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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

October 16, 2018 - 08:09 PM
With the 2018 LMA Northeast Conference coming up on October 25-26 in Boston, presenters are providing a brief snapshot of what to expect from their sessions.
October 16, 2018 - 10:49 AM
The 2018 LMA Northeast Conference will be held on October 25 and 26 in Boston. In anticipation of the conference, we asked some of the speakers to tell us what we can expect from their sessions.
October 15, 2018 - 09:29 AM
LMA's Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed. See how your fellow LMA members are putting this resource to use.
October 12, 2018 - 11:06 AM
There's still time to submit session ideas to P3 – The Practice Innovation Conference's 2019 program, hosted by the Client Value SIG! P3 is the best conference for business-of-law professionals to network and discover the latest trends and tools.
October 12, 2018 - 09:06 AM
LMA Philadelphia is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
October 11, 2018 - 10:10 AM
Meet Bruce Segall, President of Marketing Sense, who spends his professional time helping enhance the online presence and reputation of lawyers and law firms.
October 11, 2018 - 08:46 AM
On behalf of the 2018 LMA Northeast Conference committee, we’re excited for you to join us in Boston October 25-26 for two days of educational and stimulating programming, as well as a multitude of networking opportunities.
October 10, 2018 - 06:19 PM
Firms spend lots of money sending lawyers to events and seminars. Is it worth the time and expenditure? Find out during a Small Firm/Solo Marketer SIG webinar at noon CT on Tuesday, Oct. 16.
October 10, 2018 - 11:33 AM
As President of RubensteinTech, NYC-based Jaron Rubenstein leads the growth and development of the business while also setting the strategic vision.
October 10, 2018 - 09:06 AM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2019 Local Steering Committee (LSC).
October 9, 2018 - 12:03 PM
2019 New York Local Steering Committee is Announced.
October 5, 2018 - 01:30 PM
Congratulations to Carman Jackson and Paul Grabowski, recipients of the inaugural LMA Southwest Your Honor Awards.
October 2, 2018 - 10:15 AM
We are excited to announce that the LMA Midwest Region will launch an inaugural regional Your Honor Awards (YHA) program this fall. Designed to showcase the best ideas and projects from our more than 700 Midwest members, the awards will recognize member firms that illustrate excellence in marketing
October 1, 2018 - 07:48 AM
Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region.
September 27, 2018 - 02:06 PM
Don’t Miss Out – Secure the Early Bird Registration Rate Here!  
September 27, 2018 - 11:47 AM
Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior and more.
September 27, 2018 - 08:30 AM
In addition to completing her first ultramarathon, Andrea Oleszczak has taken on a new role as Business Development & Marketing Manager with Dykema. She will be working with the Financial Industry Group and the Dental Service Organizations Industry Group and is based in the firm’s Detroit office.
September 26, 2018 - 02:58 PM
Submit session ideas to the 2019 P3 – The Practice Conference Call for Ideas!
September 26, 2018 - 07:18 AM
We are pleased to announce the 2019 LMA Southwest Regional Board.
September 25, 2018 - 04:22 PM
As Marianne Kotubetey, senior corporate counsel at Osram Sylvania, Inc. said at the LMA Boston September lunch program, “Diversity is the invitation to the dance; inclusion is being asked to dance."
September 24, 2018 - 12:57 PM
For the first time, we are offering deep-dive workshops that will provide attendees with the opportunity to immerse themselves in communications, technology, leadership, marketing and business development topics.
September 24, 2018 - 09:28 AM
Fact: There are two types of lawyers: those who have their own business and those who work for those who do. How do your lawyers size up? 
September 24, 2018 - 09:15 AM
As part of our ongoing series to highlight leaders in the LMA NE region, in this installment, we focus on Philadelphia-based Andrew Laver, a Business Development Manager at McCarter & English and longtime LMA volunteer who is about to take center stage as the co-chair of the 2019 LMA Conference.
September 23, 2018 - 06:57 PM
September 23, 2018 - Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region. 
September 20, 2018 - 03:43 PM
When coaching your lawyers in navigating an effective pitch, it is important to remember the five-stage framework of a sales conversation: 1) building rapport, 2) identifying pain points, 3) offering a solution, 4) overcoming objections, and 5) making the close.
September 20, 2018 - 03:41 PM
Those who know me well know that I have a love of story...

