#LMA20 SPEAKER BIOS
Chief Marketing and Business Development Officer
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Adam Severson is the chief marketing and business development officer at Baker Donelson in Nashville, Tennessee. He is responsible for the strategic direction and execution of the Firm's business development and marketing initiatives, and collaborates with the Firm's lawyers and professional staff to maintain a client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration. Adam is very active in the International Legal Marketing Association and is the former president for the LMA. He also served three years on the LMA International Board of Directors. Adam has received several industry awards including recognition as the #1 Business Development & Marketing team by Marketing the Law Firm and as CMO of the Year by the Nashville Business Journal. He is a Fellow in the College of Law Practice Management. Adam speaks internationally on law firm strategy, marketing and business development, technology and competitive intelligence. Prior to joining Baker Donelson, he held similar roles at two AMLAW 100 firms.
Senior Engineer, Anti-Abuse & Messaging Policy
Alex has been working in the Anti-Abuse & Messaging Policy role at Comcast since joining the company in 2011, and is currently a Senior Engineer. This group is responsible for ensuring customers get the messages they want, and doing their best to keep the other stuff out. Alex has also worked within M3AAWG as the Data & Identity Protection Committee co-chair since 2014, working publish documents and best practices that help the community at large ensure data is transmitted securely. As part of that work, Alex has helped to author two IETF RFCs on the topic of messaging security, and continues to work on standardization efforts. Alex frequently speaks to groups large and small on the topics of deliverability and messaging security.
Manager, Practice Group Leader
Crowell & Moring LLP
Aileen has worked with professional services firms her entire career, with a special focus on law firms. Her experience has covered a wide spectrum of disciplines — from social media marketing and media relations to content development and website redesign. She has developed a particular expertise in law firm rankings, from helping firms develop the infrastructure to manage rankings programs to improving firms’ recognition in rankings. In her current role at Crowell & Moring, she manages marketing and business development for the firm’s Mass Torts, Advertising & Media, and Retail groups. Aileen is a former Member-at-Large of the Legal Marketing Association’s Capital Chapter.
Alex E. DiSebastian
Internet Marketing Director
PaperStreet Web Design
Alex DiSebastian has over twenty two years of experience which spans many industries and disciplines. All this experience has now culminated for Alex as Internet Marketing Director at PaperStreet.
Raised internationally, Alex comes to PaperStreet by way of England, Israel, Spain, Honduras, and Philadelphia. He holds a Bachelor of Science in Graphic Design from Nesbitt College of Design Arts at Drexel University. Alex thrived in the corporate world of design - working for numerous in-house teams in the healthcare industry, a news outlet dot-com, a CPA non-profit, and a multi-million financial institution.
Joining the PaperStreet team over a decade ago, Alex has held the roles of Lead Designer, Web Director, and Internet Marketing Director. He has led the Internet Marketing team to achieve top rankings (organic and paid) for numerous competitive keywords and maintained their positions, generating millions of dollars a year in revenue for our clients.
Alex has been a Collegiate Academic Judging Panelist. He is a published online author for articles related to Digital Marketing. He has enjoyed speaking nationally at conferences on such topics as Responsive Web Design and Search Engine Optimization for events such as the Legal Marketing Association National Conference. He also has been the recipient of such honors and awards as the Interactive Media Awards, Davey Awards, W3 Awards, and the National APEX award.
When not passionately marketing, Alex loves spending time with his wife, son and his dog. He is an avid guitarist, rock climber, and surfer.
Chief Marketing and Business Development Officer
Akin Gump Strauss Hauer & Feld LLP
Aleisha Gravit is the Chief Marketing and Business Development Officer for Akin Gump Strauss Hauer & Feld LLP where she is responsible for setting the direction for practice group- and industry-driven business development strategies, public relations, alumni relations, internal communications, brand management, competitive intelligence and market research. Ms. Gravit also oversees the firm’s Research & Information Services department.
Ms. Gravit has more than 20 years of experience in legal marketing with 15 years being in the senior most leadership role. Ms. Gravit is a fellow in the College of Law Practice Management and has a long history of leadership within the legal marketing profession, having served as Chair of the Regionalization Nominations Process Task Force (2016); International President (2013); Immediate Past-President (2014); President-Elect (2012); International Board of Directors member at large (2009 - 2011); Governance Committee Co-Chair (2009) Los Angeles Conference Committee co-chair (2008); Rocky Mountain Chapter President (1999).
Business Development Manager
Ali Ferro is a Business Development Manager at Baker Donelson, a law firm with more than 700 attorneys and advisors across 21 offices. Ali manages the Firm's Key Client Program, a comprehensive program that focuses on maintaining and growing some of the Firm's largest and most important client relationships. She strategizes with the key client attorneys on all marketing and business development efforts with key clients, including client feedback interviews, client visits and pitches, RFPs, innovative in-house solutions, tailored CLE training, client entertainment, sponsorships and PR. Ali also collaborates with the Firm's CMBDO to facilitate in-person and on-demand business development training programs for attorneys.
CU Service Network
Alicia Disantis splits her time between managing her own marketing and design business and working as head of marketing at a B2B Financial Services organization. With nearly a decade of strategic marketing experience and 15 years of graphic design experience, Alicia possesses a unique mix of marketing, design and writing expertise.
From lead generation strategies, buyer personas, brand storytelling and content marketing to logo design and videography, Alicia is proficient in a wide spectrum of endeavors. She is fascinated by the words and visuals that make people stop, interact, and ultimately buy.
In 2019, Alicia was recognized as a THINK Crasher, a national award given to up-and-coming leaders in the credit union space. Her writing has been featured throughout the Financial Services industry and she assists clients from around the globe with their design needs.
Alicia has a M.A.M. in Marketing from Columbia College Chicago and a B.A. in Graphic Design from University of Toledo. She loves to backpack internationally, visit art museums, and study vintage ads.
Chief Marketing Officer
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Amy joined Mintz in 2009 as the Chief Marketing Officer. She leads the business development, client satisfaction, marketing, marketing technology, lateral integration, communications, and public relations initiatives for the firm. In conjunction with the firm’s Managing Partner, Amy also manages the development and implementation of the firm’s strategic plan. Amy is a member of the firm’s Policy Committee and Division Head Committee. She has driven the development of the firm’s Client Satisfaction University Program and recently hired the firm’s first Client Service Executive to deepen relationships with key clients.
Before joining Mintz, Amy served as Vice President of Marketing and Business Development at CRA International, a global economic litigation and business consulting firm. During her tenure at CRA, Amy recruited and established a new marketing and business development team, launched a new corporate brand (including a new website and all collateral), introduced and executed business development plans for key practices, developed the firm’s first experience database, and initiated a strategic internal communications program designed to reinforce the firm’s vision and priorities.
Prior to CRA, Amy was the Chief Marketing Officer at Nixon Peabody LLP. While at Nixon Peabody, she introduced and executed formal business development plans for every practice in the firm and launched a client satisfaction initiative, which included an annual client satisfaction survey, relationship review meetings with key clients, and the creation of client service teams for high potential and growing clients. She also rebranded the firm and launched the firm’s first national advertising campaign.
Amanda M. Bruno
Chief Business Development Officer
Morgan, Lewis & Bockius LLP
Amanda M. Bruno is the global chief business development officer at Morgan Lewis. In that role, Amanda leads a team responsible for working with the Chair and firm’s senior leadership team to develop and implement client-centric business development priorities for Morgan Lewis. With 15 years of experience in the legal industry, Amanda works with key stakeholders across the firm to drive client-centric strategy and ensure delivery of exceptional client service inside and outside the firm.
Managing Director, Corporate
Bass, Berry & Sims PLC
Amy Roeder Norris is the Managing Director for the Corporate & Securities Practice Group at Bass, Berry & Sims. In this capacity, she works with firm and practice leadership on business development strategy, client relationship development, practice administration and other key initiatives for the corporate group.
Prior to joining Bass, Berry & Sims, Amy was the Senior Business Development Manager for McGuireWoods LLP where she led marketing and business development strategy, and directly built client relationships for the firm’s corporate practices – notably three priority and nationally-recognized practices – M&A, private equity and financial institutions.
Amy has more than 11 years of experience in the legal field, working on various award-winning marketing and business development initiatives. She was responsible for launching two industry-shifting initiatives: connecting independent sponsors with capital providers and bringing together women in private equity. Both were founded on the idea of selfless relationship building, or “giving to get” in an authentic, purposeful way. In addition to generating business, these two initiatives have been recognized by Financial Times Innovative Lawyers and Mergers & Acquisitions, which noted that that these initiatives “expand beyond being a legal services provider to being a key industry player.”
Amy is a member of the Legal Marketing Association (LMA) and has served in several key leadership positions throughout her career, including most recently International Board of Directors, Regional Leadership Committee, Chair (2019); Southeast Region (LMASE) Board of Directors – President (2018), and President-Elect and Regional Conference Chair (2017). She was a founding member of Dress for Success Charlotte’s Young Executives for Success (Y.E.S.!) branch, and she served as a Young Ambassador for the Council of Children’s Rights.
Amy P. Verhulst
Senior Marketing Manager
Coats Rose, P.C.
Amy Verhulst is a business development and marketing professional with over 19 years of experience in the legal and professional services industries. Amy founded and leads the marketing and business Development department at Coats Rose, P.C., a 75-attorney law firm based in Houston, Texas with six offices in Texas, Louisiana and Ohio. She is responsible for all business development, marketing and communications initiatives for the firm including growth strategies to drive revenue, leadership development, brand awareness, content management and public relations.
Amy has a passion for professional, peer-to-peer organizations, and currently serves as President of the Legal Marketing Association Southwest Region. She has served in several leadership roles within the LMA organization throughout her career, including Chair of the 2019 LMA Southwest Region Conference, Co-Chair of the LMA Membership Engagement Committee, Director-at-Large - Communications for the Southwest Region and former Texas Chapter, and as Local Leader for both the Austin and San Antonio Local Steering Committees. Additionally, Amy has served in leadership roles with the Entrepreneurs’ Organization (Austin Chapter), the Livestrong Foundation, and Leadership Austin. Amy earned her B.A. in Mass Communications – Advertising from Texas State University.
Alycia Sutor is the Managing Partner of GrowthPlay’s Professional Services business unit and has more than twenty years’ experience helping lawyers and executives accelerate sales performance and revenue growth. Prior to her current role, Alycia oversaw the business development and marketing functions at Goldberg Kohn and McDermott Will & Emery.
Alycia is also passionate about elevating the profession of law through various volunteer leadership roles, including with the Legal Marketing Association (LMA), serving last year as a co-chair of the Talent Development Committee. She also served as LMA’s President of the International Board of Directors, as well as the Board President for the Midwest Region and has served on the advisory board of the Legal Sales and Service Organization.
Outreach & Volunteer Manager
Colorado Lawyer Assistance Program
Amy Kingery is the Outreach and Volunteer Manager for the Colorado Lawyer Assistance Program (COLAP). She received her BA from the University of Hawai’i-Hilo and her MSW and MBA from Newman University. Ms. Kingery is a Colorado licensed clinical social worker and licensed addiction counselor. She is a Colorado native with over 15 years experience serving individuals, families and professionals working within the intersections of the courts, child welfare, behavioral health and trauma.
Anna Cates Williams
Walker Lambe, PLLC
Anna has a diverse work history in legal marketing. She began practicing law with a healthcare start-up in Nashville, TN, where she worked within the legal procurement team, negotiating alternative billing strategies as the client. She later moved into business development and management with a leading legal staffing and recruiting organization, where she partnered with large firm marketing and practice development teams delivering e-discovery and managed services solutions. Today, she is the Executive Director of a boutique Estate Planning firm in Durham, NC, where she drives marketing, operations, and financial initiatives for the firm.
April L. Campbell
Interim Executive Director
Association of Legal Administrators (ALA)
April Campbell is a leader in professional service and not-for-profit organizations for more than two decades. She is passionate about developing leaders and productive teams. She focuses her energy on the philosophy of change experimentation, using design thinking to foster new solutions and empower leaders to a deeper understanding of how change happens. She currently serves as the Director of Administration of McCullough Hill Leary and Immediate Past President of the Association of Legal Administrators. She has held additional roles in both large and small law firms in the areas of HR, pro bono and operations. Before her career in legal management, she practiced as an attorney. April holds a Bachelor of Science in Spanish with a business option from Penn State and a Juris Doctorate from the University of Oregon School of Law. April is completing her coach training and will be an Associate Certified Coach in May 2020.
M. Ashraf Lakhani
Director of Business Development and Marketing
Porter Hedges LLP
Ashraf is the Director of Business Development and Marketing at Porter Hedges in Houston. He is responsible for developing and executing the client development strategies, coordinating the client feedback program, managing public relations, and leading the marketing team. Prior to Porter Hedges, he led the marketing efforts for both Morgan Lewis and Howrey as they expanded into Texas. In 2018, Ashraf served as the President of the Legal Marketing Association, leading the association through a comprehensive member feedback initiative and extensive infrastructure review. Ashraf received an M.B.A. from The University of Texas and B.A. from Duke University.
Senior Manager of Competitive Intelligence
Foley & Lardner LLP
Ben Brighoff is the Senior Manager of Competitive Intelligence at Foley & Lardner LLP. Prior to joining Foley & Lardner in 2019, he served as the Competitive Intelligence Manager at Jenner & Block LLP. Ben served as co-chair of the Legal Marketing Association Competitive Intelligence Special Interest Group from 2017 to 2019. He received his Master’s degree in Library and Information Science from the University of Illinois in 2011. Ben resides in Chicago, Illinois.
Senior Data Strategist
As a Senior Data Strategist at One North, Ben supports clients by applying a strong data focus to marketing initiatives across channels and tools. Digital Marketing tools produce vast quantities of raw data, but often little direction on how to apply it to an effective digital strategy. Ben partners with our clients to streamline and optimize this process. He starts by gaining an understanding of each client’s unique goals and tactics, and guides them toward a strategic analytics program. He focuses on the creation of a meaningful feedback loop to help support and steer decision-making.
Chief Business Growth Officer
Goulston & Storrs PC
Beth Cuzzone is the Chief Business Growth Officer for Goulston & Storrs. In her role, she spends time aligning practice, industry and working group initiatives with the firm’s strategic vision.
An integral part of the firm’s leadership, Beth manages a wide range of firm growth activities, and she is part of the team responsible for overseeing firm branding, external communications, client relationship support, pricing, legal project management, business development and business analysis. One of Beth’s essential roles involves conducting and analyzing client interviews, capturing valuable feedback that ensures the firm and its clients remain cohesive.
