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LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

October 18, 2019 - 09:06 AM
Join us for upcoming webinar SEC Filings Introduction: No Math Required – How to Read Between the Numbers for Actionable Insights October 23 at noon CT! SEC filings offer qualitative, actionable intelligence if you know where to look.
October 11, 2019 - 01:25 PM
As competition intensifies in the legal industry, in-house lawyers have increased options and buying power when determining who will fulfill their internal and external support needs. Join us for an interactive discussion with in-house leaders as we explore their thoughts on the future of legal.
October 10, 2019 - 01:03 PM
Seven reasons to say yes:

An amazing keynote: NetApp's Connie Brenton and Emily Teuben, leaders in this industry, open the conference with an address on driving change in legal today.
October 9, 2019 - 04:31 PM
Creating an inviting atmosphere of work-life balance with your legal marketing team - Talking all things mental wellness in this LMA Southwest Region Conference Recap
October 9, 2019 - 07:06 AM
The LMA Northeast is finishing up the year strong and starting to think about 2020! It’s not too late to sponsor one of our remaining 2019 Boston, NYC or Philly local programs or the Northeast Regional Conference in NYC. Now is the perfect time to start thinking about 2020. 
October 8, 2019 - 04:28 PM
LMA is pleased to announce that P3 – The Practice Innovation Conference is gearing up for its eighth annual educational showcase of the latest business of law trends in legal pricing, project management and process improvement.
October 7, 2019 - 09:06 AM
Join us for the upcoming webinar Creating Content Strategy Beyond Blogs October 10 at 11 a.m. CT! Content is evolving — is your firm evolving, too? Blogging is a successful way to drive engagement and gain loyalty with an audience, but other forms of content are worthwhile too.
October 3, 2019 - 11:06 AM
LMA Northeast is pleased to announce the following members will lead our region in 2020. These leaders will be actively involved in providing value to the LMA Northeast members through programming, events, membership engagement and knowledge sharing. Congratulations to all!
October 1, 2019 - 12:22 PM
Jeff Berardi is the Chief Marketing & Communications Officer (CMCO) and a Senior Managing Director at Ankura in Boston, MA. As CMCO, Jeff leads a global team of marketing professionals who support Ankura’s operations in offices around the world.
September 30, 2019 - 01:21 PM
It is generally recognized that diverse lawyers tend to lag behind their majority counterparts when it comes to building and sustaining their own books of business. But legal marketers know that the ability to generate business affords diverse lawyers more opportunities for advancement.
September 30, 2019 - 12:09 PM
Deborah Farone and Howard Kravitz will be presenting a session at the 2019 LMA Northeast Regional Conference on “Fostering a Rainmaking Culture.” We asked them to tell us more about what attendees can expect from the session and why they’re looking forward to attending #LMANE19. 
September 30, 2019 - 12:00 PM
Succeeding within a very diverse workforce can be challenging. The diversity of cultures, generations, regions and even the diversity of roles that make up today’s marketing departments may result in issues within the team, and it’s important to adapt to various styles in order to collaborate.
September 30, 2019 - 11:57 AM
Melissa Croteau is the Chief Business Officer of Buchanan Ingersoll & Rooney in Washington DC. With more than 25 years of experience in business development, marketing and communications, Melissa leads the way in maximizing value for the firm’s clients.
September 30, 2019 - 09:06 AM
Join us for the upcoming webinar Exploring Mental Wellness in the Legal Marketing Industry October 3 at 1 p.m. CT! Mental health and wellness is crucial to understand and encourage not only as a professional competency, but also as a driver of diversity and inclusion.
September 27, 2019 - 07:26 PM
Holly McClearly shares her insights from the 2019 LMA Southwest Region Conference
September 27, 2019 - 07:14 PM
2019 LMA Southwest Region Conference Session Recap on The Secret Sauce – Developing Recipes for Powerful Storytelling That Will Enhance Your Content and Drive Differentiation, Brand Identity and New Business Opportunities
September 27, 2019 - 07:08 PM
Shanna Lee gets the room to unplug and relax during the 2019 LMA Southwest Region Conference
September 27, 2019 - 06:55 PM
Brian Dare, Jennifer Dezso and Marny Lifshen provide the secret recipe to storytelling success during the 2019 LMA Southwest Region Conference
September 27, 2019 - 06:38 PM
Michael Blachly, Christine Harris and Paul Grabowski share how to use metrics to showcase your value at your firm
September 27, 2019 - 06:29 PM
Michael Blachly challenges legal marketers to describe their brand in his presentation during the 2019 LMA Southwest Region Conference
September 27, 2019 - 06:19 PM
Heather McCullough of Society 54 shares how to create client service guiding principles that serve as a roadmap for how everyone at your firm can provide excellent client service during her LMA Southwest Region Conference presentation
September 27, 2019 - 06:07 PM
Deborah Farone, author of "Best Practices in Law Firm Business Development and Marketing." shares the secrets of great rainmakers in her 2019 LMA Southwest Region Conference presentation "Best Practices in Business Development - Rainmakers' Secrets"
September 27, 2019 - 09:35 AM
We asked Great Jakes’ co-founder and partner Robert Algeri, a longtime LMA sponsor and LMA Northeast member about why he is sponsoring the 2019 LMA Northeast Regional Conference and to what he’s most looking forward with respect to this year’s conference.
September 27, 2019 - 09:30 AM
Joe Calve will be a presenter at the 2019 LMA Northeast Regional Conference “Check Boxes: Your Next Firm & Your Next Position. What is Needed.”
September 27, 2019 - 07:06 AM
The Legal Marketing Association's Philadelphia group is seeking dynamic speakers to provide high-quality, educational programming for legal marketing professionals in the Philadelphia market in 2020.
September 24, 2019 - 03:10 PM
As co-chair of the 2019 LMA Northeast Regional Conference, I was so excited when James Kane agreed to be our keynote speaker. James is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization or to a cause. 
September 24, 2019 - 12:30 PM
The West Region is proud to announce its newest member benefit – the LMA West Region Video Library. Thanks to our partner, RubyLaw, the video library will offer members access to both livestreaming and previously recorded programs from their desktop or mobile devices, on demand.  
September 23, 2019 - 12:29 PM
Jenna Schiappacasse is Director of Client Development at Rosenberg Martin Greenberg, LLP (RMG). Since 2010, Jenna has held various marketing and business development roles at RMG. In her newest role, Jenna thrives on connecting the firm’s clients with RMG attorneys, driving new business to the firm,
September 23, 2019 - 12:29 PM
Janessa Shaikun and I are getting geared up for the upcoming 2019 LMA Mid-Atlantic Region Conference on November 6 at the Renaissance Hotel in downtown D.C.!  Our Programming Committee has put together a full-day agenda packed with dynamic speakers who will offer suggestions
September 20, 2019 - 07:48 AM
One size doesn’t fit all when it comes to being a successful, effective marketing and business development professional, so we’re excited to feature an interactive program about “Leading, Managing and Inspiring Based on Our Different Styles.” Informed by perspectives from Despina Kartson.
September 18, 2019 - 03:48 PM
Leigh Kessler, a former nationally touring headline comedian and frequent speaker on branding, fundraising, data and technology, will present a session at the 2019 LMA Northeast Regional Conference on, “What Lawyers and Law Firms Can Learn About Building an Authentic Brand from Stand-Up Comedy.”   
September 17, 2019 - 08:06 AM
Join us for upcoming webinar LawVision and Peer Monitor Pricing Survey September 20 at 1 p.m. CT! Attend this webinar to get insight into pricing departments, new professional roles, trends and tools and more to help your firm's pricing strategy transform.
September 16, 2019 - 01:42 PM
The 2019 LMA Northeast Regional Conference is quickly approaching on November 14-15 at the New York Marriott at the Brooklyn Bridge.
September 16, 2019 - 12:43 PM
Request for Proposals (RFPs) often make or break a law firm's quest for new business. The LMANE19 Regional Conference includes a session addressing how RFPs are changing the way corporate legal departments are managing their budgets for outside counsel.
September 16, 2019 - 11:46 AM
With more than 50 engaging speakers across 25 conference sessions, there’s something for legal marketers at every level and firm size at this year’s LMA Northeast Regional Conference.
September 16, 2019 - 09:06 AM
Join us for the upcoming webinar The Body of Knowledge: Driving Performance on September 18 at noon CT! As a leader in the legal marketing and business development sphere, learn how to leverage the Body of Knowledge to form, manage and support successful teams.
September 16, 2019 - 09:06 AM
Join us for the upcoming webinar A New Standard Is Set in Legal September 24 at noon CT! The Standards Advancement for the Legal Industry (SALI Alliance) is a standards-setting body dedicated to serving the legal industry. But what is the SALI Alliance doing that can benefit you and your firm today?
September 13, 2019 - 12:48 PM
Legal marketing professionals play a vital role in helping attorneys and law firms understand the value of effective public relations and creating and implementing a PR plan to boost branding, according to strategic communications consultant Judy Rakowsky. 
September 12, 2019 - 02:21 PM
In Show and Tell: A Writing Workshop for Legal Marketers, Scribe’s Kristin Walinski takes legal marketers through the paces of how to create content that grabs readers’ attention and creates an impact.
September 12, 2019 - 12:36 PM
Michelle Hauser has been with Katten for almost 10 years. In this interview, Michelle shares tips, lessons learned and more.
September 12, 2019 - 10:24 AM
Legal marketing departments are often asked to consider tools that can help with driving and creating efficiencies, especially for proposals.
September 12, 2019 - 09:03 AM
Law firms all have the same challenges – pressure from clients, new competitors entering the market, changing and complex legal problems, increasing expectations on “excellent” client service. Ask ten firms their approach to any one of these issues, and you will get 12 different solutions.
September 12, 2019 - 08:56 AM
We are about to enter the busiest time of year, both personally and professionally. The “to do” list gets longer and longer with year-end rapidly approaching, and the nights and weekends become more jammed-packed with errands and commitments.
September 12, 2019 - 08:54 AM
Stephanie Bishop is the Senior Business Intelligence Manager with the law firm of Hunton Andrews Kurth LLP in Richmond, where she has been since 2015. In the following interview, Stephanie shares her approach to client service and advice for career success.