Often times, we as legal marketing and business development professionals spend so much time crafting stories of the firm’s brand or an individual attorney’s brand that we forget to put thought into what our own story looks like.
September 20, 2018 - 03:40 PM
It’s inevitable that a law firm marketing professional has a conversation with an ambitious attorney who utters the phrase, “I’d like to be in the New York Times or The Wall Street Journal.” The challenge is crafting an effective media campaign that turns this goal into reality.
September 19, 2018 - 12:17 PM
Despite the fact that most in-house counsel do not make their outside counsel hiring decisions based on directory rankings, they are still important as part of the overall mix of public information about law firms and the lawyers who work at them – especially with the power of Google searches. 
September 18, 2018 - 10:11 AM
There are more opportunities than ever before to get involved with LMA! We are currently seeking nominations for the 2019 LMA Midwest Region Local Steering Committees in our Chicago, Indianapolis, Kansas City, Michigan, Minneapolis, Ohio, and St. Louis local groups.
September 17, 2018 - 03:40 PM
Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region. Summer officially ends this week, and we are heading into a busy fall for the LMA Southwest Region.
September 17, 2018 - 01:45 PM
As technology evolves, as new systems are created and as previously unused strategies are adopted, it becomes almost impossible to stay on top of the ever-changing field of marketing. This panel discussed making the most of these advances for you and your firm.
September 17, 2018 - 01:44 PM
Firms have come a long way since D&I programs began to surface in the early 2000s. But, progress has been slow. Fortunately for the industry, a demographic of new lawyers is entering the profession, a generation arguably better prepared to lead the way on D&I than their predecessors – Millennials.
September 15, 2018 - 04:14 PM
Can you believe we are only a few weeks away from kicking off Power of the Past, Force of the Future? One of the events at this year’s conference we are eagerly anticipating is hearing from our keynote speaker, Karen McCullough on October 4.
September 14, 2018 - 11:24 AM
Local groups throughout the LMA West Region spent the summer continuing their education and networking at a variety of different events and seminars.
September 14, 2018 - 10:46 AM
Small to medium-sized businesses are always looking for efficient ways to build a lead pipeline. At the same time, my work with LinkedIn beginners and intermediates has historically focused on professionals who are just trying to master the basics of LinkedIn.
September 12, 2018 - 05:34 PM
LMA Southern California is accepting nominations for our 2019 Local Steering Committee. We are looking for candidates who want to make a difference locally and in our profession, who can contribute creative ideas and inspire others with their passion, and those who want to get more involved.
September 12, 2018 - 11:32 AM
The LMA Mid-Atlantic Region set its sights on “Perfecting the Pitch” for this edition of its newsletter. I was lucky to sit down with LMA member and leader, Rachel Shield Williams, to gain her insights into how the pitch is evolving and how legal marketers can best stay ahead of the curve.
September 12, 2018 - 11:31 AM
We need to prove that when necessary, we are capable of communicating our needs to benefit the firm and our teams. Most importantly, we have a better understanding of what it takes to get the initiative up and running, along with the upsides for the lawyers once we reach the end goal.
September 12, 2018 - 11:30 AM
Legal marketing professionals often take the lead on important firm and practice pitches, proposals and RFPs. It is not a quick and easy process. There is a significant amount of information and knowledge required to put together a well-crafted response.
September 12, 2018 - 11:29 AM
It is imperative to cover all angles and make a plan with your team before you face the general counsel of potential Best Client Ever. Don’t give away this hard-earned opportunity to a competitor by being unprepared. Here are a few ways you can help your attorneys avoid this misstep.
September 12, 2018 - 11:28 AM
In this new book, Murray Nossel, the founder and director of Narativ, a consulting firm that specializes in storytelling training for business, explains the relevance of stories to life on the job.
September 12, 2018 - 11:27 AM
Negotiating contracts with vendors, or anyone else, is a challenging but important part of legal marketing. Kisme Williams and Julia Bennett, both of Venable, spoke to the LMA Mid-Atlantic Future Leaders SIG about their vendor negotiation success stories and shared tips for negotiating contracts.
September 11, 2018 - 11:53 AM
LMA Los Angeles is currently accepting nominations for its 2019 Local Steering Committee (LSC). As an LSC member, you'll be able to bring your creativity and passion to the planning and implementation of key initiatives that will help advance both the Local Group and Region.
September 10, 2018 - 09:06 AM
$1,000 scholarship to be used for #LMASW18 conference registration, hotel and travel expenses! Post a Faceook, LinkedIn or Twitter post with the hashtag #SeeYouinScottsdale to promote the conference. Get the most buzz, get to Scottsdale! **EXTENDED** Deadline to enter is Wednesday September 19, 201
September 9, 2018 - 04:51 PM
September 9, 2018 - Check out the latest LMA Southwest Region Weekend Update for what's happening in the Southwest Region.
September 7, 2018 - 03:42 PM
This year’s LMA Northeast Conference, which will be held in Boston on October 25 and 26 promises to leave attendees with nothing less than that – thanks to our 2018 co-chairs, April Colby and Claire Thompson, who along with their conference committee have been hard at work.
September 5, 2018 - 12:07 PM
LMA is pleased to announce the ratification of the 2019 Board of Directors slate of candidates. Thank you to the 12% of LMA members who participated in the ratification process.

PresidentCynthia VothDirector of Client Engagement & InnovationMiller Nash Grah
September 5, 2018 - 09:09 AM
The LMANE Philadelphia Local Group is seeking leaders for 2019! Getting involved in a leadership role within LMA offers the you the opportunity to work alongside smart, creative colleagues to provide top-notch programming and networking.
September 5, 2018 - 09:02 AM
We are seeking leaders to serve on the 2019 LMA New York Local Steering Committee! Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
September 4, 2018 - 01:12 PM
The LMASE Regional Conference on September 26-28 is coming up quickly and we are gearing up for an amazing event in Greenville, SC! Click here to register now.
This year's conference will be held at the Hyatt Regency Greenville.
September 4, 2018 - 01:11 PM
We are excited to announce this year's Regional Conference Scholarship winner! Congratulations to Andrew Heaton - we are proud to support his attendance at the conference and contribute to his professional development.
September 4, 2018 - 01:10 PM
The deadline to ratify the 2019 LMA Board of Directors slate is fast approaching. If you have not participated yet, get to know the slate of candidates by reviewing their profiles and video submissions.

The deadline to ratify the slate is 6 p.m. Eastern this Friday, August 31.
September 4, 2018 - 01:09 PM
Registration is now open for the 2018 LMA Southwest Region Conference, "Power of the Past, Force of the Future." Join the largest gathering of legal marketing professionals in the southwest in Scottsdale at the Saguaro Hotel October 3-5.
September 4, 2018 - 01:08 PM
Registration is now open for the 2018 LMATech Midwest Conference. The conference will be held in Chicago on October 2-3.
September 4, 2018 - 09:20 AM
As if he wasn’t visible – or audible – enough… Roy Sexton, Director of Marketing at Kerr, Russell and Weber, PLC and Treasurer-Elect of the LMA Midwest Chapter, recently appeared on “Small Talk with Mark S. Lee,” a weekly business program on WXYT Radio in Detroit.
September 2, 2018 - 12:56 PM
We hope you are enjoying this Labor Day weekend! ~EXTENDED~ We have extended the submission deadline to this Friday, September 7 at 11:59PM PDT. We hope you will submit a ballot for yourself of a colleague for one of the three inaugural LMA Southwest Your Honor Awards.
August 30, 2018 - 09:05 AM
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Michael Murray, the Director of Marketing at Whiteman Osterman & Hanna LLP in Albany, New York.
August 23, 2018 - 08:21 PM
The revised 2018 LMA Competitive Intelligence Certificate program, held November 7-8 in New York City, will deliver interactive, tailored, immersive education by the world's leading competitive intelligence experts.
August 22, 2018 - 06:24 PM
LMA has partnered with Harvard Law School Executive Education to bring LMA members a special discount on its Leadership in Law Firms program. 
August 22, 2018 - 04:19 PM
We are seeking leaders to serve on the 2019 LMA Boston Local Steering Committee. Serving on the Local Steering Committee (LSC) provides opportunities for you to make a difference in the services and benefits offered to local LMA members.
August 21, 2018 - 12:12 PM
Register today for the 2018 Northeast Regional Conference, which will take place on Thursday, October 25 and Friday, October 26 at the InterContinental Boston. Early bird rates end September 29!
August 20, 2018 - 11:34 AM
It is an exciting time for the LMA Southwest Region! We have multiple opportunities for LMASW members with deadlines quickly approaching. This weekend update includes details and links you so may take action on three great opportunities:

Discounted registration to the 2018 LMA Southwest Region Con
August 20, 2018 - 10:45 AM
On July 19, the LMANE Philadelphia Local Steering Committee hosted an information workshop attended by legal marketing professionals in the Philadelphia, Pittsburgh and Wilmington markets.
August 16, 2018 - 09:03 AM
Boston-based Paul Boynton is the Director of Marketing at Todd & Weld LLP. He serves on the LMA Northeast Boston Local Steering Committee as a Member at Large and is responsible for communications for the Boston and New England area.
August 14, 2018 - 11:11 AM
The LMA Southwest Region is pleased to announce its inaugural Your Honor Awards ("YHA"). For this first year, the YHA will focus on individual members who have made significant contributions to the Region and the legal marketing industry between January 1, 2017, and July 31, 2018.
August 13, 2018 - 01:28 PM
It is with great sadness that we share the news of the passing of Dave Woods, a valued member of the legal marketing community.
August 13, 2018 - 09:35 AM
Katie Rutter is a Boston-based marketing and business development consultant who partners with clients to develop strategies that ensure they are well-positioned in the marketplace, and are focused on initiatives that help them grow their business and promote stellar client service.
August 6, 2018 - 03:31 PM
Join this informative session on the evolution of competitive intelligence (CI) in law firms which builds on a study of nearly 100 legal executives to determine the state of CI in law firms today to tackle the greatest challenge facing CI teams – how to connect the dots.
August 5, 2018 - 10:21 PM
*EXTENDED!* The deadline to submit an expression of interest form in serving on the 2019 LMA Southwest Regional Governing Board (i.e., self-nominate), or nominate others has been extended to Monday, August 6 at 11:59 PM CT.
August 3, 2018 - 11:53 AM
Are you ready to lead? The annual LMASE board submission guidelines and timeline are now available! A candidate must be a member of LMA for at least one year, be in good standing (on-time dues), and be approved by their respective employer. 
August 3, 2018 - 11:52 AM
Registration for the LMASE Regional Conference on September 26-28 in Greenville, SC is open! Click here to register now.
Hotel accommodations can also be booked now. This year's conference will be held at the Hyatt Regency Greenville.
August 3, 2018 - 11:51 AM
LMASE is pleased to announce the call for submissions for this year's Your Honor Awards! It is time to show off your hard work and innovative ideas over the past year.
August 3, 2018 - 11:51 AM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.  
August 3, 2018 - 11:41 AM
LMA has introduced a new, cost-effective way to help legal marketers boost their knowledge of the essential skills needed to excel in their roles.

The Body of Knowledge (BoK) is a foundational resource that defines the core skills necessary for legal marketers to succeed.
August 2, 2018 - 10:41 AM
Despite being a long-standing staple in the arsenal of legal marketing technology, most law firms have only scratched the surface when it comes to leveraging the power of CRM systems as an integral component of the marketing strategy.
July 30, 2018 - 09:55 AM
Michigan Lawyers Weekly has announced that new LMA Michigan member and business partner Charlene Boccaccio has assumed the role of Associate Publisher. Charlene joined the publication in 2006, serving initially as a classified sales representative and later as the advertising director.
July 30, 2018 - 09:49 AM
Diversity inside law firms continues to stagnate despite corporate counsels continued push for law firm to present more inclusive and diverse teams on their matters. Join the webinar where Ron Jordan of Carter-White & Shaw will share his insights on improving D&I.
July 27, 2018 - 12:06 PM
On July 19, 2018, LMA Los Angeles was honored to host Harte Logan of CultureSync to discuss tribal leadership, a topic encompassing identifying corporate culture and organizational behavior.
July 25, 2018 - 12:23 PM
The LMANE Boston July lunch program featured a presentation on how law firms can boost profitability through strategic and systematic improvements to internal processes, including marketing and business development.


The LMANE Boston July lunch program featured a presentation on how law firms
July 25, 2018 - 09:01 AM
Trekking through torrential rains and unfazed by flash flood warnings, LMANE Boston members gathered on July 18 at Morton's Steakhouse in the Seaport District for the annual Summer Social.
July 25, 2018 - 08:54 AM
Amy Nielson manages the marketing and business development efforts for the New York office of Hunton Andrews Kurth. She’s a longtime LMA volunteer and is currently serving as the 2018 Member at Large focused on member engagement for the New York Local Group.
July 24, 2018 - 09:39 AM
With a daunting task of generating new business in a vast market, plaintiff legal marketers need sound advice on marketing tools and tactics that really drive results. This panel will provide advice on what should be the essential elements of your marketing plan and how to implement systems.
July 23, 2018 - 07:30 PM
In support of LMA West Cares, LMA SoCal has selected two charities whose mission's improve the lives of children in our local communities.  We will be doing a donation drive, collecting items at each of our events from August through October 2018. 
July 20, 2018 - 07:06 AM
LMA West kicked off another successful series of In-House Counsel Summits. In May, our southern California local groups, Orange County and San Diego, hosted "Innovation, Predictability and Efficiency: Trends Your Firm Can No Longer Ignore," while our Bay Area local group hosted "Decades of In-House
July 19, 2018 - 11:48 AM
The 2018 LMA Competitive Intelligence Certificate Program, held November 7-8 in New York City, will deliver exceptional CI education targeted specifically to legal marketers.
July 17, 2018 - 09:45 AM
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, videos, newsletters, social media, organic and paid SEO – all have value. But what about podcasting? 
July 12, 2018 - 04:59 PM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Boston member Jo Thorud provides her top highlights and takeaways from her time at our industry’s biggest yearly gathering. 
July 12, 2018 - 04:52 PM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here Philadelphia member Dawn Sheiker offers her top takeaways from the conference and provides advice to first-time attendees. 
July 11, 2018 - 08:06 AM
Registration is now open for the 2nd Annual LMA Southwest Region Conference! Join your fellow marketing professionals in Scottsdale, AZ at The Saguaro hotel October 3-5.
July 10, 2018 - 11:48 AM
We asked the LMA Northeast recipients of the 2018 LMA Annual Conference Scholarship Fund to tell us about their experience in the Big Easy. Here’s New York member Willie Sleight’s take. 
July 10, 2018 - 08:06 AM
Terra Davis takes a look at the role that legal marketers play in the business case for diversity and inclusion in the legal industry as discussed at a recent LMA Dallas program, as published by The Texas Lawbook.
July 9, 2018 - 02:52 PM
Take to your preferred social media channel (Twitter, LinkedIn, Facebook or Instagram) to share your personal reasons why you value LMA, highlight or thank your mentors/mentees in legal marketing, share why you love being a legal marketer, etc.
July 9, 2018 - 01:27 PM
ALM Intelligence and Calibrate Legal are conducting an important confidential Legal Marketing, Business Development and Communications Compensation Survey and we want to encourage your participation. This survey will take 10-12 minutes to complete. Your participation is greatly appreciated. 
July 9, 2018 - 12:10 PM
This program will provide a look back at what we saw coming back in 206 and how AI has advanced in the business and practice of law.
July 9, 2018 - 09:24 AM
As part of our ongoing Q&A series with leaders in the LMA Northeast Region, we asked Dawn Sheiker, the Director of Client Relations at Morris James LLP and longtime LMA volunteer in the Philadelphia area for her keys for success.
July 3, 2018 - 02:24 PM
Volunteer Leaders Sought for 2019 LMA Southwest Regional Governing Board Service! Expressions of Interest for all regional governing board positions are due by 12:00 p.m. CT on Wednesday, August 1.
June 29, 2018 - 02:28 PM
The legal marketing community is full of kind, compassionate people who truly want to do better in the world. The West Region is excited to announce the launch of its new charitable giving initiative, LMA West Cares. While the initiative will be region-wide, each local group has selected their own o
June 29, 2018 - 01:35 PM
This month, the LMA West Region is excited to feature Ramona Whitley, Allen Matkins’ Chief Business Development and Marketing Officer.  Ramona, who is based in the firm’s San Diego office, was given this shiny new title in February of this year.  Prior to her current role, Ramona held the position o
June 27, 2018 - 01:36 PM
Registration for the LMASE Regional Conference on September 26-28 in Greenville, SC is open! Register now and take advantage of early bird pricing.
Hotel accommodations can also be booked now. This year's conference will be held at the Hyatt Regency Greenville.
June 27, 2018 - 01:33 PM
The Legal Marketing Association Southeast Region is offering a scholarship for one LMASE member to attend this year's LMASE Regional Conference on September 26-27 in Greenville, SC.