As an industry leader in professional services marketing, Beth is a founding member of the Legal Sales and Service Organization, and she is an advisory board member of the Law Practice Technology & Innovation Institute. She is also a member and former President of the Legal Marketing Association, New England Chapter. Beth holds a green belt in Six Sigma business strategy and is a trained facilitator.
Beth Huffman leads the marketing department at Nelson Mullins Riley & Scarborough, a super-regional US firm of more than 800 attorneys headquartered in South Carolina. Beth’s team provides strategic marketing, branding and graphics, communications and media relations, and events services to the firm. Previously, Beth spent more than 11 years in Philadelphia with international firm Dechert, serving as the Global Head of Communications. Beth was a long-time sports reporter before going into legal marketing, including writing for 13 years for the Philadelphia Inquirer.
Vice President, Public Relations
Bethany Chieffallo, a vice president of PR at Jaffe, helps her clients to establish greater credibility and authority by positioning them as thought leaders before target audiences. She applies a methodical approach to every business matter, developing creative communications solutions that ease clients’ marketing concerns so they can spend more time focusing on their own respective practices. Bethany, who was recently named a PR News “Rising PR Star 30 & Under,” has nearly five years of in-house legal marketing experience split between two esteemed firms – one Am Law 100 and one Am Law 200. Her in-house responsibilities included managing media relations, internal communications, and a variety of related marcom and business development initiatives. Bethany’s background in legal communications and marketing provides her with an intuitively strategic thought process that serves as the foundation for every project and client consultation. Her professionalism, attention to detail and work ethic have earned the trust of clients and colleagues alike, and have resulted in many high-profile media engagements for clients.
Director of Technology Innovation and Research
Blank Rome LLP
As the Director of Technology Innovation and Research at Blank Rome LLP, Brad is a member of the core innovation team at the Firm and lead technology innovation efforts--working closely with all the firm’s practice groups, attorneys and administrative professionals--to maximize the use of technology to serve our clients. Brad also oversees the Research Services team of five professionals dedicated to serving the research and knowledge management needs of the Firm. Prior to this role, he was responsible for the strategic direction of Blank Rome's marketing and business development systems and e-marketing initiatives.
Brad has spoken frequently on various topics, including presentations to the Delaware Valley Law Firm Marketing Group, the Association of Legal Administrators, the International Legal Technology Association (ILTA), and various local CRM special interest groups. He previously sat on the steering committee of ILTA's Marketing Technology Peer Group (now part of the Professional Services peer group) and remains involved with their e-groups. He is a member of the Delaware Valley Law Firm Marketing Group and former committee chair of the Metropolitan Philadelphia Chapter of the LMA. Brad graduated with Honors from the University of Richmond and holds a degree in International Business and Finance.
Vice President, Sales and Partnerships
Brandon Dingae: Brandon brings more than 15 years of experience in email, including time in email analytics, email security, and Email Service Providers. Brandon has served in roles that cover email strategy consulting, international expansion, and building teams focused on growing revenue.
Director of Practice Economics
Davis Wright Tremaine
Brian Fanning is the Director of Practice Economics at Davis Wright Tremaine. He holds an MBA from the Foster School of Business at the University of Washington and is an Accredited Legal Pricing Professional through the True Value Partnering Institute. Brian leads a team charged with developing and leveraging the firm’s economic and operational data to drive more effective, profitable decision making. That includes working directly with clients and firm lawyers to ensure matters are accurately and profitably scoped, budgeted, and priced as well as providing project management support throughout the lifecycle of the firm’s matters including identifying process improvement opportunities, budget and profitability reporting, and post-mortem data collection and analysis. Brian’s team is also responsible for developing and articulating the firm’s data strategy and developing reporting capabilities that deliver data, analysis, and insights to end users at every level within the firm. Over the last 18 months Brian’s team has led the development and rollout of a best-in-class reporting and analytics platform available to all lawyers in the firm.
Director of Business Development
Brook Redmond is the Director of Business Development at Baker Donelson, a law firm with more than 750 attorneys and advisors. She works with attorneys to develop and execute client-centric business plans that focus on providing exceptional service, innovative solutions and enhanced value. Brook focuses on the retention, support and advancement of women attorneys, and the implementation of industry-leading policies that promote work-life balance in her work with the Baker Donelson Women's Initiative.
Brook is an active member of the Legal Marketing Association, and previously served as the co-chair of the Membership Committee (2013 –2014), president of the Southeastern Chapter (2015), and as a member of the Annual Conference Advisory Board (2017). She is also a member of NALP, the Professional Development Consortium and the Worldwide Association of Business Coaches, and is a Registered Corporate Coach and a Certified In-house Trainer for The David Allen Company "Getting Things Done." She obtained her B.A. in philosophy and M.A. in political science from the University of Alabama.
Burton Taylor is president of Proventus Consulting, which is a marketing, public relations and business development agency that is dedicated to serving the legal industry. He is active with LMA Midwest Chapter as well as its local Kansas City group.
Recognized by Lawdragon as one of the Top 100 legal consultants in the nation, Taylor serves as a strategic marketing and PR consultant to the nation's largest law firms, the industry's most well-regarded boutiques and a variety of businesses that support the legal industry, including numerous technology companies. Under Taylor's leadership, Proventus Consulting has been repeatedly recognized by The National Law Journal as the No. 1 PR firm for law firms in its Best of the Midwest special section. The agency has found its success through its dedication to client service and its commitment to leveraging PR in ways that help clients realize new business. Prior to launching Proventus, Taylor led public and media relations for Shook, Hardy & Bacon with a charge to grow the firm’s reputation and brand as a firm that provides the nation's best litigation counsel at an “unbeatable value.” In turn, Shook was recognized as having the 14th strongest law firm brand in the nation, while also being named by industry leaders as one of the top law firms for litigation (Top 20) and value (Top 4).
In addition to his work with Proventus, Taylor is active in the community and is active with numerous nonprofit organizations, including as a member of the board of directors for the Children's Mercy's Cancer Center's Auxiliary Board and Impact KC, which is a giving circle that has awarded more than $1 million to local charities in just over 10 years.
Enterprise CRM Systems Manager
Baker Botts LLP
Carl’s history with CRM in a legal environment (19 years), career in technology (25+ years), and project and team management experience, makes him an ideal leader in legal technology with a focus on CRM. Carl has worked with large law firms and is familiar with the technical challenges they face on a global scale. He works side-by-side with Marketing and Client Relation teams to define and drive successful business efforts. He also works with closely with vendors to improve their products and develop solutions to business needs.
Chief Marketing Officer
DMJ & Co., PLLC
Caren is an experienced Chief Marketing Officer with a history of leading marketing and growth strategies in professional service firms and among their professionals.
As CMO at DMJ & Co., PLLC, a Top 300 U.S. accounting and business consulting firm, Caren manages firm-wide marketing and business development initiatives that span four office locations across North Carolina. Her responsibilities include communications, public relations, brand development, strategic and industry partnerships, marketing strategy, and digital media efforts.
Caren is a member and was elected to the Association for Accounting Marketing's Board of Directors for two terms where she served on the executive committee in the role of Secretary. She currently serves as liaison to CPAmerica Inc.'s marketing committees.
She has been awarded the Triad Business Journal's 40 Under 40 Award and is a graduate of Leadership North Carolina. Caren earned her degree in Communications from North Carolina State University and is actively involved in community activities and projects.
Director of Product Marketing, InterAction
Carrie Johnson builds bridges between product leaders, sales, marketing, and clients. She started her career as a software engineer and technical writer before moving in to the management of customer briefing programs, where she facilitated more than 1100 meetings with executive decision makers. Now serving as Director of Product Marketing, she is responsible for harnessing market expertise and bringing the InterAction value proposition to life. Carrie studied Technical Communications at Clarkson University and holds a Master of Science degree in Information Management from Syracuse University. She lives with her husband and twin boys in Raleigh, NC.
Catherine Alman MacDonagh, JD
CEO and Founder
Legal Lean Sigma Institute LLC
Catherine is a former corporate counsel and law firm executive. She now teaches and providestraining and consulting services with a focus on process improvement, project management, operational and process excellence, innovation, organizational development and strategy.
A Legal Lean Sigma®Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma Institute, which offers consulting and the first and only process improvement and project management certifications, courses, and workshops designed specifically for the legal profession. Catherine createdLegal Lean Sigma®. She alsoinvented the Legal WorkOut®, a collaborative method of engagingin process improvement together that has won multiple awards, including the 2018 Process Excellence Award for Best Business Transformation Projectand the ACC Value Champion Award.
Catherine offerscoaching, training, and strategic planning consulting services through her practice, FIRM Guidanceand is the Chief Enthusiasm Officer of Mocktails LLC, which offers experiential networking training programs for lawyers and everyone else. She isalsoan adjunct professor at Suffolk Law Schooland George Washington University(Master’s in Law Firm Management)and a frequent guest lecturer at other academic institutionsand highly rated speaker at industry events.She is the author of LeanSix Sigma for Law Firmsandthe co-author of The Woman Lawyer's Rainmaking Gameand The Law Firm Associate's Guide to Personal Marketing and Selling Skills. She is a contributing author to seven books: Design Thinking for the Legal Profession; Redefining Matter Management: A Best Practice Guide to Improving Processes and Profitability; The Lawyer’s Guide to Strategic Practice Management; The Lawyer’s Guide to Project Management;The Bigger Picture: Driving Client Value Through Collaboration;The Lawyer’s Guide to Process Improvement;andThe Procurement Handbook.
Honors and awards include: Fellow,College of Law Practice Management;Legal Marketing Association Hall of Fame (the association’s highest honor); Boston Business Journal’s 40 Under 40; two years on the prestigious MLF 50 (Marketing the Law Firm Top 50) List;and several Legal Marketing Association Your Honor Awards.
Catherine is a founder of both the Coalition of Professional Services Providersand the Legal Sales and Service Organization, which presents the annual RainDance Conference.She serves as the Legal Marketing AssociationNortheast Region President-Elect and has a long service history with the association, including:International Board,LMA New England Chapter President for two terms, co-chair of the Education and Sponsor Relations Committees, Annual Conference Advisory Committeeandon manytask forces. She is a member of the Association of Legal Administratorsand serves on the Standards Review Committee, where she is contributing to the development of the UniformProcess Based Management System’s standard code set.
Catherine lives in Boston, MA, USAwith her family, which includes three Havanese dogs. She is a sports fanand enjoyscooking andvolunteer work.
Media Coach / Crisis Advisor
Charles Edwards is a crisis communications and media coaching expert for clients at Jackson Spalding, an integrated public relations and marketing agency. He joined the Jackson Spalding team as a 14-year radio veteran, reporting for Georgia Public Broadcasting and WABE, Atlanta’s first National Public Radio (NPR) station. During his time on the airwaves, Charles was an interim news director, reporter, anchor and host.
Alongside his team, he won six Associated Press Media Editors awards (APME) and earned WABE the “Pacemaker” award for overall excellence. Charles has also been recognized by the Atlanta Association of Black Journalists (AABJ) and is a Georgia APME award-winner for best news series. He continues to serve as an active member of the Atlanta Press Club.
Director, Marketing and Communications
Chris Postizzi is the Director of Communications for WilmerHale, an international law firm with 1,000 lawyers and 13 offices located around the globe. He is responsible for the strategic development and implementation of the firm’s marketing initiatives, including social media, internal and external communications, advertising, digital strategies and website management, and graphic design.
Prior to joining WilmerHale in 2008, Chris served as the Manager of Marketing Services and Communications for Scripps Health, a nonprofit health care system based in San Diego with 13,000 employees and more than 20 hospital and clinical locations. In this role, he managed the development of service line and medical product marketing plans, and led a team focused on content, collateral development, advertising and special events.
Chris earned his undergraduate degree from the University of Vermont and his MBA from National University. He was born and raised in the Boston area, where he lives with his family.
Founder and CRM Success Consultant
As a CRM Consultant – and freelance CRM Success Therapist - and the founder of CLIENTSFirst Consulting, Chris Fritsch works together with leading law firms across the country to help them select and implement CRM systems to maximize value, and minimize angst. She also writes and speaks nationally on CRM and eMarketing and data quality. Chris received her Juris Doctor degree from Emory University School of Law. (However, as an attorney, Chris felt obligated to provide the following legal disclaimer: A Juris Doctor degree may not qualify the holder as a licensed provider therapy… but more than 10 years of experience working together with hundreds of law firms helps – and Chris’ sense of humor certainly doesn't hurt.
Christine (CJ) Juhasz
Assistant Vice President Law Strategy and Operations
With nearly 20 years of management and process improvement experience in the life insurance industry, CJ has had the opportunity to work with talented and skilled teams who manage the many “hidden processes” that enable the business.
CJ is the leader of the ACC (Association of Corporate Counsel) Legal Operations New England Regional Cohort and recently co-authored “Applying Efficient Business Strategies to the Legal Department” published in ACC Dockett, 2018. CJ has presented Lean in Legal to the Attorney General of Connecticut and she has presented on leadership at the WIPL (Women, Influence and Power in Law) Conference in 2017. CJ holds a Master’s Degree in Public Administration from George Mason University as well as a dual degree in French and Political Science from Rutgers College, Rutgers University. CJ also obtained her FLMI (Fellow, Life Management Institute).
Chief Marketing Officer
Connor Kinnear is a marketer with over 15 years of experience in both B2C and B2B marketing, working at blue chip companies such as IBM and Diageo and more recently with several tech startups. Connor has worked and consulted with some of the biggest banks in the world such as Barclays, Wells Fargo, Chase and Capital One, helping them to drive deeper engagement with their customers through social media.5 years ago he helped launch the Software as a Service (SaaS) company Passle and is their Chief Marketing Officer and Head of Global Sales. He now works with Passle clients which includes some of the biggest Professional Services and Tecnology firms in the world, to help get even the busiest experts in those firms creating regular insight articles and to get these insights in front of their key clients and prospects.Connor was ranked 11th in the UK's top B2B Marketing Influencers and in just 3 years has led Passle to be ranked the 7th most influential B2B Marketing brand in the UK..
Practice Group Leader, Professional Service Firm Leaders and Partners
Darryl Cross is the Practice Group Leader, Professional Service Firm Leaders and Partners at Intapp. He focuses on the legal community through audience-oriented thought leadership, evangelism and strategy engagement. Previously he served as Chief Performance Officer and Founder at HighPer Teams. Darryl also brings industry experience from LexisNexis, where he held several executive roles, including Vice President, Performance Development and Coaching; and Benesch Law, where he was Chief Marketing Officer. Darryl has over 20 years of experience working with law firms and was a member of the International Board of Directors of the Legal Marketing Association from 2016 to 2018. Darryl has a bachelor’s from James Madison University, an MBA from Cleveland State University, and is a graduate of the Law Firm Management Program at George Washington University.