How do you define excellent client servic
September 12, 2019 - 08:51 AM
Highly recommended and co-authored by Warren Farrell (author of The Myth of Male Power) and John Gray (author of Men Are from Mars, Women Are from Venus), The Boy Crisis: Why Our Boys Are Struggling and What We Can Do about It examines the reasons why boys and young men seem to be falling behind.
September 12, 2019 - 08:31 AM
In professional services business development, and in corporate America more generally, we are hearing more and more about words like empathy and relationship when it comes to client attraction, engagement and service delivery.
September 12, 2019 - 08:23 AM
The voice of the client is the most important voice of all. Whether that voice is one of an internal client, as you support one of your attorneys’ needs on a business development initiative or marketing project, or if you are directly interfacing with the clients of your firm: we all must listen.
September 12, 2019 - 08:06 AM
Join us for the upcoming webinar Extending Your Firm's Reach through Podcasting September 17 at noon CT! Learn how to execute podcasts well so they can leave a lasting impact and promote your brand.
September 9, 2019 - 09:06 AM
Join us for the upcoming webinar How To Advance Your Career: Developing a Roadmap for Success with the BoK September 12 at 1 p.m. CT! This webinar will contextualize how LMA's Body of Knowledge (BoK) can play a key role in advancing your career and professional development.
September 6, 2019 - 09:06 AM
Join us for the upcoming webinar Motivating Young Lawyers to Market October 8 at noon CT! An Executive Director, two managing partners and an in-house marketing director will explain the importance of business development and marketing skills and the role they play in young lawyers' career growth.
September 4, 2019 - 11:53 AM
We are excited to have Scott Rubenstein and a group of legal marketers to present, “Stacking Up: A Discussion On Optimizing Marketing Technology,” on Friday, November 15 at the 2019 LMA Northeast Regional Conference.
September 3, 2019 - 11:51 AM
Ackert will be presenting a session at the 2019 LMA Northeast Regional Conference on “How to Deliver Tailored, Data-Driven Business Development Coaching” with Melissa Croteau, the Chief Business Development Officer at Buchanan Ingersoll & Rooney.
August 27, 2019 - 09:55 AM
Will you set aside 5 minutes to take this quick survey?
August 27, 2019 - 09:06 AM
Join us for the upcoming webinar The Path to Peak Personalization August 29 at noon CT! The bar for client service is constantly rising, is your firm meeting it? Through effective personalization, your firm can better retain existing clients and attract new ones. 
August 26, 2019 - 12:13 PM
We hope you will join us in Brooklyn for the 2019 LMA Northeast Regional Conference! Take advantage of early bird registration and secure your spot today.
August 23, 2019 - 09:06 AM
Join us for upcoming webinar Competitive Intelligence on a Budget August 27 at noon CT! This webinar will help firms, especially small firms, leverage the free resources available online to help create profitable and valuable knowledge.
August 22, 2019 - 05:29 PM
The #LMASW19 agenda is fully loaded - a new pre-conference, our signature deep-dive, workshop-driven sessions, a featured midday speaker, amazing general session panel, a Zen Break to unplug & recharge - and MORE!
August 22, 2019 - 10:08 AM
You have a chance to enable change: Take this 5-minute survey to help APRL assess how the Rules of Professional Conduct may or may not need to be updated to reflect the changing nature of legal practice.
August 21, 2019 - 10:21 AM
We are gearing up for the 2019 LMA Northeast Conference on November 14-15 in New York. This year, the LMA Northeast Region is offering junior marketers the chance to learn from industry veterans at the LMANext/Future Leaders Pre-Conference Boot Camp on Thursday, November 14. 

