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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

February 26, 2021 - 12:23 PM
With 2020 in the rearview window, it’s time to look forward to 2021 with a brand-new view and a brand-new focus....
February 26, 2021 - 12:15 PM
LMA Northeast is offering membership scholarships to nine in-house marketers. Each recipient will receive an individual membership for the 2021 calendar year – a $499 value.
February 25, 2021 - 03:15 PM
Hear from Rafeedah Keys, member of LMA’s Diversity, Equity and Inclusion Committee and senior marketing manager at Perkins Coie LLP, as she shares what Black History Month means to her.
February 24, 2021 - 10:58 AM
The 2021 LMA Tech West Conference is seeking submission from expert speakers and presenters to deliver educational programming for. The deadline to submit is Friday, February 26th, 2021 at 11:30pm Pacific.
February 24, 2021 - 09:04 AM
Join us for the upcoming webinar Plaintiff Firm SIG Roundtable Discussion on Tuesday, March 9 at noon CT!
February 23, 2021 - 04:41 PM
The LMA NY Small Firm & MarTech SIGs, in response to the rising use of video for legal marketing objectives, hosted a webinar, “Demystifying Video in a Remote Marketing World.”
February 22, 2021 - 12:04 PM
Join us for the upcoming webinar SIG Roundtable Series: Marketing Technology Best Practices on Limited Resources on Thursday, March 11 at noon CT!
February 19, 2021 - 01:04 PM
Join us for the upcoming webinar LMA Well-Being Wednesday: Same Storm, Different Boats: Navigating a Sea of Stressors on Wednesday, February 24 at 1 p.m. CT!
February 16, 2021 - 11:07 AM
Welcome to 2021! After 12 months of health, social, racial, economic and political turbulence, 2020 leaves us all craving normalcy and stability in our communities, our families, our places of work and our industry.
February 8, 2021 - 12:50 PM
As the Secretary for the LMASE Board, I’m responsible for recording and maintaining all of the official Board communication...
February 8, 2021 - 09:04 AM
Join us for the upcoming webinar Digital Transformation Webinar Series: Part I: Message in the Market on Tuesday, February 23 at noon CT!
February 5, 2021 - 05:05 PM
Join us for the upcoming webinar The ERM Odyssey 2021: The Future is (Almost) Here on Wednesday, February 24 at 11:00 am CT!
January 29, 2021 - 05:05 PM
Join us for the upcoming webinar Pricing and Profitability Trends for 2021 on Thursday, Febuary 18 at noon CT!
January 25, 2021 - 09:05 AM
LMA Boston is pleased to announce the following members have been appointed to serve on the 2021 Local Steering Committee (LSC).
January 22, 2021 - 04:17 PM
Congratulations to the LMA Midwest Your Honor Award Winners!
January 21, 2021 - 08:04 AM
Welcome to 2021! I am Alexis Madden, the local Chair and your go-to contact this year.
January 19, 2021 - 09:04 AM
Join us for the upcoming webinar 2021 Next Big Thing: Change Management (A Journey, Not a Destination) on Wednesday, January 27 at noon CT!
January 13, 2021 - 10:21 AM
When the Minnesota Local Steering Committee (LSC) met virtually in December for strategic planning and goal setting, two major themes emerged as we discussed what we each wanted to get out of LMA this year: Community and connectivity.
January 11, 2021 - 10:23 AM
It certainly is great to be able to turn the page to a new year and a fresh start. I know each of us has experienced a year unlike any other...
January 11, 2021 - 09:39 AM
Happy New Year! Like many of you, I was delighted to put 2020 in the rearview mirror, and am looking ahead to better times in 2021.
January 5, 2021 - 08:16 AM
Happy New Year! The time is finally here and the Social & Digital Media SIG is kicking off 2021 with the 12 Days of Social Media. This year, all posts will be shared to the Strategies+ blog. Learn more about this annual campaign and what's in store for the 2021 series.
January 3, 2021 - 01:14 PM
Start your 2021 professional education game off strong with five LMA Southwest Region LSC educational programs for the price of four! Now thru January 31, LMASW members have the opportunity to purchase the entire 2021 Lunch & Learn program series at a discounted rate of $80.
December 21, 2020 - 12:04 PM
2020 was a challenging year for all of us both professionally and personally. While LMA looked a bit different in a virtual world, and we missed out on the in-person connections normally made, we hope you still found value in your LMA community. 
December 18, 2020 - 03:17 PM
Bame PR specializes in public relations and communication strategy for law firms and legal industry service providers.

What does a typical day at your company look like?