Thank you to our scholarship sponsor, Wicker Park Group, for making this opportunity possible!
June 27, 2018 - 01:32 PM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.  
June 27, 2018 - 01:30 PM
We are excited to announce that we will be doing another LSC challenge this year leading up to the LMASE conference. The conference is partnering with the the Ronald McDonald House, but each individual LSC can partner with whichever local charity they choose.
June 27, 2018 - 01:29 PM
Are you ready to lead? Then be on the lookout for the annual LMASE board submission guidelines! A candidate must be a member of LMA for at least one year, be in good standing (on-time dues), and be approved by their respective employer. 
June 27, 2018 - 01:28 PM
Our 2018 Future Leaders Program is half way through and it has already been a great success for the participants. Utilizing the on24 platform, we have been able to bring together our participants to engage with each other in lively discussion even though they are spread out throughout the Southeast.
June 27, 2018 - 01:27 PM
LMA International updated its Privacy Policy to make it easier for its members ro understand what information is collected and why its collected. Nothing has changed about your current settings or the data in your member profile.
June 26, 2018 - 10:59 AM
Join us for the 2018 LMA Competitive Intelligence Certificate (CIC) program, which will take place in New York City on November 7-8, 2018.
June 26, 2018 - 09:45 AM
During this webinar, you’ll hear the results from the third LMA/Bloomberg joint legal marketing survey. This research examined critical areas including marketing and business development budgets and staffing, strategic relationships and opportunities and the impacts of technology.
June 26, 2018 - 09:43 AM
Most law firms have understaffed and under-resourced M/BD departments. As a result, legal marketers are often overworked and overwhelmed. This program will show you how to sharpen your focus on the projects and people that maximize your business results. Attend the webinar in learn more
June 26, 2018 - 09:27 AM
An overflow crowd at the LMANE Boston June lunch program was armed with compelling data on the state of the legal industry through the first quarter of 2018, as Brent Turner of Peer Monitor reviewed profitability metrics on rate growth, demand for legal services and lawyer staffing models.
June 26, 2018 - 08:06 AM
LMA Michigan members Julie Holton and Kim Hafley recently teamed up to deliver the keynote - “The Many Faces of Marketing and Business Development in Private Practice” - at the NALS of Michigan Annual Meeting and Educational Conference.
June 25, 2018 - 01:42 PM
New York-based Despina Kartson leads the global business development and communications department for Jones Day, the largest U.S. law firm, spanning 42 offices across five continents.
June 22, 2018 - 11:45 AM
On April 24, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn program attended by legal marketing professionals from the Philadelphia, Pittsburgh and Wilmington markets.  the program provided attendees with a high-level recap of the LMA 2018 Annual Conference.
June 22, 2018 - 11:05 AM
On June 13, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn program for members.
June 21, 2018 - 09:06 AM
Resources recap of the June 21 GDPR Twitter chat, featuring special guests Doug Ladendorf, Helena Lawrence and Michael Mellor. Enjoy this useful roundup for legal marketers!
June 21, 2018 - 08:42 AM
Michigan Lawyers Weekly recently announced its 2018 class of “Unsung Legal Heroes” - law firm employees who have consistently gone above and beyond the call of duty, often behind the scenes. Four current LMA Michigan members were named in the Legal Marketing category this year.
June 20, 2018 - 07:26 PM
As an experienced legal business development professional and member of the Legal Marketing Association for most of the past 17 years of my career, I was honored to be the 2018 LMA Southwest Region Scholarship recipient to what I affectionately call “the big show!” I wanted to walk away from the 201
June 20, 2018 - 05:19 PM
The “Impact Marketing for Small and Mid-Sized Law Firms” pre-conference programs at the 2018 LMA Annual Conference includes a plethora of information and skills that are directly actionable by the legal marketers in the small/mid-sized law firm space. This was hands-down some of the best, practical
June 20, 2018 - 04:38 PM
On June 6, 2018, LMA Los Angeles was honored to host a CMO Panel and Summer Social at The Standard Hotel in downtown Los Angeles. The panel featured Kathleen Flynn, Trish Lilley and Vickie Spang. Jennifer Mir, LMA West Region President, served as moderator.
June 20, 2018 - 04:27 PM
On May 17, LMA’s New York Group hosted a lunch program on RFPs. Panelists discussed how to prepare a strategic approach to respond to RFPs for legal services and that managing the process and tactical/responsive pricing may result in markedly improved success rates.
June 20, 2018 - 03:54 PM
A great new white paper has been released by Cubicle Fugitive on legal marketing in the age of millennials. If you've got some time, we suggest you give it a read!
June 19, 2018 - 10:37 AM
On May 17, the Philadelphia Local Group held its inaugural Future Leaders Boot Camp at White and Williams LLP. Robyn Addis, 2018 Philadelphia LSC Chair and Emilie Klenk, Future Leaders SIG Chair welcomed future leaders from across the region and at various stages in their careers. 
June 18, 2018 - 04:30 PM
On Tuesday, June 19, the Legal Marketing Association will host Webinar: Building Blockbuster Content into a Thought Leadership Franchise webinar.Join Brian Kiefer, Director of Communications, Seyfarth Shaw LLP as he discusses storylines and reporters.
June 18, 2018 - 02:34 PM
On Wednesday, June 20, the Legal Marketing Association will host How to Interpret Survey Results webinar. Mark Greene, Ph.D., will discuss interpreting survey results.
June 18, 2018 - 12:12 PM
The LMANE Philadelphia Local Group gathered for its Spring Social on Thursday, May 17. The event was hosted at the SkyGarten, an authentic German biergarten with fantastic views of center city.
June 18, 2018 - 11:40 AM
Scott Ziegler is the Boston-based advertising director at Lawyers Weekly and a longtime LMA Northeast volunteer.
June 15, 2018 - 08:55 AM
LMA Michigan Steering Committee Member Julie Holton has shifted gears in her marketing career - she is now the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency she launched full-time in February.
June 14, 2018 - 10:04 PM
Check out the second quarter edition of the Mid-Atlantic Region Newsletter
June 14, 2018 - 10:05 AM
Join LMA for a Twitter chat on Thursday, June 21, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in "GDPR: What’s Next?" 
June 13, 2018 - 12:42 PM
Come join us for drinks and appies at the 2018 LMA Western Canada Region Summer Social!
June 11, 2018 - 08:22 AM
As part of our Q&A series with leaders in the LMA Northeast region, we asked Tammy Mangan, the Chief Marketing Officer at Cole Schotz for her thoughts on career development, professional branding, how to find work/life balance and how to be successful as a legal marketer today. 
June 7, 2018 - 12:25 PM
Content Marketing Strategy with Limited Resources
June 7, 2018 - 12:23 PM
Do you have a personal brand?
June 7, 2018 - 11:52 AM
Whether you work in small law, big law or for a service provider, it’s evident that the legal profession has been undergoing a fairly significant transition. You can’t avoid the headlines talking about the disruption the industry is and will continue to experience.
June 7, 2018 - 11:52 AM
Confronted with pressures to do more with less, law firm clients became smarter about reducing their legal spend and placing greater focus on demonstrable value than ever before. As a result, firms spent much of the last decade finding new ways to be responsive to clients' demands.
June 7, 2018 - 11:52 AM
This article gives an overview of three types of intelligence that can be useful in developing strategy, and how they can shape legal marketing. Brace yourselves, because we’re going out of order.
June 7, 2018 - 11:51 AM
Big Ideas for Small Firm Marketers was a jam-packed PechaKucha-style session on day two of the LMA Annual Conference. This program delivered many ideas and practical takeaways in what felt like a whirlwind of a session.
June 7, 2018 - 11:50 AM
For quite some time, there have been rumblings in the legal industry that a few select business professionals were presented with the opportunity to have client-facing roles. These positions are not only becoming more commonplace, but are demonstrating true added value, efficiency and effectiveness.
June 7, 2018 - 11:50 AM
The Mardi Gras spirit was alive and well at #LMA18. Check out these highlights.
June 7, 2018 - 11:49 AM
Diversity and inclusion (D&I) in the legal industry is having its moment right now – and the timing couldn’t be more relevant given the national political climate.
June 7, 2018 - 11:48 AM
Without correctly implementing media and PR into business development, law firms could be missing important opportunities to showcase their attorneys and firm as a whole.
June 7, 2018 - 11:47 AM
With a venerable bumper crop of new tools and gadgets, it can be difficult to sort the wheat from the chaff and retool a PR program for maximum business development impact in the digital-first era.
June 7, 2018 - 11:46 AM
In her role as chief marketing officer of Finnegan, Henderson, Farabow, Garrett & Dunner, Terra Liddell is constantly thinking about the firm’s marketing strategy and helping the firm come up with ways to put that strategy into practice.
June 7, 2018 - 11:46 AM
What do millennial associates actually want in a law firm, and how can firms reasonably accommodate?
June 7, 2018 - 11:45 AM
Are you interested in volunteering for LMA? The LMA Mid-Atlantic Region has several opportunities for you to serve.
June 7, 2018 - 11:43 AM
A recent LMA and Bloomberg Law study on legal marketing trends revealed that in 2018, 65 percent of legal marketers described their relationship with attorneys as “challenging at times.”
June 7, 2018 - 10:20 AM
Don't miss out! Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor. 
June 4, 2018 - 06:40 PM
On May 28, 2018, legal professionals from across the GTA gathered for a panel discussion by business development (BD) and competitive intelligence (CI) experts.
June 4, 2018 - 09:31 AM
Why are some pieces of content valued and some ignored? And what behaviors, criteria, variables and processes influence that decision? Learn all about what content sticks with executives in a webinar on June 6.
May 31, 2018 - 10:13 AM
The “sales cycle” is a key element that comes up when working with attorneys on their marketing and business development plans. I worked with an attorney who was the absolute best at networking, meeting people, having meaningful conversations and converting all the above into not only contacts for h
May 31, 2018 - 09:57 AM
During the LMA Annual Conference presentation on Finding Growth in a Flat Market, Brent Turner, Manager for Peer Monitor, and Janet Bennett, National Manager of Business Development for Monitor Suite, gave a presentation on the state of the legal market. Following their overview, a Q&A session was g
May 31, 2018 - 09:24 AM
Not only do you want to turn your millennial lawyers into absolute marketing mavens, you want to be one yourself! Below are the top 5 takeaways from Morgan MacLeod’s presentation, “Turning Millennial Lawyers into Marketing Ninjas.”
May 31, 2018 - 09:02 AM
Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. 
May 23, 2018 - 05:16 PM
Thank you to our YHA judges, our event hosts, Lindsey Bombardier and Kaley Green, our 120+ attendees and all the firms who took the time to submit entries.
May 23, 2018 - 05:02 PM
It was our honour and pleasure to present Alison Jeffrey, Senior Adviser, Strategic Initiatives & Client Development at Blakes, Cassels & Graydon LLP with the 2017 Leadership Award.
May 23, 2018 - 04:52 PM
The Legal Marketing Association’s Eastern Canada Region’s Conference in November 2017 delivered an exciting full day of discovery and networking for legal marketers, business development professionals and lawyers.

