Announced on April 21, P3® – The Practice Innovation Conference will transform into P3® – The Virtual Experience, a series of online, interactive content taking place in June. The in-person experience was previously cancelled due to the COVID-19 pandemic. View the P3 home page for more information.
The Wiley Journey: Building a High-Performance Alternative Fee Arrangement Culture
Track: Pricing & Profitability
AFAs are here to stay – but changing a firm’s culture to focus strategically on revenue-generating AFA opportunities can be a difficult and a time-consuming challenge. This session will explore essential steps of the effective change management process that resulted in one Am Law 200 firm’s cultural shift toward AFAs as a business model, driving value to both the firm and its clients. Attend this session to learn more about how to structure and implement AFA performance indicators and measures, and how to launch an engagement and educational resources campaign and toolkits. You’ll also discover what actions the firm took to achieve its strategic objective of developing true AFA capabilities, and learn about the business development campaign that shaped and motivated the firm’s innovative use of AFAs to gain a competitive advantage.