Every day is different. We monitor the news closely to identify media opportunities for our clients, as well as
December 16, 2020 - 09:12 PM
2020 LMA Midwest President Megan McKeon outlines our 2020 highlights and successes; and 2021 LMA Midwest President Laura Toledo previews what's next for the region.
December 16, 2020 - 11:21 AM
One of the legends of legal marketing, Danzey Burnham, Chief of Global Business Development at Simpson Thacher & Bartlett, is retiring at the end of the year.
December 16, 2020 - 10:04 AM
We are pleased to announce that LMA has officially updated the name of the Small Firm/Solo Marketer Shared Interest Group (SIG) to the Solo/Small Team SIG.
December 16, 2020 - 08:11 AM
Reflecting on my term as your Mid-Atlantic president feels strange as it seems like just yesterday I was writing my first president’s message, but here we are gearing up to say goodbye to 2020. Thank you to every member who gave freely of their time and energy to LMA.
December 16, 2020 - 08:11 AM
In a year where we have learned we are stronger collectively than as an individuals, we are thrilled to name all of our Volunteer Leaders as “2020 Member of the Year.”
December 16, 2020 - 08:10 AM
The LMA Mid-Atlantic Region is pleased to announce that all 2021 Local Steering Committee slates have been ratified. We are thrilled to have this incredible slate of leaders serving our local groups.
December 16, 2020 - 08:10 AM
Join our local "LMA 2020 Season of Service Initiative." Tell us how you are giving back to the community by Dec. 17, 2020 and enter the organization to win a $100 donation.
December 16, 2020 - 08:09 AM
In addition to the COVID-19 pandemic, social unrest and economic weariness, I also will remember this year for transitioning to my current role and firm. To say that I’m thankful for this new opportunity is an understatement.
December 16, 2020 - 08:09 AM
We should give thanks for traditional media and trade publications. 2020 has illustrated their crucial role in ensuring that critical information is disseminated, especially with respect to the pandemic. For law firms, 2020 has been a year of, to put it charitably, “adjusting.”
December 16, 2020 - 08:08 AM
Another uncertainty wrought by the coronavirus pandemic is now upon us. After law firms spent most of 2020 shifting their marketing tactics in response to the pandemic, it is now time to look toward 2021 and mull significant changes in how they budget for those efforts.
December 16, 2020 - 08:08 AM
Turnover is inevitable in legal marketing, but setting up your lawyers for success through transitions will help you to leave good relationships in your wake and possibly help you land future jobs.
December 16, 2020 - 08:08 AM
I cursed Zoom when sharing a presentation on my computer, but the webinar attendees were somehow seeing a different set of slides. So has gone the great digital adventure of 2020. As we approach the end of the year, there are a few main lessons I’ve learned about driving attendance and engagement.
December 16, 2020 - 08:08 AM
As we anxiously await the day we can once again meet in real life, we must embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts. This article focuses on two core avenues to boost your online presence in 2021.
December 16, 2020 - 08:07 AM
Zoom is a well-known cloud-based videoconferencing service, but it is, of course, far more than that. Launched in 2013 by Chinese American entrepreneur Eric Yuan, Zoom has found its moment during the ongoing COVID-19 pandemic.
December 16, 2020 - 08:07 AM
Kelley Goes, chief client development officer at Jackson Kelly in West Virginia, manages a team of legal marketers across the firm’s regional footprint. In this Q&A, she addresses how LMA has helped her balance the demands of her legal marketing role and her robust law practice.
December 16, 2020 - 08:07 AM
Jacquelyn Williams joined Holland & Knight as area development coordinator in 2019 after a decade-long career in academia. Her first year in legal marketing has come with its challenges, namely the pandemic, yet her she considers it a success.
December 16, 2020 - 08:06 AM
Mockingbird Marketing founder Conrad Saam discusses how COVID-19 has impacted the demand for legal services and how the economic shutdown has created a shift in consumer behavior.
December 16, 2020 - 08:06 AM
In Part 3 of his four-part series, Bunnell Idea Group CEO Mo Bunnell provides a framework for legal marketers to help their lawyers manage new business development opportunities to get a “yes” for new work engagements.
December 16, 2020 - 08:06 AM
This program concluded the four-part series by focusing on ways legal marketers can help their attorneys manage their business development efforts and hold themselves accountable in the process.
December 15, 2020 - 10:23 AM
Join us for the upcoming webinar Service Metamorphosis 2.0: Where Does “Service” Live and What Role Does It Play in a Global Pandemic? on Wednesday, December 16 at 1 p.m. CT.
December 10, 2020 - 12:04 PM
Join us for the upcoming webinar 'Tis the Season to be Well: Tips on Holiday Health and Wellness, from the Experts on Tuesday, December 15 at noon CT!
December 4, 2020 - 12:46 PM
JStokes specializes in strategic marketing - brand strategy, digital marketing, advertising and design.

What does a typical day at your company look like?
We are an integrated team running ongoing marketing programs and new projects for great clients. From content marketing to design to websites.
November 23, 2020 - 03:38 PM
Did you miss this the live discussion on November 18? View the recording below to hear about the following topics.

When to Offer a Proposal
Preparing your Team to Present
Presenting to a Camera 

Thank you to our speaker, Robert Randolph with Yates Advisors.

November 20, 2020 - 12:04 PM
Join us for the upcoming webinar The Evolution of Electronic Signatures and its Importance to Business Development on Tuesday, December 1 at noon CT.
November 18, 2020 - 07:54 PM
LMA New York and the Northeast Region proudly congratulates our own Despina Kartson for becoming one of LMA’s newest Hall of Fame members. Despina, CMO of BakerHostetler, was formally inducted during an online ceremony on October 20 as part of LMA’s 2020 Annual Conference.
November 13, 2020 - 07:15 PM
On October 29, 2020, The Legal Marketing Association Southwest Region (“LMASW”) presented its third annual Your Honor Awards (“YHAs”) in a spirited, virtual awards ceremony broadcast live on the Region and the Legal Marketing Association (“LMA”) International Facebook pages. 
November 13, 2020 - 06:48 PM
We are pleased to announce the following members will serve in leadership on the LMA Southwest Region Local Steering Committees in 2021.
November 13, 2020 - 12:38 PM
LMA New York is pleased to announce the members serving on the 2021 Local Steering Committee (LSC).
November 12, 2020 - 11:04 PM
Name: Eilene Spear
Position: Lead Writer & Operations Manager at the National Law Review
Age: 38
Family: Married, two kids:
Hometown: Denver, CO
Education: Masters Degree from Truman State University
November 9, 2020 - 03:04 PM
Join us for the upcoming webinar Legal Directories: Tips and Tricks for Strong Submissions on Tuesday, December 8!
November 6, 2020 - 02:04 PM
Join us for the upcoming webinar SEO for Law Firms on Thursday, December 3 at noon CT!
November 6, 2020 - 01:22 PM
LMA West is proud to introduce the first and only Virtual Local (VL) starting in 2021. The VL will provide members who live and work throughout the West Region, but not located within established geographical boundaries of the other locals, an opportunity to realize the full benefits of their LMA me
November 6, 2020 - 12:00 PM
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November 3, 2020 - 10:02 AM
The Legal Marketing Association's Northeast Region is seeking dynamic speakers to provide high-quality, educational programming for legal marketing professionals throughout the Northeast region in 2021.
November 1, 2020 - 08:04 AM
While so many aspects of our lives have changed in the past six months, our Regional Board of Directors and Local Steering Committee Leaders held true to “our why” and continued to deliver on the LMA mission in service to our members.
October 29, 2020 - 08:49 PM
Berbay is a marketing and public relations firm specializing in creating the visibility and credibility that fuels revenue growth for professional service firms in law, finance and real estate. Since 1995, Berbay has successfully implemented marketing programs that propel clients forward to meet the
October 23, 2020 - 11:28 AM
Join us live on the Southwest Region Facebook page as we celebrate our colleagues and their work at the 2020 Southwest Region Virtual Your Honor Awards Ceremony on Thursday, October 29th at 6:00PM CT – live and in costume for spirited Halloween-inspired celebration! 

