Marketing the Marketing Department: Demonstrating Value Through Metrics and Data Visualization

Track: All About the Data

Session Number: 879
Date: Tue, Oct 22nd, 2019
Time: 1:50 PM - 2:30 PM

Description:

“What do you do?” This question is asked so often of legal marketing and BD professionals.  It can be difficult for marketing and business development teams of professional service firms to provide a solid explanation. We tend to wear many hats and aren’t always able to articulate our collective value. So, how do we measure these efforts to better understand performance, volume, and the impact of our departments on the business of the firm? 

Session Type: Strategy Discussion

Learning Objectives: • Discuss how success can be measured and the benefits
• Develop KPI’s and processes for department standards
• Identify how to measure and assess workflow within the department
• Discuss how to increase communication levels, both among the team and across firm management
• Develop a template for customized use within their own respective firms
Target Audience (Essential or Advanced): Essential
Body of Knowledge (BoK) Domain: Marketing Management and Leadership, Technology Management
Session Type: Strategy Discussion

Learning Objectives: • Discuss how success can be measured and the benefits
• Develop KPI’s and processes for department standards
• Identify how to measure and assess workflow within the department
• Discuss how to increase communication levels, both among the team and across firm management
• Develop a template for customized use within their own respective firms
Target Audience (Essential or Advanced): Essential
Body of Knowledge (BoK) Domain: Marketing Management and Leadership, Technology Management