Jennifer Johnson Scalz
August 21, 2019 - 05:06 AM
The Legal Marketing Association is pleased to announce the 2020 board of directors. Please see the official press release below and available here for download in PDF format. This press release is tagged as for immediate release.
August 20, 2019 - 04:24 PM
Explore the intersection between cutting-edge, client-facing BD roles and their reliance on technology to operate efficiently and effectively within law firms to drive revenue in this JD Supra article.
August 20, 2019 - 09:16 AM
Read about upcoming events and legal marketing news.
August 20, 2019 - 07:06 AM
We want to see you at the 2019 Northeast Regional Conference in Brooklyn, New York, an area packed with hip restaurants, trendy coffee shops, cool craft breweries, breathtaking views, and more! 
August 19, 2019 - 05:45 PM
Name: Ashley Black
Position: Marketing Manager
Age: very young at heart
Family: Michael (husband of 5 years), Ava (3 year old daughter), and Bella (giant schnauzer)
Hometown: Myrtle Beach, SC
Education: BS in Marketing from Clemson University (Go Tigers!) and MS in Integrated Marketing Communication
August 19, 2019 - 04:13 PM
It’s not always what’s on your resume that will get you your next job in legal marketing. That was one of the key takeaways from the LMA Bay Area’s Aug. 8 program, “Advancing Your Career in Legal Marketing.”

Kate Harry Shipham, owner of executive search firm KHS People, and Clare Ota, senior market
August 19, 2019 - 09:06 AM
We are seeking leaders to serve on the 2020 LMA New York Local Steering Committee!
August 15, 2019 - 01:21 PM
We are seeking leaders to serve on the 2020 LMA Boston Local Steering Committee.
August 15, 2019 - 11:49 AM
The LMA Philadelphia Local Steering Committee has begun its annual process of evaluating candidates to fill the 2020 Philadelphia Local Steering Committee open positions.
August 12, 2019 - 10:06 AM
Secure your spot for the 2019 LMA Northeast Regional Conference in Brooklyn, New York on November 14 and 15. We are thrilled to announce James Kane as our #LMANE19 keynote speaker!
August 12, 2019 - 09:06 AM
Join us for the upcoming webinar California Consumer Privacy Act Compliance September 10 at noon CT! Three marketing experts will analyze data privacy protection laws, what they mean for your firm, their potential risk and practical suggestions for managing them.
August 9, 2019 - 04:40 PM
We are looking for candidates who want to make a difference locally and in our profession, who can contribute creative ideas and inspire others with their passion, and those who want to get more involved.
August 9, 2019 - 12:06 PM
Meeting the right people in the right way can mean the difference between a steady career and a skyrocketing career. There is no better way to connect with the rising stars and established leaders in legal marketing than through face-to-face local events - and especially through local volunteerism.
August 3, 2019 - 10:08 AM
In conjunction with the Detroit City Dance Festival, the Detroit Institute of Arts will spotlight the work of LMA Michigan’s John Sobczak in “The heART of Dance,” an exhibit featuring images of performers from the area’s top dance companies.
August 1, 2019 - 07:21 AM
Laura Kopsch joined Jaffe Raitt Heuer & Weiss in June 2019 as the Director of Marketing. She is responsible for marketing and business development initiatives, media relations, brand management, sponsorships and events, education and training, and more.
July 30, 2019 - 10:08 AM
Showcase your company this November at the 2019 LMA Northeast Regional Conference, the premier gathering for law firm marketing and business development professionals. Your promotional reach will extend even beyond the Northeast Region as attendees and speakers come from across the nation!
July 29, 2019 - 01:06 PM
LMA Michigan member Tony Marion has been promoted to Director of Marketing Operations at Dykema. In this role, he helps drive strategy, design, and execution in all of the firm’s Business Development & Marketing initiatives.
July 27, 2019 - 06:57 AM
Take part in the American Diabetes Association's annual Michigan fundraiser, the Tour de Cure at Belle Isle in Detroit! The September 8, 2019 event includes a mix of cycling, running, and walking events, and every dollar raised brings us that much closer to a cure.
July 26, 2019 - 05:25 PM
The LMA Bay Area’s most recent program featured a thought-provoking discussion of the interplay between using data versus your own intuition in making content decisions.

The upshot – both strategies play a role in successful content creation. You can use data-driven strategies to grab the attention
July 24, 2019 - 07:50 PM
So, you’re going to the next LMA Annual Conference! Hooray! You look at the agenda and start to think, I like many of these sessions, there is so much to choose from, but where do I start?
July 24, 2019 - 12:59 PM
This month, the LMA Bay Area is excited to feature Livca Shin-Kim, Marketing Manager at Donahue Fitzgerald LLP, a law firm with offices in Oakland, Walnut Creek, Larkspur, and Los Angeles.
July 23, 2019 - 01:15 PM
The theme for the 2019 LMA Midwest Regional Conference in Detroit was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside.
July 22, 2019 - 09:13 AM
We Want to Hear From You, Southwest Region!
July 22, 2019 - 09:06 AM
Join us for the upcoming webinar 2019 State of Digital & Content Marketing Survey July 25 at noon CT! This webinar will dive into the survey results that uncovered the single-most important piece attracting both C-suite officers and in-house counsel to content: utility.
July 15, 2019 - 12:19 PM
Congratulations go to LMA Midwest members Cindy Schram and Stacey Parzuchowski along with their marketing team colleagues Jacki Lane, Cait Connor, and Chelsea Miller who spearheaded the effort.
July 10, 2019 - 01:26 PM
Want to attend the 2019 LMASW Region Conference? Not sure how to convince your firm? Read the Conference Rationale!
July 8, 2019 - 09:06 AM
Information drives business development. Where and how to research background data on prospects, companies and industries is an ongoing challenge for legal marketing professionals. In this Q&A, Mary Jenkins, manager of research solutions at AccuFile, offers tips on where to dig for this vital info.
July 1, 2019 - 03:34 PM
After a successful Day 1 at my first LMA Annual Conference, I was ready to close out Day 2 with a bang. What better way than to kick off the day with an incredible GC panel.
July 1, 2019 - 09:59 AM
LMASW Regional Governing Board Application and Your Honor Awards Nominations
June 28, 2019 - 10:32 AM
The LMANE New York Communications Committee needs your help – and can help your career at the same time.
June 27, 2019 - 10:42 AM
Raise your hand and get involved in the LMA Northeast Board of Directors! 
June 27, 2019 - 07:06 AM
The SALI Alliance and Free Law Project announced today the contribution of a U.S. court taxonomy to the SALI Alliance for use in emerging legal industry standards. Read the full press release.
LMA is proud to be a founding member of the SALI Alliance.
June 24, 2019 - 10:22 AM
Causality. Intuitive. Passion. Hosted by Brown Rudnick, the June 17 Boston CMO Panel offered attendees unfettered access to a group of industry leaders who exemplify their favorite words every day.
June 21, 2019 - 09:06 AM
Join us for the upcoming webinar Voice Marketing: Bring It On! June 25 at noon CT! Increase your knowledge of the various developments underway in the voice marketing world and learn how to utilize them most effectively to establish your firm as unique and different from the competition. Through thi
June 19, 2019 - 04:18 PM
Nominations now open for LMASW Region 2019 Your Honor Awards
June 17, 2019 - 04:44 PM
As the first and only solo marketer at your firm, you may be overwhelmed with the gargantuan tasks at hand – digital marketing, event planning, budgeting, and business development coaching, to name a few. The list is long, and it’s all on your plate at your table for one.

