Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.

Mitch Spradlin
Senior Pricing Manager
Hunton Andrews Kurth LLP

As Senior Pricing Manager at Hunton Andrews Kurth LLP, I drive improvement in the firm's pricing and profitability through strategic and tactical pricing advice.

Major focus areas include:

=> Monitoring pricing performance and highlighting opportunities for pricing and profit improvement.

=> Building relationships with partners and becoming their trusted advisor for matters related to pricing and profitability.

=> Providing support to partners with such tasks as preparing fee estimates, developing pricing alternatives, communicating value propositions, and advising on negotiation strategies.

=> Improving the pricing competencies of partners and other firm leaders through various educational offerings.

=> Supporting the firm's RFP responses and pitch efforts through the creation of competitive pricing options that also meet firm financial objectives.

=> Conducting client pricing reviews and collaborating with partners on ways to improve client pricing and profitability.

=> Mentoring staff to develop future leaders within the pricing function.

Sessions I'm Presenting