About LMA

LMA News

LMA News captures the latest trends in the profession and contains the LMA International HQ updates. Here you can find regional news ranging across all of the LMA regions and general re-posts from various legal marketing platforms. Tailor your News Feed so you can have your Favorite Blogs waiting for you to read right when you log in.

June 20, 2018 - 07:26 PM
As an experienced legal business development professional and member of the Legal Marketing Association for most of the past 17 years of my career, I was honored to be the 2018 LMA Southwest Region Scholarship recipient to what I affectionately call “the big show!” I wanted to walk away from the 201
June 20, 2018 - 05:19 PM
The “Impact Marketing for Small and Mid-Sized Law Firms” pre-conference programs at the 2018 LMA Annual Conference includes a plethora of information and skills that are directly actionable by the legal marketers in the small/mid-sized law firm space. This was hands-down some of the best, practical
June 20, 2018 - 04:38 PM
On June 6, 2018, LMA Los Angeles was honored to host a CMO Panel and Summer Social at The Standard Hotel in downtown Los Angeles. The panel featured Kathleen Flynn, Trish Lilley and Vickie Spang. Jennifer Mir, LMA West Region President, served as moderator.
June 20, 2018 - 04:27 PM
On May 17, LMA’s New York Group hosted a lunch program on RFPs. Panelists discussed how to prepare a strategic approach to respond to RFPs for legal services and that managing the process and tactical/responsive pricing may result in markedly improved success rates.
June 20, 2018 - 03:54 PM
A great new white paper has been released by Cubicle Fugitive on legal marketing in the age of millennials. If you've got some time, we suggest you give it a read!
June 20, 2018 - 03:34 PM
More than 70 years of total legal marketing ”association” came together to share their experience and expertise at the 6th Annual CMO Forum this March.
June 19, 2018 - 10:37 AM
On May 17, the Philadelphia Local Group held its inaugural Future Leaders Boot Camp at White and Williams LLP. Robyn Addis, 2018 Philadelphia LSC Chair and Emilie Klenk, Future Leaders SIG Chair welcomed future leaders from across the region and at various stages in their careers. 
June 18, 2018 - 04:30 PM
On Tuesday, June 19, the Legal Marketing Association will host Webinar: Building Blockbuster Content into a Thought Leadership Franchise webinar.Join Brian Kiefer, Director of Communications, Seyfarth Shaw LLP as he discusses storylines and reporters.
June 18, 2018 - 02:34 PM
On Wednesday, June 20, the Legal Marketing Association will host How to Interpret Survey Results webinar. Mark Greene, Ph.D., will discuss interpreting survey results.
June 18, 2018 - 12:12 PM
The LMANE Philadelphia Local Group gathered for its Spring Social on Thursday, May 17. The event was hosted at the SkyGarten, an authentic German biergarten with fantastic views of center city.
June 18, 2018 - 11:40 AM
Scott Ziegler is the Boston-based advertising director at Lawyers Weekly and a longtime LMA Northeast volunteer.
June 15, 2018 - 08:55 AM
LMA Michigan Steering Committee Member Julie Holton has shifted gears in her marketing career - she is now the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency she launched full-time in February.
June 14, 2018 - 10:04 PM
Check out the second quarter edition of the Mid-Atlantic Region Newsletter
June 14, 2018 - 10:05 AM
Join LMA for a Twitter chat on Thursday, June 21, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in "GDPR: What’s Next?" 
June 13, 2018 - 12:42 PM
Come join us for drinks and appies at the 2018 LMA Western Canada Region Summer Social!
June 11, 2018 - 08:22 AM
As part of our Q&A series with leaders in the LMA Northeast region, we asked Tammy Mangan, the Chief Marketing Officer at Cole Schotz for her thoughts on career development, professional branding, how to find work/life balance and how to be successful as a legal marketer today. 
June 7, 2018 - 12:25 PM
Content Marketing Strategy with Limited Resources
June 7, 2018 - 12:23 PM
Do you have a personal brand?
June 7, 2018 - 11:52 AM
Whether you work in small law, big law or for a service provider, it’s evident that the legal profession has been undergoing a fairly significant transition. You can’t avoid the headlines talking about the disruption the industry is and will continue to experience.
June 7, 2018 - 11:52 AM
Confronted with pressures to do more with less, law firm clients became smarter about reducing their legal spend and placing greater focus on demonstrable value than ever before. As a result, firms spent much of the last decade finding new ways to be responsive to clients' demands.
June 7, 2018 - 11:52 AM
This article gives an overview of three types of intelligence that can be useful in developing strategy, and how they can shape legal marketing. Brace yourselves, because we’re going out of order.
June 7, 2018 - 11:51 AM
Big Ideas for Small Firm Marketers was a jam-packed PechaKucha-style session on day two of the LMA Annual Conference. This program delivered many ideas and practical takeaways in what felt like a whirlwind of a session.
June 7, 2018 - 11:50 AM
For quite some time, there have been rumblings in the legal industry that a few select business professionals were presented with the opportunity to have client-facing roles. These positions are not only becoming more commonplace, but are demonstrating true added value, efficiency and effectiveness.
June 7, 2018 - 11:50 AM
The Mardi Gras spirit was alive and well at #LMA18. Check out these highlights.
June 7, 2018 - 11:49 AM
Diversity and inclusion (D&I) in the legal industry is having its moment right now – and the timing couldn’t be more relevant given the national political climate.
June 7, 2018 - 11:48 AM
Without correctly implementing media and PR into business development, law firms could be missing important opportunities to showcase their attorneys and firm as a whole.
June 7, 2018 - 11:47 AM
With a venerable bumper crop of new tools and gadgets, it can be difficult to sort the wheat from the chaff and retool a PR program for maximum business development impact in the digital-first era.
June 7, 2018 - 11:46 AM
In her role as chief marketing officer of Finnegan, Henderson, Farabow, Garrett & Dunner, Terra Liddell is constantly thinking about the firm’s marketing strategy and helping the firm come up with ways to put that strategy into practice.
June 7, 2018 - 11:46 AM
What do millennial associates actually want in a law firm, and how can firms reasonably accommodate?
June 7, 2018 - 11:45 AM
Are you interested in volunteering for LMA? The LMA Mid-Atlantic Region has several opportunities for you to serve.
June 7, 2018 - 11:43 AM
A recent LMA and Bloomberg Law study on legal marketing trends revealed that in 2018, 65 percent of legal marketers described their relationship with attorneys as “challenging at times.”
June 7, 2018 - 10:20 AM
Don't miss out! Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor. 
June 4, 2018 - 06:40 PM
On May 28, 2018, legal professionals from across the GTA gathered for a panel discussion by business development (BD) and competitive intelligence (CI) experts.
June 4, 2018 - 09:31 AM
Why are some pieces of content valued and some ignored? And what behaviors, criteria, variables and processes influence that decision? Learn all about what content sticks with executives in a webinar on June 6.
May 31, 2018 - 10:13 AM
The “sales cycle” is a key element that comes up when working with attorneys on their marketing and business development plans. I worked with an attorney who was the absolute best at networking, meeting people, having meaningful conversations and converting all the above into not only contacts for h
May 31, 2018 - 09:57 AM
During the LMA Annual Conference presentation on Finding Growth in a Flat Market, Brent Turner, Manager for Peer Monitor, and Janet Bennett, National Manager of Business Development for Monitor Suite, gave a presentation on the state of the legal market. Following their overview, a Q&A session was g
May 31, 2018 - 09:24 AM
Not only do you want to turn your millennial lawyers into absolute marketing mavens, you want to be one yourself! Below are the top 5 takeaways from Morgan MacLeod’s presentation, “Turning Millennial Lawyers into Marketing Ninjas.”
May 31, 2018 - 09:02 AM
Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. 
May 23, 2018 - 05:16 PM
Thank you to our YHA judges, our event hosts, Lindsey Bombardier and Kaley Green, our 120+ attendees and all the firms who took the time to submit entries.
May 23, 2018 - 05:02 PM
It was our honour and pleasure to present Alison Jeffrey, Senior Adviser, Strategic Initiatives & Client Development at Blakes, Cassels & Graydon LLP with the 2017 Leadership Award.
May 23, 2018 - 04:52 PM
The Legal Marketing Association’s Eastern Canada Region’s Conference in November 2017 delivered an exciting full day of discovery and networking for legal marketers, business development professionals and lawyers.