How did the firm get it do
June 17, 2019 - 04:43 PM
A wise friend once taught me that movements within society are far less about the leader of that movement and far more about the people who choose to be part of it.
June 17, 2019 - 04:43 PM
In this somewhat breathlessly written yet thoughtfully conceived book, motivational speaker and author, Rachel Hollis, tries to help women figure out what really matters to them in life and in work, and then take the right steps to achieve their goals.

Hollis’s basic advice to her readers is: not t
June 17, 2019 - 04:43 PM
Herb Thomas is Chief Marketing Officer of Whiteford, Taylor & Preston. He previously served as Chief Business Development & Marketing Officer of Dewey & LeBoeuf and Chief Administrative Officer of LeBoeuf, Lamb, Greene & MacRae.
June 17, 2019 - 04:42 PM
We as legal marketers find ourselves joining new teams all the time. Sometimes it’s for a new project, assuming a new role, starting a new job, or perhaps it’s a new volunteer position with LMA, like me. We all want to get past the “meet and greet” and move on to achieving our goals faster.
June 17, 2019 - 04:42 PM
A law firm’s culture is key to the firm’s brand. Any branding or re-branding efforts that you undertake will certainly measure external perceptions of your firm. However, it’s just as important to understand internal perceptions.
June 17, 2019 - 04:41 PM
When tasked with managing a team initiative, start by reviewing the previous process for executing the task. However, when faced with managing a new project without a roadmap to reference, it is sometimes difficult to decide where to start.
June 14, 2019 - 02:51 PM
Social media has become a staple in law firms’ strategic branding efforts, but marketers struggle to justify a business case, especially with lawyers who are hesitant to use social media for business development.
June 14, 2019 - 02:51 PM
Research shows us time and time again, that “our vibe affects our tribe.” In other words, if we are anxious or stressed, it negatively impacts the other members of our teams. A key way to manage that kind of stress and anxiety is through practicing mindfulness.

We all want to be the best leaders po
June 14, 2019 - 02:51 PM
In Busting Silos: How to Turn the Concept of Cross-Selling into Practice, Jaime Sheldon and Julia Studdard (Director of Business Development and Senior Business Development Manager, respectively) of Akin Gump Strauss Hauer & Feld LLP presented a cross-selling case study.
June 14, 2019 - 02:51 PM
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” –John Quincy Adams

If you have had the pleasure of meeting Betsy Spellman, Chief Marketing Officer of Steptoe & Johnson PLLC, you have been in the presence of someone who epitomizes leadership.
June 12, 2019 - 05:46 PM
As a founding member of the Standards Advancement for the Legal Industry (SALI) Alliance, the Legal Marketing Association is pleased to announce the release of the Legal Matter Specification Standard (LMSS) 1.0, Revision 2 on behalf of the SALI Alliance. View full press release.
June 12, 2019 - 09:30 AM
CMO Panels are often the most anticipated events of the year for legal marketing professionals, and this month’s CMO Panel in Boston is no exception. Deborah Farone will moderate.
June 11, 2019 - 12:10 PM
We are excited to kick off  P3 – The Practice Innovation Conference this week in Chicago! As you travel to Chicago, make sure you catch up on all of the latest P3cast podcast episodes for a preview of the innovative discussions you are about to be part of.
June 11, 2019 - 11:48 AM
Summer is almost here! In addition to cleaning out your closet and taking some vacation time, it’s a great time to clean up your LMA Northeast member profile.
June 11, 2019 - 10:59 AM
Register now to secure your Early Bird Registration Rates for the 2019 LMASE Regional Conference: September 25 - 27, 2019 in Birmingham, Alabama.
June 7, 2019 - 05:48 PM
The Standards Advancement for the Legal Industry (SALI) Alliance and Bloomberg Law announced today the contribution of several taxonomies to the SALI Alliance for use in emerging legal industry standards. The SALI Alliance is developing the Legal Matter Specification Standard (LMSS).
June 7, 2019 - 09:06 AM
Join us for upcoming Tackling the Marketing Department Budget Like a Pro webinar June 11 at noon CT! Hear unique insights from four CMOs regarding their budget process, including aligning firm strategy to firm budget, addressing unexpected expenses, overcoming challenges and budgeting effectively. 
June 6, 2019 - 11:35 AM
Business development and pricing professionals at law firms who are in tune with the demands of clients can play an important role in recommending what rates to charge for legal matters and services, according to Timothy B. Corcoran, a legal pricing consultant and former law firm CMO. 
June 5, 2019 - 09:06 AM
The time is running out to register for LMA's P3 – The Practice Innovation Conference, June 12-14! Make sure you register for the pricing, project management and process improvement experience you cannot miss.
June 3, 2019 - 09:20 AM
LMASW talks comp, budgets and profitability
June 3, 2019 - 08:06 AM
Join us for upcoming webinar Google Analytics 101: A Basic Overview of Google Analytics for Plaintiff Firm Marketers, which will go over the basics when it comes to gathering metrics and understanding them as a tool to help guide informed marketing decisions.
May 31, 2019 - 05:27 PM
As a newbie to the LMA annual conference, day one was both thrilling and nerve-wracking. You can feel the energy in the exhibit hall as soon as the doors opened for breakfast. Even though it was bright and early on a Tuesday morning, everyone was networking and connecting.
May 31, 2019 - 09:06 AM
Join us for the upcoming Seamlessly Executing the Client Lifestyle webinar June 4! This webinar will provide background on how to better price client matters through analyzing objectives and prospective work and aid in implementing consistent messaging firm-wide.
May 30, 2019 - 10:43 AM
This rendition of our Member Spotlight features Jennifer Bergman, who recently relocated to Orange County from the Dallas area to take on the role of California Marketing Manager at Snell & Wilmer.  Adjusting to her new surroundings, Jennifer has been eager to get to know her peers within LMA...
May 29, 2019 - 01:34 PM
When Zynga’s Chief Legal Officer Phuong Phillips works with outside counsel, she sometimes has to remind them that less is more when it comes to providing legal advice.
May 24, 2019 - 06:07 AM
Today is the day! If you are interesting in expressing your interest for the 2020 LMA International Board of Directors, make sure that you submit your application by noon CT today. Learn more about the available positions and next steps.
May 23, 2019 - 05:51 PM
LMA is thrilled to be contributing organization to the ALA Compensation and Benefits Survey along with ILTA this year. Find out why we're excited to support this survey and how you can help.