We cannot wait to celebrate our
October 20, 2020 - 12:04 PM
Join us for the upcoming webinar, Translating Financial Data into Actionable Intelligence on Thursday, November 5 at noon CT!
October 13, 2020 - 01:04 PM
Join us for the D&I SIG November Book Club discussion, focused on the book “Caste: The Origins of Our Discontents" by Isabel Wilkerson on November 18 at noon CT!
October 7, 2020 - 05:12 PM
LMASE YHA Award Winners Announced!
October 5, 2020 - 03:52 PM
Name: Hélène Tournier
Position: 2020 LMA Southwest Communications Committee
Hometown: Denver, Colorado
Education: B.Sc., Business Administration – Marketing, International Business (University of Colorado - Boulder)
October 5, 2020 - 08:34 AM
It’s hard to believe fall is here on the East Coast, as it feels like I was just writing about summer, coming out of quarantine, and finding balance in our new world. And now...we are beginning to look toward the last quarter of the year with a cautious eye and an optimistic outlook towards 2021.
October 5, 2020 - 08:33 AM
In this roundtable, four legal industry professionals with diverse personal backgrounds discuss where we were, where we are now, and how to create sustainable change in today's diversity and inclusion landscape.
October 5, 2020 - 08:33 AM
The deaths of Breonna Taylor, Ahmaud Arbery, George Floyd, and most recently, the shooting of Jacob Blake are focal points in a sad, outrageous and bleak year. The long-standing pernicious virus that is racism and white supremacy has been joined by COVID-19. Collectively we have much to overcome.
October 5, 2020 - 08:33 AM
Building a foundational relationship is one of the biggest challenges we face in opening the door to new work. The best way to do that is to maintain ongoing communication. And in the time of COVID-19, it’s more important than ever to stay on someone’s radar.
October 5, 2020 - 08:32 AM
Marketing in the COVID-19 era is almost exclusively an online exercise. In the absence of in-person meetings and events, staying connected and top of mind is challenging. Social media has, therefore, come to occupy a larger role in marketing initiatives than ever before.
October 5, 2020 - 08:32 AM
The Capital Local Group hosted a program in which senior vice president Victoria Lion Monroe and senior consultant Michael Sigman of CommCore Consulting shared techniques to successfully engage with internal and external audiences on any platform, both in-person and virtually.
October 5, 2020 - 08:31 AM
Delivering an engaging online presentation with the right camera angle and fruitful discussion, but without awkward pauses, technical difficulties or interruptions, may seem impossible. Virtual presentations are the “new normal” and ensuring lawyers are representing their best selves is critical.
October 5, 2020 - 08:31 AM
Legal marketing as a field has really taken off recently, and now is a great time to think about your next steps as a professional. There are more types of jobs available within legal marketing than there once were, according to Toni Wells, principal at Bespoke Marketing Partners LLC.
October 5, 2020 - 08:30 AM
Beginning June 30, the LMA Mid-Atlantic Region hosted a four-part series titled, “Catapulting Your Career: Becoming Your Lawyers’ Trusted Advisor…By Helping Them Become the Trusted Advisor of Their Clients.” It was presented by Bunnell Idea Group CEO and founder Mo Bunnell.
October 5, 2020 - 08:30 AM
Managing relationships while juggling billable work, speaking engagements, and board responsibilities is a challenge. As a trusted advisor, making the prioritization of key relationships is the only way to keep business. This webinar teaches you just how to do that.
October 5, 2020 - 08:30 AM
You don’t have to start from scratch and rebuild every five years to sustain your firm website’s relevance as a client resource and new business lead generator.
October 5, 2020 - 08:29 AM
Tahisha Fugate is a business development manager in Paul Hastings’ Washington, D.C., office, where she leads strategic growth initiatives for the firm’s global Investigations & White Collar, Complex, and Securities Litigation practices.
October 5, 2020 - 08:29 AM
Based in Washington, D.C., Tara Marshall-Hill has more than 15 years of professional experience focused on client development in a broad range of industries.
October 1, 2020 - 04:04 PM
Join us for the upcoming webinar Hope for the Best, Prepare for the Worst: What it Takes to Develop and Implement an Effective Social Media Policy at Your Law Firm on Thursday, October 8 at 2 p.m. CT!
September 30, 2020 - 02:39 PM
We are all in uncharted territory with two major culture changes happening simultaneously: the COVID-19 global pandemic and the resulting economic impact, as well as a focus on improving diversity and inclusion within the legal community.  Regardless of industry, company size, geography or practice
September 30, 2020 - 02:34 PM
Sponsor Spotlight: fSquared Marketing
September 30, 2020 - 02:31 PM
Now more than ever, firms are looking at ways to optimize their performance whether in the bracing for an economic downtown, or in harnessing the best from their employees. All kinds of marketers are having to demonstrate their value and show that they have what it takes, from those in operations to
September 27, 2020 - 02:25 PM
We are pleased to announce the following members will lead the LMA Southwest Region in 2021. These Region Board leaders will play a crucial role in developing the strategy for our Region and will help guide the direction of our association.
September 25, 2020 - 01:04 AM
Do you want to grow your involvement within LMA or make stronger connections within the legal marketing industry? Do you have an interest in becoming a leader within the LMA community? Now is your time to get more involved!
September 22, 2020 - 03:01 PM
We are seeking leaders to serve on the 2021 LMA New York Local Steering Committee!
September 22, 2020 - 12:04 PM
Join us for the upcoming webinar Best Practice for Getting Results Out of the Chambers Research Process on Wednesday, September 30 at noon CT!
September 17, 2020 - 02:26 PM
With many firms pivoting to a remote or hybrid work environment, attorneys and other legal professionals are faced with a new set of challenges while adapting to a “virtual” world. LMA Boston is hosting the program “Mastering the Remote Media Interview – Lessons from a Former News Anchor”.
September 8, 2020 - 07:39 PM
Sponsor Spotlight: Blattel Communications
September 2, 2020 - 10:04 AM
Join us for the upcoming webinar Seeing is Believing: Using Data Visualization to Empower Change and Inform Strategic Decisions on Tuesday, September 15 at 11:00 a.m. CT!
August 25, 2020 - 04:00 PM
with the unanimous support of the Western Canada and Eastern Canada regional boards and the international board, the two regions will merge to become the LMA Canada Region as of January 1, 2021.
August 21, 2020 - 09:04 AM
Join us for the upcoming webinar Open to Everyone: The Business Case for Law Firm Web Accessibility on September 1 at noon CT!
August 20, 2020 - 04:10 PM
Based on careful consideration and adherence to the LMA bylaws and criteria established for eligibility, the 2020 LMA International Nominating Committee is pleased to present the slate of candidates for the 2021 LMA Board of Directors.
August 14, 2020 - 09:06 AM
As the effects of the COVID-19 pandemic continue to be felt across the country, reviewing your business marketing plan and tracking your progress may be one of the last things on your mind. However, business and economic uncertainty is the exact reason you should be taking this time to re-evaluate y
August 14, 2020 - 09:04 AM
Join us for the upcoming webinar Thinking on Your Feet on Monday, August 24 at 12:30 p.m. CT!
August 10, 2020 - 09:04 AM
Join us for the upcoming webinar Conversational AI — Acing Legal Marketing on August 19 at noon CT!
August 3, 2020 - 06:32 PM
Name: Martha Barrios
Position: Business Development Manager, Carrington Coleman
Age: 42
Family: Arturo, Husband. Cornelia, Cat.
Hometown: Dallas
Education: Texas A&M University
July 31, 2020 - 10:04 AM
Join us for the August D&I SIG Summer Book Club discussion, focused on the book “How to be an Antiracist" by Ibram Kendi on August 26 at noon CT!
July 28, 2020 - 02:57 PM
2020 has certainly been a year that no one could envision. At LMA New York, we have had to adjust our sights dramatically to attempt to serve you and your colleagues.
Being relevant to our membership has never been as important as during these unprecedented times. We aim to pro
July 21, 2020 - 11:04 AM
The LMANE Knowledge Center is a new resource that facilitates the ability of volunteer leaders to serve the 1200+ legal marketing professionals that are members in the LMA Northeast Region.
July 17, 2020 - 10:18 AM
Andrew Edelstein, Copywriter and Creative Director for Edelstein Communications, was interviewed on the Legal Mastermind Podcast on Monday, May 11, 2020.
July 16, 2020 - 03:36 PM
Are you interested in becoming a regional leader? The process to develop the slate of candidates for 2021 regional board positions has begun. Eligible members are invited to express their interest in serving, or anonymously refer others for service, by submitting an interest form on our website.
July 13, 2020 - 02:44 PM
We are over halfway through 2020, and yet, it feels like we have already lived a year and then some. I am extremely proud of the work that the Southwest Region Board and Local Steering Committees have done to provide virtual programming and social connecting to our members.
July 7, 2020 - 06:23 AM
I am heartbroken and outraged about the deaths of George Floyd and Rayshard Brooks, among other senseless acts of racial discrimination and police violence. To our black and brown members, we see you, we hear you and we support you.
July 7, 2020 - 06:22 AM
“How did we get here?” This was the first question asked at “A Collective Check In,” LMA’s virtual town hall addressing the recent events of racial injustice across the United States. The short answer, according to Denise Robinson, founding principal of The Still Center, is it has “been a journey."
July 7, 2020 - 06:22 AM
