Conference Agenda

Conference Day Two | Sunday, October 18

7:30 a.m.
Registration Opens

7:30 a.m. – 8:30 a.m.
Breakfast in the Exhibit Hall

Sponsored By:d1_introhive.gif

With Demo Session led by: InterAction.png

Ensuring Data is the Foundation of Every Client Engagement

Presented by:

Scott Winter
InterAction Product Director

8:30 a.m. – 9:00 a.m.
Day Two Welcome and Association Updates

9:00 a.m. – 10:00 a.m.
Elevate. Collaborate. Innovate.

At the intersection of business and the law, general counsel rely on outside counsel to know their business, to help mitigate risk, develop solutions, and uncover business opportunities. At the heart of this symbiotic relationship is trust and collaboration. Come learn how general counsel and their outside counsel collaborate to create the framework for business to thrive.


Dean C. Heizer.jpgDean C. Heizer
Executive Director and Chief Legal Strategist
LivWell Enlightened Health LLC

Tom Downey.jpgTom Downey
Ireland Stapleton Pryor & Pascoe, PC


Catherine-Zinn.gifCatherine Zinn
Chief Client Officer
Orrick Herrington & Sutcliffe LLP

Stanton-Dodge.gifR. Stanton Dodge
Chief Legal Officer
Draft Kings Inc.


Todd-Tukey.gifTodd Tukey
Managing Director of Litigation
Bass, Berry & Sims

Sheniece-Smith.gifSheniece Smith
Vice President and General Counsel
Hannibal Regional Healthcare System



10:00 a.m. – 10:45 a.m.
Networking Refreshment Break in the Exhibit Hall

Sponsored by:    lexology.png


“Generate More Proposals, Increase Firm Revenue, and Reduce Attorney Dependencies with ikaun”

With Product Demo led by: ikaun.gif


10:15 a.m. – 10:45 a.m.

Networking for Prizes Drawing in the Exhibit Hall

Networking for Prizes is a fun and interactive activity designed to introduce you to the service provider community during the course of the conference.


Breakout Key

bus_law_icon.gif Business Development

bus_law_icon.gif Business of Law

bus_law_icon.gif Client Services

bus_law_icon.gif Communications

bus_law_icon.gif Marketing Management and Leadership

bus_law_icon.gif Technology Management

Competency Level



New this year! light.gif Spark Talks


11:00 a.m. – 12:00 p.m.
Concurrent Breakout Sessions


11:00 a.m.–12:00 p.m.

The Fab Five: Addressing D&I From All Perspectives (Including the Client’s)

You may be working hard to address both the D&I needs of your clients and D&I efforts within your firm. But no single department within a law firm can tackle all of these requests alone. In this session, you’ll hear how leaders from LMA, ALA, ILTA and NALP are responding to client needs and requests while supporting D&I from their unique perspective. You’ll learn best practices for teaming across administrative functions, honestly discuss what gets in the way of good collaboration and gain ideas you can take back to your firm and share with your colleagues in all departments.

You’ll learn how to:

  • Evaluate feedback from the client’s perspective about diversity—what they want and what they expect from their outside counsel
  • Understand how the marketing/business development, firm administration, technology and recruiting functions are supporting diversity and inclusion
  • Tackle barriers to collaboration across administrative teams
  • Add to your D&I toolkit and share with your colleagues tips from all four perspectives


Holly-Barocio.pngHolly Barocio
Senior Consultant


Jessica Mazzeo.jpgJessica J. Mazzeo
Co-Founder and Chief Operating Officer
Griesing Law, LLC


Lia-Dorsey.gifLia J. Dorsey
US Diversity and Inclusion Director
Dentons US LLP


Gillian-Power.gifGillian M. Power
Chief Information Officer
Lathrop & Gage LLP


Lezlie-Griffin.gifLezlie A. Griffin
Assistant Dean for Career Development and Diversity Initiatives
Tulane University

11:00 a.m.–12:00 p.m.
Pathways to Leadership: The Convergence of Service and Career Leadership

Looking to expand your leadership skills? Wondering how to demonstrate promotion potential beyond doing your work? Interested in getting more involved in LMA leadership, but not sure where to start?

In this session, you’ll identify the skills required to be an effective leader in LMA and your firm. You’ll hear how to leverage your law firm role and LMA to build leadership skills throughout your career. You’ll examine the best practices to manage teams formally and informally, how to navigate a path to LMA leadership and how to evaluate and assess the leadership potential within your own team and staff.

You’ll learn how to:

  • Recognize the leadership skills and competencies that move great managers into great leaders
  • Explore which leadership skills matter most to today’s law firm leaders
  • Identify opportunities to develop leadership skills through LMA
  • Navigate leadership development opportunities throughout your career


Aleisha-Gravit.pngAleisha Gravit
Chief Marketing and Business Development Officer
Akin Gump Strauss Hauer & Feld LLP


Jeanne-Hammerstrom.pngJeanne Hammerstrom
Chief Marketing Officer


Lisa-Simon.pngLisa Simon
Chief Marketing and Business Development Officer
Lewis Roca Rothgerber Christie LLP


Jennifer-Manton.pngJennifer Manton
Chief Marketing and Business Development Officer
Kramer Levin Naftalis & Frankel LLP



Alycia-Sutor.pngAlycia Sutor
Managing Director



11:00 a.m.–12:00 p.m.