The survey closes on July 5, 2019.
May 22, 2019 - 05:41 PM
On April 23, LMA SoCal members met for roundtables in Orange County and San Diego to discuss the most impactful programs from the 2019 Annual Conference. This year’s conference speakers were 78% new voices, and its planning committee included members of CLOC and ILTA.
May 20, 2019 - 07:06 AM
Weekend Update: Leadership; Join the LMA International Board
May 16, 2019 - 09:42 AM
As a reminder, the call for leaders is now open for the 2020 LMA International Board of Directors. Eligible members can submit their interest in serving on the International Board of Directors by nominating themselves to be included on the slate by noon CT on Friday, May 24.
May 14, 2019 - 04:01 PM
LMANE New York wants you to help your fellow New Yorkers who are not as fortunate, starting with Thursday’s luncheon program. We are asking that you bring travel size toiletries, tote bags, and other reusable bags to the luncheon.
May 14, 2019 - 01:38 PM
Lisa Meyer's guiding career view is to be always open to new opportunities, even if you have to push beyond boundaries. She certainly practices what she preaches! Lisa envisioned, then built from its inception Preti Strategies, a government affairs firm affiliated with Portland-based Preti Flaherty,
May 13, 2019 - 08:06 AM
Less than a week remains for you to take advantage of the P3 – Practice Innovation Conference early bird discount. Register today and save! Once registered, you are also eligible for an attendee hotel discount at the convenient Chicago Marriott Downtown Magnificent Mile location.
May 8, 2019 - 12:41 PM
Less than a week remains for you to take advantage of the early bird discount for P3 – Practice Innovation Conference. Whether you are looking to shift to client value solutions or are searching for new automation methods, there is expert-led education for you.
May 8, 2019 - 11:01 AM
On Thursday, May 16, LMANE Boston will gather for its May lunch program – “Rethinking Pricing in a Changing Marketplace” – with recent LMA Hall of Fame inductee Timothy B. Corcoran.
May 7, 2019 - 04:54 PM
New this year and in alignment with our 2019 priorities, LMA is partnering with the Association of Legal Administrators on their 2019 Compensation and Benefits Survey. Learn more about the revised survey and how your firm can participate.
May 6, 2019 - 01:36 PM
LMA Southwest Region Weekend Update
May 3, 2019 - 09:06 AM
If you missed out on social media sessions at the 2019 LMA Annual Conference or could not attend the conference, Social & Digital Media Highlights from LMA19 and a Recap of Aligning Social Media Strategy with Business Development Goals will bring you up to speed on the insights others gained.
May 2, 2019 - 08:21 PM
At LMA’s 2019 annual conference in Atlanta, much of the conversation centered around legal marketing’s impact on legal operations. LMA Bay Area conducted recaps recently for members in San Francisco and Sacramento.
April 30, 2019 - 03:51 PM
LMASW Member Spotlight
April 30, 2019 - 09:48 AM
Firms invest significantly in their lawyers. When lawyers move to another firm, go in-house or leave the legal industry it is important to leverage alumni relationships and develop opportunities that will increase firm revenue.
April 30, 2019 - 09:39 AM
This deep dive session entitled “Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business,” encourages us to take many “walks with a purpose” on the journey of developing business.
April 30, 2019 - 09:38 AM
As we look to the future for legal services, it’s an exciting new world. Legal service providers in 2019 and beyond are no longer exclusively provided by traditional law firm partnerships and the speakers made a compelling and enthusiastic argument for why this is ultimately a good thing.