David M. Popp
Director of Business Development, Marketing and Client Services
Keating Muething & Klekamp
Dave Popp serves as the Director of Business Development, Marketing & Client Services for Keating Muething & Klekamp. In this role Dave is responsible for the development and implementation of the firm’s business development and marketing plans. In partnership with the firm’s lawyers, Dave will leverage traditional and non-traditional tools, programs and initiatives to grow the Keating Muething & Klekamp local, regional and national presence.
Prior to joining Keating Muething & Klekamp, Dave served as the Senior Vice President of Business Development at Data Inventions, an early stage software development company based in Cincinnati. Additionally, Dave has more than twenty years of business development, sales and operations experience at The Procter & Gamble Co. where he held senior leadership positions in the pharmaceutical, consumer healthcare and pet nutrition businesses.
Chief Marketing Officer
David McClune is currently the Chief Marketing Officer (CMO) for Hogan Lovells, responsible for the firm’s global business development, marketing & communications functions. Hogan Lovells has a platform of 45+ offices across 24 countries spanning Africa, the Americas, Asia Pacific, Europe and the Middle East.
Prior to Hogan Lovells, David spent four years as the CMO for Shearman & Sterling based out of New York. He also spent 15 years as the CMO for Allens Linklaters, one of the largest corporate law firms in the Asia Pacific.
David has been a senior media and policy advisor to several Australian government cabinet ministers, including serving as the Chief of Staff for Sydney’s 2000 Olympics bid, and as Marketing Director for the Australian Tourism Commission, the agency charged with marketing Australia as a leisure destination.
He also has an extensive career in marketing communications with leading international public relations and advertising agencies, having commenced his career with as a print journalist.
David holds an MBA degree from the Australian Graduate School of Management (University of NSW); a Masters of International Relations (Honors) degree from Melbourne University; and a Bachelor of Business – Journalism major degree from the Queensland University of Technology.
He is also a graduate of the Harvard Business School ‘Professional Services’ program; a graduate of the Oxford University, Said Business School ‘Redefining Leadership’ program; and a Member (Graduate) of the Australian Institute of Company Directors.
Director of Client Growth and Success
Dave Whiteside is Director of Client Growth & Success at CLIENTSFirst Consulting. Dave offers Clients extensive knowledge of marketing technology and business development in consulting, legal, accounting and professional services business environments. Known primarily for his deep knowledge of business development processes and technologies such as CRM and business and competitive intelligence, Dave is well-respected for the high level of service he provides his clients who call on him regularly for advice.
Prior to joining CLIENTSFirst, Dave held numerous sales and sales management roles at Thomson Reuters, in the legal and accounting marketing technology software and services areas. Previously, Dave was Vice President of an Enterprise level Project Management software and services organization, managing the sales and professional services teams serving the Fortune 500 market.
A graduate of Lake Superior State University with a degree in Marketing, Dave also holds a MBA from St. Mary’s College in California.
When Dave is not traveling for Client service or industry meetings, he works from his home base of Jacksonville, FL.
Dave Poston, Esq.
Dave Poston is a licensed attorney who has held numerous international in-house and agency positions for law and other professional services firms handling international responsibilities from offices in Atlanta, London, New York and San Francisco.
Throughout his career, Dave has developed media opportunities for his clients and employers in hundreds of important international media and trade publications. He managed firm-wide public relations and marketing in various roles as marketing and/or public relations director or manager at King & Spalding LLP, Dorsey & Whitney LLP and Jones & Askew LLP. He worked with more than 20 West Coast law, architecture, construction, financial services, management consulting, real estate, technology and travel clients at Blattel Communications.
Dave graduated with a double major — Bachelor of Arts in political science and English & history — from Emory University in Atlanta and received his law degree from Tulane Law School in New Orleans. He also received training in graphic design at the School of Visual Arts in New York City and sales with Miller Heiman and Motorola’s Six Sigma University. He has served as the co-chair of the Legal Marketing Association’s (LMA) “Strategies” magazine, president of the LMA Southeastern Chapter and a member of the 2003 Committee of the Year for the LMA New York Metropolitan Chapter. He is also a member of the State Bar of Georgia.
Dawn V. Sheiker
Director of Client Relations
Morris James LLP
Dawn Sheiker is a business development executive whose experience includes change management, strategic planning, lawyer coaching, and practice group management. She is known as a conceptual thinker and effective manager with a proven ability to increase profitability and market penetration. Dawn is skilled at seeing the big picture and identifying strategies to grow the business.
Dawn is currently the Director of Client Relations at Morris James LLP, a 70-attorney midsize Delaware boutique. In this role, she provides consultative support to attorneys to develop and execute effective business plans that ensure superior client service. She also builds personal relationships with key clients and referral sources to gain actionable feedback to drive revenue.
Dawn currently serves as President of LMA Northeast. She has been actively involved in LMA leadership since 2013, serving as the legacy Metro Philadelphia Chapter’s Treasurer and President. She is a frequent speaker on topics related to legal sales and client-facing roles, business development, and client service.
Dean C. Heizer
Executive Director and Chief Legal Strategist
LivWell Enlightened Health LLC
Dean has been practicing law in Colorado for 29 years. Prior to joining LivWell, Dean was a founder and managing partner of Heizer Paul LLP, a boutique Denver firm representing clients in complex civil litigation, civil rights, regulatory matters, employment, employee benefits, non-profit formation and counseling, politics and government relations. Prior to forming Heizer Paul LLP, Dean was a partner with Gorsuch Kirgis LLP, where his practice focused on management side labor and employment law and the representation of Taft-Hartley pension plans and health benefit plans
At Livwell, Dean is responsible for the legal affairs, human resources, security and compliance, risk management and insurance and government relations. Dean assists LivWell with corporate legal and political strategy and helps the firm to navigate the regulatory pitfalls inherent to the business. Dean also acts as the gatekeeper for all of the firm’s outside counsel relationships from litigation to transactions.
LivWell is one of Colorado’s largest vertically integrated cannabis businesses, with 15 dispensaries around the state. LivWell employs nearly 600 of the hardest working farmers, inventors, advocates, and budtenders in the business. Learn more at www.livwell.com
Founder, CEO and Strategy Architect
Content Pilot LLC
Deborah McMurray is founder, CEO and Strategy Architect of Content Pilot LLC, a strategy, design, content and technology company. A former law firm CMO, Deborah and her team represent the largest global law firms, regional powerhouses and high performing local boutiques in the design and launch of websites and proposal centers, experience databases and other marketing technology tools. Content Pilot is also hired to overhaul content strategies, realign and restructure marketing departments and create award-winning positioning/branding campaigns. In 2008, she was inducted into the Legal Marketing Association’s Hall of Fame, and in 2007, was elected as a Fellow in the College of Law Practice Management. In December 2013, she was on the inaugural list of National Law Journal’s “2013 Top 50 Legal Business Trailblazers & Pioneers.” Deborah is the co-author of four ABA books, with her latest released in 2017: “The Lawyer’s Guide to Marketing on the Internet, 4th edition.” Read her Law Firm 4.0 Blog and follow her on Twitter at @ContentPilot.
Chief Marketing Officer
Covington & Burling LLP
Deirdre Christin and her team develop and execute marketing efforts to meet client needs and support the firm’s strategic plan for growth. The marketing team manages the firm’s client relationship management and development, communications, brand, and digital marketing to bring Covington’s expertise to market.
Covington has been Ms. Christin's professional home for 15 years. She began at the firm supporting the technology, media and communications groups, then served as Director of Client Development for nine years, enhanced the firm’s Relationship Management Program as Deputy-CMO for two years, and moved into the CMO role in 2017. She manages a team of 50 marketing professionals across the firm’s 13 offices.
Ms. Christin served for five years on the Board of the Capital Chapter of the Legal Marketing Association, including as President and Treasurer.
Prior to joining Covington, Ms. Christin supported regional and technology industry marketing efforts for an AmLaw 100 law firm. Before entering the legal industry, she worked at a public relations firm supporting client accounts and communications campaigns as well as producing large and high-profile corporate events.
Ms. Christin and her husband live in Washington with their two young daughters.
Chief Marketing Officer
Despina Kartson has extensive experience spearheading global business development, marketing and communications initiatives, including strategic planning, practice and client development, public relations, design services, and internal, external and digital communications. She leads BakerHostetler’s firmwide Business Development and Marketing department, and works closely with firm leadership to develop and implement targeted business development and marketing strategies.
For nearly two decades, Despina has served as the head of marketing for numerous large, international law firms, including Jones Day, Morgan Lewis, and Latham & Watkins. She played an instrumental role in setting the strategic direction and overseeing the operational implementation of the firms’ client development, marketing and communications programs. Additionally, she led firm re-branding and website projects and worked closely with firm leadership on the combination of two firms.
Despina is a sought-after moderator and speaker at legal marketing conferences and is a Fellow of the College of Law Practice Management. She is also the Co-Chair of the New York CMO SIG and a past member of the New York Local Steering Committee of the Legal Marketing Association (LMA). Notably, she served two terms on the Board of the International LMA and as President of the Metro New York LMA chapter. Despina was awarded the Susan Benjamin Legacy Award from the Metro New York LMA chapter, a lifetime achievement award given to a long-standing member who has left a distinguishable mark on the chapter.
Great Jakes Marketing Company
Dion is a co-founder of Great Jakes, where he occupies two roles: Lead Strategist and Creative Director. He is responsible for the big think behind client projects. His involvement in client work spans the entire project: developing the strategy and then overseeing design and development. His never-ending goal is to build the most emotionally engaging and business-effective law firm website ever created.
Dion frequently speaks and writes on the subject of legal marketing. Past speaking engagements have included events sponsored by the Legal Marketing Association as well as the Hildebrandt Institute. Additionally, as editor of all of Great Jakes's thought leadership, his fingerprints are on practically every piece (even if his byline isn't).
Dion also recently co-authored the white paper Market Positioning for Law Firms: A guide to differentiating your firm, which is a culmination of wisdom gained from nearly 20 years of helping law firms differentiate themselves from their competitors.
Don works for McClatchy's digital agency, excelerate, in both business and sales staff development. In addition to working with internal teams, he heads the development of external strategic partnerships for excelerate's brand content studio. Don comes to McClatchy with over a decade’s worth of experience in the digital advertising space on both the client and agency sides of the business.
Director of Education Services, Software Solutions
Elena is a lifelong learner at heart and an educator by trade. To her, learning is a direct route for people to live intelligent and informed lives. As Director of Education Services for LexisNexis, she partners with clients around the world to guide their software adoption strategy. Elena has spoken at industry events on change management, end user adoption and professional development. She leads a team of professional trainers who create effective and engaging learning for today’s Modern Learner.
Outside of work, Elena is an adjunct professor at a Chicago college teaching public speaking and group communication skills. She volunteers as Chair of a 3,000-parent network for a Special Education Resource Group. She leads a Girl Scout troop and teaches work-readiness classes for adults with special needs. She learns the most, though, from her husband and 3 children.
Elena holds her MA in Corporate Communications from Northern Illinois University and a MBA in Marketing Management from Loyola University.
Ellen M. Gregg
Womble Bond Dickinson (US) LLP
A veteran trial lawyer, Ellen leads the Case Management Facility (CMF), which helps clients manage information in mass tort and class action litigation. Ellen is also Vice Chair of the firm, and is an innovator in law firm leadership, professional development, and recruiting programs. Ellen Gregg has litigated cases at all levels of state and federal courts including class actions, and medical malpractice, wrongful death, civil rights and complex product liability claims.
Ellen applies this experience in her role as Team Leader of the CMF, a high-tech legal knowledge management (LKM) system. The CMF creates and administers case repositories and virtual law firms nationwide, enabling in-house and outside counsel to communicate in real time in a secure electronic environment, to instantly access all work product, and to reduce costs. Her recent efforts focus on applying business intelligence and predictive analytics to her clients’ litigation. For years, Ellen has helped her clients achieve significant budget savings while enhancing their ability to win cases.
At Womble Bond Dickinson, Ellen holds numerous leadership roles, including service on the firm’s Management and Executive Committees. Ellen also serves the Winston-Salem community through involvement in the United Way, Habitat for Humanity and the American Heart Association.
Owner, Curriculum Creator, and Lead Instructor
Apixii: Applied Improvisation
Eric Farone is Co-Owner and Lead Instructor of Apixii - Applied Improvisation and Bovine Metropolis Theater in Denver. For the last 20+ years Eric has been providing improvisation workshops, team building sessions, keynotes, ideations and brainstorm sessions for a large multitude of corporate clients, nonprofits and governmental agencies. Eric's sessions focus on getting groups to function better by encouraging all members of a team to bring their authentic self to processes. He creates direct experiences for participants through improvisational exercises and ties those experiences directly back to work-life realities.
Elonide Semmes is the President of Right Hat, a brand consultancy that helps law firms and legal service providers create powerful brands. Elonide likes nothing more than helping organizations move from simply designing new communication tools to creating entire brand experiences. In the legal space, this requires looking at every touchpoint in a brand from ads, websites, service offerings, proposal responses and approaches to technology.
Elonide was a founding member of the Legal Marketing Association Mid-Atlantic chapter and has served on the Board of Directors of both the Mid-Atlantic and New England chapters. Elonide has been inducted into the Legal Marketing Association Hall of Fame and is a member of the College of Law Practice Management.
Erin E. Ryan
Senior Business Development Manager
As Director of Communications and Marketing for Motley Rice LLC, one of the nation's largest plaintiffs' firms, Erin leads a six person in-house communications and marketing team responsible for all aspects of communications and marketing strategy, planning, oversight and implementation for digital and traditional marketing and public relations, including content planning and creation, SEO, SEM, measurement and analytics, media relations, thought leadership and speaking opportunities, social media, internal communications, collateral, and digital agency management. Firm litigation and trial areas include the opioid crisis, anti-terrorism and human rights, antitrust, asbestos and mesothelioma, aviation, catastrophic personal injury, medical drug and device injuries, and securities and consumer fraud.
Erin has spoken at the national Legal Marketing Association conference and LMA Southeast, and is a founding member of the Plaintiffs’ Section of LMA. Prior to joining Motley Rice, Erin was VP of Marketing and Communications for Kaleidoscope Youth & Family Marketing and Director of Public Relations and Social Media for Rawle Murdy Associates in Charleston, working with Nickelodeon, Carnival Cruise Lines, Stanley Black & Decker Security, Piggly Wiggly, Wild Dunes Resort and others.
