Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.

Ethan Williams
Managing Director

Ethan Williams is the Director of Pricing for the National Tax Practice in the New York office. He comes to PwC from GE Digital, where he built the pricing function and helped establish GE Digital as a leader in outcome-based pricing. Ethan graduated from GE's Experienced Commercial Leadership Program and held positions in pricing, strategy, and operations across GE. Ethan received his MBA in Finance and Strategy with a focus on Pricing and spent several years in investment banking where he structured and priced complex transactions, experience that he draws on every day in B2B pricing.

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