April 30, 2019 - 09:38 AM
If you spend even ten minutes with Samantha McKenna, you might find that you’ve told her what you do, where you’re from and where you went on your last vacation. That’s because Sam is genuinely curious with a keen ability to connect with everyone she meets.
April 29, 2019 - 11:06 AM
Celebrate Diversity Month is coming to an end, but LMA has resources to help you drive diversity and inclusion at your firm, and share your success stories.
April 28, 2019 - 02:06 PM
Americans are the most stressed people in the world, we're discussing it at the 2019 LMASW Region Conference
April 26, 2019 - 01:06 PM
To play a vital role in preparing attorneys for pitches, business development professionals need to drive the conversation through a mixture of preparation, curiosity and efficiency, according to panelists at the LMANE Boston April lunch program.
April 25, 2019 - 11:06 AM
Want to connect and learn from a growing group of more than 70 professionals within the LMA community? Then consider joining our newest SIG – The Plaintiff Firm SIG! This SIG is open to any marketing professional, no matter the size of the firm that the marketer represents or team they manage
April 22, 2019 - 04:15 PM
On Wednesday, April 3, 2019, the LMANE Philadelphia Local Steering Committee hosted a lunch and learn educational workshop attended by numerous legal marketing professionals from various markets throughout the Northeast! 
April 22, 2019 - 09:55 AM
An outstanding panel of experienced business development professionals will be featured at the April 23 LMANE Boston lunch program – Preparing Your Attorneys for a Pitch.
April 22, 2019 - 09:11 AM
A recap of the 2019 LMA Annual Conference Plus What to Know this Week
April 21, 2019 - 09:06 AM
If you struggle to find common ground between the legal industry and the accounting/consulting industry, join us for this upcoming webinar entitled "CI from the Other Side: An Interview with Jeri Ross, KPMG Canada Director of Client and Market Insights" on April 24.
April 20, 2019 - 09:44 AM
2019 LMA Conference Keynote Speaker Touches on Movement Making
April 19, 2019 - 01:06 PM
Pushing the Needle in Diversity & Inclusion in Legal Marketing 2019 LMA Annual Conference Recap
April 19, 2019 - 01:06 PM
How do different generations buy services? LMA Annual Conference 2019 recap
April 19, 2019 - 01:06 PM
Corporate Social Responsibility and Sustainability—Why Should Law Firms Care
April 19, 2019 - 01:06 PM
Who do clients hire - the lawyer or the law firm? LMA Annual Conference 2019 recap
April 18, 2019 - 09:06 AM
In 2018, LMA’s Education Advisory Council thoroughly reviewed each domain, competency and skill to ensure they were up to date with the legal marketing industry’s standards. The result? This enhanced version of the Body of Knowledge (BoK), created by the Legal Marketing Association!
April 15, 2019 - 09:01 PM
As law firms continue to embrace new technologies to streamline everything from client service to back-office operations, LMA Bay Area recently hosted a program highlighting the benefits of a tech-based strategic approach to marketing and business development.
April 12, 2019 - 10:59 AM
Your law firm probably isn’t great at social media. Your lawyers are likely worse. 
April 8, 2019 - 09:40 AM
Part three of the special edition Weekend Update (meet the speakers)
April 5, 2019 - 03:17 PM
As a self-described legal marketing "outsider," Christina Lamb, Director of Marketing at Fletcher Tilton in Worcester, brings a fresh perspective to the profession honed from years as an advertising and marketing professional in consumer products and retail.
April 5, 2019 - 11:02 AM
Early bird registration now open!
April 3, 2019 - 02:50 PM
We invite you to submit program ideas for the 2019 LMA Northeast Regional Conference, taking place November 14 and 15 in New York City at the New York Marriott at the Brooklyn Bridge. 
April 2, 2019 - 03:49 PM
A 10 percent discount on Harvard Law School programs? Yes, please! Here is yet another member benefit of LMA. Members who have been with LMA for two or more years can take advantage of all of Harvard Law School’s open enrollment programs. Simply answer “LMA” within your application when asked “How d
April 2, 2019 - 11:34 AM
LMA is excited to announce it has received a 2019 JD Supra Readers' Choice award, taking a first place ranking in the Marketing & Business Development Category.
April 1, 2019 - 04:43 PM
Meet the LMA Annual Conference speakers from the Southwest Region
April 1, 2019 - 03:06 PM
Blog: LMA News | By: LMA - HQ
Take advantage of the opportunity for a third day of education at this year's P3 Conference by joining LMA early in Chicago for a pre-conference session on Wednesday, June 12.
March 29, 2019 - 01:18 PM
Before I dive in to the final day’s sessions of LMASE, I did want to speak a bit more about the social events on the first night. In addition to the officially organized pub crawl, many of the attendees followed up by mixing and mingling at the hotel bar afterwards.
March 28, 2019 - 05:11 PM
When you join the Plaintiff Firm SIG, you gain access to a cooperative forum where you can not only share experiences, but also receive education and support. Whether you are part of a large marketing department or are the only individual in you firm, our brand new SIG will help you . . .
March 28, 2019 - 09:06 AM
How do you overcome the hesitation lawyers often feel toward technology so that they can effectively utilize the tools it provides? On Tuesday, April 2, attend our upcoming webinar, "Approaches for Increasing Lawyer Engagement with Marketing and Business Development Technology."
March 26, 2019 - 07:09 PM
On March 26 and 27, Legal Marketing Association – Southern California hosted Jim Jarrell, SVP of Marketing and Business Development at Jaffe, as he presented “Your 2019 BD Goals Are Set. Now What?” In case you missed it, here are some tips to navigate roadblocks.
March 26, 2019 - 06:18 PM
The LMA Bay Area has so many wonderful people as members and as leaders - we truly are spoiled! From industry thought-leaders to subject matter experts to C-level executives, our LMA network is rich with knowledge, experience, and accolades. In 2019, we plan on spotlighting a few of these incredible
March 26, 2019 - 05:06 PM
LMA New York has proudly selected Samuel Sroka, editorial coordinator at Bond Schoeneck & King, as a winner of our LMANext Fellowship for 2019. 
March 26, 2019 - 01:22 PM
Philadelphia Local Group member John Witts is the Senior Marketing Technology Manager at Drinker Biddle & Reath LLP. He’s also been serving as the co-chair of the LMA’s Marketing Technology Special Interest Group for the past few years.
March 25, 2019 - 05:23 PM
Name: Lauren Barlow
Position: Chair – Phoenix, Marketing Coordinator at Sacks Tierney P.A.
Age: 29
Family: My parents live in my hometown of Glendale, AZ, my brother lives in downtown PHX with his Girlfriend and my husband and I live in North Scottsdale.
Hometown: Glendale, AZ
Education: I have
March 25, 2019 - 04:06 PM
The decision to join a business development program can be scary but well worth the risk. On Wednesday, March 27, attend our upcoming webinar “BD Coaching for the Small Marketing Department: Tips, Tricks and Truths,” and discover how a business development coaching program might work for your firm.
March 25, 2019 - 11:53 AM
A new year; a fresh start. A time that naturally spurs reflection and resolutions. When I embarked on my first role as a marketing coordinator (for a firm which previously had no such position), I found myself excited to take on a challenge, but hopelessly lost as to where to find the right tools...
March 25, 2019 - 11:52 AM
On February 21, the Baltimore Local held a lunch and learn to view the “Data Visualization” webinar presented by LMA all-stars, David Ackert, President of Ackert, Inc., and Kevin Iredell, Director of Business Development at Stroock & Stroock & Lavan.
March 25, 2019 - 11:51 AM
While in the early years of websites, digital experiences and design weren’t on the forefront of an innovator’s go-to-market strategy, a recent study in 2017 showed that 75% of web users will judge credibility based on web design.
March 25, 2019 - 11:50 AM
The greatest tool you will ever have in your career is found within yourself. As you progress in your career, you must sharpen your skills and learn new techniques to do what you do best, but you will always be you.
March 25, 2019 - 11:49 AM
An important court ruling comes down, and a lawyer calls and says, “We need to send out a client alert.” And so begins the race to write, edit and distribute content to clients’ inboxes before they are flooded with competitors’ articles on the same topic.

In a digital age riddled with information-o
March 25, 2019 - 11:49 AM
Having a robust strategic plan not only benefits the firm but can also be essential to the success of the marketing and business development team.
March 25, 2019 - 11:48 AM
It is vital that marketing technologists understand both the tactical and strategic value of their tools for greater efficiency, data-driven planning and enhanced client service. The following articles reveal a myriad of ways firms can leverage experience data strategically.
March 25, 2019 - 11:47 AM
Considering the expectations placed on partners for business development, why should we wait until promotion to partnership occurs to provide coaching, education and training to associates?
March 25, 2019 - 11:46 AM
For law firms, the public relations (PR) function is always changing. Much like the word “publication,” and its inherent print-based definition, the term “public relations” at times feels antiquated and inadequate to describe what this function has become. The question is, "Where are we going?"
March 25, 2019 - 11:45 AM
As our region’s co-director of programming, Tahisha Fugate is intensely involved in planning our programs for 2019, including our second annual conference, which is set for November in downtown D.C. This is just one of the many involvements that make Tahisha’s days and weeks busy and interesting.
March 25, 2019 - 11:45 AM
A #1 on the New York Times Business Bestseller list, To Sell Is Human: The Surprising Truth about Moving Others by Daniel H. Pink explores the power of selling in our lives.
March 25, 2019 - 09:44 AM
Meet the LMA Southwest Region Members who will be speaking at this year's Annual Conference
March 22, 2019 - 10:23 AM
We are excited to announce the two winners of the LMA Midwest Region annual conference scholarship, Suzana Dema & Susan Baltz. Thanks to all who submitted and congrats to Suzana and Susan! Please connect with them on social and try to say hello at the conference. In the meantime, see below for a lit
March 19, 2019 - 01:06 PM
P3 – The Practice Innovation Conference has some information that will help make your decision to join the Client Value SIG easy: The event’s pre-conference lineup has been revealed!
March 19, 2019 - 12:06 PM
Registration is officially open for the 2019 LMA Midwest Regional Conference! Join us June 18-19 in Dearborn, MI, to connect with a group of engaged and enthusiastic law firm marketing professionals from throughout the Midwest.
March 19, 2019 - 08:00 AM
Seeking Dynamic Speakers for the 2019 LMA Southwest Region Conference, a two-day, highly-interactive workshop-driven conference comprised of 90-minute sessions that address current and future trends in legal marketing and business development, professional development and personal wellness.
March 18, 2019 - 01:49 PM
Jim Jarrell will be traveling throughout the West Region in March to lead programs aimed at identifying potential roadblocks in business development plans and provide tactical advice to keep plans on track. Don't miss this program coming to a city near you!
March 18, 2019 - 01:20 PM
In today’s fast-paced and crowded legal landscape, legal marketers continue to face increasing challenges. Expand your skills and learn new ways to innovate and navigate changes in our dynamic industry. You’ll walk away from the 3rd annual LMA Northeast Regional Conference.
March 18, 2019 - 10:35 AM
Technology providers have given us a multitude of ways to track relationship strength, social media penetration, share of voice, win rates and campaign reach. On Thursday, March 21, attend our upcoming webinar, “Metrics, Measurements and Management-Oh My!”
March 15, 2019 - 11:54 AM
The LMA Northeast congratulates its 2019 LMANext Fellows - Erin Caher of Davis Malm & D’Agostine P.C. in Boston; Maggie MacDonald of Saul Ewing Arnstein & Lehr LLP in Philadelphia; and Sam Sroka of Bond, Schoeneck & King in New York.
March 13, 2019 - 02:16 PM
Deborah Brightman Farone has been a leader in the field of law firm marketing and business development virtually since its inception. 
March 11, 2019 - 07:51 PM
In case you missed it, on Thursday, February 21, 2019 LMA SoCal members kicked off the first member roundtables of the year with concurrent sessions to satisfy both senior and junior members.
March 8, 2019 - 04:09 PM
Learn innovative ways to stand apart from competitors in a competitive market.
March 8, 2019 - 01:18 PM
LMA’s Midwest Region is excited to announce that their Call for Speakers is officially open. Whether your expertise lies in implementing best practices, journey mapping, integrating legal marketing and technology, or another area of legal marketing, they want to hear from you!  Please consider apply
March 7, 2019 - 11:06 PM
Scholarship Announcement! We have awarded the LMA Southwest Region scholarship to the 2019 LMA Annual Conference. 
March 6, 2019 - 02:06 PM
If you have new legal marketers on your team, you're in luck. The new-and-improved LMA QuickStart online course is tailor-made to teach them the skills they need to succeed. 