We are committed to sharing in our third quarter newsletter more perspectives on how law firms and legal marketers are or can influence change surrounding racial disparities, provide support and resources, and champion diversity and inclusion across communities and within the legal profession.
July 7, 2020 - 06:22 AM
Summer has arrived and we are cautiously coming out of quarantine and balancing our new realities. Our firms are looking at lessons learned during our time working remotely and how to incorporate them in our work lives moving forward.
July 7, 2020 - 06:21 AM
Unfortunately, it took a virus to force our law firms into the digital world. Yes, we have great websites and LinkedIn pages, and some of our savvy colleagues engage with epic Twitter content. So, the questions on everyone’s minds are: How do I weather the COVID-19 storm?
July 7, 2020 - 06:20 AM
In this interview, Poston Communications CEO and media advisor Dave Poston, Esq., shares his thoughts on what law firm leaders and media managers can do to prepare for future crises, and to streamline internal and external communications surrounding such situations.
July 7, 2020 - 06:20 AM
If lawyers are busy, their billable work will take precedence over non-billable tasks, which means client alerts and articles often get put on the back burner. The pandemic has brought new insight into how to approach content development, both now and in the future.
July 7, 2020 - 06:20 AM
Is your business on social media? This has become a key question in the age of shutdowns and quarantines. All businesses, including law firms, need to be visible in these challenging times – and that means posting to social media.
July 7, 2020 - 06:19 AM
While working remotely through the pandemic, you've kept your kids, partner and pets out of your home office, but other parties may be keen to eavesdrop on your day-to-day operations. Remote work has uncovered pitfalls in data security and privacy that are particularly problematic for law firms.
July 7, 2020 - 06:19 AM
It goes without saying during a crisis that it is extremely important to stay in touch with your clients, letting them know you stand ready to meet their needs. Just as important, however, is managing the ecosystem of attorneys, secretaries, paralegals, and staff within your firm.
July 7, 2020 - 06:19 AM
No one planned for COVID-19 or the many tragedies it would bring. Faced with immediate challenges, entire countries and industries were forced to adapt with little to no time to prepare. But there may be silver linings in store for business development, law, client services and communications.
July 7, 2020 - 06:18 AM
In his review of The Great Influenza, Jonathan Groner draws parallels between the 1918 Spanish Flu and the COVID-19 pandemics, and what marketers can learn about marketing and communications in times of crisis.
July 7, 2020 - 06:18 AM
Leading virtual and remote teams has become a way of life in many industries, but remote working is not yet the norm in most law firms. Enter the COVID-19 crisis and nearly, if not all, workers have become remote workers on very short notice, and their leaders have had no time to prepare for it.
July 7, 2020 - 06:17 AM
Delivering excellent client service during a pandemic is absolutely crucial for law firms seeking to cement their roles as trusted advisors and legal counsel. The Capital Local Group hosted a program on best practices for communications and client service despite challenges related to COVID-19.
July 7, 2020 - 06:17 AM
As law firms redesign themselves across functions in response to the pandemic, they are rethinking their internal sales process and culture. Three industry professionals dissect the roles marketing and business development teams play in developing a sales culture and process within law firms.
July 7, 2020 - 06:16 AM
Business development is an integral part of running and growing a successful marketing department. However, obstacles such as man-power, leadership buy-in, and other hurdles can make this difficult – especially at small to mid-size firms.
July 7, 2020 - 06:16 AM
Abby Bradfield, senior business development manager at Jackson Lewis, shares her perspective on managing teams and developing communications strategies amid a crisis.
July 7, 2020 - 06:15 AM
Zinie Sampson, managing director at Baretz+Brunelle, has worked in legal marketing since 2012, helping law firm clients secure media placements and write winning award submissions. She is a member at large on the Virginias Local Steering Committee for 2020.
July 6, 2020 - 10:04 AM
Join us for the upcoming webinar, D&I SIG Summer Book Club: July Program, White Fragility on July 29 at noon CT.
July 6, 2020 - 09:45 AM
Click here to read the LMA Southwest Q2 Newsletter!
June 29, 2020 - 09:04 AM
Join us for the upcoming webinar; LinkedIn and Facebook Ad Campaigns: Awareness and Sales in the New Age on July 16 at noon CT!
June 28, 2020 - 03:11 PM
We are #OneLMA, and together we will work through and emerge from this pandemic ans these extraordinarily challenging times more resilient and stronger than before. The Southwest Region board is recommending the continuation of virtual programming and social connection through Sept. 1, 2020.
June 26, 2020 - 09:36 AM
See some of the takeaways from our LMA Town Hall – A Collective Check-In held earlier this month.
June 19, 2020 - 05:04 PM
Join us for the upcoming webinar, Learning to Swim in the Deep End: How to Help Lawyers Who Have Been Treading Water & Holding Their Breath? on June 24 at 12:30 p.m. CT!
June 18, 2020 - 10:04 AM
We're excited to announce that participation is open for the 2020 Legal Marketing Mental Wellness Survey, Service Provider, Service Provider Edition, in partnership with fSquared Marketing.
June 17, 2020 - 10:48 AM
The 2019 LMA Annual Report is now available on demand. Watch the recording to learn more about our accomplishments and highlights from 2019.
June 16, 2020 - 04:20 PM
LMA is supporting members who are either voluntary or involuntarily facing a career change with the "Careers in Transition" programming. If you are interested in participating in this programming, please opt in at the link below and you will be added to the distribution list for various resources an
June 16, 2020 - 08:04 AM
The LMA Philadelphia Local Steering Committee (LSC) has created a Facebook group that will serve as a dedicated channel exclusively for you, our local LMA members.
June 15, 2020 - 11:50 AM
Join LMA and special guest Denise Robinson, founding principal of The Still Center, as we hold space to discuss the recent events of racial injustice around the United States and hear more from you on how the organization can best support you and the industry during this time.
June 15, 2020 - 09:04 AM
Join us for the upcoming webinar, Excel Tips and Tricks for Competitive Intelligence, Marketing & Business Development on June 30 at noon CT!
June 11, 2020 - 02:50 PM
Just one month left to participate in the highly valued ALA Compensation and Benefits Survey.
June 5, 2020 - 10:04 AM
Join us for the upcoming webinar, Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 World – Part II on June 16 at noon CT!
June 5, 2020 - 08:53 AM
The LMA New York local group’s annual CMO Forum on May 27 was itself a sign of the times. The virtual format, if anything, reinforced the challenges our panelists and attendees have faced since the event was postponed from the originally scheduled in-person luncheon on March 12 due to the pandemic.
June 3, 2020 - 05:40 PM
Please read this special message from LMA President Jill Huse and D&I Committee Co-chairs, Gia Altreche and Jessica Aries.
June 2, 2020 - 10:15 AM
To our LMA Mid-Atlantic community –
I am heartbroken and outraged about the recent acts of racial discrimination and violence. To our members of color, we see you, we hear you and we support you. The diversity of our members is what makes our organization the amazing, powerful community that we are.
June 1, 2020 - 09:04 AM
Join us for the upcoming webinar, Law Firm Predictions & How CMOs Can Adjust to the New Post Covid-19 World – Part II with Jeffrey Grossman on June 16 at 12:30 p.m. CT!
May 28, 2020 - 01:37 PM
To commemorate Mental Health Awareness Month in May, LMA’s New York Local Group discussed this poignant issue with Gina Passarella, Editor-in-Chief of The American Lawyer.
May 27, 2020 - 09:04 AM
Join us for the upcoming webinar, Positioning the Marketing Department (a.k.a. YOU) as a Business Imperative on June 4 at noon CT!
May 21, 2020 - 04:23 PM
Be a part of the conversation and contribute to the critical topic of mental wellness in the legal industry.
May 18, 2020 - 09:29 AM
In these challenging times, I find the uncertainty that we are facing to be both unnerving and anxiety producing.
May 18, 2020 - 08:04 AM
The highly valued ALA Compensation and Benefits survey is here. Participate early to meet the July 10 deadline!
May 15, 2020 - 12:49 PM
As we have all experienced, the COVID-19 pandemic has turned our worlds upside down. Personally, professionally, and otherwise, we have all had to make major changes to our daily routines.
May 15, 2020 - 09:04 AM
Join us for the upcoming webinar, Marketing on a Short(er) Shoestring on May 21 at noon CT!
May 1, 2020 - 09:04 AM
Join us for the upcoming webinar, Marketing on a Short(er) Shoestring on May, 5 at 1:00 p.m. CT!
April 29, 2020 - 09:04 AM
Join us for the upcoming webinar, Law Firm Predictions and How CMOs Can Adjust to the New Post COVID-19 World on May, 7 at 12:30 p.m. CT!
April 23, 2020 - 09:04 AM
Join us for the upcoming webinar, Is It Too Soon to Reach Out – and When Will It Be Too Late? on April, 30 at 12:30 p.m. CT!
April 22, 2020 - 07:00 AM
April 22 at 1:45 PM - Poll results have been updated and posted HERE.
April 17, 2020 - 12:21 PM
For a limited time, we are offering a special discount to LMA members for products in the Learning Store to help support professional development and learning during these difficult times.
April 16, 2020 - 09:04 AM
Join us for the upcoming webinar, Managing Firm Culture in Times of Change, on April 21 at 12:30 p.m. CT!
April 15, 2020 - 09:57 AM
Let me introduce you to our first Spotlight volunteer, John Reed! John Reed is the LSC Chair of our Michigan Local Group. He's also the Founder & Chief Consultant of Rain BDM (they just launched a new website, so go check it out!).
April 14, 2020 - 01:11 PM
LMA Midwest Members and Friends:

I’d like to share the wishes from the LMA Midwest Region Board, our Local Steering Committee Leadership, and all of your LMA Midwest volunteers, that you and your loved ones are weathering this crisis safely and in good health.
April 9, 2020 - 09:06 AM
Join us for the upcoming webinar, LMA Well-Being Committee Launch & Maintaining Resilience During COVID-19, on April 23rd at at 12:00 p.m. CT!
April 7, 2020 - 10:06 AM
An update from 2020 NY LSC Chair Brandie Knox.
April 7, 2020 - 09:06 AM
Join us for the upcoming webinar, Leading Remote Teams in a Time of Crisis on April 13 at 12:00 p.m. CT!
April 6, 2020 - 05:09 PM
In these uncertain and challenging times, it’s important to balance the reality of our circumstances, while also working to find positives even in the worst of times. It is our character, commitment to our greater community, our spirit and our relationships that foster our ability to get through it.
April 3, 2020 - 12:21 PM
Update on Southwest Region Virtual Programming & Social Connecting for Southwest Region & Local Groups Through June 30, 2020.
April 2, 2020 - 06:04 PM
When we first decided to use “Change” as our theme for this quarter’s newsletter, we were thinking about transitions under new CMOs or a firm's shift to an industry-based model. Little did we know a global pandemic would prove to be the ultimate change-maker.
April 2, 2020 - 06:04 PM
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” -Socrates 

