Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.

Toby Brown
Chief Practice Management Officer
Perkins Coie LLP

Toby Brown is the Chief Practice Management Officer for Perkins Coie ( In this role Toby works with firm partners and clients in developing pricing arrangements and service delivery models that drive successful relationships.  This includes practice management, pricing, legal project management, lateral partner recruiting, practice innovation and alternative staffing approaches. Prior to this, Toby served as the Chief Practice Officer for Akin Gump ( and served in pricing roles for both Vinson & Elkins ( and Fulbright & Jaworski ( Before joining Fulbright, Toby served as a Director for the Utah State Bar (

Toby presents nationally on legal pricing, practice management, knowledge management, marketing, technology and law firm management for associations, law firms, legal departments, law schools and paralegal programs. He is the founder of the P3 Conference ( and chairs the Client Value group that owns the conference. He has published numerous articles, along with the book, Law Firm Pricing: Strategies, Roles, and Responsibilities. Toby has served on a number of legal services boards, bar association task forces and legal market organizations. He was named to The National Law Journal ‘s 2013 list of Legal Business Trailblazers & Pioneers and received the Peer Excellence Award, the President’s Award and the Anne Charles Award from the National Association of Bar Executives (NABE – Toby received his BS and MS in Economics from the University of Utah.

Toby maintains the ABA award winning 3 Geeks and a Law Blog with 3 colleagues at:   He is active on Twitter as @gnawledge and can be found on LinkedIn at

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