Recently revamped, this popular program will ensure your team gets the best training on the topics that matter most. LMA Qui
March 5, 2019 - 11:06 AM
The LMA Annual Conference is nearly here. This interactive webinar will provide attendees with tools and tips on how to build a stronger brand that will help them grow their influence, potential and network in the legal marketing industry and beyond.

This interactive webinar will provide attendees
March 4, 2019 - 09:06 AM
Elizabeth Danforth, SHRM-CP has some details about the sort of human resources knowledge she's excited to gain from attending ALA’s Conference. She's especially focused on building better teams within her firm. She details the HR sessions happening at this year’s event.

“Finding good players is eas
March 1, 2019 - 10:36 AM
On February 18th, we celebrated Presidents’ Day and honored all those who have served in our country’s highest leadership role. I took a moment to read some of our past presidents’ most famous quotes.
March 1, 2019 - 10:35 AM
+ Congratulations to Angie Litan, Business Development and Marketing Manager at Carlton Fields, who was selected as our LMA Annual Conference Scholarship Winner!
March 1, 2019 - 10:34 AM
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover content marketing, starting with "How Firms Can Use Site Search to Improve Content Strategy."
March 1, 2019 - 10:34 AM

20 Years – Laura Meherg, Partner for the Wicker Park Group
20 Years – Laura Hudson, Director of Marketing and Business Development for Ward and Smith, P.A., Raleigh/Greensboro/Triad
March 1, 2019 - 10:10 AM
Call All Future Volunteers
February 28, 2019 - 03:06 PM
Announcing a new Shared Interest Group (SIG) dedicated to plaintiff firm marketers!

The Plaintiff Firm SIG will provide a forum to share experiences and offer education and support to all plaintiff firm marketers.
February 28, 2019 - 02:39 PM
On day one of the LMASE Regional Conference, the morning sessions were followed by a luncheon featuring an update on LMA International by Ashraf Lakhani.
February 27, 2019 - 01:21 PM
Thank you for being valued members of the LMANE Boston local group! We are only as strong as our members, and, for that, I thank you for continuing to make the LMA a valuable resource for your careers and the industry as a whole.
February 27, 2019 - 01:09 PM
Describing himself as a "farmer who plants ideas," Paul R. Morton offered partly aspirational and partly actionable suggestions on how law firm compensation policies can be interwoven with business development and legal marketing initiatives. 
February 27, 2019 - 08:09 AM
Shannon Duffy is the Director of Business Development at Saul Ewing LLP in Philadelphia. She is a member-at-large on the Philadelphia Local Steering Committee and serves as the Marketing & Communications liaison.
February 25, 2019 - 09:25 PM
Why should the attorneys at your firm beef up their presentation skills? According to a recent survey by B2B marketing agency Hinge, speaking engagements are far and away the top source for generating new business leads.
February 25, 2019 - 09:15 AM
On Tuesday, February 26, register for a webinar on how Service Metamorphosis can transform you client relations. We are tackling this critically important topic to help law firms of all sizes protect their most important asset – their client relationships
February 20, 2019 - 11:22 AM
“Service Metamorphosis—Driving Performance Improvement!”

“Service” has been talked about for more than 30 years; and, if we are honest, the legal profession should receive an “F” for its efforts. The culture and structure of law firms have historically made measurable, institutional changes in ...
February 19, 2019 - 11:01 AM
Be prepared for a crisis! On Thursday, February 21, register for a webinar that will focus on a comprehensive approach to addressing an incident and building a response plan beyond “lock the doors” and “call the police”.
February 15, 2019 - 09:19 AM
Jacob Eidinger is the marketing coordinator at Wigdor LLP and a volunteer on the New York Local Group’s Membership Committee and a member of the 2019 LMA Northeast Conference Committee.
February 11, 2019 - 10:30 AM
Invest in your future by attending P3 – The Practice Innovation Conference, June 12-14, 2019, in Chicago. At the conference, you'll be joined by elite legal pricing, project management and process improvement experts for industry-leading education. 

