Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.
Society 54 Co-Founder Heather McCullough is two parts wit and one part tenacity, with heaping doses of creativity and intellect on the side. Heather represents the power of hard work, strategy and collaboration. For more than 18 years, she has brought game-changing results to professional services firms across the country. As the director of business and practice development at one of the most well-respected law firms in the Carolinas, Heather oversaw all aspects of firm and attorney business development, including client relations, communications, events and marketing – all while keeping a keen eye on budgets and ROI. Heather has led and restructured operational changes while working inside law firms, as well as in a consulting capacity. This experience, combined with her MBA from University of South Carolina, makes her an ideal advisor for firms that want to challenge the status quo and lead change.
In the consulting realm, Heather never says no to a challenge. She knows that insincere outreach and marketing can fall flat, and operates as a tireless advocate for her clients to ensure that efforts are anything but hollow. She is well known in the legal marketing industry and her wheels never stop turning when it comes to generating profit, rapport and direction for her clients.