Spark Talks

The following information is being confirmed. Stay tuned for the finalized October 16-18, 2020 agenda.

New this year, we’re kick-starting these breakout sessions with a five minute Spark Talk to energize you and get you in the zone for learning!


Conference Day One | Saturday, October 17


11:45 a.m.
BREAKOUT TWO
Leveraging the Power of Service

Gia-Altreche.gifGia Altreche
Director of Marketing and Business Development
Newmeyer & Dillion LLP

11:45 a.m.
BREAKOUT FOUR
Silencing Your Inner “Noper-in-Chief”

Rachel-Shields-Williams.gifRachel Shields Williams
Senior Manager, Experience Management
Sidley Austin LLP

Stress management and wellness are hot topics, but executing on them is often deprioritized in our busy lives. Everyone has a tiny voice in his/her head that hears a great idea, and responds by saying, “that’s not possible,” “that would never work in my job,” “no way that would fly at my firm,” or worst: “I don’t have time for that!” These natural reactions make it hard for the rest of our brain to process useful ways to improve things. Let’s take a few minutes to help quiet your inner “Noper-in-Chief” and think about how we can integrate resiliency into our daily life, especially when it comes to managing stress.

1:45 p.m.
BREAKOUT FIVE
How to Identify Law Firm Relationship Intel ROI

Aja-Hendrix.gifAja Hendrix
Marketing Technology Manager
Pillsbury Winthrop Shaw Pittman LLP

How Relationship Intelligence Automation tools can provide attorneys and Business Development automated reports that can include company news, recent internal activities, latest interactions within the firm and company activities.

1:45 p.m.
BREAKOUT SIX
Celebrity Secrets to Give your Legal PR Star Power

Traci-Stuart.gifTraci Stuart
President
Blattel Communications

3:30 p.m.
BONUS SESSION
REACH YOUR PEAK Leadership for Legal Marketers

Tiffany-Zeigler.gifTiffany Ziegler
Director of Business Development, Special Projects
Alston & Bird LLP

What it means to be a leader can vary greatly depending on your organization, your role and the people you are hoping to lead. This Spark Talk will cover the qualities that are most important to being seen as a leader in legal marketing, both at firms and within the larger industry.


Conference Day Two | Sunday, October 18


1:15 p.m.
BREAKOUT TWO
Taking The Early Path to Client Service Excellence

Lawyers are told that excellent client service is a cornerstone of their ability to build and maintain business, but hardly ever given a road map to do so. Encouraging lawyers to incorporate client service skills into their practice from day one and helping them to recognize the holistic client experience can make a tremendous impact. This session will explore a few key differentiators in developing attorneys with the skills to enhance the client experience.