From the rich and varied content of our 10 sessions, we look back at a sampling of th
May 23, 2018 - 04:40 PM
In 2017, we received more Rising Star nominations than in any previous year. As Program Chair for LMANext, I hope that this is in part due to our regions enhanced focus on supporting our young and talented next generation of legal marketing professionals.
May 23, 2018 - 11:28 AM
This year at the LMA Annual Conference, “Beyond the Logo: Branding as a Competitive Strategy” was a presentation I not only wanted to see, I needed it more than ever. As a Marketing Director currently spearheading a new firm re-branding and name, this topic wasn’t calling me – it was screaming my na
May 23, 2018 - 11:11 AM
In smaller or mid-size law firms, marketing can seem overwhelming because there is so much to do and limited resources to do it. In an attempt to provide a variety of ideas for legal marketers in this situation, this presentation was given PechaKucha style, which is 20 slides shown at 20 seconds eac
May 23, 2018 - 10:25 AM
This session focused on helping lawyers turn casual conversation into more meaningful discussions with clients or prospects. The development of these conversations was broken down into three distinct stages: the question, the bridge, and the close.
May 23, 2018 - 08:03 AM
As part of our interview series with leaders in the LMA Northeast Region, get to know Cassie Bent, an associate business development manager at Mintz Levin in Boston.
May 22, 2018 - 09:54 AM
Yolanda Cartusciello is a partner with the consulting firm PP&C Consulting where she coaches and trains individual lawyers and works with practices and industry groups to develop deeper client relationships.
May 21, 2018 - 09:08 AM
During this 30-minute coffee break webinar, hear from a long-time leader in the profession and the 2018 recipient of the LMA Rising Star award. Learn how they've added value at different points in their careers to earn the trust and respect of their colleagues and the lawyers in their firms.
May 18, 2018 - 08:06 AM
LMA is seeking experienced and dynamic presenters for its “2018 Regional Conference: Looking Beyond Legal” on Friday, October 26, 2018 at the InterContinental Boston.
May 16, 2018 - 02:13 PM
Linda Moss, Chief Business Development and Marketing Officer, and Tony Marion, Marketing Operations Director, took home not one, but two pieces of Your Honors Award hardware on behalf of Detroit-based Dykema at last month’s Annual Conference in New Orleans.
May 16, 2018 - 12:38 PM
As a reminder, the call for leaders for the 2019 LMA Board of Directors is now open with applications due by 12:00 p.m. CT on Friday, May 25. Learn more in this blog post about the next steps for submitting an application and view the included short video to become better informed about the process.
May 14, 2018 - 10:29 AM
During this hour-long webinar, you’ll learn how to differentiate your firm with content that captivates and branding that sticks.
May 11, 2018 - 09:41 AM
Congratulations to LMA Northeast Boston members Deborah Scaringi and Joanne Thorud on being named to to Massachusetts Lawyers Weekly's Excellence in the Law 2018 marketing category.
May 11, 2018 - 09:06 AM
We are excited to kick off  P3 – The Practice Innovation Conference next week in Chicago! As you travel to Chicago, make sure you catch up on make sure you catch up on all of the latest P3cast podcast episodes for a preview of the innovative discussions you are about to be part of.
May 10, 2018 - 01:05 PM
Hear and watch Michael Sacksteder, Chair of the Patent Litigation Group at Fenwick & West, discuss what he hopes to learn by moderating the in-house counsel panel next week. He'll discuss who he has selected for the panel, and what attendees stand to gain by attending the event next week.
May 10, 2018 - 10:33 AM
It is with great sadness that we share the news that we lost a thought leader, innovator and passionate contributor to the legal marketing community. Don Aronson, a long time LMA NY member passed away on May 8 at the age of 84.
May 8, 2018 - 03:35 PM
Sponsorship Opportunities are now open for 2018 LMA Southwest Region Conference. Reach over 400 legal marketing professionals across eight states with a conference sponsorship - an excellent way to showcase your company at the largest gathering of legal marketers in the Southwest this year.
May 8, 2018 - 03:06 PM
To make sure everyone in the state derives the maximum value from their LMA memberships, LMA Detroit is pleased to announce that the group will now be known as LMA Michigan. Read more.
May 7, 2018 - 03:44 PM
Attend the 6th Annual LMA Silicon Valley In-House Counsel Summit on May 16th in Palo Alto!
May 7, 2018 - 08:04 AM
The time is running out to register for LMA's P3 – The Practice Innovation Conference, May 14–16! Make sure you register for the pricing, project management and process improvement experience you cannot miss.
May 4, 2018 - 12:26 PM
I recently had the privilege of producing the Facebook Live broadcasts for the 2018 Legal Marketing Association’s Annual Conference in New Orleans. We were able to share many highlights of this popular, annual event even with those that could not make it to Louisiana.

