Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.

Colin Jasper
Principal
Positive Pricing

Colin Jasper has consulted to professional services firms for over 20 years. During this time, he has had the opportunity to work with most of the leading law firms in the U.K., most of the leading firms in Asia, an increasing proportion of the AmLaw100, ‘Big 4’ accounting firms, engineering firms and leading consulting firms.

As a Principal of Positive Pricing, Colin’s focus is on assisting professional services firms to create greater value for their clients and to capture a fair share of that value for themselves.

Colin was the Director of the Business-to-Business Pricing program at the Australian Graduate School of Management. He has been a guest lecturer at numerous universities and business schools and conducts regular research amongst clients on their buying behaviour and attitudes to law firms. Colin is the co-founder of the Legal Pricing Roundtables, forums for those responsible for leading pricing within their firms. The roundtables meets twice yearly in both New York and London.

Colin’s articles have been published in a range of journals and magazines including Professional Services Firms Journal, The Law Management Journal, and the Journal of the Professional Pricing Society. He authored the pricing chapter in the American Bar Association book, The Power of Legal Project Management (2014), several chapters in the recent ABA book Pricing in the Front Line (2017) and the pricing chapter of the Ark Group publication, Effective Practice Group Leadership (2017).

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