Common Biases That Distort Data Results (And How to Avoid Them)

Track: All About the Data

Session Number: 892
Date: Tue, Oct 22nd, 2019
Time: 10:45 AM - 11:05 AM

Description:

This talk will offer perspective on the common biases that distort data results so that legal marketers are equipped to recognize and avoid them. As marketers driving firms to make more data-driven decisions, we must understand our (sometimes unconscious) tendency to manipulate data to tell the story we want it to tell versus the story it actually tells.

Session Type: Spotlight

Learning Objectives: • Recognize common biases that distort data results.
• Discuss how to avoid biasing data.
Target Audience (Essential or Advanced): Advanced
Body of Knowledge (BoK) Domain: Technology Management
Session Type: Spotlight

Learning Objectives: • Recognize common biases that distort data results.
• Discuss how to avoid biasing data.
Target Audience (Essential or Advanced): Advanced
Body of Knowledge (BoK) Domain: Technology Management