Indeed, today
May 4, 2018 - 07:48 AM
As part of a Q&A series with leaders in our industry designed to provide our future leaders with career advice, and tips and strategies for becoming their best professional selves, we asked New York City-based Mike Mellor, the Director of Marketing and Business Development at Pryor Cashman.
May 3, 2018 - 02:06 PM
Honoring the Moms in our Lives & LMA18 Conference Top Takeaways Roundup
May 3, 2018 - 01:06 PM
The Nominating Committee has started its annual process of determining the slate of candidates to fill open seats on the International Board of Directors. Eligible members are invited to express their interest (i.e., self-nominate) using the instructions in this blog post.
May 3, 2018 - 08:27 AM
Keynote speaker, Catherine A. Sanderson, Ph.D. presented on the science behind happiness. She examined the role money, marriage, friends, children, weather, age and other factors play in making us feel happier. She also discussed practical and relatively easy ways we can increase our own path to imp
May 3, 2018 - 08:26 AM
In a crowded global legal marketplace, how effective is your firm at capturing the attention of clients in a new area of interest?

That challenge is what the Hogan Lovells marketing team faced in 2015 when the head of an emerging practice called with a request that was simple on the surface: we wa
May 3, 2018 - 08:26 AM
A panel moderated by Heather Nevitt with ALM included in-house counsel from Walmart Stores, Inc., Amazon, Burford Capital, Epic, and the University of Hartford. The group gave insight, based on their personal experiences, into what efforts get the attention of general counsel. Keep reading for a sum
May 2, 2018 - 02:14 PM
You did it: you finally got selected to present at the trade association conference whose attendees are your primary target clients. It's a great opportunity for you to brand yourself as a subject matter expert and draw some attention to you and your firm as go-to resources.
May 1, 2018 - 01:52 PM
As marketing professionals, our role is to drive the key function that governs our firms' success - revenue generation.

Join your LMA Western Canada colleagues on Tuesday, May 29th, for a comprehensive overview from guest speaker Susan Van Dyke, who will demystify how money flows inside a firm.
April 27, 2018 - 04:43 PM
With winter finally loosening its grip on the northeast region, LMA Boston members gladly shed their winter garb to reconnect with old friends and meet new ones at the April 24 Spring Social at Mexican tequila bar/restaurant Papagayo. 