Setting Yourself Up as an Influencer: 10 Ways to Drive Success for your Projects

We know that influencer marketing campaigns are designed to reach a specific group of engaged followers. Should the Influencer tactics be limited to social media? If you’ve pushed hard to get your ideas adopted or to drive change within your firm, you know resistance comes in many forms. Bad data, outdated processes and stalwarts are committed to maintaining the firm’s status quo. Generating long-term and sustainable change sometimes requires a Herculean effort but the effort doesn’t bring a guarantee of success.

It’s time for a fresh approach. It’s time to be an influencer within the firm to produce sustainable, measurable results. This session delivers 10 actionable ways to change hearts, minds and behavior driving your projects and ideas forward.

Hear insight on how law firm teams are successfully using influential techniques in these 10 areas:

  • Important and Urgent
  • Nodding with your Why
  • Forward Thinking with Client Experience
  • Location, location, location!
  • Using data and AI
  • End User Training
  • Need a Dollar!
  • Change and Your Project
  • Empowering Your Work
  • Referral Management


Elena-Cutri.pngElena Cutri
Director of Education Services, Software Solutions

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11:00 a.m.–12:00 p.m.

Team Collaboration and Key Client Programs – Powerful Tools for Business Development

Join us for this fireside chat to discuss intelligent team collaboration. Cross-practice collaboration is regarded by many law firms as key to more impactful business development outcomes, and yet many struggle to achieve this when information is not freely shared between lawyers, marketers and clients.

Harvard Law School’s Center for the Legal Profession suggests that “when collaboration is done right, firms earn higher margins, inspire greater client loyalty, gain access to more lucrative clients, and attract more cutting-edge work.” Integrated client service, often crossing practice groups, is called team collaboration and represents an operational ideal for modern firms.

However, team collaboration requires new systems and processes. Whether it is key-client planning programs, industry teams, or rapid lateral integration, simply connecting individuals is not enough. To provide actionable guidance to firms seeking to deliver better experiences through teams, technology supporting collaboration, automation, and data-driven insights is critical.

Team collaboration and key-client planning ultimately empower firms to cross-sell, achieve higher hourly revenue, and retain more clients. And, the professional legal marketer should be leading the charge. 

Learning Outcomes:

  • How marketers can serve as connectors between lawyers and clients
  • What type of infrastructure is required to foster team collaboration at a firmwide level
  • How do you drive adoption of team collaboration with lawyers


Darryl-Cross.pngDarryl Cross
Practice Group Leader, Professional Service Firm Leaders and Partners


Silvia-Coulter.pngSilvia L. Coulter
LawVision Group LLC


JeanMarie-Campbell.gifJeanMarie Campbell
Head of Client Development, North America
Baker McKenzie



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11:00 a.m.–12:00 p.m.

20/20 Vision in the 2020 Recession: Using Data To See Better

The legal industry appears to be at the beginning of a potential recession in 2020 as evidenced by a drop in demand seen first in March 2020. How can we use data to understand the impact and extent of this recession? There have been 3 U.S. recessions in the last 30 years since The American Lawyer magazine published the first AmLaw 100 survey in 1987. The 100 firms’ profit margin has dropped in sync with each recession, thus it acts as a barometer for decreased economic activity. Revenue per lawyer and cost per lawyer are the constituents of profit margin. Analyzing their trends can help us better understand this recession. We will use historical information and current year data in interesting ways for recession scenarios and show the interplay between demand and response.

You’ll learn how to:

  • Create data-based scenarios for this 2020 recession
  • Understand 3 previous recessions and historical profit margin
  • Comprehend connection between margin and revenue and cost per lawyer
  • Analyze RPL and CPL trends to predict future profit margin
  • Improve your financial acumen and gain insights into law firm economics


Madhav-Srinivasan.pngMadhav Srinivasan
Chief Financial Officer
Hunton Andrews Kurth

BREAKOUT SIXEssential.gif
11:00 a.m.–12:00 p.m.

CRM Clinic: Best Practices for CRM Success

When it comes to deriving value from a CRM system, law firms continue to struggle with bad data, lack of buy-in, and the ability (or inability) to connect to other systems. Whatever your particular CRM challenge, we have an impartial CRM expert available to help solve the problems you have.

Through interactive roundtable discussions you can engage in open discussions with a group of your industry peers, as you rotate from table to table. Each table addresses a different topic and is facilitated by a CRM expert.

