Conference Updates

Annual Conference Update as of July 29, 2020

To Our LMA Community:

After careful consideration of several factors, including valuable feedback from so many of you, the LMA Board of Directors have decided to transition the 2020 LMA Annual Conference to an online virtual experience, which will take place October 19-22, 2020. Protecting the health of our attendees, speakers, sponsors and staff has always been our top priority, and unfortunately holding an in-person gathering of our community this year is not feasible or prudent.  

We are leveraging considerable resources to create an immersive virtual event experience that will deliver the high-caliber educational programming and networking opportunities you have come to expect of the annual conference and that will be helpful as our industry continues to be impacted by the pandemic.  

I know I speak for the Board and the Annual Conference Advisory Committee when I say that we are excited to bring our community together virtually for invaluable insights, meaningful discussions, exploration of the latest products and services, and the opportunity to establish and maintain meaningful connections. While the conference will be different – like so many things this year – we know that it will be a valuable experience for all who attend!  

With this change in format, I know that you may have questions about next steps and how this impacts you and your organization. Our conference staff have put together FAQs for many of the most anticipated questions. As you can expect, there are still numerous details to work out in turning an event of this size and scope into a virtual program and we appreciate your patience as we work through them. We will continue to provide regular updates via email, in LMA Weekly and on the LMA LinkedIn page. If you have questions not covered, please do not hesitate to reach out to us at


Jill Huse
LMA Board of Directors


Annual Conference Update as of May 22, 2020

To Our LMA Community –

I hope this finds you and your loved ones healthy and well.

In the weeks and months that have passed since we made the difficult decision to postpone our annual conference, so much has changed for us personally and professionally – what was once routine for us has become an aspiration place for us to try to get back to.

Among the many strengths of LMA is the support we provide to one another – through daily interactions, LMA meetings and socials, networking – being a connected community is simply who we are. That is why when we made the challenging choice to postpone Annual, we knew we needed to reschedule it. It was the right decision to make, putting the health of our members as our top consideration. However, it also provided us the opportunity to look forward to getting together for our annual meeting in the fall.

At this point, we still plan to hold the LMA Annual Conference in Denver in October this year. As many of you are aware, Colorado is among those states opening back up and easing some of the restrictions that had been put in place due to COVID-19. While October seems far away, we are monitoring the situation daily, and are exploring various plans to help ensure the health and safety of our members and attendees. We also recognize the considerations are beyond just what is happening in Colorado – with members all over the United States, and international attendees – keeping a pulse on developments in a more broader context is also at the forefront.

In the weeks and months ahead, we will continue to assess the ability for us to safely host the annual conference, and I will be providing updates monthly via email, and through our social media channels.

If you have any questions about the LMA Annual Conference, do not hesitate to reach out to me, or the Annual events team. You can also access information about the event online here.

The strength of LMA is our members, your commitment and dedication to this organization is truly what makes us great. Thank you for all you are doing to support one another, and LMA, during these challenging times. Rest assured, we will continue to do our part to be here for you professionally, and personally, as we continue to navigate this new normal together.

Be well.


Jill Huse
LMA Board of Directors


Important Conference Update as of March 17, 2020

To Our LMA Community-

In this time of turbulence and uncertainty it is nice to have some things to look forward to. We hope that this message provides some of that for you. On behalf of the LMA Board of Directors and our conference planning team, I’m excited to share that we have secured new dates for the LMA Annual Conference—October 16-18, 2020 at the Gaylord Rockies and Convention Center in Denver.

When the board made the difficult decision to postpone the conference, we prioritized the health and well-being of our members above everything else. We know, especially now, that we made the right call. In the spirit of full transparency, the conference continues to be a cornerstone not only of our community, but also of our financial health. Even more now, we need our community to rally around the new conference dates to ensure its success and our organization’s long-term viability. We recognize that this date may be in the midst of some of our regional conferences, and, in the spirit of OneLMA, we have already begun working with our regional leaders to serve our membership with exceptional programming to elevate our profession.