The festive, lively atmosphere lent itself to great conversatio
April 25, 2018 - 03:42 PM
I was lucky enough to have the opportunity to attend (and speak) at the LMA 2018 Annual Conference, which is the largest annual meeting of legal marketing and business professionals in the industry.

If your experience was anything like mine, you learned a lot, you made many new valuable connections
April 25, 2018 - 10:52 AM
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial, a New York City based consulting firm that specializes in helping professional service firms reinvent themselves through the use of social enterprise technology.
April 25, 2018 - 10:26 AM
On March 26, New York’s Membership Committee hosted a unique new member event, pairing cheese and wine with networking among new friends.  
April 23, 2018 - 04:26 PM
LMA Southwest Region Seeks Dynamic Workshop Leaders for the 2018 LMA Southwest Regional Conference -October 3-5, 2018 in Scottsdale, Arizona. The deadline for proposals is May 15, 2018.
April 23, 2018 - 04:02 PM
On April 18, the New York Local Small Firm SIG Group hosted a lunch gathering, “The Law Firm Revolution: Marketing Your Law Firm from Inside to Out.” The program featured award-winning journalist, marketing consultant and writer Barbara Mannino. ..
April 23, 2018 - 03:50 PM
Boston-based Catherine Alman MacDonough is the founder of the Legal Lean Sigma Institute and the developer of both Legal Lean Sigma® and the award winning Legal WorkOut®, a collaborative method for lawyers, business professionals, and clients to engage in process improvement together.
April 19, 2018 - 09:57 AM
Access industry-leading education on the biggest legal marketing technology topics, free of charge for members.
April 18, 2018 - 07:06 AM
Time is running out take advantage of savings for 2018's P3 – The Practice Innovation Conference, May 14-16, in Chicago. Register between Wednesday, April 18 and Friday, April 20 to save 10 percent on pre-conference programming.
April 16, 2018 - 01:22 PM
Didn't make the LMA Conference this year? 

Then join us for our annual debrief session! You can look forward to a high-level overview of the key takeaways from this year's conference, with presentations on, and discussions around, sessions from four key Body of Knowledge domains.
April 16, 2018 - 10:28 AM
To measure success, you have to know what success looks like. Register now for this webinar tomorrow to learn the best practices for successful webinars.
April 13, 2018 - 02:37 PM
Another wonderful LMA Conference in the books – we had a great time with three days of learning, networking and fun down in the Big Easy!
April 12, 2018 - 06:03 PM
On March 28th and 29th, the Legal Marketing Association’s Los Angeles & Southern California Local Group's were thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification.
April 9, 2018 - 06:07 PM
It is time to reveal the winners of the 2018 LMA Your Honor Awards! For those at the 2018 LMA Annual Conference in New Orleans, don't forget to attend the Wednesday morning sessions to congratulate winners and hear about the judging process. 

The Your Honor Awards
April 9, 2018 - 03:17 PM
Join LMA for a Twitter chat on Thursday, April 19, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in the 2018 Joint LMA / Bloomberg Law Survey Report: A Discussion.

When: Thursday, April 19, 2018 at 1:00 p.m. CTWhere: Twitter Moderator: @LMAintl
April 9, 2018 - 08:26 AM
Chris Newman is the Director of Practice and Industry Business Development at McDermott Will & Emery.
April 8, 2018 - 03:14 PM
LMA Detroit member Jay Harrington has written a new book called The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer. He offers sage advice for what's required to succeed in the practice of law and the business of law in - from both a big law and small law perspective.
April 6, 2018 - 03:27 PM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.
April 6, 2018 - 03:26 PM
The 2018 LMASE Regional Conference will be held on September 26 - 28 in Greenville, South Carolina. The conference committee is in place, and the call for speakers is open!

Highlights hot topics in legal marketing and business development
Presents knowl
April 6, 2018 - 03:24 PM
As the Regional Conference in Greenville, South Carolina fast approaches (September will be here before you know it!), the 2018 Your Honor Awards Committee, made up of the below members, is excited to share with you some tips to inspire ideas for this year's submissions.
April 6, 2018 - 03:23 PM
Details about the LMA International Conference can be found here.
April 6, 2018 - 10:15 AM
Take a look at our most recent LMA Northeast Region e-newsletter, which includes thought leadership articles, member profiles, recaps of past events, information about upcoming events and news about our members.
April 6, 2018 - 08:53 AM
Don't miss out!  Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor.  
April 6, 2018 - 08:45 AM
Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person.
April 4, 2018 - 10:24 AM
We had a chance to catch up with the LMA Northeast Recipients of the 2018 LMA Annual Conference Scholarship Fund before they head off to New Orleans next week.
April 3, 2018 - 09:06 AM
Take advantage of the opportunity for a third day of education at this year's P3 Conference by joining LMA early in Chicago for a pre-conference session on Monday, May 14.
April 2, 2018 - 07:02 PM
On March 28, the Legal Marketing Association’s Los Angeles Local Group was thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification. The program took place at Fox Rothschild LLP.
April 2, 2018 - 01:36 PM
On March 15, the Philadelphia Local Group put on its acting shoes  for its monthly  lunch program hosted at White & Williams LLPto illustrate tips and techniques to help legal marketers as they increasingly incorporate video into their thought leadership and content marketing strategies.
April 2, 2018 - 12:35 PM
Name - Amorice Law
Law Firm Name - Huie, Fernambucq & Stewart, LLP
Title - Director of Marketing and Business Development 
April 2, 2018 - 12:29 PM
The Nashville LSC participated in a service event for the Ronald McDonald House in January. During their luncheon, attendees filled goodie bags with items including water bottles, travel toothbrushes and toothpaste, Kleenex, nuts, dried fruit, stickers, card games and candy.
April 2, 2018 - 12:29 PM
Atlanta LSC members gathered for lunch on Friday, January 12 to listen to a presentation given by Content Pilot's Deb McMurray. She spoke about marketing on the internet in 2018 and how legal marketing professionals can better target their firm's marketing/BD investments to meet client requirements.
April 2, 2018 - 12:28 PM
Tampa LSC members gathered for lunch on Wednesday, January 24 for a presentation given by Tea Hoffmann on tips for effective communication. Tea discussed how active listening is the human relation skill of paying careful and sustained attention to what is being said by a person or persons.
April 2, 2018 - 12:27 PM
Applications are being accepted for the 2018 LMASE Mentor Match Program. If you are a newcomer to legal marketing seeking a mentor to guide you through the nuances of marketing and business development for lawyers or a seasoned legal marketer willing to impart wisdom, this program is for you.
April 2, 2018 - 12:25 PM
This is your last chance to apply for the 2018 LMASE Future Leaders Program.