From the rich and varied content of our 10 sessions, we look back at a sampling of th
May 23, 2018 - 04:40 PM
In 2017, we received more Rising Star nominations than in any previous year. As Program Chair for LMANext, I hope that this is in part due to our regions enhanced focus on supporting our young and talented next generation of legal marketing professionals.
May 23, 2018 - 11:28 AM
This year at the LMA Annual Conference, “Beyond the Logo: Branding as a Competitive Strategy” was a presentation I not only wanted to see, I needed it more than ever. As a Marketing Director currently spearheading a new firm re-branding and name, this topic wasn’t calling me – it was screaming my na
May 23, 2018 - 11:11 AM
In smaller or mid-size law firms, marketing can seem overwhelming because there is so much to do and limited resources to do it. In an attempt to provide a variety of ideas for legal marketers in this situation, this presentation was given PechaKucha style, which is 20 slides shown at 20 seconds eac
May 23, 2018 - 10:25 AM
This session focused on helping lawyers turn casual conversation into more meaningful discussions with clients or prospects. The development of these conversations was broken down into three distinct stages: the question, the bridge, and the close.
May 23, 2018 - 08:03 AM
As part of our interview series with leaders in the LMA Northeast Region, get to know Cassie Bent, an associate business development manager at Mintz Levin in Boston.
May 22, 2018 - 09:54 AM
Yolanda Cartusciello is a partner with the consulting firm PP&C Consulting where she coaches and trains individual lawyers and works with practices and industry groups to develop deeper client relationships.
May 21, 2018 - 09:08 AM
During this 30-minute coffee break webinar, hear from a long-time leader in the profession and the 2018 recipient of the LMA Rising Star award. Learn how they've added value at different points in their careers to earn the trust and respect of their colleagues and the lawyers in their firms.
May 18, 2018 - 08:06 AM
LMA is seeking experienced and dynamic presenters for its “2018 Regional Conference: Looking Beyond Legal” on Friday, October 26, 2018 at the InterContinental Boston.
May 16, 2018 - 02:13 PM
Linda Moss, Chief Business Development and Marketing Officer, and Tony Marion, Marketing Operations Director, took home not one, but two pieces of Your Honors Award hardware on behalf of Detroit-based Dykema at last month’s Annual Conference in New Orleans.
May 16, 2018 - 12:38 PM
As a reminder, the call for leaders for the 2019 LMA Board of Directors is now open with applications due by 12:00 p.m. CT on Friday, May 25. Learn more in this blog post about the next steps for submitting an application and view the included short video to become better informed about the process.
May 14, 2018 - 10:29 AM
During this hour-long webinar, you’ll learn how to differentiate your firm with content that captivates and branding that sticks.
May 11, 2018 - 09:41 AM
Congratulations to LMA Northeast Boston members Deborah Scaringi and Joanne Thorud on being named to to Massachusetts Lawyers Weekly's Excellence in the Law 2018 marketing category.
May 11, 2018 - 09:06 AM
We are excited to kick off  P3 – The Practice Innovation Conference next week in Chicago! As you travel to Chicago, make sure you catch up on make sure you catch up on all of the latest P3cast podcast episodes for a preview of the innovative discussions you are about to be part of.
May 10, 2018 - 01:05 PM
Hear and watch Michael Sacksteder, Chair of the Patent Litigation Group at Fenwick & West, discuss what he hopes to learn by moderating the in-house counsel panel next week. He'll discuss who he has selected for the panel, and what attendees stand to gain by attending the event next week.
May 10, 2018 - 10:33 AM
It is with great sadness that we share the news that we lost a thought leader, innovator and passionate contributor to the legal marketing community. Don Aronson, a long time LMA NY member passed away on May 8 at the age of 84.
May 8, 2018 - 03:35 PM
Sponsorship Opportunities are now open for 2018 LMA Southwest Region Conference. Reach over 400 legal marketing professionals across eight states with a conference sponsorship - an excellent way to showcase your company at the largest gathering of legal marketers in the Southwest this year.
May 8, 2018 - 03:06 PM
To make sure everyone in the state derives the maximum value from their LMA memberships, LMA Detroit is pleased to announce that the group will now be known as LMA Michigan. Read more.
May 7, 2018 - 03:44 PM
Attend the 6th Annual LMA Silicon Valley In-House Counsel Summit on May 16th in Palo Alto!
May 7, 2018 - 08:04 AM
The time is running out to register for LMA's P3 – The Practice Innovation Conference, May 14–16! Make sure you register for the pricing, project management and process improvement experience you cannot miss.
May 4, 2018 - 12:26 PM
I recently had the privilege of producing the Facebook Live broadcasts for the 2018 Legal Marketing Association’s Annual Conference in New Orleans. We were able to share many highlights of this popular, annual event even with those that could not make it to Louisiana.