With this shift in timing, I know that you may have questions about next steps and how this impacts you and your organization. Our conference staff have put together answers for many of the most anticipated questions and those FAQs you can find here. If you have any other questions or concerns not covered below, please do not hesitate to reach out to us at

While we are disappointed that we won’t be gathering in Denver in a little over a week, we are grateful for your continued support of the LMA Annual Conference and the LMA community. This event simply would not happen without you. I look forward to thanking you in person this fall! Until then, I hope that you and your loved ones stay healthy and well.


Jill Huse
2020 LMA President
Partner, Society 54, LLC
(704) 458-3210


Update as of March 10, 2020

To Our LMA Members-

As promised, we want to share a brief but important update regarding the LMA Annual Conference. The LMA Board of Directors is meeting as we speak and again tomorrow to work towards a final decision. Knowing that time is of the essence for all involved, we expect to be able to share that final decision no later than end of day tomorrow. The final decision will be shared via email to the full LMA community on our LinkedIn Company Page.

It goes without saying that this is a decision not being entered into lightly, especially in this highly complex environment. We sincerely appreciate your continued support and patience and will update you again tomorrow.


Jill Huse, 2020 LMA President and Danielle Holland, LMA Executive Director

Update as of March 8, 2020

To Our LMA Members-

As an update from my letter last Thursday, the LMA Board of Directors and staff have been working around the clock as we navigate the COVID-19 outbreak and its impact in our community. Thank you to those who have raised questions, offered suggestions and provided support. As this continues to affect our community in various ways, we share your concerns and know that you are seeking more information from us.

It should go without saying, the health and safety of our members, staff and conference attendees remain the top priority of the Board of Directors. However, under the advice of legal counsel, our level of communication is limited at this time.

In these uncharted circumstances, which include several layers of logistical and legal obligations, we are working with our legal counsel, the Gaylord Rockies and the American Conference Institute (ACI). In addition, we continue to monitor and consult updates from CDC, WHO, Denver Public Health and other healthcare resources to ensure that we are fully informed and staying on top of the evolving information being released.

We appreciate your patience as we finalize the decisions around the conference. We are aware that several organizations have canceled their conferences and some firms/companies have restricted travel.

As a resource, our Northeast Region is leading the charge to collect and share information around COVID-19. They have created a platform for sharing which can be accessed here on Facebook. We thank them for their swift leadership on this issue.

We know that these are unusual and challenging circumstances that many of us have not had to navigate before, but the strength and power of our LMA community lies in how we support one another during times like these. Thank you again for your patience and ongoing support. Please be assured that providing you with communication when available is a top priority. We will send another update by Tuesday, March 10th and will provide any additional information we have as it becomes available.


Jill Huse Signature

Jill Huse
2020 LMA President
Partner, Society 54, LLC

Danielle Holland Signature

Danielle Holland
LMA Executive Director

Update as of March 2, 2020

The health, safety and well-being of attendees is our top priority. We are paying close attention to direction from the World Health Organization, Centers for Disease Control and Prevention, and Denver Public Health on the specifics of the Novel Coronavirus (COVID-19).

At this time, there are no programming changes scheduled for the 2020 LMA Annual Conference and it will continue as planned. We will provide further updates to attendees and participants accordingly.


What to Expect Onsite

In addition to regular health and safety procedures, the following additional measures will be implemented at the 2020 LMA Annual Conference:

  • Additional sanitary measures during the event by providing alcohol-based sanitizers
  • Signage reminding attendees of hygiene recommendations

We continue to monitor the situation closely and will adapt plans accordingly.


Healthy Travel Practices

Whether travelling locally or from abroad, healthy habits should be practiced at all times.

During seasons with a higher risk of illness, follow these precautionary steps to help prevent the spread of infection:

  • Thoroughly wash hands or use alcohol-based sanitizer
  • Cover mouth and nose when coughing, sneezing or blowing nose. Put used tissue in the garbage. If no tissue available, cough or sneeze into sleeve, not hands.
  • Stay up-to-date on vaccinations
  • Avoid close contact with anyone showing symptoms of respiratory illness
  • Avoid touching eyes, nose and mouth

Visit the World Health Organization or Denver Public Health for the latest health information.

For information on travelling to and from the United States, specifically related to coronavirus, visit the Centers for Disease Control and Prevention.