Senior PR Manager
McDermott Will & Emery LLP
Erin West draws on almost 20 years of experience to manage media and public relations programs around the world for Dechert LLP. Before joining Dechert in 2015, she was the Communications and Marketing Manager at Sterne, Kessler, Goldstein & Fox, a leading mid-sized intellectual property law firm in Washington, DC, where she led various marketing communications programs in addition to media and public relations initiatives.
Prior to entering legal marketing, Erin held positions with a few technology-focused communications and marketing services agencies in the Washington, DC and Boston, MA metro areas where she developed and executed high-impact programs designed to help meet strategic business goals across industries including information technology, telecommunications, electronic commerce, biotechnology, and government contracting.
Ezra M. Crawford
Senior Director, Practice Group Business Development & Management
Crowell & Moring LLP
Ezra Crawford is a Senior Director and co-leads the Practice Group Business Development & Management team at Crowell & Moring LLP. Ezra helps lead a team of more than 25 business development professionals and works with individual lawyers and practice groups to develop and execute on business development strategies. Prior to joining Crowell & Moring, Ezra worked at a legal consulting firm, served as the senior Marketing and Business Development professional at an Am Law 200 law firm, and held senior practice group business development roles at two Am Law 100 firms. Ezra was on the Board of Directors of the Legal Marketing Association from 2015-2016 and is currently the co-chair of its Professional Advocacy Working Group.
CMOs at Am Law 100/200 firms seeking a scalable sales culture or targeted 1:1 improvements in Revenue per Lawyer work with Frank Troppe and his team. Frank is a lawyer with 15 years experience building books to $1MM…or taking $1MM+ books to the next level.
His experience reaches across corporate and litigation. He uses a tailored combination of methods to address the following interests:
- Industry and Practice Group Strategy: targeting, creating interest, value messaging, differentiation, business planning (sector experience includes Financial Institutions, Healthcare/Life Sciences, Technology, Public Sector and others)
- Opportunity Creation: converting contacts into meetings, converting meetings into opportunities, onboarding and engaging lateral hires in the process
- Pipeline Management: steps to advance individual opportunities through the pipeline
- Key Client Expansion and Loyalty: leveraging each client’s business issues to create more billable work
In addition to law firm growth, he supports one of the Big Four accounting / tax firms and one of the world’s largest commercial real estate consultancies.
A sales consultant with Miller Heiman Group (a division of Korn Ferry), Frank is the author of Branching Out and Cross-Sell / Up-Sell. He is a graduate of Northwestern University (B.A.) and Loyola University Law School (J.D.).
Geoffrey R. Goldberg
Client Development Director
Ropes & Gray LLP
Geoff Goldberg is a member of Ropes & Gray’s client development team, which helps the firm improve and expand its relationships with its most important clients. He works directly with partners and clients to understand how the firm can best serve those clients, and identify more opportunities to do so. Geoff practiced law before returning to his roots as a writer at a legal publishing company. He began his career in law firm business development as a writer at Davis, Polk & Wardwell, followed by a stint as a Business Development Manager at White & Case before becoming the Marketing Director at New York’s Herrick, Feinstein. He was Chief Marketing Officer at Lowenstein Sandler and then McCarter & English before joining Ropes in 2016 in this direct client development role. Geoff spends his free time traveling with his family and teaching his six-year-old son how to catch fish. Geoff is terrible at catching fish, so mostly this involves hanging out together at the pond.
Gina F. Rubel, Esq.
Founder and Chief Executive Officer
Furia Rubel Communications, Inc.
Law firm and corproate leaders call on Gina Rubel for high-stakes public relations, crisis planning, and incident response support including high-profile litigation. A crisis management expert, Gina has handled everything from mass layoffs and #metoo allegations to firm litigation and trial publicity. Gina founded and serves as CEO of Furia Rubel Communications, an award-winning PR and marketing agency. The full-service, women-owned certified company is listed among the leading agencies by the National Law Journal.
Gina’s legal background complements her unparalleled intuition as a client advocate and business diplomat, allowing her to partner with clients to achieve their objectives and manage their reputation. A nationally sought-after speaker, Gina reveals the secrets to law firm communications and crisis planning in her book Everyday Public Relations for Lawyers, Volume 2, available at www.attorneyatwork.com/law-practice-book/everyday-public-relations-for-lawyers-2nd-edition/. Listed among the Lawdragon Global 100 Leading Consultants and Strategists to the Legal Profession, Gina is an active member of the LMA for which she serves on the Ethics and Advertising Advocacy Group and she is the Philadelphia Bar Association Law Firm Risk Management Committee Co-chair.
Media Relations Manager
Shook, Hardy & Bacon LLP
Heather McMichael entered the challenging and rewarding field of legal public relations more than 13 years ago when she tired of the early wakeup routine as a morning television anchor in Kansas City. With a common sense approach to marketing and an infectious energy, she has advised both defense and plaintiffs’ attorneys on media relations and marketing nationally. She earned an LMA award for producing a weekly podcast program for an AmLaw100 firm and has presented at the LMA Chicago Midwest Tech Conference. She currently brings lawyers and reporters together as the Media Relations Manager for Shook, Hardy & Bacon, a premiere trial firm. She combined her passion for storytelling and the legal industry when she produced a documentary about a Missouri attorney who was the lone woman in her law school class in South Dakota in the 1940’s. “Amazing Grace” has played on PBS stations across the country, law schools and law firms. The daughter of a judge, she enjoys advancing legal marketing in her community as a member of the Kansas City – LMA Steering Committee, keeping up with her sons and spending time with her husband.
Helena M. Lawrence
Marketing Business Development
Orrick Herrington & Sutcliffe LLP
Helena Lawrence took the road less traveled and it led her to a career in client service, business development, and project management in Washington, DC. As an UNC Kenan-Flagler MBA, and PMP, Helena has extensive experience in innovation, strategic planning, client service, business development, project management, marketing and communications for legal, consulting, government, high-technology and non-profit industries. Helena is the 2020/2021 LMA Marketing Technology SIG Co-chair.
Helena is the Senior Marketing & Business Development Manager for Orrick’s Cyber, Privacy & Data Innovation Practice. She provides strategic guidance, thought leadership, and recommendations for innovation, product development and marketing, client service, business development, sales, practice and marketing initiatives. Helena is the Strategic Marketing Lead on Orrick's award winning GDPR Readiness Assessment Tool and global marketing campaign.
A native Californian, Helena believes in giving back to her community. In Helena 2017 as the first President of the LMA Mid-Atlantic Region Board of Directors Helena led her region through a restructure to maximize the value of their LMA membership. She was active in the Capital Chapter including serving on the Board of Directors as well as the Communications and Program Committees. She was honored to be recognized for her contributions by being selected as the LMA Capital Chapter Member-of-the-Year. Helena is also a Past President of her condominium association.
Holly helps lawyers leverage their natural business development strengths and find authentic approaches to improve their sales performance.
An experienced business development coach and trainer who has worked in the legal industry for 14 years, Holly has partnered with numerous AmLaw 100 and 200 firms and regional mid-size firms to help attorneys master business development fundamentals. Prior to joining GrowthPlay, Holly was the head of marketing and client services for a Chicago-based law firm, where she led initiatives around new business development, attorney coaching and client service interviews.
Holly is co-chair of the Legal Marketing Association’s (LMA) Diversity & Inclusion Committee and serves on the board of the Legal and Professional Services Council (LPSC). She has previously held leadership positions with Chicago Association of Legal Personnel Administrators and various National Association for Law Placement (NALP) working groups.
She regularly presents on business development, professional branding and relationship building to organizations including LMA, LPSC, the Association of Legal Administrators, the Professional Development Consortium, NALP, Northwestern Pritzker School of Law and the American Association of Law Libraries.
Holly graduated from the University of Michigan in Ann Arbor. She is a passionate ice hockey fan and player, and currently serves as board president of Rampage Women’s Ice Hockey.
Iris J. Jones
Chief Business Development and Marketing Officer
McNees Wallace & Nurick LLC
Iris Jones joined McNees in early 2015 as the Chief Business Development & Marketing Officer. Reporting to the Chairman, Jones leads the firm’s business development and marketing team in delivering proactive strategy, service and high-level support to the firm and its attorneys. Jones works closely with firm management and members to expand the firm’s business by strengthening relationships with existing clients. She and her team provide analytical business development and strategic support for identifying and capturing new business and expanding existing relationships. Skilled in designing solutions based on analytical needs assessment, Iris directs complex projects from concept to fully operational status. Jones’ strengths are effective in team building, strategic planning and execution. She is a highly capable project director/manager who has extensive experience in coaching, training and providing business development strategic support to all levels of stakeholders.
Iris serves on the firm’s Diversity Committee, Professional and Personal Development Committee (PPDC) and the 2026 Future’s Committee.
Jones is also a member of the State Bar of Texas and the Legal Marketing Association (LMA), is Co-Chair of the LMA Diversity & Inclusion Task Force and has served as a panelist at numerous LMA Annual conferences and LMA Chapter events.
Prior to serving as Chief Business Development & Marketing Officer for other AM LAW 100 firms in DC and New York, she practiced law in Texas in both the public and private sectors.
Iris has extensive litigation and appellate practice experience and has served as an Assistant Attorney General of Texas and Director of the City of Austin’s Law Department.
Jacob Eidinger is the Marketing Coordinator at Wigdor LLP, a prominent plaintiff-side employment litigation boutique based in New York City. As a solo marketer, Jacob is responsible for developing and implementing the firm's content marketing strategy and creating day-to-day marketing collateral. His role also involves planning and executing business development initiatives for the firm and driving revenue through strategic digital marketing and public relations campaigns. Since joining Wigdor LLP, Jacob has played an integral role in elevating awareness of the firm and its high-profile matters involving sexual harassment, employment discrimination, whistleblower retaliation, wage and hour disputes and other employment and consumer-related litigation.
Jacob is passionate about increasing member engagement within the Legal Marketing Association. He has been elected to serve as the Member Engagement Chair on the LMA 2020 New York Local Steering Committee, is an Issue Editor of Strategies Magazine, and has volunteered on the LMA Northeast Regional Conference Committee. Jacob earned his B.S. in Business Administration from Fordham University's Gabelli School of Business with a Marketing concentration and a Spanish minor. He is currently completing coursework to earn a certificate in Spanish Interpretation Studies from Hunter College.
Associate Director of Marketing Technology
Blank Rome LLP
Jacqueline Madarang is Associate Director of Marketing Technology at Blank Rome, an Am Law 100 law firm. As a seasoned marketing technologist, she leads a team of marketing technologist enthusiasts. She and her team implement and execute firm wide marketing and business development technologies and strategies that align and support with business development goals.
She is not a stranger to technology and content marketing, and has led and implemented many large-scale projects. Her work has received many awards within and outside of the industry, including several Your Honor Awards on CRM implementations, a website award on the innovative use of technology and design, and thought leadership awards that lawyers have received due to the success of thought leadership programs she has launched.
She is an active member of LMA and ILTA and has held many leadership roles at the local and national level. As a board member and under her leadership, she launched the LMA Mid-Atlantic Region’s Conference two years ago and is currently, co-chair of the LMA Mid-Atlantic Senior Leaders’ SIG.
Partner, Womble Bond Dickinson (US) LLP
Jamie is an experienced corporate attorney with an extensive client portfolio including businesses across South Carolina as well as work for regional, national, and international companies. His practice is focused on mergers and acquisitions, software licensing and technology, and private placements of securities. Jamie provides advice to clients on sophisticated business transactions, including corporate restructurings, mergers and acquisitions, software licensing and development, contract negotiations, franchising, corporate formations, efforts to raise capital and related matters.
Jamie currently service as the Greenville, South Carolina Office Managing Partner and Chairs GCSolutions, a division of Womble Bond Dickinson (US) LLP.
Jan Anne Dubin
Chief Executive Officer and Founder
Jan Anne Dubin Consulting
A legal services industry pioneer, Jan Anne Dubin is an award-winning consultant with over 35 years of experience leading, innovating, and serving as a change-agent and connector. The Founder and CEO of Jan Anne Dubin Consulting, she provides professional services firms and individuals with strategic guidance and counsel assisting to drive revenue and build profile and visibility. She serves as a strategic business partner to the Association or Corporate Counsel and the Thomson Reuter, Legal Executive Institute. She is also a partner and investor in Chicago based Abundant Venture Partners and serves as an Advisor to LifeXT.
Jan served as the first North American Business Development Director for Baker & McKenzie LLP responsible for driving the region’s business development strategies. She served as the Director of Client Relations for DLA Piper US LLP and its legacy firms where she also held various senior management and leadership roles for more than 17 years.
A 2017 Fellow of the College of Law Practice Management (COLPM), she was recognized for extraordinary achievement in the legal services profession. She was inducted into the Legal Marketing Association – 2016 - Midwest Chapter Hall of Fame and has received numerous first-place national “Your Honor” awards for excellence in the profession. Recognized by Today’s Chicago Woman magazine as one of 100 Women Making a Difference, she also received the Anti-Defamation League’s Distinguished Community Leadership Award. She was recruited by former First Lady Michelle Obama in 1994, (then the Executive Director) to join the Public Allies Chicago board. Today, she serves as board co-chair and sits on the National Strategic Planning Committee. She also serves on the company advisory board of DyMynd (dynamic minds in action. A 1994 M.B.A. graduate of The University of Chicago Booth School of Business, she holds a B.S. degree from the University of Kansas, William Allen White School of Journalism.
Postmaster, Deliverability and ISP Relations Manager
Jaren Angerbauer currently manages deliverability and Postmaster operations for Proofpoint, and is responsible for monitoring reputation for Proofpoint’s global network infrastructure. Mr. Angerbauer has over 15 years of email security, anti-abuse, and email deliverability experience, and is active in the information security community, including M3AAWG, APWG, and InfraGard.
A leader in her field, Trillos-Decarie has spent more than 20 years in marketing and business development at international Am Law 100 and 200 firms. Her expertise includes advising law firm management on incident response planning and management, designing and implementing business development and marketing plans that support strategic and financial objectives, and successfully leading, motivating and coaching cross-functional law firm teams.
Chief Marketing Officer
Jeanne Hammerstrom is Benesch’s Chief Marketing Officer and brings 30 years of legal marketing experience to her post. Jeanne has firm-wide responsibility for marketing and communications, and oversees a staff of business development, communications, event planning and client service professionals. She also participates in the firm’s Executive Committee, Strategic Planning Committee, and Women’s Initiative Committee.