What can you do to be better prepared when the next change happens in your career? In this article, Shields Williams shares tried and true tips for weathering challenging transitions.
April 2, 2020 - 06:04 PM
While social media presents a host of marketing opportunities for law firms, capitalizing on them requires firms to differentiate themselves in a competitive and continuously evolving space. This article explores three best practices for crafting attention-grabbing social media strategies.
April 2, 2020 - 06:03 PM
Transitioning into a new field can be challenging. In this article, Catherine discusses how she leveraged LMA and LinkedIn to learn more about the legal industry, network with other legal professionals, and accelerate her transition into the industry.
April 2, 2020 - 06:03 PM
Most marketing and business development functions have encountered team leadership changes at least once during their careers. In this article, three marketing professionals share their perspectives on navigating these changes.
April 2, 2020 - 06:03 PM
Rachel Shields Williams, a long-time member of LMA, has served in a variety of leadership positions, including president of the Mid-Atlantic region for 2020. Here she discusses how her certification in organizational consulting and change leadership aided her recent role transition.
April 2, 2020 - 06:02 PM
Law firms are increasingly embracing an industry-focused model. At its core, this means presenting to the world as knowledgeable, cross-disciplinary problem-solvers for companies engaged in similar or related businesses. And, internally, it means breaking down artificial barriers...(more)
April 2, 2020 - 06:02 PM
Do you remember the movie “It Could Happen to You?” It was a 1990s movie where a cop promises a waitress he will tip her half of his earnings if his lottery ticket is a winner; then he wins $4 million. The cop shares half of his winnings with the waitress and life is forever changed for them both.
April 2, 2020 - 06:02 PM
Client feedback reporting continues to be a hot topic in legal marketing. If your firm is not doing client feedback reporting, it should be. The benefits include finding untapped opportunities, uncovering (and fixing!) client concerns, “institutionalizing” the client...(more)
March 31, 2020 - 12:13 PM
As shared on LMA’s LinkedIn Company Page on March 26, we'd like to extend our gratitude on behalf of all LMA members to Legal 500 and Chambers and Partners for their flexibility in shifting submission deadlines. Learn more.
March 25, 2020 - 02:03 PM
We know you are going through a lot — at your firms, through your volunteering with LMA, or personally—as we work through the COVID-19 pandemic. The Southwest Region Board has made a decision forego in-person Region and Local events through April 30. We will host virtual programming during this time
March 24, 2020 - 09:06 AM
Join us for the upcoming webinar, Upcoming Webinar: Coronavirus Crisis Communications – The Pivot From Denver to Digital on March 26 at 11:30 a.m. CT!
March 13, 2020 - 01:06 PM
As you know, your health and safety are our top priority. We know you’ve heard a lot about changes, postponements, and cancellations in light of the COVID-19 pandemic, and we would like to update you on LMA Midwest’s approach.
March 13, 2020 - 09:06 AM
Join us for the upcoming webinar, What We Can Learn About Digital Marketing From Plaintiff Firms, on March 19 at 12:00 p.m. CT!
March 13, 2020 - 09:06 AM
Join us for the upcoming webinar, Deliberate Diversity: Intentional Inclusion - A Marketer’s Internal Role in Diversity & Inclusion, on March 18 at 12:00 p.m. CT!
March 12, 2020 - 11:49 AM
The NY CMO SIG program on Wednesday, March 18 is postponed and will be rescheduled after the threat from COVID-19 has diminished. 
March 12, 2020 - 09:06 AM
Join us for the upcoming webinar, What We Can Learn About Digital Marketing From Plaintiff Firms on March 19 at 12 p.m. CT.
March 11, 2020 - 02:29 PM
As you’ve seen by now, our LMA Leadership has made the difficult decision to reschedule our Annual Conference to a later date.
March 11, 2020 - 11:38 AM
In light of the still developing situation with COVID-19, we have decided to postpone both the Boston Spring Social on March 11 and the inaugural Boston Experienced Marketer SIG event on March 11.
March 11, 2020 - 09:06 AM
Join us for the upcoming webinar Deliberate Diversity: Intentional Inclusion – A Marketer's Internal Role in Diversity & Inclusion on March 18 at 12:00 p.m. CT.
March 10, 2020 - 10:19 AM
An update on the coronavirus from the LMA Southwest Region
March 10, 2020 - 09:06 AM
Join us for the upcoming webinar, P3: Identifying, Packaging, and Pricing Legal Services as Mass Market Products, March 17 at 12 p.m. CT!
March 9, 2020 - 04:55 PM
Out of an abundance of caution and after closely monitoring the events of the past two weeks, we have jointly determined with Shearman & Sterling that it is not advisable to hold the CMO Forum originally scheduled for this Thursday, March 12, until the threat from COVID-19 has diminished.
March 6, 2020 - 12:44 PM
We are all confronted with the implications of the coronavirus as we—in our personal lives, and in our firms and businesses—work to figure out how to address in-person gatherings.
March 4, 2020 - 09:06 AM
Join us for the upcoming webinar: The Motown MarTech Stack: Everything You Need to Know About Legal Marketing Technology From The Temptations March at 12 p.m. CT!
March 3, 2020 - 10:18 AM
There are numerous opportunities to engage with the LMA Southwest Region as a volunteer leader this year. Included below are our brief descriptions of our standing committees. Something pique your interest? Let us know by responding to a short Google form.
March 3, 2020 - 09:28 AM
LMA Michigan’s Julie Holton and Roy Sexton are doing their part to educate other members through their service on the 2020 Editorial Committee of Strategies magazine.
March 3, 2020 - 09:06 AM
Join us for the upcoming webinar Laterals & Talent: Ensuring Successful Integration - Part 2 March 10 at 12 p.m. CT!
February 27, 2020 - 02:47 PM
Last month, I shared with you our 2020 Vision: Get Stuff Done. Our volunteer leaders have already started on a number of initiatives in this spirit, just a few of which appear in this article.
February 27, 2020 - 11:43 AM
The LMA Michigan LSC welcomes Suzana Dema, Marketing Coordinator at Wolfson Bolton, as Secretary, and Chad Sluss, SVP of Services for the International Society of Primerus Law Firms, is Member-at-Large.
February 24, 2020 - 11:29 PM
Name: Amy Verhulst
Position: 2020 LMA Southwest Region President
Family: Kurt (husband), children Claire and Grant
Hometown: Texas City, Texas
Education: B.A. Mass Communications - Advertising
February 24, 2020 - 10:01 AM
The Legal Marketing Association Midwest Region is pleased to offer opportunities for product and service providers to engage with our members. By supporting and participating in our events, annual conference, and other activities, your organization becomes more than a sponsor, you become of member o
February 21, 2020 - 09:27 AM
At P3 – The Practice Innovation Conference, hear from thought leaders and experts in pricing, project management, practice innovation, client service and profitability, among other specialties, who are influencing this rapidly changing profession.
February 20, 2020 - 11:06 AM
The LMA NE Board has launched a task force as part of our focus on improving regional operations and the onboarding process for leadership and volunteers this year.
February 17, 2020 - 09:06 AM
Join us for the upcoming webinar, Instagram for Law Firms: Do We or Don’t We? February 20 at 12 p.m. CT.
February 10, 2020 - 09:06 AM
Join us for the upcoming webinar: 2020 Next Big Thing: Service Metamorphosis 2.0 – What Clients Want February at 12 p.m. CT!
February 6, 2020 - 07:17 PM
On March 3, 2020 in Century City and March 4, 2020 in Downtown, join your LMA colleagues for an after-hours get-together. Expand your professional network, discuss shared experiences, and find out more about future LMA events!
February 6, 2020 - 01:36 PM
Register by February 17 to take advantage of the biggest savings for 2020's P3 – The Practice Innovation Conference, June 10-12. At the conference, you'll be joined by elite pricing, project management and process improvement experts for industry-leading education.
February 3, 2020 - 11:31 AM
Hear from LMA's 2020 Board President, Jill Huse, as she shares three challenges for all of us - and for LMA - to consider for 2020: embrace change, seek collaboration and think differently.
January 29, 2020 - 10:57 AM
To my esteemed fellow members of the LMANE Boston local group, welcome to 2020! Our success depends on members like you.  Thank you for continuing to make the LMA a valuable resource for your firms, your careers and the profession as a whole.
January 27, 2020 - 04:19 PM
Missed the Southwest Region Newsletter in your inbox? Not to worry. Read the latest issue here, and reference past issues on our Newsletter page. Catch up on the latest happenings in the Southwest Region, upcoming programs and events, and new Local Steering Committee leadership for 2020.
January 27, 2020 - 09:06 AM
Join us for the upcoming webinar Laterals & Talent: Finding the Right People January 30 at 12 p.m. CT!
January 23, 2020 - 09:06 AM
Your LMA Midwest leadership has kicked off 2020 with a bang! Our LMA Midwest Board of Directors and members of each of our Local Steering Committees’ Leadership met in mid-January to strategize for the year and to connect and learn from each other.
January 22, 2020 - 09:06 AM
The Association of Legal Administrators – Minnesota is having their Annual Conference featuring keynote speaker Erin Brockovich on February 27, 2020, at the Minneapolis Depot. The ALAMN is extending member pricing to all LMA members for this conference!
January 21, 2020 - 03:31 PM
Apply now for a chance to receive the Midwest Region President’s Scholarship of $2,500 to attend the Legal Marketing Association Annual Conference, March 25-27, 2020, in Denver!
January 16, 2020 - 12:08 PM
John Reed, founder of Rain BDM, is the new Chair of the LMA Michigan Local Steering Committee for 2020, and Linda Willemsen, Marketing Manager at Secrest Wardle, is Vice-Chair
January 14, 2020 - 09:06 AM
Longtime LMA member and legal marketing veteran Rich Marsolais has joined McKee, Voorhees & Sease, P.L.C. - a 90+-year-old intellectual property firm in Des Moines, Iowa - as Business Development Director.
January 13, 2020 - 06:02 PM
Name: Mackie Wood
Position: Chair, Houston Local Group and Business Development Manager at Akin Gump Strauss Hauer & Feld LLP
Age: 30
Family: My husband of five years, David; parents Tom and Carrie; and sister Kendall
Hometown: Houston, TX
January 7, 2020 - 03:27 PM
Thirty years after becoming widely available, the internet remains full of opportunity for those who embrace it as part of their marketing and business development strategy, and full of pitfalls for the unwary.
January 3, 2020 - 10:52 AM
Happy New Year! Welcome to what we hope will be a fantastic year in the legal marketing community. Our LMA Midwest Board and Local Steering Committee leadership will be meeting early in January to kick off a wonderful 2020 with a planning and educational retreat.
January 3, 2020 - 09:06 AM
Join us for upcoming webinar Adopt the Golden Rule to Guide You to Regulatory Compliance January 8 at noon CT. As legal marketers, the new legislation limiting electronic marketing can seem cumbersome to navigate. In this webinar, learn how to better comply and build trust.
January 2, 2020 - 01:09 PM
Would you like to take on more of a leadership role within LMA Midwest? Do you have an interest in developing deeper relationships with fellow LMA Midwest members or expanding your skills and experience?
December 31, 2019 - 09:39 AM
The 2020 Northeast Regional Board has begun its process of determining the slate of candidates to fill the 2020 Northeast Region’s Conference Planning Committee. 
December 31, 2019 - 08:01 AM
This New Year's Eve, as you look ahead to 2020, we bring you a guest post from Gail Lamarche with her top tips for communicating the value of social and digital media.
December 23, 2019 - 03:30 PM
The LMA Southwest Region is pleased to announce that all 2020 Local Steering Committee slates have been ratified. We are excited to have each of our local groups led by these dynamic leaders in 2020 and are confident they will continue the good work of their peers from 2019.
December 23, 2019 - 03:26 PM
We are pleased to announce the 2020 LMA Southwest Regional Board for 2020 members who will serve in leadership to provide educational and networking opportunities to our members and to actively elevate the legal marketing profession.
December 20, 2019 - 01:24 PM
On Day 12, Jennifer Simpson Carr shares 12 technologies that will continue to impact social & digital media in 2020 and beyond (and why we care).
December 19, 2019 - 06:21 PM
When developing a business development strategy for your firm, practice area, industry group or your own individual practice, are you looking at numbers as a means to influence decisions? You should be.