Indeed, today
May 4, 2018 - 07:48 AM
As part of a Q&A series with leaders in our industry designed to provide our future leaders with career advice, and tips and strategies for becoming their best professional selves, we asked New York City-based Mike Mellor, the Director of Marketing and Business Development at Pryor Cashman.
May 3, 2018 - 02:06 PM
Honoring the Moms in our Lives & LMA18 Conference Top Takeaways Roundup
May 3, 2018 - 01:06 PM
The Nominating Committee has started its annual process of determining the slate of candidates to fill open seats on the International Board of Directors. Eligible members are invited to express their interest (i.e., self-nominate) using the instructions in this blog post.
May 3, 2018 - 08:27 AM
Keynote speaker, Catherine A. Sanderson, Ph.D. presented on the science behind happiness. She examined the role money, marriage, friends, children, weather, age and other factors play in making us feel happier. She also discussed practical and relatively easy ways we can increase our own path to imp
May 3, 2018 - 08:26 AM
In a crowded global legal marketplace, how effective is your firm at capturing the attention of clients in a new area of interest?

That challenge is what the Hogan Lovells marketing team faced in 2015 when the head of an emerging practice called with a request that was simple on the surface: we wa
May 3, 2018 - 08:26 AM
A panel moderated by Heather Nevitt with ALM included in-house counsel from Walmart Stores, Inc., Amazon, Burford Capital, Epic, and the University of Hartford. The group gave insight, based on their personal experiences, into what efforts get the attention of general counsel. Keep reading for a sum
May 2, 2018 - 02:14 PM
You did it: you finally got selected to present at the trade association conference whose attendees are your primary target clients. It's a great opportunity for you to brand yourself as a subject matter expert and draw some attention to you and your firm as go-to resources.
May 1, 2018 - 01:52 PM
As marketing professionals, our role is to drive the key function that governs our firms' success - revenue generation.

Join your LMA Western Canada colleagues on Tuesday, May 29th, for a comprehensive overview from guest speaker Susan Van Dyke, who will demystify how money flows inside a firm.
April 27, 2018 - 04:43 PM
With winter finally loosening its grip on the northeast region, LMA Boston members gladly shed their winter garb to reconnect with old friends and meet new ones at the April 24 Spring Social at Mexican tequila bar/restaurant Papagayo. 

The festive, lively atmosphere lent itself to great conversatio
April 25, 2018 - 03:42 PM
I was lucky enough to have the opportunity to attend (and speak) at the LMA 2018 Annual Conference, which is the largest annual meeting of legal marketing and business professionals in the industry.

If your experience was anything like mine, you learned a lot, you made many new valuable connections
April 25, 2018 - 10:52 AM
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial, a New York City based consulting firm that specializes in helping professional service firms reinvent themselves through the use of social enterprise technology.
April 25, 2018 - 10:26 AM
On March 26, New York’s Membership Committee hosted a unique new member event, pairing cheese and wine with networking among new friends.  
April 23, 2018 - 04:26 PM
LMA Southwest Region Seeks Dynamic Workshop Leaders for the 2018 LMA Southwest Regional Conference -October 3-5, 2018 in Scottsdale, Arizona. The deadline for proposals is May 15, 2018.
April 23, 2018 - 04:02 PM
On April 18, the New York Local Small Firm SIG Group hosted a lunch gathering, “The Law Firm Revolution: Marketing Your Law Firm from Inside to Out.” The program featured award-winning journalist, marketing consultant and writer Barbara Mannino. ..
April 23, 2018 - 03:50 PM
Boston-based Catherine Alman MacDonough is the founder of the Legal Lean Sigma Institute and the developer of both Legal Lean Sigma® and the award winning Legal WorkOut®, a collaborative method for lawyers, business professionals, and clients to engage in process improvement together.
April 19, 2018 - 09:57 AM
Access industry-leading education on the biggest legal marketing technology topics, free of charge for members.
April 18, 2018 - 07:06 AM
Time is running out take advantage of savings for 2018's P3 – The Practice Innovation Conference, May 14-16, in Chicago. Register between Wednesday, April 18 and Friday, April 20 to save 10 percent on pre-conference programming.
April 16, 2018 - 01:22 PM
Didn't make the LMA Conference this year? 

Then join us for our annual debrief session! You can look forward to a high-level overview of the key takeaways from this year's conference, with presentations on, and discussions around, sessions from four key Body of Knowledge domains.
April 16, 2018 - 10:28 AM
To measure success, you have to know what success looks like. Register now for this webinar tomorrow to learn the best practices for successful webinars.
April 13, 2018 - 02:37 PM
Another wonderful LMA Conference in the books – we had a great time with three days of learning, networking and fun down in the Big Easy!
April 12, 2018 - 06:03 PM
On March 28th and 29th, the Legal Marketing Association’s Los Angeles & Southern California Local Group's were thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification.
April 9, 2018 - 06:07 PM
It is time to reveal the winners of the 2018 LMA Your Honor Awards! For those at the 2018 LMA Annual Conference in New Orleans, don't forget to attend the Wednesday morning sessions to congratulate winners and hear about the judging process. 

The Your Honor Awards
April 9, 2018 - 03:17 PM
Join LMA for a Twitter chat on Thursday, April 19, from 1:00 p.m. to 2:00 p.m. CT! Use the #LMAchat hashtag to follow the conversation and participate in the 2018 Joint LMA / Bloomberg Law Survey Report: A Discussion.

When: Thursday, April 19, 2018 at 1:00 p.m. CTWhere: Twitter Moderator: @LMAintl
April 9, 2018 - 08:26 AM
Chris Newman is the Director of Practice and Industry Business Development at McDermott Will & Emery.
April 8, 2018 - 03:14 PM
LMA Detroit member Jay Harrington has written a new book called The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer. He offers sage advice for what's required to succeed in the practice of law and the business of law in - from both a big law and small law perspective.
April 6, 2018 - 03:27 PM
We are excited to share with you LMASE's inaugural podcast series, focusing on highlighting the impressive, innovative and inspiring projects that members and friends in our region have led over the past year.
April 6, 2018 - 03:26 PM
The 2018 LMASE Regional Conference will be held on September 26 - 28 in Greenville, South Carolina. The conference committee is in place, and the call for speakers is open!