Active in the legal industry, Jeanne was honored in 2019 by the Legal Marketing Association (LMA) as an inductee to their Hall of Fame; this award recognizes lifetime achievement of individuals in the legal marketing industry and their outstanding contributions to the association. She was also recognized by Crain’s Cleveland C-Suite Awards as Chief Marketing Officer - Private Company for 2017. Jeanne is a Fellow of the College of Law Practice Management. She is a former President of LMA and was Chair of LMA’s 2009 Annual Conference, and a past-President of LMA’s Pittsburgh Chapter.
Jenny L. Brown, ALPP
Senior Manager of Strategic Pricing
Husch Blackwell LLP
Jenny has more than 20 years of experience in the legal industry in various financial roles, including Strategic Pricing, Partner Compensation and Financial Reporting. While currently managing Strategic Pricing efforts, Jenny coordinates pricing strategies and tactics that align with Firm initiatives, while working with partners and clients to identify business objectives and value perspectives to drive optimal client service. Jenny leads the annual price setting process, develops appropriate pricing arrangements for clients, and regularly contributes to client pitches and RFP responses.
Jenny is an Accredited Legal Pricing Professional (ALPP).
Chief Marketing Officer
Plante & Moran, PLLC
As Plante Moran’s chief marketing officer, I oversee all marketing functions, including strategy, sales, digital marketing, proposal/pursuit support, social media, PR, advertising, and internal and external communications.
As a former CPA and entrepreneur, I bring the client perspective to my marketing role. Seeing the firm through the eyes of our clients has helped our amazing, dynamic marketing team transition from taking conventional approaches into a group that helps the whole firm strategize, quantify results, experiment, and grow.
As part of the team that developed the firm’s five-year strategic plan, colleagues often come to me for input on the strategic discussions they're having around the firm. They know I love nothing more than realistic, practical, implementable ideas and to play devil's advocate by presenting alternate perspectives. The firm's partners appreciate that I don't shy away from offering contrarian opinions, and I suspect that's why I was the first marketing staff member to make partner, something I'm very proud of.
A voracious reader and news consumer, I keep a close eye on policy changes out of Washington, business disruptors, data analytics, and other topics — with a focus of how they affect our clients. That has inspired Policy Perspectives, our new thought leadership series and objective take on the issues — and most importantly their implications — for the C suite.
I'm active in many business and community activities and an avid supporter of culture and the arts in Detroit. I hold a B.S. in accounting and an M.B.A. in finance from University of Detroit Mercy.
Senior Manager, CRM & Data Governance
Borden Ladner Gervais LLC
Jeff Vigna is Senior Manager, CRM at Borden Ladner Gervais (BLG), where he is responsible for the CRM & Digital Marketing platforms. This includes running the national CRM program, data enrichment strategies, deployment of all marketing communications and recently introducing relationship intelligence to the firm using IntroHive. Prior to BLG, Jeff spent 4 years as CRM Operations Lead at Ernst & Young (EY) Canada, where he was responsible for rolling out and supporting SAP C4C nationally to 2400 users as part of EY’s global SAP implementation. His 20 years in the CRM space has given him exposure to many CRM platforms, including: Siebel (Oracle CRM), Interaction, SAP C4C and Microsoft Dynamics, both in project implementation and operational support for various clients in the finance, health care, professional services and telco sectors.
Jenna E. Darling
Communications Project Manager
Pillsbury Winthrop Shaw Pittman LLP
Jenna Darling is a Communications Project Manager at Pillsbury Winthrop Shaw Pittman LLP where she is responsible for Pillsbury’s firm-wide directory rankings process, working with 300+ lawyers globally to complete 150+ submissions and 50+ lawyer interviews each year. A trusted advisor to partners and firm leadership, Jenna provides strategic counsel to individual lawyers and practice groups as they prepare for and navigate complicated legal submissions and research interviews. Additionally, she manages the firm-wide alumni events program and oversees Pillsbury’s attorney photo process.
Jenna is an active member of the Legal Marketing Association, and previously served as the Nashville Local Steering Committee Chair (2017).
JC Law Group PC
Jeena Cho is an attorney with JC Law Group PC and the co-author of the best selling book, The Anxious Lawyer , An 8-Week Guide to a Joyful and Satisfying Law Practice Through Mindfulness and Meditation (ABA). She is a regular contributor to ABA Journal and Above the Law where she covers resilience, work/life integration, and wellness in the workplace. She regularly speaks on women’s issues, diversity, wellness, productivity, mindfulness, and meditation.
Jenna K. Schiappacasse
Director of Client Development
Rosenberg Martin Greenberg, LLP
Jenna K. Schiappacasse is a strategy-driven, creative, passionate in-house legal client service and business development professional. With over thirteen years of experience in the legal industry, she is currently in a market-facing role focused on connecting the firm's clients with her attorneys, driving new business to the firm, executing on the firm’s client feedback program, and coaching and supporting her attorneys in their business development initiatives.
She also oversees the firm's positioning and exposure in the marketplace, brand awareness, pitches and proposals, and individual attorney and practice group-wide business development efforts. In prior roles, she has managed the firm's CRM, websites, advertising, rankings, content marketing efforts, social media outlets, event planning, PR and communications.
Jenna is currently serving as Immediate Past President of the Mid-Atlantic Region Board of Directors for the Legal Marketing Association, Co-Chair of Strategies Magazine, a member of LMA's Advocacy Advisory Council, and is the Co-Chair of the Legal Sales and Service Organization’s 2020 Raindance Conference. She is an avid writer and speaker on topics concerning legal sales and client-facing roles, advocacy within the legal marketing profession, and the business of the law firm.
Global Consumer CMO
As Global Consumer Chief Marketing Officer at Citi, Jennifer oversees a team focused on crafting distinctive, impactful campaigns that differentiate Citi’s industry leading products and services and drive long-term brand loyalty with consumers across the globe.
Since being named to this role in 2017, Jennifer has evolved the look, tone and feel of the global consumer brand through emotive marketing campaigns and innovative experiential opportunities. Under her leadership, Citi continues to increase its valuation as one of the world’s most valuable brands.
For example, she has given music – a core part of the bank’s DNA – a starring role in Citi’s advertising campaigns. Recently, she launched a new campaign featuring a diverse slate of music ranging from Etta James to the Pixies designed to connect emotionally with customers and elicit optimism about welcoming what’s next.
Also, over the last decade, Jennifer has built Citi Entertainment into one of the largest consumer access platforms of any brand. In 2018 alone, Citi offered cardmembers access to over 12,000 events with the world’s biggest artists including Beyoncé, Jay-Z, U2, Lady Gaga, Katy Perry, Chris Stapleton, Billy Joel and many more.
She also has oversight of Citi’s key alliance with Live Nation – including a recent expansion of the partnership into key Asian markets – and is responsible for strategic development and execution of all branded entertainment properties and initiatives (Citi Concert Series on TODAY).
Jennifer Simpson Carr
Director of Business Development
Furia Rubel Communications
As the business development director for Furia Rubel, Jennifer leads relationship management with prospective, new and existing clients. She tracks market and emerging trends, supports the agency’s client value proposition, and assists the agency and clients with establishing competitive advantage, winning new business, and implementing strategies that impact long-term business objectives.
Prior to joining Furia Rubel, Jennifer spent more than ten years leading business development and marketing communications strategies in-house at AmLaw 200 law firms in New York and mid-market law firms throughout the United States. With a proven track record of success, Jennifer is well-known for her comprehensive approach to business development and client service, which combines marketing strategies, communications campaigns, and thought leadership to position attorneys, law firms and other professional service providers to win new business in competitive markets.
A frequent speaker at national events and a regular contributor to legal publications, Jennifer is a recognized source for legal marketing and business development trends and has been named a top 50 Twitter account that attorneys should follow. As an active member of the Legal Marketing Association, Jennifer has served in several leadership positions and is currently a Director-at-Large on the Legal Marketing Association (LMA) Northeast Regional Board. She received her BA in Communication Studies from East Stroudsburg University, a Graduate Certificate of Marketing from The University of Texas at Dallas and earned a Mini-MBA in Digital Marketing from Rutgers Business School.
Jennifer Griffin Scotton
Director of Marketing and Business Development
Brooks Pierce LLP
Jennifer Griffin Scotton is the Director of Marketing & Business Development at Brooks Pierce, a 100-lawyer firm located in North Carolina. An award-winning professional services marketer, she has served as a strategic marketing and business development advisor for law firms in the Southeast for nearly 15 years. Jennifer oversees the strategic marketing and business development efforts across all three Brooks Pierce office locations. Her focus is on elevating brand visibility through integrated marketing activities such as public relations, external communications, digital and content marketing, advertising and business development. She delights in coaching her lawyers to create and implement practical business plans that build relationships and deliver value to clients. Jennifer also focuses on the development and retention of women at Brooks Pierce through her involvement with the firm’s Women’s Initiative.
Jennifer serves as the Co-Chair of LMA’s Small Firm & Solo Marketer SIG, and previously served as Secretary (2017-2018), Director of Outreach (2016), and Director of Communications (2015) on the Board of Directors for LMA’s Southeast Region prior to her time as Chair of the Raleigh Local Steering Committee.
Owner and Principal
Klyse Advisory Group LLC
Klyse Advisory Group Principal Jennifer Klyse has more than 20 years’ experience in professional services, in house and as a consultant. She has worked with professional services firms in IT (sales and business development roles) as a trainer, engineer or project manager, and has a proven record of defining and designing solutions that meet the needs of a company’s business, sales, and technical audiences.
Jennifer has provided both strategic and tactical leadership to national and international accounting firms, law firms, and management consulting companies on business development projects, as they update and modernize their sales and marketing automation technology.
With extensive knowledge in the latest business development technologies, Jennifer is a premiere expert in the industry. Her broad experience in technology and business has certified her as a “translator” for clients – interpreting their business development needs and matching the best technology platform to achieve their goals.
Chief Marketing and Business Development Officer
Kramer Levin Naftalis & Frankel LLP
Jennifer Manton is the Chief Marketing & Business Development Officer at Kramer. Jennifer brings nearly 25 years of professional services marketing experience to her work at Kramer Levin. Prior to joining the firm, she worked with firms ranging from 50 to 450 attorneys, developing and executing numerous marketing, business development and client service initiatives. Jennifer began her career — and developed her passion for professional services marketing and business development — working with accounting firms.
In 2017, the Legal Marketing Association inducted Jennifer into the LMA Hall of Fame, which recognizes individuals who have made extraordinary contributions to the LMA and the legal marketing industry and who exemplify the highest levels of experience and leadership in legal marketing. Jennifer founded the Pittsburgh Chapter of the LMA in 1998 and has been actively involved as a volunteer and leader in the association. She served as the President of the national LMA in 2009.
Peek & Toland, PLLC
Jessica is the Executive Director at Peek & Toland PLLC, a boutique immigration law firm, where she advises and helps craft the firm’s strategic vision and executes strategy while managing the firm’s operations. When Jessica isn’t working on firm initiatives, she indulges in her passion for mentorship, advocacy, and leadership by helping mid-career professionals make the leap from corner cubicle to corner office at ByAries.com. She writes regularly on issues pertaining to professional development, leadership, career advocacy, and navigating the challenges of being the only millennial voice (not to mention female and Latina) with a seat at the table.
Jessica currently serves as the LMA Diversity & Inclusion Committee co-chair, as a member of the LMA Technology Task Force, and is heading up the development of the LMA Next Program for the LMA Southwest Region.
Jessica J. Mazzeo
Co-Founder and Chief Operating Officer
Griesing Law, LLC
Jessica L. Mazzeo is co-founder and Chief Operating Officer of Griesing Law, LLC, a full service business law firm headquartered in Philadelphia, PA. Jessica focuses on overseeing and implementing all of the Firm’s business operations while establishing policies that promote and retain the Firm’s culture and strategic vision. In addition to her role at the Firm, Jessica is co-founder of Bossible, a company that focuses on business and professional development for individuals and small businesses as well as GriesingMazzeo Leadership which conducts diversity, inclusion, elimination of bias and sexual harassment education and training for businesses. Jessica writes a quarterly column for The Legal Intelligencer on issues surrounding law firm management. She is Vice Chair of the Diversity and Inclusion Committee of the Association of Legal Administrators, a staff volunteer for the National Association of Minority and Women Owned Law Firms and a volunteer for the Women's Business Enterprise Council East. Jessica is also currently pursuing her law degree at Widener University Delaware School of Law. You can reach Jessica at email@example.com, firstname.lastname@example.org or email@example.com.
Equinox Strategy Partners
Jonathan Fitzgarrald is Managing Partner of Equinox Strategy Partners, providing lawyers and law firms with strategic counsel to drive revenue and increase market visibility.
For nearly two decades and prior to founding Equinox Strategy Partners, Jonathan directed the marketing and public relations at three, top business law firms. In 2017, Jonathan was inducted as a Fellow into The College of Law Practice Management.
A clear, dynamic, and diplomatic communicator, Jonathan regularly speaks and presents to professional audiences on various business development, marketing and public relations topics. He has been quoted in such publications as The Wall Street Journal, Los Angeles Times, the National Law Journal, The Recorder and The American Lawyer. Jonathan has also appeared on The CBS Evening News.
Julie Wall Khoury
Director of External Affairs
Balch & Bingham LLP
Julie Wall Khoury is a business development and communications professional and licensed attorney with over 20 years of experience in the legal, professional services and government industries. Julie leads the communications, marketing and business development division at Balch & Bingham, a 200+-attorney firm based in Birmingham, Alabama, with nine offices across Georgia, Mississippi, Florida and Washington D.C. She works with stakeholders across the firm to develop growth strategies that drive revenue and deliver exceptional client service. Julie counsels attorneys on business development and communications, while also serving as a firm spokesperson and director of all public relations initiatives.
She is a member of the Birmingham Business Journal’s Top 40 Under 40 Class and is actively involved in the community, mostly recently she helped develop Birmingham’s first Family Justice Center which brings together critical community resources, including law enforcement, to support survivors of domestic violence and sexual assault.
Kate L. Villanueava
Drinker Biddle & Reath LLP
Kate Villanueva leads the firm’s Life and Disability Insurance Team. Kate represents insurancecompanies in individual and class actions at the trial and appellate levels in state and federal courtsnationwide. A significant portion of Kate’s practice involves advising insurers on issues related tofraud and agent misconduct, foreign insureds/death claims, rescissions, and insurable interests. Katealso routinely works with insurers on compliance issues related to the administration of policies, withspecific focus on lapse processes and procedures. She has represented insurers in a variety ofcoverage matters, including disability matters, the Employee Retirement Income Security Act(“ERISA”), and the defense of bad faith claims. Kate remains at the forefront of litigation issuesfacing insurers through her work as National Co-Chair of the Women in Insurance Affinity Group ofthe National Association of Women Lawyers (NAWL) and Vice Chair of the Litigation Section of theAssociation of Life Insurance Counsel (ALIC). Finally, Kate is dedicated to prosecuting and defendingcivil actions involving Free Speech, Free Exercise and Establishment Clause claims, including anationally-recognized case regarding the right of free speech in a public school setting.