In an age when every facet of life is measurable, firms that want to survive and thrive must wel
December 19, 2019 - 09:57 AM
On the eleventh day, Gina Rubel of Furia Rubel Communications discusses the importance of podcasts in a law firm’s social and digital media mix.
December 18, 2019 - 04:31 PM
Join us for upcoming webinar Looking Ahead to 2020: What’s to Come in Digital & Social Media December 19 at noon CT. Sit in with a panel of experts as they analyze the best of the best this past year, answer attendee questions, identify upcoming trends & take a deep dive into social & digital media.
December 18, 2019 - 09:20 AM
On the tenth day, Lynn Foley of fSquared Marketing discusses theimpact of recent algorithm changes of two of the most used social media platforms. We are thrilled to welcome Lynn as the incoming 2020-2021 Social & Digital Media SIG co-chair!
December 17, 2019 - 02:42 PM
Congratulations to the 2020 LMA Presidents' Gift Grant Program Recipients!
December 17, 2019 - 10:09 AM
On the ninth day, Lindsey Bombardier of Lenczner Slaght provides three key areas of focus when communicating the value of digital/social media and gives an in-depth look at her firm's recent holiday card campaign.
December 16, 2019 - 10:41 AM
On the eighth day, Kim Lyons of Holland & Knight LLP provides great tips for maximizing LinkedIn and shares more about a recent firm campaign, #BeAnAlly.
December 15, 2019 - 06:06 PM
On the seventh day, Nancy Myrland, founding member and SIG co-chair from 2006-2011, discusses the value of  podcasting and video marketing.
December 14, 2019 - 05:50 PM
On the sixth day, Jacqueline Madarang of Blank Rome discusses technology in 2020 and a mini site she crafted in a previous role. 
December 13, 2019 - 12:49 PM
On the final day of the 2019 LMA Annual Conference, a panel of C-suite leaders converged at the same conclusion: While we all thought we would be doing something very different from what we are doing now, we wouldn’t change the path that got us to where we are.
December 13, 2019 - 09:06 AM
Join us for upcoming webinar Easy, Essential, and Impactful: Two Commonsense Tips to Plan Better Meetings and Better Estimates December 18 at 1 p.m. CT. Meeting and estimating are crucial aspects of project management and can help establish credibility when done right.
December 13, 2019 - 07:29 AM
On the fifth day, our SIG's 2018-2019 co-chair, Stefanie Knapp of Allen Matkins, discusses communicating the power of social and digital media.
December 12, 2019 - 10:02 AM
On the fourth day, Laura Toledo of Nilan Johnson Lewis PA shares her focus on LinkedIn ads in 2020.
December 11, 2019 - 12:21 PM
On the third day, Jessica Aries of Peek & Toland PLLC shares her top six tips for communicating value.
December 11, 2019 - 10:49 AM
In 2018, Beveridge & Diamond (B&D) overhauled its website to mirror the changing landscape of environmental law and received LMA Mid-Atlantic's Your Honor Award for Technology Management.
December 11, 2019 - 10:47 AM
Web metrics are measured through key performance indicators. But not many law firms are measuring them fully. While many firms are measuring ... profitability, billable hours and overall productivity—most firms, and their marketing teams, miss the mark by not measuring cost rates or even win rates.
December 11, 2019 - 10:47 AM
Ever wonder how other firms your size can afford that CRM, and if anyone actually uses it? In Baltimore on October 17, we put our heads together to ask questions and share ideas (both good and bad) at our annual BYO Think Tank for Small to Mid-Sized Law Firms.
December 11, 2019 - 10:46 AM
Content Pilot executives Deborah McMurray and Keith Wewe presented on how law firms respond to the request for proposal (RFP) process at the 2019 LMA Mid-Atlantic Region Conference. The presenters’ main point: law firm marketing teams need to view the RFP process as part of revenue generation.
December 11, 2019 - 10:46 AM
Dating back to her days on the college debate team, Christine Clapp, President of Spoken with Authority, admitted to the Baltimore Local in a recent program that, like many of us, she wasn’t comfortable with public speaking and feared it would always hamper her.
December 11, 2019 - 10:45 AM
The Capital Local Group and Senior Leaders SIG teamed up in September to put on a program with eight speakers along with moderator Jeff Roberts of Moiré Marketing Partners, to deliver messages of inspiration and describe how passions outside of legal can positively impact our performance.
December 11, 2019 - 10:45 AM
The 2019 Mid-Atlantic Your Honor Award in the category of Business Development went to Shook, Hardy & Bacon, and its “Cannabis Law: The Next Wave of Litigation” project, a carefully deployed strategic communications campaign designed to maximize the impact of the firm’s brand equity.
December 11, 2019 - 10:44 AM
When the leadership at Jones Walker LLP expressed interest in launching a cybersecurity practice, the team at Hellerman Communications knew they had to be creative to help their client stand out in an already saturated market.
December 11, 2019 - 10:44 AM
Debra L. Henry, Director of Marketing and Business Development at Gordon Feinblatt, is one of two members honored recently at the annual LMA Mid-Atlantic Regional Conference in Washington, D.C., on November 6, 2019. Debbie received the prestigious “Member of the Year” award.
December 11, 2019 - 10:44 AM
The 2019 Mid-Atlantic Your Honor Award in the category of Business of Law went to Finnegan, Henderson, Farabow, Garrett and Dunner, LLP, and its innovative implementation of Intapp Experience, a cloud-based experience management system.
December 11, 2019 - 10:44 AM
José E. V. Cunningham is one of two members honored recently at the annual LMA Mid-Atlantic Regional Conference in Washington, D.C., on November 6, 2019. José received the prestigious “Member of the Year” award.
December 11, 2019 - 10:43 AM
Did anyone else blink and the end of 2019 is suddenly here? I was very excited to kick this year off when LMA and The Next Big Thing Committee asked me to help present this year’s Next Big Thing, Service Metamorphosis: Driving Process Improvement.