Chris-Fritsch.pngChristina Fritsch
Founder and CRM Success Consultant
CLIENTSFirst Consulting


Jennifer-Klyse.pngJennifer Klyse
Owner and Principal
Klyse Advisory Group LLC


Michael-Warren.pngMichael Warren
Vice President, CRM Practice and Marketing
Wilson Allen


12:00 p.m. – 1:00 p.m.
Networking Lunch with Regional Meet-Ups

Sponsored by:    lexology.png


Breakout Key

bus_law_icon.gif Business Development

bus_law_icon.gif Business of Law

bus_law_icon.gif Client Services

bus_law_icon.gif Communications

bus_law_icon.gif Marketing Management and Leadership

bus_law_icon.gif Technology Management

Competency Level



New this year! light.gif Spark Talks


1:15 p.m. – 2:15 p.m.
Concurrent Breakout Sessions


1:15 p.m.–2:15 p.m.

Session details to be announced



BREAKOUT TWOAdvance.giflight.gif
1:15 p.m.–2:15 p.m.
Gotta Catch ‘Em All: Developing an Inclusive Client Experience Program

Client experience is becoming an increasingly important differentiator for firms. As a result, there is an increase in the focus firms are putting on honing the client experience to the point where it can become a differentiator in their favor. Join this session to discuss the principals of an inclusive client experience program, the measures that should be taken and how the resulting analytics can be integrated with other systems. You’ll leave understanding the principles of a successful client experience program and how to implement it in your own firm.

You’ll learn how to:

  • Put into place strategies to measure client experience and why they usually only focus on the most important clients
  • Establish the building blocks of an inclusive client experience program
  • Determine the key client journey milestones
  • Take key measures and what analytics can be derived from them
  • Integrate the measures and analytics derived from client feedback into other systems and how users can leverage them


Simon-Elven.pngSimon Elven
Commercial and Marketing Director
Tikit Ltd


1:15 p.m.–2:15 p.m.

Interactive Session/Game: Can You Solve Your Next Law Firm Crisis? Part Two

See session details.


Charles Edwards.jpgCharles Edwards
Media Coach / Crisis Advisor
Jackson Spalding


Julie-Wall-Khoury.pngJulie Wall Khoury
Director of External Affairs
Balch & Bingham LLP


Gina-Rubel.pngGina F. Rubel
Founder and Chief Executive Officer
Furia Rubel Communications, Inc.


Zach-Olsen.pngZach Olsen
Infinite Global


DavePoston.pngDave Poston, Esq.
Poston Communications


BREAKOUT FOUREssential.gif
1:15 p.m.–2:15 p.m.

Turning Busy Lawyers Into Recognized Thought Leaders

Examine how to leverage your firm’s greatest asset, the knowledge of your people, to build your brand and turn your people into the go-to experts in their field. You’ll discover how to transform thought leadership from a time-consuming hassle into an authentic and easy process for driving valuable engagement with your most important clients and prospects. Leave with your own expert marketing workbook and the skills to turn your own firm’s busy experts into recognized thought leaders.

You’ll learn how to:

  • Know when changes in client behavior require a new approach from your firm
  • Give clients what they want from thought leadership
  • Use content to engage with clients and prospects


Connor-Kinnear.pngConnor Kinnear
Chief Marketing Officer


Linda Orton.jpgLinda Orton
Chief Marketing Officer
Alvarez & Marsal Holdings, LLC



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1:15 p.m.–3:30 p.m.
Deep Dive
Plaintiff Firm Deep Dive: Gain More Clients Through Strategic Digital Marketing

Take a deep dive into the components of successful digital marketing strategies that convert visitors into clients within a business-to-consumer relationship. In this session, you’ll gain tools and take-aways from in-house legal marketers and agency partners that you can take back to your office and implement right away to win more clients for your firm.

You’ll learn how to:

  • Maximize your on-page SEO for your website
  • Identify effective conversion tools and calls-to-action
  • Properly track and measure ROI from your online efforts

Pam-Foster.pngPamela Foster
Pamela Powered Inc.


Alex-DiSebastian.png Alex E. DiSebastian
Internet Marketing Director
PaperStreet Web Design


Jacob-Eidinger.pngJacob Eidinger
Marketing Coordinator
Wigdor LLP

2:30 p.m. – 3:30 p.m.
Practicing Well-Being Through Mindfulness and Self-Care, an Interactive Workshop *

Is your mind constantly going at 150 mph? Do you find yourself wasting precious time thinking about the past or worrying about the future? Do you struggle to keep your attention on a task? Are you always multitasking, unable to focus? Is stress or anxiety keeping you from doing your best work? Mindfulness and meditation practice is the key to increasing focus and productivity!

In this interactive 1-hour workshop, you’ll learn:

  • How to work with thoughts that trigger stress and anxiety
  • The physiology behind stress and anxiety
  • How mindfulness can decrease distractions and increase productivity
  • Ways of interrupting your automatic reaction and how to find a more helpful response
  • Simple practices you can immediately incorporate into your day to let go of stress and return to homeostasis
  • Importance of self-care and caring for your well-being


Led by:

Jeena-Cho-3.gifJeena Cho
JC Law Group PC

3:30 p.m. – 3:45 p.m.
Conference Wrap-Up


3:45 p.m.
Conference Concludes

*These sessions will not be part of the conference recordings package.