Highlights hot topics in legal marketing and business development
Presents knowl
April 6, 2018 - 03:24 PM
As the Regional Conference in Greenville, South Carolina fast approaches (September will be here before you know it!), the 2018 Your Honor Awards Committee, made up of the below members, is excited to share with you some tips to inspire ideas for this year's submissions.
April 6, 2018 - 03:23 PM
Details about the LMA International Conference can be found here.
April 6, 2018 - 10:15 AM
Take a look at our most recent LMA Northeast Region e-newsletter, which includes thought leadership articles, member profiles, recaps of past events, information about upcoming events and news about our members.
April 6, 2018 - 08:53 AM
Don't miss out!  Click here to see all remaining sponsorship opportunities and the benefits of becoming an LMA Northeast sponsor.  
April 6, 2018 - 08:45 AM
Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person.
April 4, 2018 - 10:24 AM
We had a chance to catch up with the LMA Northeast Recipients of the 2018 LMA Annual Conference Scholarship Fund before they head off to New Orleans next week.
April 3, 2018 - 09:06 AM
Take advantage of the opportunity for a third day of education at this year's P3 Conference by joining LMA early in Chicago for a pre-conference session on Monday, May 14.
April 2, 2018 - 07:02 PM
On March 28, the Legal Marketing Association’s Los Angeles Local Group was thrilled to host David Ackert of Ackert Inc., who shared insights on borrowing gaming concepts to facilitate business development in law firms, a concept known as gamification. The program took place at Fox Rothschild LLP.
April 2, 2018 - 01:36 PM
On March 15, the Philadelphia Local Group put on its acting shoes  for its monthly  lunch program hosted at White & Williams LLPto illustrate tips and techniques to help legal marketers as they increasingly incorporate video into their thought leadership and content marketing strategies.
April 2, 2018 - 12:35 PM
Name - Amorice Law
Law Firm Name - Huie, Fernambucq & Stewart, LLP
Title - Director of Marketing and Business Development 
April 2, 2018 - 12:29 PM
The Nashville LSC participated in a service event for the Ronald McDonald House in January. During their luncheon, attendees filled goodie bags with items including water bottles, travel toothbrushes and toothpaste, Kleenex, nuts, dried fruit, stickers, card games and candy.
April 2, 2018 - 12:29 PM
Atlanta LSC members gathered for lunch on Friday, January 12 to listen to a presentation given by Content Pilot's Deb McMurray. She spoke about marketing on the internet in 2018 and how legal marketing professionals can better target their firm's marketing/BD investments to meet client requirements.
April 2, 2018 - 12:28 PM
Tampa LSC members gathered for lunch on Wednesday, January 24 for a presentation given by Tea Hoffmann on tips for effective communication. Tea discussed how active listening is the human relation skill of paying careful and sustained attention to what is being said by a person or persons.
April 2, 2018 - 12:27 PM
Applications are being accepted for the 2018 LMASE Mentor Match Program. If you are a newcomer to legal marketing seeking a mentor to guide you through the nuances of marketing and business development for lawyers or a seasoned legal marketer willing to impart wisdom, this program is for you.
April 2, 2018 - 12:25 PM
This is your last chance to apply for the 2018 LMASE Future Leaders Program.


Are you a legal marketing professional with 0-5 years of experience looking to take your career to the next level? The 2018 LMA Southeast Region has partnered with GrowthPlay to bring you our Future Leaders Program.
April 2, 2018 - 12:21 PM
Don't forget to save the date for the 2018 LMASE Conference on Sept. 26-28 in Greenville, South Carolina!
April 2, 2018 - 12:18 PM
The 2018 LMA Tech West Conference will be held on January 31-February 1 in San Francisco. Unique to this year, the LMA Tech Committee is hosting a "Virtual Tech Conference" to give members access to the conference who can't physically attend in person.
April 2, 2018 - 12:17 PM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA.
April 2, 2018 - 10:07 AM
In a webinar on Tuesday, April 3, learn how to identify diversity programs that can be adopted by other firms; and discuss the role and responsibility of the CMO, Directors, Managers of Marketing/BD teams in a variety of scenarios.
March 29, 2018 - 11:42 AM
We invite you to check out the first quarter edition of the Mid-Atlantic Region Newsletter.
March 29, 2018 - 08:21 AM
For the latest installment of our LMA Northeast Q&A Positioning Yourself for Success series with industry leaders-designed to provide our future leaders with career advice, and tips and strategies—we sat down with Philadelphia-based Gina Rubel, the founder and CEO of Furia Rubel Communications, Inc.
March 28, 2018 - 06:32 PM
Introducing a new, cost-effective way for you to boost your legal marketing skills.
March 27, 2018 - 02:05 PM
This packet provides an overview of the benefits of your LMA membership. We alsoencourage you to get involved by joining a committee, attending programs and sharing yourideas.
March 27, 2018 - 10:50 AM
In today's webinar, eliminate the “I didn’t know” and other barriers to BD success by engaging in an employee advocacy strategy.
March 27, 2018 - 09:56 AM
Kelly Largey is the Boston-based Chief Marketing Officer at Fish & Richardson. In response to the LMA Northeast Q&A career development series, Kelly shared her keys for success and some inspirational advice and tips for our Future Leaders to become their best professional selves.
March 26, 2018 - 05:09 PM
Here are seven tips when working through the quality control (QC) process and executing the launch that I've gathered from my own experience.
March 26, 2018 - 05:08 PM
Technology has revolutionized how we live – from how we communicate and engage with people at work to how we buy goods and services. If we think about how technology has developed in just the past few years, it is astonishing to see the rate of change and how we have adapted – and the pace of evolut
March 26, 2018 - 02:35 PM
This brief and clearly written book is pitched as an introduction to a wide variety of issues and problems on the frontier of law and technology, and it performs this task quite well.
March 26, 2018 - 02:33 PM
In exploring “The Rise of the Legal Marketing Technologist,” we were lucky to be able to sit down with Rachel Patterson, Digital Marketing Technology Coordinator at Crowell & Moring, who shares how she came to the role and offers great advice for those considering the career path.
March 26, 2018 - 02:33 PM
Here are three ways to prioritize analytics in support of your business development initiatives.
March 26, 2018 - 02:32 PM
Here are just a few ways that marketing technologists and content marketers can collaborate and prepare for the future of SEO.
March 26, 2018 - 02:30 PM
The legal technology arena has become crowded with thousands of vendors vying for your firm’s business. It can be hard even to keep up with what the different types of platforms are and how they might be helpful.
March 26, 2018 - 02:27 PM
There aren’t enough hours in the day to implement all of our ideas, and frankly, not all ideas are worthy of implementation. How can we use data to prioritize and strategize our marketing and business development initiatives?
March 26, 2018 - 02:26 PM
In this article, I asked my fellow “unicorns” in the LMA Mid-Atlantic region who have given rise to the evolving marketing technology role their thoughts on marketing technology, or martech.
March 22, 2018 - 12:50 PM
The LMA Northeast Region is thrilled to announce the recipients of its 2018 LMA Annual Conference Scholarship Fund! 
March 22, 2018 - 10:46 AM
In this webinar, we will discover how industry leaders are using conversation intelligence to inform business decisions, provide better client experiences, and grow their business.
March 21, 2018 - 11:07 AM
Save the Date!  LMA Southwest Region Conference | "Power of the Past, Force of the Future" | October 3-5, 2018 | Scottsdale. This two-day, deep-dive workshop-driven conference will be powered by multi-generational teams and provide immediately-effective management and leadership tools to attendees.
March 20, 2018 - 04:02 PM
Crisis management is a concept that has been elevated to front of mind status these days, no matter your business or industry. 
March 20, 2018 - 10:36 AM
On January 16, the NY CMO SIG was treated to a unique and lively presentation on this empowering affirmation.
March 20, 2018 - 10:02 AM
The concepts I expect my children to learn in school are largely similar to things my colleagues and I tell our staff, peers, and attorneys day in and day out about marketing and client development.
March 20, 2018 - 09:36 AM
Leadership Moves & Announcements highlights LMA Northeast Region members’ promotions, job changes, professional changes and personal news.
March 19, 2018 - 01:20 PM
During this webinar, we will revisit the evolving landscape of data through the lens of the upcoming EU General Data Protection Regulation (GDPR).
March 16, 2018 - 11:18 AM
I am pleased to announce that Stacey Hall of the Dallas LSC has won the LMA Southwest Region scholarship to the LMA Annual Conference. Thank you to everyone who applied, and thank you for all of your contributions to LMA!