Are you a legal marketing professional with 0-5 years of experience looking to take your career to the next level? The 2018 LMA Southeast Region has partnered with GrowthPlay to bring you our Future Leaders Program.
April 2, 2018 - 12:21 PM
Don't forget to save the date for the 2018 LMASE Conference on Sept. 26-28 in Greenville, South Carolina!
April 2, 2018 - 12:18 PM
The 2018 LMA Tech West Conference will be held on January 31-February 1 in San Francisco. Unique to this year, the LMA Tech Committee is hosting a "Virtual Tech Conference" to give members access to the conference who can't physically attend in person.
April 2, 2018 - 12:17 PM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA.
April 2, 2018 - 10:07 AM
In a webinar on Tuesday, April 3, learn how to identify diversity programs that can be adopted by other firms; and discuss the role and responsibility of the CMO, Directors, Managers of Marketing/BD teams in a variety of scenarios.
March 29, 2018 - 11:42 AM
We invite you to check out the first quarter edition of the Mid-Atlantic Region Newsletter.
March 29, 2018 - 08:21 AM
For the latest installment of our LMA Northeast Q&A Positioning Yourself for Success series with industry leaders-designed to provide our future leaders with career advice, and tips and strategies—we sat down with Philadelphia-based Gina Rubel, the founder and CEO of Furia Rubel Communications, Inc.
March 28, 2018 - 06:32 PM
Introducing a new, cost-effective way for you to boost your legal marketing skills.
March 27, 2018 - 02:05 PM
This packet provides an overview of the benefits of your LMA membership. We alsoencourage you to get involved by joining a committee, attending programs and sharing yourideas.
March 27, 2018 - 10:50 AM
In today's webinar, eliminate the “I didn’t know” and other barriers to BD success by engaging in an employee advocacy strategy.
March 27, 2018 - 09:56 AM
Kelly Largey is the Boston-based Chief Marketing Officer at Fish & Richardson. In response to the LMA Northeast Q&A career development series, Kelly shared her keys for success and some inspirational advice and tips for our Future Leaders to become their best professional selves.
March 26, 2018 - 05:09 PM
Here are seven tips when working through the quality control (QC) process and executing the launch that I've gathered from my own experience.
March 26, 2018 - 05:08 PM
Technology has revolutionized how we live – from how we communicate and engage with people at work to how we buy goods and services. If we think about how technology has developed in just the past few years, it is astonishing to see the rate of change and how we have adapted – and the pace of evolut
March 26, 2018 - 02:35 PM
This brief and clearly written book is pitched as an introduction to a wide variety of issues and problems on the frontier of law and technology, and it performs this task quite well.
March 26, 2018 - 02:33 PM
In exploring “The Rise of the Legal Marketing Technologist,” we were lucky to be able to sit down with Rachel Patterson, Digital Marketing Technology Coordinator at Crowell & Moring, who shares how she came to the role and offers great advice for those considering the career path.
March 26, 2018 - 02:33 PM
Here are three ways to prioritize analytics in support of your business development initiatives.
March 26, 2018 - 02:32 PM
Here are just a few ways that marketing technologists and content marketers can collaborate and prepare for the future of SEO.
March 26, 2018 - 02:30 PM
The legal technology arena has become crowded with thousands of vendors vying for your firm’s business. It can be hard even to keep up with what the different types of platforms are and how they might be helpful.
March 26, 2018 - 02:27 PM
There aren’t enough hours in the day to implement all of our ideas, and frankly, not all ideas are worthy of implementation. How can we use data to prioritize and strategize our marketing and business development initiatives?
March 26, 2018 - 02:26 PM
In this article, I asked my fellow “unicorns” in the LMA Mid-Atlantic region who have given rise to the evolving marketing technology role their thoughts on marketing technology, or martech.
March 22, 2018 - 12:50 PM
The LMA Northeast Region is thrilled to announce the recipients of its 2018 LMA Annual Conference Scholarship Fund! 
March 22, 2018 - 10:46 AM
In this webinar, we will discover how industry leaders are using conversation intelligence to inform business decisions, provide better client experiences, and grow their business.
March 21, 2018 - 11:07 AM
Save the Date!  LMA Southwest Region Conference | "Power of the Past, Force of the Future" | October 3-5, 2018 | Scottsdale. This two-day, deep-dive workshop-driven conference will be powered by multi-generational teams and provide immediately-effective management and leadership tools to attendees.
March 20, 2018 - 04:02 PM
Crisis management is a concept that has been elevated to front of mind status these days, no matter your business or industry. 
March 20, 2018 - 10:36 AM
On January 16, the NY CMO SIG was treated to a unique and lively presentation on this empowering affirmation.
March 20, 2018 - 10:02 AM
The concepts I expect my children to learn in school are largely similar to things my colleagues and I tell our staff, peers, and attorneys day in and day out about marketing and client development.
March 20, 2018 - 09:36 AM
Leadership Moves & Announcements highlights LMA Northeast Region members’ promotions, job changes, professional changes and personal news.
March 19, 2018 - 01:20 PM
During this webinar, we will revisit the evolving landscape of data through the lens of the upcoming EU General Data Protection Regulation (GDPR).
March 16, 2018 - 11:18 AM
I am pleased to announce that Stacey Hall of the Dallas LSC has won the LMA Southwest Region scholarship to the LMA Annual Conference. Thank you to everyone who applied, and thank you for all of your contributions to LMA!


Best regards,

Jessica Jaramillo

LMA Southwest Region President
March 14, 2018 - 05:43 PM
The LMA Job Bank is one of the most visited and utilized member benefits, which is why we are excited to announce the launch of a new and improved version of this popular resource, with new features for both employers and job seekers, on Wednesday, March 21.
March 14, 2018 - 01:26 PM
As part of our interview series with leaders in the LMA Northeast Region, get to know Deborah Scaringi, a Boston-based consultant who works with lawyers and law firms to develop strategic programs for marketing communications, business development and professional coaching.
March 14, 2018 - 12:11 PM
Join us for a webinar tomorrow, March 15, at noon CT, to learn how to achieve meaningful incremental change elements that make a difference, but don’t require them to boil the ocean.
March 13, 2018 - 04:45 PM
As part of a series with leaders in the LMA Northeast Region, we asked Bentham IMF CMO Gretchen Koehler, who is based in NYC, about her career path and tips for success as a legal marketer and achieving work/life balance. 
March 12, 2018 - 11:33 AM
Join us for a webinar on Tuesday, March 13, at noon CT, in which a panel of seasoned legal marketers will explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships.