who attended the conference in Charlotte and would like to have the complimentary slide decks. If you were unable to attend the 2017 LMASE Regional Conference last month and would like to purchase for $99. Click here to download the presentations!
October 30, 2017 - 12:02 PM
Budget season? Plan for the 2018 LMASE Conference on Sept. 26-28 in Greenville, SC!
October 30, 2017 - 11:59 AM
We had Mark Greene come speak to the group about AI. As part of LMA's initiative to provide education on the "next big thing" in legal marketing, Mark Greene presented to the Orlando LSC on the topic of Artificial Intelligence (AI) on October 12.
October 30, 2017 - 11:58 AM
The 2018 LMA Board of Directors and the Regional Governing Boards have been approved and ratified by the membership.
October 30, 2017 - 11:56 AM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2018 Local Steering Committees ("LSCs") across the Southeast Region.
October 29, 2017 - 08:02 PM
Check out the line up of general sessions, our Key Note and panel discussions scheduled on November 21
October 27, 2017 - 05:00 PM
As our LMA community continues to process the loss of our friend and colleague Ian Turvill, we have seen an outpouring of emotion and ideas on how best to honor his memory. Many of us knew Ian well and his passing has had a profound personal impact. Others met him or recognize him as a prominent...
October 27, 2017 - 03:32 PM
Carolin joined the legal marketing community three years ago after spending more than a decade in the consulting world, most recently at Booz Allen Hamilton. There, she led the marketing efforts for business units and managed corporate marketing strategy.
October 27, 2017 - 03:32 PM
Gina is one of the few law firm marketers who can say she’s been with the same firm for the entirety of her career. She has seen significant change in the delivery of legal services during that time and knows that what we do – as in-house legal marketers – is constantly evolving. Learning new things
October 27, 2017 - 03:32 PM
Cindy fell into the legal world via human resources. Finding a niche in HR technology, she moved to the firm’s IT department and began working in development.
October 27, 2017 - 03:32 PM
If you wish to read one book about the origins, the challenges and the potentials of artificial intelligence, I can’t imagine a better choice than this exhilarating work by Max Tegmark, a professor of physics at the Massachusetts Institute of Technology and a leading AI researcher.
October 27, 2017 - 03:32 PM
As only 7.5 percent of law firms in the United States have begun using artificial intelligence (AI) as of 2017, those early adopters are able to position themselves as forward-thinking innovators. It will likely be years before AI serves a significant portion of the legal market.
October 27, 2017 - 03:31 PM
Ezra is a born mentor. He truly cares about the growth of his colleagues as well as LMA. In his nomination for the region’s Hall of Fame, his nominator noted, “I have always turned to him for advice and he has always been willing to help anyone I ask him to help in terms of professional advice.
October 27, 2017 - 02:55 PM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2018 Local Steering Committee (LSC).
October 26, 2017 - 10:56 AM
Jeff Leitner will be the keynote speaker at the LMA Northeast Regional Conference on November 10.
October 26, 2017 - 10:06 AM
This special business development webinar will donate 100 percent of the proceeds to the American Red Cross Disaster Relief Fund, in support of those affected by the recent hurricanes in the United States.
October 25, 2017 - 03:09 PM
Registration is now open for the 2018 Legal Marketing Technology Conference/West in San Francisco on January 31st - February 1st, 2018! Take advantage of earliest bird pricing and save up to $200. All attendees will receive a free copy of keynote speaker Scott Brinker's book, "Hacking Marketing".
October 25, 2017 - 12:26 PM
The LMA Philadelphia September lunch program focused on the topic of “Revenue Generation through Client Appreciation.”
October 25, 2017 - 12:18 PM
We are pleased to announce the ratification of the 2018 New York Local Steering Committee.


Chair - Matt Loomis, Business Development Specialist, Kramer Levin Naftalis & Frankel LLP
Chair Elect - Michelle Murray, Director of Marketing & Communications, Cahill Gordon & Reindell LLP
Secretary - Krist
October 25, 2017 - 08:12 AM
Boston’s final luncheon program of 2017 discussed one of this year’s hottest topics, artificial intelligence (AI) and its future in law firms.