 

Best regards,

Jessica Jaramillo

LMA Southwest Region President
March 14, 2018 - 05:43 PM
The LMA Job Bank is one of the most visited and utilized member benefits, which is why we are excited to announce the launch of a new and improved version of this popular resource, with new features for both employers and job seekers, on Wednesday, March 21.
March 14, 2018 - 01:26 PM
As part of our interview series with leaders in the LMA Northeast Region, get to know Deborah Scaringi, a Boston-based consultant who works with lawyers and law firms to develop strategic programs for marketing communications, business development and professional coaching.
March 14, 2018 - 12:11 PM
Join us for a webinar tomorrow, March 15, at noon CT, to learn how to achieve meaningful incremental change elements that make a difference, but don’t require them to boil the ocean.
March 13, 2018 - 04:45 PM
As part of a series with leaders in the LMA Northeast Region, we asked Bentham IMF CMO Gretchen Koehler, who is based in NYC, about her career path and tips for success as a legal marketer and achieving work/life balance. 
March 12, 2018 - 11:33 AM
Join us for a webinar on Tuesday, March 13, at noon CT, in which a panel of seasoned legal marketers will explore how social media has developed far beyond being a brand-building tool to accelerating the relationship-building process, leading to new business and enhanced client relationships.
March 7, 2018 - 03:42 PM
Luke Ferrandino is the Global Director of Business Development and Marketing at Fried, Frank, Harris, Shriver & Jacobson LLP. As part of our Q&A career development series with LMA Northeast leaders, we asked him about his current role, his career path and what he thinks are the keys for success.
March 7, 2018 - 03:35 PM
On February 27, Philly welcomed LMA Northeast members Adrian Dayton, Founder of Clearview Social; and Stefanie Marrone, Director of Business Development and Marketing at Tarter Krinsky & Drogin, to lead a discussion and share best practices.
March 6, 2018 - 04:02 PM
Many people want to maintain a consistent drum beat of activity on LinkedIn and other social media. If you are one of those folks, you may aspire to more than just crowding the social media airwaves.
March 6, 2018 - 03:59 PM
We asked Paula Zirinsky, Global Chief Marketing Officer at K2 Intelligence and current member of the LMA New York Local Steering Committee about her career path and tips for professional success.
March 6, 2018 - 02:47 PM
Join the LMA Bay Area local group this Thursday, March 8th for our monthly program, titled Understanding the Psychology of Attorneys to Improve Law Firm Relationships. 
March 6, 2018 - 02:26 PM
LMA Western Canada is excited to invite you to a seminar you won't want to miss! Join us for an in-depth introduction to and discussion about Blockchain technology, and its relevance to law firms and legal marketing in general.







 







LMA Western Canada is excited to invite you to a seminar
March 6, 2018 - 08:45 AM
On February 28 – for the first time ever – LMA members from Buffalo and Rochester got together for a networking lunch.
March 5, 2018 - 04:22 PM
Calling All Volunteers! Do you have an interest in volunteering for LMA ?  Enjoy planning events and seeing them come to fruition? Want to hone your networking skills and already “know” people before arriving at the event? Come join the LMA Southwest Conference planning committee!
March 5, 2018 - 02:05 PM
We’ve got the Northeast Corridor strongly represented in this story where you’ll learn more about the 2018 NE Region Local Steering Committee  chairs—Robyn Addis (Philadelphia), Savannah Alden (Boston), and Matt Loomis (New York).
March 5, 2018 - 11:46 AM
Join the Competitive Intelligence SIG and SCIP for a webinar on Thursday that will discuss how to develop legal and ethical policies/guidelines to use competitive intelligence (CI) for a competitive advantage.
March 5, 2018 - 10:45 AM
Deborah Farone, the recipient of the first LMA Legacy Award for her contribution to the profession, and the former CMO of both Cravath, Swaine & Moore LLP and Debevoise & Plimpton LLP discusses tips on effectively managing your career.
March 2, 2018 - 08:39 AM
As part of our interview series with leaders in the LMA Northeast region, we asked Jennifer Smuts for her thoughts on what it takes to be a successful legal marketer today, how she achieves work/life balance and the most helpful career advice she ever received.
March 1, 2018 - 12:15 PM
Trish Lilley, President-Elect of the LMA Northeast region and the Chief Marketing & Business Development Officer at Fox Rothschild LLP in Philadelphia shares some career insights.
March 1, 2018 - 10:45 AM
LMA recently launched the Diversity & Inclusion Shared Interest Group (SIG), a forum for those interested in building diverse and inclusive marketing and business development teams and empowering and equipping others to do the same.
February 28, 2018 - 03:18 PM
We asked Jennifer Scalzi, the Immediate Past President of the LMA Northeast and CEO of Calibrate Legal in Boston, for her thoughts on how to effectively manage a career in the legal industry and build a strong professional brand.
February 28, 2018 - 11:33 AM
We asked Liz Cerasuolo, the 2018 LMA Northeast President and Director of Business Development and Marketing at Goulston & Storrs in Boston for her success tips on effectively managing your career.
February 27, 2018 - 08:06 AM
P3 – The Practice Innovation Conference has some information that will help make your decision to join the Client Value SIG easy: The event’s first-ever pre-conference lineup has been revealed, adding a full day of education to the conference!
February 26, 2018 - 04:30 PM
On February 20, the Legal Marketing Association’s Los Angeles Local Group was honored to host Deborah Knupp, Managing Director at GrowthPlay, for a business development coaching workshop. The program took place at Akerman LLP in downtown Los Angeles during lunch and Loeb & Loeb LLP in Century City.
February 26, 2018 - 11:01 AM
CMO SIG members are invited to attend a webinar this Wednesday, Feb. 28, to explore the idea of using legal ops as an effective, timely business development tool.
February 23, 2018 - 01:24 PM
Shifting the perception of legal marketers from "non-lawyers" to Revenue Enablers™ involves a multi-step process of empowerment, Jennifer Scalzi, founder and CEO of Calibrate Legal, told a capacity audience at the February13 lunch program of LMA Boston. 