Director of Recruiting and Consulting Strategy
Calibrate Legal, Inc.
During the 15 years Kathryn spent in-house at law firms, she worked closely with firm management and practice group leaders to develop and implement marketing and business development plans, while overseeing efforts to facilitate cross-office and cross-practice collaboration for the benefit of firm clients. Kathryn also managed branding and marketing strategy, including communications, media, and public relations.
Her in-house roles included leading the marketing function for regional law firms based in North Carolina and South Carolina as well as overseeing the business development efforts for the Southeast region of a global law firm. While serving in a first-chair marketing role, she championed measurement and was instrumental in driving increases in the law firm’s marketing and business development Key Performance Indicators.
Kathryn is a proud South Carolinian, working mom of two, political junkie, and avid fan of Clemson University. She can be found on Twitter @KBWhit.
Executive Vice President
Kathy O’Brien is an award-winning publicist who brings nearly two decades of experience encompassing both corporate and agency work to Rubenstein. Having been an in-house marketer and a publicist with agencies in New York and Connecticut, she appreciates both sides of the public reputation curve – as the client at the top, and the service provider helping clients get there. Kathy understands PR challenges and helps clients develop realistic and results-oriented solutions by applying agency and in-house expertise to achieving their goals.
Through the years, Kathy has developed an extensive network of media contacts and knows what will play with the press. Her breadth of skill in writing, researching and developing story ideas, combined with her crisis communications skills, makes her a vital asset to her clients, who have been covered by the Wall Street Journal, New York Times, Los Angeles Times, BusinessWeek, CNN, ABC, NBC and other major media.
Kathy is consistently named one of Lawdragon’s “100 Leading Legal Consultants and Strategists,” was a finalist for the PR News “Platinum Award,” and was the recipient of a Legal Marketing Association” Your Honor Award,” the most prestigious accolade in the legal marketing industry.
Katherine V. D’Urso
Chief Client Development Officer
Wilmer Cutler Pickering Hale and Dorr LLP
Katherine D'Urso joined WilmerHale as its Chief Client Development Officer in 2014. She leads the business development, marketing and communications functions of the firm, working with WilmerHale's managing partners, practice groups, individual partners and staff to increase the effectiveness of business development efforts and raise the profiles of the firm and its lawyers.
Before WilmerHale, Ms. D'Urso was King & Spalding's chief marketing officer for 10 years. In that role, she substantially expanded the department's remit, including establishing a business development function, expanding media relations and thought-leadership efforts, extending the firm's digital presence (website, social
media, digital marketing) and building a brand management function. Her efforts aided and supported the execution of the firm's strategy and business plan, which resulted in significant and measurable improvements in the firm's market position and brand strength.
Earlier in her career she was the first chief marketing officer at Weil, Gotshal & Manges. Prior to that, she was a partner with PricewaterhouseCoopers where she served in various senior marketing roles, including leading the team that launched and managed the PricewaterhouseCoopers brand worldwide, and subsequently
served as chief marketing officer for a PwC technology venture.
Director of Marketing
Langley & Banack, Incorporated
Katy Corrigan has over 13 years of experience in the legal marketing industry and is the Director of Marketing for Langley & Banack, Inc. in San Antonio. She is responsible for all business development and marketing initiatives for the Firm including strategic planning, client relations, leadership development, diversity and women’s initiatives, website and social media, events and public relations. Katy is an active member of LMA currently serving as the Co-Chair for the Small Firm/Solo Marketer SIG and as Co-Chair for the Impact Marketing pre-conference program for the 2020 Annual meeting. She is an incoming Director-at-Large in charge of programming for the LMA Southwest Region. She has also served on the Texas Chapter Board as Treasurer and Member-at-Large, as well as serving in many roles for her local San Antonio city group.
Kat Kocurek is the Vice President of Marketing at ClearlyRated, a leading provider of client experience surveys and service quality research for professional service firms. Kat leads ClearlyRated's marketing and research initiatives. Her team’s annual Legal Industry Benchmark Study details modern buyer behavior and client preferences, along with opportunities for law firms to differentiate and credibly boost firm reputation on service quality and the client experience.
Prior to joining ClearlyRated, Kat was the Marketing Director at Equip, an Atlassian Solution Partner in Portland, Oregon. She also led the strategy department at Kinesis, a marketing agency that helps business leaders and professional service firms align their organization, brand and culture with short-term business goals and long-term vision.
In her spare time, Kat is an avid outdoorswoman, dog mom, and yoga teacher. Kat is originally from Houston and earned her B.A. in economics and environmental policy from Harvard University.
Kimberly P. Hafley
Director of Marketing and Recruitment
Foster Swift Collins & Smith PC
Kim Hafley is the Director of Marketing and Recruiting for Foster Swift Collins & Smith, P.C. a 100-attorney law firm with six offices in Michigan. With 20-plus years of marketing experience and 15 years of legal marketing, Hafley is passionate about delivering exceptional client service and integrating technology in order to develop, deliver and measure business development strategies. She has been dubbed the CRM geek by many Foster Swift attorneys.
Delivering effective training programs has always been component of her positions and she has found training imperative to CRM data quality in the law firm environment. In addition to providing internal programming, she has delivered presentations at national conferences including the Legal Marketing Association, International Franchise Association and the ESRI Business GIS Summit.
Hafley earned an MBA in marketing from Michigan State University Broad College of Business and a bachelor degree in Political Science from Hope College. Previous positions include, Vice President of Marketing for Two Men and a Truck, International, Director of Marketing and Communications for Michigan State University College of Law and Director of Client Relations for Fraser Trebilcock Davis & Foster, another Michigan law firm.
Kimberly Leach Johnson, Esq.
Quarles & Brady LLP
Kimberly Leach Johnson is Firm Chair of Quarles & Brady and presides over the firm's executive committee. As an attorney, she has been practicing trusts & estates law for more than 30 years. She built her practice from the ground up by developing personal and professional relationships. Her stellar work and reputation have earned her an impressive client base and a robust network of referral sources.
From post-mortem tax-mitigation techniques and comprehensive estate planning, which includes understanding the client's wishes and explaining and reducing the tax impact, to carrying out the estate plan after a client's death, Johnson guides her clients and their families through the processes of defining final wishes and seeing them through with confidence, confidentiality, and competence.
Kimberly’s clients include individuals and institutions alike. Her command of the tax code, coupled with her comprehensive knowledge of both the laws and the personal considerations that affect the transfer of wealth, make her a reliable source of advice and legal representation for high-net-worth persons and families, including those owning private companies.
It takes a long time and a lot of clients to achieve Kimberly’s level of experience, but the real secret of her success is something much simpler and perhaps rarer: She genuinely cares, and it genuinely shows. She’s not just preparing wills, tax returns, and trust documents, she’s taking personal care of people who are trying to do what’s best for their families and organizations.
Kimberly took the helm in 2013 as Quarles & Brady’s Firm Chair, but unlike most large law firm chairpersons, she declined to give up her practice or her clients — she cares too much to let them go.
Kristin Piccirillo Martin
Kristin Piccirillo Martin is the Head of Marketing at Altvia Solutions — the only purpose-built solution for Private Equity and Alternatives Investing on the Salesforce platform. With over 12 years digital marketing strategy experience, Kristin drives big-picture, strategic growth while authentically communicating metrics, impact, and execution needs. She has an engineering BS from Washington University in St. Louis and a finance and analytics focused MBA from the University of Southern California. Kristin is a cross-functional leader and has her past includes Fox Networks, Sports Authority, PaySimple/Evercommerce, and Nike. Outside of work, Kristin is a 3x Ironman and 15x marathoner and a dedicated backcountry skier and Cleveland sports fan.
Vice President – Strategy and Solutions
Content Pilot LLC
My name is Keith Wewe and I’m the VP of Strategy and Solutions at Content Pilot, a marketing, technology and business development consultancy for law firms, and former International President of the Legal Marketing Association. One of the many aspects of my work is to connect the dots for clients between the receipt of proposal or RFP and a huge win. To do that, I work with large firms to regional boutiques creating laser-focused proposal content, differentiating template designs, go/no-go plans, response strategies, win/loss debriefs and analytics research that help them create better proposals with the goal of achieving that win. You can follow me on Twitter at @kwewe and Linked In at www.linkedin.com/in/keithwewe. Or – you can read my bio at www.contentpilot.com/our-team/keith-n-wewe/
Chief Marketing Officer
Kevin Iredell brings to the CMO role a strong background in and hands-on knowledge of marketing, communications, branding, business development, operations, and public relations–all with a specific focus on demonstrating ROI. At Lowenstein, he drives growth across business units by creating and executing firm-wide and practice-group strategic plans and leading the marketing and business development team through strategic resource allocation, creative campaigns, and marketing technology platform optimization.
Kevin’s broad perspective is derived from his experience in leadership roles inside and outside of the legal industry. He has led marketing and business development at two other AmLaw 200 firms; he also developed and led the marketing research and measurement group of Greentarget, a national public relations firm. Earlier, Kevin served as Vice President of Legal Intelligence & Marketing at ALM Media, where he was responsible for marketing, social media, communications, and market intelligence programs across all of ALM’s publications and web sites, including The American Lawyer and Law.com.
Kevin is an active speaker and board member of the Legal Marketing Association, where he has served as an Executive Board Member for the Northeast Region and member-at-large on the International Board of Directors. He holds a B.A. in economics from Villanova University.
Chief Culture and Communications Officer
Brownstein Hyatt Farber Schreck
Lara Day is responsible for researching, cultivating and preserving Brownstein’s organizational culture. This includes strategy and management of a variety of internal initiatives designed to foster the growth and sustainability of the firm. She also oversees the firm’s internal and external communications strategy and public relations efforts, including brand marketing, website content and presentation and communication training for the firm’s attorneys.
As co-chair of the firm’s crisis management group, Lara draws on her 20 years of experience in leading communications strategy and reputation management to help clients both prepare for and manage crisis situations. She has worked with some of the most high-profile, complex and scrutinized companies to mitigate reputation risk during their most acute challenges. With experience across diverse industries, Lara has managed an array of crisis situations, including activist campaigns, restructurings, employment matters and product recalls.
Previously, she was the public relations supervisor and lead trainer at Pure Brand Communications, working with clients such as Encana Oil & Gas (USA) Inc, Noble Energy, BP America, Colorado Oil and Gas Association, Animal Health International, Procter & Gamble, the Los Angeles Philharmonic, Excelsior Youth Center and the Children’s Hospital Colorado Foundation.
Senior Business Development and Marketing Manager
Laura Kaminsky is a senior manager on the BakerHostetler business development and marketing team, where she has worked for eight of her 16 years as a legal marketer. Her primary focus is on business development coaching and training for the 900+ attorney firm across 14 offices. Laura is responsible for the creation of the business development course curriculum and the coaching curriculum that is used for each class of attorneys that participate in the BakerSkills programs. Fostering relationships is the foundation of every project she undertakes, with the focus on always putting the client first, whether it be internal or external.
Laura has served in various capacities within the LMA organization including LMASE board member and City Group Chair and credits LMA with being an organization that has contributed to the success of her career and where she has made many great friends.
Senior Director of Marketing
Lavinia brings over 25 years’ of international experience in senior marketing and management roles. Her early career was with Reuters, where she held executive leadership roles in Sydney, Tokyo, and New York including global head of strategy and marketing, and managing director, Asia for the media business division.
Lavinia has held two CMO roles in the legal sector. As CMO of a large intellectual property law firm with offices in Australia and New Zealand, she was responsible for setting and overseeing the execution of the firm's global marketing, brand, and business development strategies. This included leading the evaluation, selection and implementation of the firm’s first CRM in 125 years.
More recently, Lavinia was CMO of legal technology company OnePlace, which was acquired by Intapp in May 2019. She now leads global product marketing for Intapp’s solutions for leaders and partners, marketing and business development professionals in the legal, accounting, and consulting sectors.
Lezlie A. Griffin
Assistant Dean for Career Development and Diversity Initiatives
Lezlie A. Griffin oversees career development as well as initiatives to promote diversity and inclusion in the Tulane Law community. Dean Griffin previously served as the Assistant Dean for Career Services at the University of Alabama School of Law. Before her move to Alabama, Dean Griffin was a career counselor and diversity coordinator at Tulane Law, and previously practiced labor and employment law as a Staff Attorney with AFSCME.
Dean Griffin currently serves in leadership roles with NALP and the ABA, and was previously selected to serve on two NALP event planning teams, as well as speak at the NALP annual conference. She is also an active member of the Florida Bar, the Martinet Legal Society, and the Association for Women Attorneys.
Dean Griffin is a two-time graduate of Tulane Law School, earning both her JD and a Master of Laws in International and Comparative Law. Additionally, she’s a summa cum laude graduate of Troy University with a BS in broadcast journalism and public relations.
Director of Client Success
Lili lives and breathes email and is a self-professed email geek. She has worked in the technology space for over a decade focusing on driving success for her clients. Her specialism is in marketing automation and using scientific methods for decision making. She is a global Client Success leader at Vuture. Supporting learning and education as well as driving success through marketing best practice.
She has a passion for intersectionality, diversity, equality and challenging the status quo. This has meant her taking a leading role in driving change in the automation industry. She chairs the Data and Marketing Association (DMA) email council. She also mentors young marketing professionals. In her previous role, she helped set up an LGBTQ+ network as well as leading the Key Account Management Team.
Lili hosts a successful podcast all about email called My Dog Ate My Email. She also is a guest lecturer on Marketing Analytics at Goldsmiths, University of London. In her spare time, she captains a women's basketball team in London.
Chief Marketing and Business Development Officer
Lewis Roca Rothgerber Christie LLP
Lisa Simon is the Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie. She is responsible for developing innovative client growth and marketing strategies that drive revenue, expand client relationships and serve as a catalyst for new client acquisition. Lisa provides strategic leadership and support to firm management overseeing the firm’s client experience program.
As a proven leader in the industry, Lisa is a frequent speaker on client growth and retention, client experience and NPS, and team development. Lisa was inducted into the LMA Hall of Fame in 2017, served as LMA President in 2008 and has held numerous leadership positions with LMA during her career.
Competitive Intelligence Manager
Pillsbury Winthrop Shaw Pittman LLP
Lynne brings more than twenty years of experience in primary and secondary market research, specifically in the legal, grocery, banking, and higher education industries. Her prior experience includes well-known organizations such as Wells Fargo, the University of Michigan, and Harris Teeter Supermarkets.
