Are You Ready for an Elevated Experience in the Mile High City? #LMA20 Will Take You There!


On behalf of the Legal Marketing Association and the 2020 Annual Conference Advisory Committee, we invite you to join us in Denver on October 16-18, 2020, to participate in the industry’s most anticipated event.


At an elevation of exactly 5,280 feet above sea level, the Mile High City has a lot to offer. Pure, fresh mountain air and
crystal-clear blue skies provide the perfect backdrop for a confluence of 1,500 legal marketing and business development
professionals from around the globe. At the brand new Gaylord Rockies Resort & Convention Center, you’ll be immersed in
three days of in-depth programming, including 40 conference breakout sessions.

What you can expect?

Simply put: elevated content in an accelerated format. Sessions will be authentic (no recycled
programming!), inspirational (not overwhelming!), interactive (no talking heads!) and unexpected (did we mention elevated

Aligned with LMA’s Body of Knowledge (BoK) domains, the 2020 agenda features topics such as:

  • Business Development: Building a Coaching Program That Your Attorneys Will Love; Chief Marketing and Business Development Officers as Change Agents; Client-Focused Collaboration: Elevating the Role of Business Development; Competitive Intelligence: A How-To Guide; Pitch Perfect: Legal Sales; Strategic Account Management and Client-Facing Business Development
  • Business of Law: Aligning Marketing and Business Development Priorities With Partner Compensation…and Vice Versa; Beyond the Billing Rate: Law Firm Economics; Big Four Strategies; Legal Operations; Three Decades of AmLaw 100 Profit Margins: Shapes, Falls and Rises
  • Client Services: Addressing D&I from All Perspectives (Including the Client’s Perspective); Engineering Growth: Achieving Next-Level Business Development Through Integrated Client-Centric Tools; LMA’s Next Big Thing: Service Metamorphosis 2.0—What Clients Want; How to Create an Ideal Client Mix to Avoid Non-Billable Burnout
  • Communications: Law Firm Brand Design: A Case Study; Interactive Session/Game: Can You Solve Your Next Law Firm Crisis?; How Data Drives the Intersecting Worlds of Public Relations and Business Development; The Power of Podcasting
  • Marketing Management and Leadership: How to Mitigate Stress and Make it Work for You; Fastest Growing Law Firms Management Strategies; Pathways to Leadership: The Convergence of Service and Career Leadership
  • Technology Management: CRM Clinic; Plaintiff Firm Deep Dive: Gain More Clients Through Strategic Digital Marketing; Inclusive Client Experience Programs

What is unexpected?

This year’s focus on wellness. Early morning exercise classes and mental wellness discussions will be infused throughout this year’s conference, keeping attendees’ well-being in mind.

Speaking of wellness, we are big believers in the power of laughter. Your co-chairs have a few tricks up their sleeves, but what we are most excited about is our Keynote Speaker.

What do The Onion, The Daily Show, The New York Times Best Seller “How to Be Black” and a special skill for working with skeptical teammates have in common? Baratunde Thurston—our Keynote Speaker! You won’t want to miss Baratunde’s insight on getting things done using authenticity, inspiration and sheer willpower.

Please join us and take advantage of the opportunity to expand your knowledge, connect with peers and explore new products and services. This is one conference you won’t want to miss.


Kristen Bateman Leis
Chief Marketing & Business Development Officer
Parker Poe LLP

Jonathan Mattson
Director of Business Development
Baker & Hostetler LLP