According to Jennifer, immediate past presid
February 19, 2018 - 01:28 PM
In October 2017, your LMA Midwest Regional Board of Directors conducted a survey of the region’s membership to prepare for a great year in 2018. The survey covered areas including programming, membership, communications and leadership opportunities.
February 19, 2018 - 01:28 PM
Anyone who has volunteered for an LMA international, regional or local project knows that each and every role has a purpose and contributes to our ultimate success. LMA Midwest expresses our heartfelt appreciation for the following Midwest Region board and Local Steering Committee members who began
February 15, 2018 - 11:07 AM
Shannon Keany, Owner at Keany Marketing & Events, was selected by the SoCal Local Steering Committee in a blind vote to win our group’s scholarship to the 2018 Legal Marketing Association Annual Conference in New Orleans!
February 15, 2018 - 09:45 AM
Northeast Region 2018 President Liz Cerasuolo shares her thoughts at the beginning of her term.
February 14, 2018 - 11:03 AM
More than 80 attendees from more than 70 firms braved the inclement weather to join us for the LMA NY Kickoff & Cocktails event on February 7.
February 12, 2018 - 03:48 PM
It’s never been more important to stand out from your peers in this crowded, saturated market. Becoming totally immersed in your clients and potential clients by learning as much as you can about them will separate the good lawyers from the great lawyers.
February 12, 2018 - 09:48 AM
Is your firm's go-to-market strategy based on the realities of today's legal environment? Or is it ready for a reboot? Join LMA for a webinar this Thursday, Feb. 15, at noon CT that will explain the 2018 Next Big Thing (NBT) initiative: law firm strategy reboot.
February 9, 2018 - 12:59 PM
Members of the LMA Detroit Local Group gathered on February 8th to hear Mark T. Greene, Ph.D. of Market Intelligence, LLC explain how the future of artificial intelligence is now.
February 8, 2018 - 12:57 PM
Reconnect with your LMA Western Canada colleagues on Thursday, February 22nd at our first Legal Libations of the year!
February 8, 2018 - 09:24 AM
LMA recently launched a new Shared Interest Group (SIG) designed to help legal marketers build more diverse and inclusive firms. Join in on the conversations already happening in the SIG!
February 7, 2018 - 10:40 AM
I spent the better part of a week in late January at the Marketing Partner Forum, where measuring, predicting and validating data in the interest of providing our clients and prospects with more meaningful services, approaches and experiences was the name of the game.
February 7, 2018 - 09:07 AM
The 2017 Midwest Tech Conference recordings are available!
February 7, 2018 - 09:00 AM
Getting a like, share or comment on a social media post feels like a victory, but how does a law firm build this engagement into long-term tangible ROI? Find out how in this master class.
February 5, 2018 - 03:03 PM
Check out the breakdown of attendee data from the 2018 Legal Marketing Technology Conference/West in San Francisco, January 31st - February 1st, 2018!
February 5, 2018 - 02:47 PM
Announcing the newly launched LMA Northeast Philadelphia CMO SIG! This group is designed to complement the national LMA CMO SIG and will focus on the first chair role at law firms in the Philadelphia (& beyond) region.  
February 2, 2018 - 03:32 PM
Congratulations to the winners of the 2018 Legal Marketing Technology Impact Awards, presented at the 2018 LMATech West Conference!
February 2, 2018 - 08:41 AM
LMA Northeast Region has developed a scholarship fund for three individuals to attend the LMA Annual Conference to be held in New Orleans from April 9-11, 2018. Each scholarship is valued at up to $3,000*
February 1, 2018 - 11:43 AM
The co-chairs of the Public Relations Shared Interest Group (SIG) are pleased to announce the SIG’s new name: PR & Communications SIG.
January 31, 2018 - 04:38 PM
Select recordings from the LMA Midwest Tech Conference are now available free of charge to LMA members.
January 31, 2018 - 03:07 PM
PLI is offering a 20% discount to all LMA members interested in attending its All-Star Business Development for Lawyers 2018 program on Thursday, March 1st.
January 31, 2018 - 09:02 AM
As I get ready to attend and present at LMA Tech West this week and the 2018 conference season kicks off in full swing, I’ve been thinking about how I can maximize my time away from the office by turning these events into opportunities.
January 30, 2018 - 12:53 PM
In this interactive session, each speaker brought their unique perspective to discuss common events and sponsorships that legal marketers face each day in their roles, best practices for maximizing the event/sponsorship, and any public relations angles each event might be able to take.
January 30, 2018 - 10:20 AM
On January 24, Moses & Singer hosted the first 2018 New York Small Firm SIG lunch program “Integrating Video into Law Firm Marketing Strategies.
January 26, 2018 - 11:33 AM
Apply now for a chance to receive the Midwest Region President’s Scholarship of $2,500 to attend the Legal Marketing Association Annual Conference, April 9-11, 2018 in festive New Orleans!
January 25, 2018 - 10:27 AM
LMA is excited to launch a new Shared Interest Group (SIG) that will help legal marketers build more diverse and inclusive firms.
January 24, 2018 - 09:06 AM
Welcome to 2018. What a year it is shaping up to be! After a momentous year of reorganization to a regional structure in 2017, our Philadelphia Local Group is poised to be stronger and more active than ever before. 
January 23, 2018 - 11:25 AM
Greetings! I’m Matt Loomis, the 2018 New York LSC Chair. I want to introduce myself and invite you to join us on Wednesday, February 7th at 6 p.m. for our annual Kickoff & Cocktails event to be held at Hunton & Williams. 

This will be your chance to reconnect with your LMA NY pals and welcome new m
January 23, 2018 - 11:06 AM
Register for the sixth annual P3 – The Practice Innovation Conference by Friday to take advantage of $200 off.
January 18, 2018 - 12:39 PM
There’s nothing more satisfying than completing a major project or presentation. But, if you’re doing things right, you need to dive right back in and assess the success of the project beyond its outcome.
January 12, 2018 - 05:43 PM
The deadline for entries for the Legal Marketing Technology Impact Awards has been extended! Submit your innovative technology projects that have had a measurable impact on revenue, growth and retention. Earn recognition for your firm and stand out from the competition - its free & easy to enter!
January 12, 2018 - 01:53 PM
Based on the tremendous feedback we received, we are pleased to announce that we are now accepting applications for the 2018 LMASE Mentor Match program. We will be collecting applications now through February 16, 2018.
January 11, 2018 - 10:25 AM
Don't miss this chance to celebrate your peers for their amazing work! 
January 9, 2018 - 08:21 PM
We invite you to check out the November/December edition of the Mid-Atlantic Region Newsletter.
January 9, 2018 - 02:17 PM
Make a digital splash in 2018! Learn about the latest innovations in website design and online marketing from Erika Ritzer. Attend on January 11th in San Francisco, Sacramento, Silicon Valley, or via livestream at your desk.
January 4, 2018 - 12:29 PM
Time is running out to recognize your peers for their extraordinary accomplishments. Nominations for the 2018 Hall of Fame and Rising Star Award are due Monday, January 15.
January 4, 2018 - 10:13 AM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA. We know that your time is valuable, and we want to make sure
January 4, 2018 - 10:12 AM
The full agenda is live for the 2018 LMA Tech West Conference, which will be held on January 31-February 1 in San Francisco! There are 22+ marketing technology, BD technology, social media and content marketing sessions, including a new roundtable lunch program on martech/BD tech topics and two pre-
January 4, 2018 - 10:11 AM
Budget season? Plan for the 2018 LMASE Conference on Sept. 26-28 in Greenville, South Carolina!
 