Brenda Plowman, CMO at Fasken, and Deborah McMurray
December 11, 2019 - 10:43 AM
Mindfulness practitioners use an army of tools to help with their daily practice in observing the world around them exactly as it is. Cultivating a gratitude practice allows you to intentionally focus on to the world around you – to pause from the busyness and pay careful attention to your life.
December 11, 2019 - 10:42 AM
Podcasts are beginning to make the leap into the law firm world. They are a great way to reach new audiences by demonstrating a firm’s thought leadership. In 2016, my firm decided to start podcasting. After three years of recording, editing, and publishing, I’ve learned several tips to keep in mind.
December 11, 2019 - 10:42 AM
Marketing has grown increasingly expensive as digital marketing tools have emerged and evolved. Proving your value can be challenging as the partners need to see actual data to be convinced that a large investment in technology will produce results.
December 11, 2019 - 10:41 AM
Our region continues to flourish with record-breaking membership numbers, innovative program offerings, and social events ripe with networking opportunities ... I can’t think of a prouder moment than applauding all that the Mid-Atlantic Region has accomplished so far this year.
December 11, 2019 - 10:41 AM
As 2019 draws to a close, so too does my service as your Mid-Atlantic Region Newsletter Committee Chair and Editor. For me, and many others, LMA is a network of friends, supporters, mentors, sounding boards – and sometimes even the competition.
December 11, 2019 - 10:40 AM
How does one develop a successful business development program? In the course of our efforts and experimentation, we’ve discovered that ... there are crucial takeaways that have worked and are still working for us, and around which you can begin to build your own program.
December 10, 2019 - 12:38 PM
On the second day, Roy Sexton of Clark Hill discusses social media scorekeeping and community involvement campaigns that make an impact.
December 9, 2019 - 06:30 PM
Name: Hunter Rowe

Position: Business Development Coordinator, Norton Rose Fulbright

Age: 30

Hometown: Ganado, Texas

Education: B.A., Communication, St. Edward’s University
December 9, 2019 - 01:09 PM
Welcome to the 2019 edition of our SIG’s 12 Days of Social and Digital Media!