Dr. Arin N. Re
February 11, 2019 - 08:06 AM
The next dispatch from the 2019 Annual Conference & Expo Committee profiles the biggest names appearing in Grapevine, Texas: Keynote speaker Molly Fletcher and General Session speaker Nicole Malachowski. Conference Committee Member Clara Onderdonk highlights their sessions.
February 5, 2019 - 10:42 AM
If you are new to legal marketing, are onboarding new team members or want a broad understanding of legal marketing skills, then LMA QuickStart is for you!
This new-and-improved course covers all essential skills and every Body of Knowledge domain and competency, ensuring you get quality training.
February 4, 2019 - 06:36 PM
LMANE Boston will gather on Wednesday, February 13 for its first lunch program of 2019 – "The Intersection of Compensation, Economics and Marketing” – with Paul R. Morton, Chief Operating Officer at Burns & Levinson.
February 1, 2019 - 09:20 AM
LMASE 2018 Conference Day One
When I applied for the LMASE Conference Scholarship, my hope was that I would get a great sense of what the biggest differences were between LMASE and LMA-Bay Area, my previous LMA Chapter.
February 1, 2019 - 09:18 AM
LMA’s 2019 Next Big Thing – Service Metamorphosis. Get a first look and understand the four stages of this NBT by registering for the webinar on February 26, and learn about how you can transform your client relationships, lawyers confidence and more.
February 1, 2019 - 09:16 AM
Meet your new 2019 Board of Directors and LSC Chairs!
January 31, 2019 - 03:53 PM
When I applied for the LMASE Conference Scholarship, my hope was that I would get a great sense of what the biggest differences were between LMASE and LMA-Bay Area, my previous LMA Chapter (I moved in 2016, right as the great "Regionalization" effort was starting to be implemented). However, as I...
January 28, 2019 - 06:11 PM
Name: Brett Napier

Position: Marketing Director

Age: 33

Family Members: Kelsey (wife), Kellen, Owen & Quinn

Hometown: Metairie, LA

Education: LSU, Marketing 2007, UNO, MBA 2009
January 28, 2019 - 01:22 PM
Get to know Rachel Merrick Maggs, the next featured LMA Northeaster in our Positioning Yourself for Success series. Boston-based Rachel is the Global Client Director of Strategic Partnerships at Thomson Reuters where she helps law firms thrive in an increasingly competitive climate.
January 25, 2019 - 11:06 AM
Conference Chair, Travis Armstrong, CLM, CPA asks, "How can you be 'cutting-edge'? How do you become the undisputed leader in the business of law within your firm or legal department? Attend ALA’s 2019 Annual Conference & Expo, April 14-17, at the luxurious Gaylord Texan Resort & Convention Center.
January 24, 2019 - 03:38 PM
Missed the Southwest Region Newsletter in your inbox? Not to worry.
January 24, 2019 - 09:06 AM
Would you like to take on more of a leadership role within the LMA Northeast Region? Do you have an interest in developing deeper relationships with fellow LMANE members or expanding your skills and experience? 
January 22, 2019 - 12:51 PM
Happy New Year! I’m Michelle Murray, the 2019 New York Local Steering Committee Chair. We’re very excited to launch the new LMA year by inviting you to join us on Wednesday, February 6th at 6pm for our annual Members Kickoff & Cocktails event to be held at Akin Gump.
January 21, 2019 - 10:06 AM
Help us recognize the best in legal marketing by submitting your nominations for the 2019 LMA Hall of Fame.
January 18, 2019 - 04:06 PM
Great insight from legal professionals.
January 18, 2019 - 10:25 AM
Ashley Rosenblatt, senior marketing specialist at Gordon Feinblatt, is one of the two members who were honored with our prestigious “Member of the Year” award. The award was presented to Ashley at our Mid-Atlantic Region Conference.
January 18, 2019 - 10:22 AM
Ashley Hollingsworth, Brand Marketing Specialist at McDermott Will & Emery LLP, is one of the two members who were honored this year with our prestigious “Member of the Year” award. The award was presented to Ashley at our Mid-Atlantic Region Conference on November 1, 2018.
January 18, 2019 - 10:20 AM
The winner for the Mid-Atlantic Your Honor Award for Technology Management for 2018 is the law firm of Lerch, Early & Brewer for their website redesign. We spoke to Communications Specialist, Scott Pacheo.
January 18, 2019 - 10:19 AM
For this profile, we spoke to Alexa Curto, Marketing Events and Special Projects Coordinator at Finnegan, Henderson, Farabow, Garrett, and Dunner, LLP.
January 18, 2019 - 09:25 AM
We invite you to check out the fourth quarter edition of the Mid-Atlantic Region Newsletter. This issue features articles from our members that reflect on all that we have accomplished and learned in 2018 and look ahead to all that we hope to accomplish in 2019.
January 18, 2019 - 08:40 AM
In order to maximize our technologies, emphasis must be placed on the business case. We often focus on this when requesting approval for a new technology, but it’s imperative to do so at every stage of the project, even after a successful launch.
January 18, 2019 - 08:38 AM
If law firms and legal careers are to blossom, lawyers must become much better at selling the services they and their colleagues provide.
January 18, 2019 - 08:36 AM
Law firms’ marketing and business development teams are increasingly tracking, analyzing, and using data to inform decision-making.
January 18, 2019 - 08:34 AM
The future of performance depends on the successful fusion of training, technology and teams. Darryl Cross delivered the keynote address at the LMA Mid-Atlantic Region Conference and spoke about how legal marketers can lead, innovate and collaborate to maximize their firms’ future performance.
January 18, 2019 - 08:33 AM
The inaugural LMA Mid-Atlantic Region Conference presented attendees with a variety of wonderful panels and other presentations. Among them was one titled “Breaking the Bimodal: Developing a Long-Term Digital Strategy.” During this presentation, the speakers, introduced the bimodal problem.
January 18, 2019 - 08:32 AM
The LMA Mid-Atlantic Region Conference offered panels and presentations. Among them was one titled “Communicating in the Moment.” During this dynamic presentation, Adam Severson examined ways legal marketers could improve how they communicate with their own clients – their firms' lawyers.
January 18, 2019 - 08:32 AM
As we find ourselves embarking upon a new year, we reflect back on 2018 to celebrate all that the year brought to us and all we hope to accomplish in 2019.
January 18, 2019 - 08:31 AM
Covington & Burling’s Natasha Edlow, Director of Pricing Analytics and Project Management, and Brad Williamson, Senior Strategic Pricing Analyst, spoke to the LMA Mid-Atlantic Future Leaders SIG on November 13, 2018 about what strategic pricing is, and what it means for marketing professionals.
January 18, 2019 - 08:26 AM
Hunton Andrews Kurth LLP was the winner of the 2018 Your Honor Award for Communications. The firm was honored for its work in developing a new brand for the newly merged firms (seen here). For this profile, we interviewed Katie Abbott, the firm’s Marketing and Communications Director.
January 18, 2019 - 08:24 AM
Thank you to our Region members and volunteers who contributed to our amazing programming and events this year. Let us take a moment to reflect on a few highlights from 2018.
January 18, 2019 - 08:24 AM
Check out this infographic that shows attendee data from the 2018 #LMAMidAtl Conference in Washington, DC, that took place November 1, 2018.
January 16, 2019 - 10:40 AM
On behalf of the leadership of the LMA Midwest Region, I’m excited to welcome you to another great year of educational programming and valuable networking. We’ve got a lot planned for 2019 already, and we’re working on delivering the value you expect and deserve from your LMA membership.Where to b
January 15, 2019 - 02:53 PM
Robyn Addis served as the 2018 Philadelphia Local Steering Committee Chair. We asked her about her year at the helm, her advice for her younger self and how getting involved in the Legal Marketing Association helped advance her professional development. 
January 15, 2019 - 08:47 AM
On January 10, the 2019 LMA Northeast Board held its first meeting of the year in New York City at Stroock & Stroock & Lavan.