 


Save the Date!

It's never too early to save the date for the 2018 LMASE Regional Conference, which will bring together hundreds of professionals to the scenic and booming city of Greenville. With m
January 4, 2018 - 10:10 AM
2018 Rising Star Criteria and Nominations
















Candidates must show examples of their work and expertise such as:



Contributions to the profession (50%)
Contributions to LMA (20%)
Future leadership potential (20%)
Contribution to the community (10%)
Candidates must be an LMA member in g
January 4, 2018 - 10:08 AM
January 5th is the last day for Early Bird Registration - Register Now
 
 

LMASE Scholarship
LMASE will be offering a Scholarship to the LMA National Conference in New Orleans. The scholarship includes registration to the conference and up to $1,300 in travel and lodging expenses (to be reimbursed
January 4, 2018 - 10:06 AM
Now Accepting Applicants for the 2018 LMA Southeast Region Future Leaders Program Presented by GrowthPlay

Are you a legal marketing professional with 0-5 years of experience looking to take your career to the next level? The 2018 LMA Southeast Region has partnered with GrowthPlay to bring you our F
January 4, 2018 - 10:05 AM
As a member of LMA, you are part of an engaged community of more than 4,000 professionals who connect and share with other members, leverage resources that support career development, learn from customized educational content, and access the latest news affecting the legal industry.
 
Take a few mom
January 3, 2018 - 05:32 PM
You probably already use content marketing as part of your overall strategy. Here, Trena White of Page Two Strategies, a Vancouver-based agency that publishes non-fiction books for a wide range of authors, companies, and organizations, shares her thoughts on how books can be great content marketing.
January 3, 2018 - 05:18 PM
The recent spate of cyber attacks and global data breaches has propelled disaster recovery planning strategies to the forefront of companies’ security agendas. When it comes to planning for disaster recovery (DR) scenarios, communications systems are often at the bottom of the list.
January 3, 2018 - 01:06 PM
Register by January 26 to take advantage of the biggest savings for 2018's P3 – The Practice Innovation Conference, May 14-16. At the conference, you'll be joined by elite pricing, project management and process improvement experts for industry-leading education.
January 3, 2018 - 09:27 AM
Emily Flowers has served as the editor and steward of this publication for three years and has seamlessly navigated the change from a chapter publication to one that serves the entire region. In addition, Emily served on the Board of Directors for the Capitals Chapter in both 2015 and 2016.
December 28, 2017 - 02:00 PM
The Legal Marketing Technology Impact Awards honor law firms and/or their strategic technology business partners whose innovative use of technology has had a measurable impact on revenue, growth and retention. Earn recognition for your technology projects by applying for the Impact Awards!
December 28, 2017 - 01:05 PM
In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia and West Virginia came together as the LMA Mid-Atlantic Region. Together our 450+ members strengthened the value of our LMA membership to ensure the future growth and success of our community, while also nav
December 28, 2017 - 01:05 PM
One of the great things about the new year is that it offers a fresh slate. Most of us make a bunch of “New Year’s resolutions” and charge into the chill of January with renewed optimism. 
December 28, 2017 - 01:05 PM
It’s possible to make a difference in your firm’s search engine rankings by following certain SEO best practices, say Jacqueline Madarang, Senior Marketing Technology Manager at Bradley, and Jacob Berschauer, Marketing Technology Manager at Venable.
December 28, 2017 - 01:05 PM
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. By Allen Adamson and Joel Steckel. American Management Association, 2018. $27.95. Reviewed by Jonathan Groner
December 28, 2017 - 01:04 PM
It's the most wonderful time of the year to nurture client relationships. For most lawyers and law firms, the start of the holiday season means sending gifts and cards to their clients. It also means inviting them to holiday gatherings.
December 27, 2017 - 03:16 PM
2017 was a year of building a strong foundation for the years to come within the Legal Marketing Association.
December 22, 2017 - 12:17 PM
As my term as president of the LMA Northeast Region comes to a close, I am looking back at a year filled with collaboration, advancement and hard work.
December 21, 2017 - 09:52 AM
Take a few moments to renew your membership for 2018. Your LMA membership will expire on December 31, 2017.
December 19, 2017 - 02:06 PM
On December 6, approximately 80 people toasted the holidays and hobnobbed with their favorite celebrities at the DreamLand Wax Museum for the LMA Northeast Boston holiday party.
December 19, 2017 - 02:04 PM
Management guru Peter Drucker famously stated that “the only thing we can predict about the future is that it will be different.”  And where the professions are concerned, the future looks to be very different, indeed.