In her role with Pillsbury, she serves as Competitive Intelligence Manager, responsible for developing and driving the annual CI plan to ensure the team’s work aligns with firm and industry groups’ strategic intelligence and insight needs. In addition, she works closely with business developers and attorneys to coordinate and execute CI activities in support of business development activities.
From a personal standpoint, Lynne is a current co-chair of the LMA’s Competitive Intelligence SIG. And, away from the office her part-time obsessions include playing the drums and shapeshifting into a rabid lacrosse mom between January and June.
Lynne is a graduate of the University of Michigan and holds a master’s degree in Marketing from the University of Maryland. In 2022, she will (hopefully) attain her doctorate in Business Intelligence.
Chief Financial Officer
Hunton Andrews Kurth
Madhav Srinivasan is the Chief Financial Officer at Hunton Andrews Kurth LLP, leading the global finance and pricing competencies. Madhav is an ALM Intelligence Fellow and an adjunct faculty at Columbia Law School in New York. He is a published author and speaker at many leading conferences. He has recently written on law firm performance, margin analysis, peer selection and a comprehensive report on law firm valuation.
Marc T. Hollander
Director of Client Relations
Whitfield & Eddy Law PLC
Marc T. Hollander (Twitter @marcthollander) is the Director of Client Relations at Whitfield & Eddy Law, a full service firm with over 40 attorneys in Des Moines, Iowa. He earned two degrees from Iowa State University, a BA at the Greenlee School of Journalism and Communication, and an MBA. In his thirteen years of professional service marketing for regional and national accounting and law firms, he believes in the personal touch attorneys can provide clients and the community. He develops programs and activities that deliver focused client development opportunities.
Director of Sales for Canada & Offshore
With his passion for introducing emerging and innovative products that disrupt the market to the customers who need them, Mark Timmons has developed a rich expertise in the technology sector. For over 15 years, his work has helped organizations of all sizes embrace - and realize value from - new technology investments.
As Introhive’s Director of Sales, Mark leads a team of highly talented Inside Sales professionals, who are responsible for equipping mid-sized organizations to realize the full value of their relationships, increase revenues, and mitigate CRM technology investment risks.
Mary K Young
Mary K Young is a legal industry strategist and marketing expert with a track record of corporate strategy and branding success. Her work developing and implementing strategic growth plans for law firms builds on decades of experience with strategic planning, market research, and branding. She is known for insightful analysis, producing tangible results, and leading through collaboration. Since she joined Zeughauser Group in 2006, leading law firms have relied on her to craft powerful growth plans and branding programs that resonate with law firm clients.
Mary K spent ten years at Kraft Foods where she developed and implemented profit and revenue growth strategies for some of the company's most important brands. Mary K established her reputation as a legal innovator while serving as chief marketing officer of Howrey LLP from 2000-2006. Mary K holds an M.B.A. from the Anderson School of Management at UCLA and an A.B. from Vassar College.
Regional Director of Relationship Strategy
Marisa Facciolo is a Senior Vice President and Regional Director of Relationship Strategy for Hawthorn, PNC Family Wealth, a business dedicated to serving the needs of individuals and families with investable assets in excess of $20 million. As a Relationship Strategist Marisa serves as the primary point of contact and is responsible for the overall client experience. Marisa works closely with outside advisors to deliver the Hawthorn experience at a superior level.
Prior to joining Hawthorn, Marisa has worked in the Wealth Management industry for over 20 years. She is an active member of the community serving on various boards throughout the Mid-Atlantic area. For the past five years she has chaired the Annual Fund for the Boys and Girls Clubs of Delaware raising over $1.5 million each year consistently. Marisa earned a Bachelor of Arts from Dickinson College majoring in International Studies and Italian. She earned a Juris Doctorate from Widener University School of Law. For fun Marisa enjoys freelance writing, cooking, running and training for triathalons.
Martha Valle Veltri
Digital and Social Strategist
Martha is the Digital and Social Media Strategist for UCHealth. She oversees strategy and paid social for 12 acute care hospitals and over 100 clinics throughout Colorado, Wyoming and Western Nebraska. She has worked in marketing for nine years with brands like Crock-Pot Slow Cooker, Western Union, and ADT. She holds a Master of Arts degree in Marketing Communications from the University of Denver. She’s been a Denver resident for 6 years and lives with her husband Sam and their rescue dog, Colt.
Senior Client Services Director - Western Region Operations
Womble Bond Dickinson (US) LLP
Maggie T. Watkins is the Senior Client Services Director at Womble Bond Dickinson, an 1100 attorney AMLAW 100 global law firm. With more than 20 years of professional services marketing expertise, Watkins is highly regarded as a marketing thought leader whose strategic and innovative approaches garner exceptional results.
She has served as CMO for four large law firms, CMO of a global publicly traded expert services and consulting firm, President and CEO of an international law firm association, and has worked at the executive level at several accounting firms.
She is known as an upbeat, energetic and polished communicator and leader, with a collaborative style. Her passion is customer service, having developed one of the legal industry’s first client feedback programs. She has implemented this program in all firms/companies where she has worked, using it to spot service issues, amplify the voice of the customer, and identify cross selling opportunities. Additionally, she enjoys training and coaching the professionals to help them develop new business and achieve their business strategic goals.
Watkins is recognized for her leadership skills having served as the past chair of the international Legal Marketing Association (LMA), and the national Association of Accounting Marketing (AAM). She is a regular speaker at industry conferences and seminars. She is also very active in the communities in which she works, having served on over 30 not-for-profit boards.
Megan Paquin has been trusted to lead communications strategies for some of the world’s most respected brands. Her career spans more than a decade and includes significant experience in the health care, technology, education, nonprofit, hospitality and entertainment sectors. As a communicator, Megan thrives in complex, high-stakes situations. Her work in crisis and issues management have proven essential to safeguard the reputations of her clients. With experience in a broad range of legal matters and vulnerabilities that exist in today’s world, Megan effectively counsels clients and collaborate with legal counsel on critical issues such as data breaches, consumer data privacy, natural disasters, various criminal activities and management issues.
In addition to her work on the Poston Communications’ crisis team, Megan leads some of our agency’s top law firm and professional services client teams. Her results have included work on behalf of top Am Law firms and midsized firms alike and includes placements in publications such as The National Law Journal, Corporate Counsel, Politico, Industry Today, Bloomberg, Healthcare Risk Management and University Business.
Megan began her career in public relations with MGM Resorts International, coordinating major broadcast and international media relations for its iconic Las Vegas destinations. Her reputation for excellence and integrated marketing experience led to communications leadership roles at The Ritz-Carlton, Grand Cayman and Hyatt Regency Orlando. Then, at Orlando advertising agency &Barr, Megan led the advancement of the firm’s public relations practice. Combining experience across industries along with her business acumen and media relations expertise, Megan served as the firm’s crisis communications leader to help clients deftly navigate through myriad sensitive issues and ensure business continuity. She has developed numerous award-winning campaigns and secured countless, top-tier media placements positioning clients for growth and influence in their target markets.
Megan has an Accreditation in Public Relations (APR), is a Certified Public Relations Counselor (CPRC) and serves as president-elect of the Florida Public Relations Association’s Orlando chapter. She earned a Bachelor of Arts in organizational communication from the University of Central Florida. Later, she became one of the first students to receive a master’s degree in the emerging field of behavioral economics from The Chicago School of Professional Psychology.
An Orlando native, Megan loves spending time in her downtown neighborhood with her husband, two daughters and three dogs.
Executive Education, Clinical Professor of Leadership
Kellogg School of Management, Northwestern University
Michelle Buck is Clinical Professor of Leadership at the Kellogg School of Management at Northwestern University. She previously served as the School's first Director of Leadership Initiatives from 2006 to 2013, designing and coordinating opportunities for personal leadership development to complement the School's academic curriculum. She has also served as academic director of numerous Kellogg executive programs, including partnership programs with Fundacao dom Cabral in Brazil, programs for Latin American executives with Seminarium, as well as customized, company-specific programs.
Professor Buck's courses focus on the ways that leaders maximize their own performance and unleash the potential of others by addressing 1) how self-reflection and self-awareness of one's identity, values and purpose serve as foundations of effective leadership; and 2) how leaders engage and inspire others and set them up for success. She teaches modules on leadership narrative and storytelling, creating cultures of courageous conversations, and the dynamics of leading and following. She uses the arts, including music, photography and dance, for experiential learning in leadership. Professor Buck also teaches Negotiations as a process of effective communication and creative problem solving, helping people to transform perceived differences and conflict into new opportunities. In 2014, Professor Buck co-led an international MBA course and trip to East Africa, including a private meeting for MBA students with President Paul Kagame.
In executive teaching, academic direction, and consulting, Professor Buck has worked with private, public, family business and nonprofit organizations including Banco de Mexico, Boise Cascade, Canadian Council for International Cooperation, CDW, Chicago Public Schools, Ernst & Young, the FBI, HP, Mitsui & Co., Petro Canada, The Coca Cola Company, Whirlpool Corporation, YPO Latin America and Zurich Insurance. She has presented her work in North and Latin America, Europe, and Japan.
Professor Buck previously taught at Washington University in St. Louis, and at McGill University in Montreal and Tokyo. She won "Professor of the Year" awards in the MBA programs at both schools. While at McGill University, she served as Module Director in the McGill-McConnell Program for National Voluntary Sector Leaders, an executive-level leadership development program for senior leaders of the non-profit sector in Canada, designed to facilitate leaders in creating a "more compassionate, sustainable society."
Professor Buck has a PhD and MA in Social Psychology from Princeton University, and a bachelor's degree in Psychology from the University of Michigan.
Michael J. Mellor
Director of Marketing and Business Development
Pryor Cashman LLP
Michael J. Mellor is Director of Marketing and Business Development at Pryor Cashman LLP.
In this role, Mike works to identify and develop and execute omni-channel marketing and business development strategies to help drive new business for the firm and increase brand awareness.
Mike’s 20-year career has spanned various marketing and business development roles in law, consulting, and in financial services, working at such firms as Paul Weiss, Katten, Deutsche Bank and KPMG. In each role, his focus has been on the development, communication and execution of unique selling propositions through targeted communications to clients and potential prospects.
Michael Warren is a CRM consultant and director at Stanton Allen. Michael has spent 20 years working with firms to implement CRM systems successfully. Michael founded Stanton Allen in 2008 having spent many years working with firms to fix problems arising from poor data quality and low adoption rates. His mission is to help clients identify the critical success factors for their CRM and implement simple, practical and realistic measures to achieve them.
Director of Digital Marketing
Covington & Burling LLP
As the Director of Digital Marketing at Covington, Michelle combines her technology, marketing, business development experience to drive innovation and transform the digital marketing function. Her focus is on the overall marketing technology strategy, implementing tools and processes to support business planning and execution as well as developing tools for robust marketing campaigns, creating dashboards for measurement and decision making, developing targeted content strategies to reach key audiences, and implementing the firm’s brand. The technology and processes she and her team have implemented over the last two years have allowed Covington to use robust analytics to create personalized user journeys for clients, improving their user experience (UX) across all of their digital touchpoints.
Prior to joining Covington, she was a Client Advisor at LexisNexis, where she worked with CMOs and other business development leaders at dozens of AM Law 200 firms to develop strategies and execute tactics to maximize their BD dollars.
At Orrick, Michelle worked closely with the CMO and Chief Communications Officer to develop the firm’s strategic positioning and branding and to craft a comprehensive digital marketing and social business strategy to support the new brand. In this role, her team launched a new website, developed a firm-wide social media program, helped attorneys to define their own personal brand, and educated them on the benefits of engaging in social business.
Prior to working in the legal industry, Michelle held a variety of management roles at PPG, MCI, and ConocoPhillips. Her love of data began when she was selected to be among the first 20 employees trained as a Six Sigma Blackbelt by the Six Sigma Academy.
Director of Strategic Pricing
Kelley Drye & Warren
Mike Milazzo is Kelley Drye & Warren’s Director of Strategic Pricing and is focused on delivering solutions to enhance overall client value and drive bottom line performance for the Firm.
With over 12 years of pricing experience, Mike works with the Firm’s Executive Director, Chief Financial Officer and senior firm management on strategic and operational initiatives related to pricing, project management and process improvement. He consults with partners to develop appropriate pricing strategies and collaborates with clients and legal operations professionals to drive the development of creative pricing solutions to meet client needs and business objectives.
Mike serves on the firm’s Client Value and Innovation Committee, is an accredited legal pricing professional (ALPP), and an active member of the True Value Partnering Institute organization - Law Firm Pricing Cohort and the Corporate Legal Operations Consortium (CLOC).
Professor in the Practice of Organization and Management, and Vice Provost for Emory University Strategies
Michael Sacks has been a faculty member at the Goizueta Business School for the past nineteen years after earning his Ph.D. in Organization Behavior and Sociology at the Kellogg School of Management at Northwestern University. Michael recently completed a term as Emory’s Vice Provost for University Strategies where he integrated multiple school initiatives towards common university goals. He also previously served as Associate Dean of Emory’s Evening MBA Program.
Professor Sacks teaches extensively in Goizueta’s executive education department, currently serving as Faculty Director for several open enrollment and custom programs. Michael additionally serves as Academic Director for Emory Healthcare’s Woodruff Leadership Academy, and he coordinates several other leadership programs across Emory’s campus. He also teaches for HEC Paris and UCLA’s executive education programs.
Michael’s teaching is centered in the area of Strategic Leadership -- aligning the leadership skills of employees with an organization’s culture in order to best execute strategy. This approach integrates traditional leadership topics with the cultural and strategic contexts in which an organization operates. As such, Michael’s teaching spreads across three areas: leadership development, organizational management, and strategic alignment.
Professor Sacks has customized many executive education programs for specific business clients on such topics as Leading Organizational Change, Aligning Organization Culture with Strategy, Teams and Teamwork, Influence without Authority, Diversity & Inclusion, Executive Decision-Making, Authentic Leadership, Situational Leadership, Managerial Leadership, Personality and Performance, Conflict Management, Negotiations, and Strategic Thinking.
Senior Director, Marketing and Client Engagement
Steptoe & Johnson LLP
Miki Hanlen has focused her career on identifying solutions that drive innovation and client service to enhance brand loyalty and increase profitability. She currently serves as Sr. Director of Marketing and Client Engagement for Steptoe & Johnson LLP where she sets the direction and oversees the implementation of the firm’s marketing and communications strategies and manages the firm’s client engagement program. Miki also advises and collaborates with firm leadership, its lawyers, and the business development team to increase market awareness and drive lead generation.