So say the father-and-son team of Richard and Daniel Susskind, whose magisterial
December 19, 2017 - 09:26 AM
Karen Cariello, 2017 co-chair for the Digital & Social Media SIG, wraps up our series with her thoughts on how to pull everything together for your firm.
December 18, 2017 - 07:36 PM
As you plan for the New Year, engaging your attorneys in social media can help you leap ahead in your digital efforts in 2018. “Employee Advocacy”, or attorney engagement as I call it, is the promotion of your firm and content by your attorneys.
December 18, 2017 - 01:26 PM
Don't miss the  Public Relations SIG sponsored webinar on December 19 at 1:00 p.m. CT, The Clout of Content and the Power of PR.
December 18, 2017 - 11:24 AM
Editor’s Note: If you followed the 12 Days, you may have read a short post noting my role as co-chair of the Social & Digital Media SIG in 2018. I am thrilled to be given the opportunity and grateful to serve in this leadership position where I can further contribute to the Legal Marketing community
December 15, 2017 - 08:16 AM
Editors' Note: Getting vastly more out of your content can really be as simple as this one-two-three approach that Adrian Lurssen and Susan Kostal provide here – whether you have a strategy or are looking to create one. Read on!
December 14, 2017 - 04:19 PM
LMA West has made select sessions from the Continuing Marketing Education (CME) Conference available to LMA members at no charge. Watch the recorded conference sessions to gain tools to prepare and adapt to changes in the legal industry.
December 14, 2017 - 02:00 PM
Take time to recognize your peers for their amazing accomplishments by nominating them for the 2018 Hall of Fame or Rising Star Award. Nominations are due Monday, January 15.
December 14, 2017 - 08:06 AM
Editor’s Note: If you've been following our series, you'll know that several of our earlier experts touched on how you can turbocharge your business growth by harnessing data from client engagement. But where exactly do you store the data? How can you make it useful to as many as possible? Read on!
December 13, 2017 - 09:33 AM
Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode, even if it occurs in the midst of a holiday celebration.
December 13, 2017 - 08:14 AM
 Online video is the preferred medium to reach markets and leverage services in an authentic way. And year after year we see it continue to grow across the internet. Read on for great tips on how to get more out of your video program from a legal marketing expert.
December 12, 2017 - 02:06 PM
This month, the LMA West Region is excited to feature Hallie Terrell, the Senior Practice Management Specialist at Davis Wright Tremaine LLP! Hallie is a member of the Seattle city group that is part of the LMA Northwest local group. Read more about Hallie!
December 12, 2017 - 09:00 AM
Editor’s Note: Overseeing digital and social media puts us on the front lines of securing our firm's digital domains in the event of a hack. If something goes wrong, this can immediately launch us into crisis mode. Read on to see how one smart marketer avoided having the Grinch steal her holiday.
December 11, 2017 - 02:48 PM
Make sure to submit your entry by this Wednesday, December 13 at 12:00 p.m. CT.
December 11, 2017 - 12:13 PM
Each year, the LMA Bay Area local steering committee gives out 3 awards to recognize excellence in legal marketing. Jessica Nall of Farella Braun + Martel was awarded the Rella Lossy Attorney Award & Clayton Dodds of Law Offices of Peter N. Brewer was recognized as LMA Bay Area Member of the Year.
December 11, 2017 - 09:39 AM
In working with senior partners at law firms, it's not uncommon for me to find that they have an unclear understanding or negative impression on marketing automation tools. In fact, few firms are using these tools today. So let’s begin by considering a few examples of good and bad behavior when it c
December 11, 2017 - 09:03 AM
Editor’s Note: This great post by Jill Huse and Andrew Laver builds upon previous posts exploring the implications of mobile traffic, and the possibilities available to us with marketing automation, and takes this one step further with geo-targeting. Read on!
December 8, 2017 - 11:54 AM
Join LMA for an upcoming webinar on December 12, 2017 at 12:00 p.m. CT to discuss how legal marketers can leverage outside resources to climb the next rung in their careers and stay on top of their game – no matter where they are in their career.
December 8, 2017 - 10:21 AM
Editor’s Note: Guy Alvarez is a leading digital marketers who frequently works with leading law firms and companies to improve their digital marketing and website results. Here's his take on how firms are truly missing the mark when it comes to segmenting their audience and delivering tailored conte
December 8, 2017 - 09:53 AM
As a member of the LMA community, you are part of an engaged community of more than 4,000 legal marketing and business development professionals.
December 8, 2017 - 08:45 AM
Friends and colleagues in the Detroit Local Group gathered on Wednesday, December 8th for the group's annual holiday luncheon. The get-together - hosted this year by Detroit Local Group Steering Committee Chair Cindy Richards and Vice-Chair Ryan Pasquali - has become a highly anticipated tradition.
December 7, 2017 - 10:06 AM
Invest in your future by attending P3 – The Practice Innovation Conference, May 14-16, 2018, in Chicago. This year, we are excited to introduce an all-new professional development track as well as an entire third day of pre-conference content. Check out the just-added schedule-at-a-glance.
December 7, 2017 - 07:56 AM
We asked Arielle Lapiano to share her thoughts on improving communication. She zeroed in on the importance of improving email communication and offers great advice for anyone in any business.
December 6, 2017 - 04:30 PM
LMASE Board of Directors Spotlight: Amy Norris, President-Elect

Over the past year, I have served as the president-elect for LMASE. In this role, much of my charge has been chairing the 2017 LMASE Regional Conference, or as I like to refer to it, the G.O.A.T. conference. 
December 6, 2017 - 04:27 PM
A Map of Day Two - LMASE 2017 Charlotte

As day two of the LMASE 2017 Conference in Charlotte got started I was pleased to see that the excitement from the night before had not worn off.  If anything it had only increased as still more new faces rolled into the packed Event Hub for breakfast.
December 6, 2017 - 04:26 PM
#LMASE17 Conference Materials Available!
 
For those who attended the conference in Charlotte, the slide decks are complimentary. If you were unable to attend the 2017 LMASE Regional Conference last month, you may purchase them for $99. Click here to download the presentations!
December 6, 2017 - 04:25 PM
The LMASE Board meeting took place in Charleston in November. 
December 6, 2017 - 04:22 PM
LMA is launching a new sponsorship process for those companies who elect to collaborate with multiple regions. This new Multi-Region Partnership Program will allow those companies to secure their sponsorship through one contract with LMA.
December 6, 2017 - 04:19 PM
It's never too early to save the date for the 2018 LMASE Regional Conference, which will bring together hundreds of professionals to the scenic and booming city of Greenville. With more than 500 members, LMASE is one of the largest regions in the LMA network! You won't want to miss it.
December 6, 2017 - 04:16 PM
The full agenda is live for the 2018 LMA Tech West Conference, which will be held on January 31-February 1 in San Francisco! There are 22+ marketing technology, BD technology, social media and content marketing sessions.
December 6, 2017 - 08:38 AM
We asked industry leader Molly Miller of ALM to give us perspective on mobile consumers of legal content – what they’re reading when and why that’s important. The implications here go beyond mobile-optimized websites. Here’s how smart marketers can put this to work for them in 2018.
December 5, 2017 - 09:29 AM
Blogs are a useful communication tool for the legal world. Attorneys and legal marketers have grasped this more casual and informative approach to connect with their current and potential clients for years. And why not? This approach is a perfect means by which attorneys can demonstrate their knowle
December 4, 2017 - 05:08 PM
Join LMA and the Small Firm/Solo Marketer SIG  on December 6 at 12:00 p.m. CT for a client value webinar! Client feedback programs are now essential to law firm business, but they can be particularly daunting to implement for small to midsize firms with limited resources.
December 4, 2017 - 10:10 AM
We hope to see you at the upcoming holiday celebrations in New York, Boston and Philadelphia.
December 4, 2017 - 09:57 AM
Stefanie Knapp, Co-Chair of the Social & Digital Media SIG, kicks off our annual look ahead at what's trending in social and digital media.
December 4, 2017 - 08:06 AM
This is your last chance to apply for the 2018 Presidents' Gift Grant, which offers one first-time attendee the chance at complimentary registration to the LMA Annual Conference!
December 1, 2017 - 04:14 PM
Listen to a special episode of the LMA Podcast featuring past award winner tips to help you spark ideas and prepare your entry before the deadline hits on December 13.
December 1, 2017 - 10:04 AM
LMA is soliciting proposals from public relations firms to assist us in executing a strategic communications campaign. The deadline for submissions is 10:00 p.m. CT on Monday, December 4, 2017.