With more than 20 years of experience in the legal industry, Miki aims to identify ways to improve efficiency to support the marketing operations program so it enhances the strategic marketing, communications, and business development initiatives. She is a results-oriented leader who takes great pride in developing the capabilities of her team and those with whom she works. Over the course of her career, Miki has held various leadership roles with the Legal Marketing Association (LMA).
Lean Leader-Legal Operations
For 25 years, I have managed teams and designed systems to continually improve legal operational efficiency and profitability. I am a frequently referenced author and speaker firmly entrenched at the intersection of law practice, technological innovation, and business process expertise in legal service delivery, where I currently lead operations and process excellence for Ingersoll Rand's Global Legal Department.
My journey also includes advising the visionary Clearspire New Law start-up along with nearly 15 years as Director, Strategic Legal Technology for Liberty Mutual Insurance Enterprise Legal Services transforming a corporate legal department of ~2,000 professionals across 70+ locations with $1B+ managed legal spend.
Early career a customer-centric technical strategist, I focused on infrastructure and knowledge management delivery while serving as IT Director for two large Kansas City firms, Spencer Fane and Wallace Saunders, as well as working as a regional technologist for the U.S. Department of Transportation Federal Highway Administration, and database vendor Informix (IBM) technical support & quality assurance organizations.
I am certified in multiple practices & technologies, including Lean & Six Sigma, Cisco, Citrix, eDiscovery (Relativity), Documentum, iManage, Microsoft SharePoint, Oracle, Tableau & more. I joined the American Bar Association Law Practice Management Section in 1995, recognized as a Law Department Champion in 2011 through an ILTA Distinguished Peer Award, and enjoy active involvement with the Corporate Legal Operations Consortium (CLOC), International Legal Technology Association (ILTA), and serve as faculty for the Association of Corporate Counsel (ACC) LegalOps annual symposium and section steering committee.
Mohib Qidwai is a Marketing Manager at DLA Piper and the Past Chair of the LMA West Region’s Los Angeles Steering Committee. With a diverse background in legal marketing, he brings together over a decade of experience to shape and optimize growing practices, sectors and client relationships. Mohib’s passion extends to providing thought leadership around business needs to improve end-results through project management and lean principles. He is also a former editor to UCLA’s annual California Policy Options manual, a research guide for state and federal legislators used to create solutions to society’s most pressing and complex problems.
Prior to being at DLA Piper, Mohib has held positions at Latham and Watkins, Skadden, Nossaman and UCLA among other entities. He continues to be an active LMA member providing fresh, intelligent and focused industry insight. He holds BA degrees with honors, and a certificate of project management from UCLA.
Marketing and Communications Manager
Robins Kaplan LLP
Moses Ehlers is the Marketing & Communications Manager at Robins Kaplan LLP. His knowledge of the power of marketing is helping attorneys maximize their professional credibility and enabling the firm to define and achieve new brand goals. As a leader with years of experience in the legal marketing profession, he is adept at aligning and empowering his team to achieve identifiable marketing goals and objectives.
Moses prides himself in having the coaching and people management skills that allow him to take ownership of projects, work with a variety of personalities, and drive the team to succeed in any tasks that come their way. These skills have allowed him to deliver measurable results across a wide variety of industries including law, broadcast TV, human capital management, education, and entertainment.
Moses’ fascination with marketing is more than a 9-5 one. In addition to his work at Robins Kaplan, he actively engages in trending marketing topics, including through his role as a member of the Legal Marketing Association’s Steering Committee. His friends would say that he is definitely a marketing/tech geek!
Nathalie M. Daum
Director of Marketing and Business Development
Dickinson Wright PLLC
Nathalie Daum is the Director of Business Development & Marketing at Dickinson Wright PLLC. Dickinson Wright has over 475 attorneys in 18 offices across the U.S. and Canada. She is responsible for the strategic business development and marketing for all offices, and for the firms Industries Division. Nathalie is also charged with developing and implementing focused client relations initiatives.
Nathalie is a seasoned legal marketer who helps cultivate and grow new and existing business relationships through an integrated approach of client-focused strategic marketing and business development initiatives.
Nathalie brings 20 years of legal marketing experience and has led the strategic business development and marketing at several previous law firms, including Lewis and Roca (PHX) and Gordon Silver (LAS). She has experience with developing and implementing business development, client relations, social media, and thought leadership initiatives, as well as leading several lawyer training programs. Nathalie earned her bachelor’s degree from the University of Illinois Chicago campus. She served as President of the International Legal Marketing Association (LMA) in 2004, and as President of the Southwest Chapter for 3 years. Nathalie is a frequent speaker at industry events, including LMA events, bar associations, and Association of Legal Administrator chapter events.
Manager, Business Development and Marketing Operations
Baker Botts LLP
Nicole is responsible for managing the operations of the marketing and business development functions of the Baker Botts Client Relations department to achieve strategic and operational business goals. With more than twelve years of experience in the legal marketing industry, Nicole has specialized in leveraging marketing technology to streamline efforts in creating more effective and efficient departments.
Nicole is co-chair of the LMA Marketing Technology SIG, and she has also previously served on the ILTA Knowledge Management & Marketing Technology Content Coordinating Team.
Prior to joining Baker Botts, Nicole served as the Digital Marketing & Technology Manager for Jones Walker, where she led the department’s marketing tech team and was responsible for developing and managing the strategies, platforms, budgets, trainings, and rollouts of the firm's key marketing systems.
Pamela Powered Inc.
Pamela has been a leader in professional services marketing for over 30 years, working locally and internationally with KPMG, PwC and top-ranked corporate and personal injury law firms. She has achieved multiple Your Honors Awards, served LMA at the regional and national levels and founded the Plaintiff SIG. Her passion for process improvement, using technology, has been constant throughout her career.
Pamela recently left inhouse marketing to work with a global IT company to fill the need for a turnkey intake solution for Plaintiff law firms. From digital marketing to case management, Legal Intake Management System (LIMS) uses best in class client acquisition standards from established B2C industries.
Senior Marketing Technology Manager
Akin Gump Strauss Hauer & Feld LLP
Patty Azimi is the Senior Marketing Technology Manager at Akin Gump Strauss Hauer & Feld. With more than twelve years of industry experience, she utilizes technology tools to provide guidance and innovative solutions to the daily needs of the marketing and business development department. Patty manages the implementation, integration, and execution of the firm’s marketing technology tools and stays informed on emerging technology. She currently oversees the email marketing platform, website content management system, proposal tool, SEO platform, CRM and ERM systems. She engages her team members globally to foster the adoption of these programs through adequate training and the utilization of best practices.
Paul S. Pearlman
Counsel, Managing Partner Emeritus
Kramer Levin Naftalis & Frankel LLP
Paul S. Pearlman is the managing partner emeritus of Kramer Levin and served as managing partner from August 2000 to December 2019. In addition to his responsibilities as managing partner, Paul advised and represented clients in private equity transactions, as well as in the corporate aspects of corporate restructuring and bankruptcy. Paul’s private equity experience over the past 35 years has included representing leveraged buyout sponsors, management and providers of debt financing in complex and often high-profile leveraged buyout transactions. He also has extensive experience in mergers and acquisitions involving public and privately held entities and in the financing of acquisition transactions.
Associate General Counsel, Vice-President
Pavani Thagirisa is Associate General Counsel, Vice-President for S&P Global, within the S&P Global Market Intelligence division. Ms. Thagirisa joined S&P Global in 2009 and advises Market Intelligence on their Credit Risk Solutions business, Content Acquisition & Strategic Alliances business, M&A, and Redistribution/Channel Partnerships.
Over the past ten years, she has held several roles with increasing responsibility, ranging from commercial deal negotiation and M&A to helping set legal and operational strategies for the department. Ms. Thagirisa previously served as Chair of the General Counsel’s Advisory Council where she assisted S&P Global’s General Counsel and his Advisory Council address cross-divisional and cross-functional opportunities and challenges across the Global Legal, Compliance and Corporate Security Department.
Ms. Thagirisa holds a B.A. in Anthropology from Wellesley College and a Juris Doctorate from Brooklyn Law School. Ms. Thagirisa is a proud ally, board member and active advocate of various diversity and inclusion efforts across S&P.
Peter Lane Secor
Chief Pricing Officer
Pepper Hamilton LLP
Peter Lane Secor is the Chief Pricing Officer with Pepper Hamilton LLP. Mr. Secor concentrates on legal project management, with focuses of improving efficiencies through shared management responsibilities, strengthening communication and making value transparent.
Servicing law firms for 20 years he has developed accurate methods for pricing, budgeting, forecasting, performance management analytics, and conveying client/matter profitability. These competencies enable him to design and manage creative fee arrangements which bring value to both Pepper and its clients.
Mr. Secor is active in a number of organizations. He has provided presentations for TVPi, ALA, LMA, ILTA, ABA, Law Vision, Buying Legal, ARK, Aderant and other organizations on both national and regional levels. Over the past few years he has also contributed chapters to five Ark Group publications.
Pepper Hamilton Bio: http://www.pepperlaw.com/people/peter-lane-secor/
Rhonda Oliver currently works as an Account Manager at Onit. In this role she works with attorneys, legal professionals and IT stakeholders at strategic enterprise accounts to advise and facilitate providing solutions to help them manage their legal and business process management challenges. Rhonda brings more than 15 years of business and legal services experiences, and has advised attorneys and legal professionals in Law Firms and Corporate Legal and Compliance departments on best practices in eDiscovery, Legal Process and Spend Management and in developing strategies and methodologies resulting in cost savings and process improvements.
Prior to Onit, Rhonda worked as a Senior Account Manager at Wolters Kluwer, managing Practice Director at H5, and consultant for Bloomberg Law and Kroll Ontrack where she has managed new business development with major law firms and corporate clients nationwide; and advised attorneys and other professionals on solutions for litigation, compliance, research, and business intelligence at large Law firms and Fortune 500 companies.
Rhonda received her law degree from Fordham University School of Law. While there, she served as an editor on the Environmental Law Journal. She received her BA from New York University.
General Counsel, Senior Vice President and Secretary
Richard Sedory is General Counsel, Senior Vice President and Secretary for Wastequip, LLC. As Chief Legal Officer, he is responsible for overseeing and advising the leading North American manufacturer of waste handling and recycling equipment on all aspects of legal affairs, compliance, risk and defense.
Prior to joining Wastequip, Rich was General Counsel for Transtar Industries and Axiom Automotive Technologies, and held senior Legal, Human Resources and Administrative positions at United Technologies, PNC Bank and the University of Pittsburgh Medical Center.
Rich is on the Board of Directors for the University of Pittsburgh Alumni Association, and serves on its Executive Committee. He is also a Director for Patriot Container Corp, a member of the National Association of Corporate Directors and regularly presents at numerous continuing legal education seminars and cheerfully volunteers for pro bono and charity activities in the Charlotte area. Rich was also recognized as “General Counsel of the Year” by the Charlotte Business Journal in 2018 and one of the Top 50 in-house counsel in 2019.
Rich received his JD from the University of Pittsburgh School of Law and has dual undergraduate degrees in Business and Political Science from the University of Pittsburgh.
Rich and his wife Shelly reside in Charlotte, NC. They have two children, Sam and Holly, who are both Clemson grads.
Richard B. Benenson
Managing Partner Advisors
Brownstein Hyatt Farber Schreck, LLP
Rich Benenson is the managing partner of the firm and member of its Executive Committee. He formerly served as co-chair of the firm’s Litigation Department.
Prior to taking the full-time leadership role of managing partner, Rich’s practice focused on defending companies in complex litigation, antitrust, consumer protection, class actions and regulatory matters. A highly respected senior litigator and problem solver, Rich has played a lead role in headline and groundbreaking cases. He’s known for his enviable track record of successfully resolving problems and his strategic and thoughtful approach to compliance, audits, examinations and investigations.
Rich represents clients in a variety of other industries, including consumer goods, financial services, real estate, manufacturing, health care, technology, supplement/nutrition, cannabis, political, telecommunications and energy.
After originally joining the firm in 2002, Rich left from 2005 through 2007 to become the senior vice president and general counsel of The Schaffer Companies, a privately held, midsize company. There, he was part of the executive management team that oversaw the company’s significant growth and eventual sale.
Rich frequently lectures before businesses, trade associations and the firm’s shareholders and associates and provides industry commentary to national legal publications.
Vice President and General Manager, Legal Media
ALM Media, LLC
Richard Caruso is the Vice President and General Manager, Legal Media for ALM Media, LLC, an information and intelligence company, providing customers with critical news, data, analysis, marketing solutions, and events.
Richard has more than 17 years of experience in leading strategies for new products and services in B2B legal media and information services. At ALM, he leads a team focused on identifying and executing strategies to drive highly engaged audiences by delivering solutions that allow our customers to discover new ideas and approaches for solving business challenges, connect to the right professionals and peers creating relationships that move business forward, and compete to win through access to data, analytics, and insights.
Nexlaw Partners LLC
Rob Saccone is an entrepreneur and recognized expert in technology, business and practice optimization within the legal industry, spending the last 20 years in senior roles at law firms, technology vendors and consultancies. In 2003 Rob founded XMLAW, an award-winning Inc. 5000 business and leading provider of practice and knowledge management technology to law firms globally. Following Thomson Reuters’ acquisition of XMLAW 2009 Rob launched and led several businesses in the legal space including SeyfarthLean Consulting, a subsidiary of law firm Seyfarth Shaw focused on helping corporate counsel optimize their operations and performance using technology, data analytics and lean service design, and Nexlaw Partners, a consultancy providing strategic advisory and product and market development expertise to clients from startups to the largest product and service providers.
Rob also invests in and advises early stage businesses and was an early member of Law Angels, the first angel investment group focused on legal. A frequent writer and speaker at industry events, Rob has contributed to leading publications and authored books and articles on a range of technology, business and practice topics. You can follow Rob on Twitter, Medium or at www.linkedin.com/in/rsaccone.
Great Jakes Marketing Company
Robert Algeri is a co-founder at Great Jakes, a marketing firm that works exclusively with large, forward-thinking law firms to craft websites that help our clients differentiate themselves from look-alike competitors.
Great Jakes offers end-to-end website-development services, including market positioning, website strategy, visual design, and technology development.
In addition to his work responsibilities, Robert is active in the legal marketing community, having held numerous board and committee positions in the Legal Marketing Association (LMA). Robert is also a frequent writer and speaker on issues relating to legal marketing. His work has appeared in a variety of industry publications, including the LMA's Strategies Magazine, and he has been a featured speaker at numerous national and regional legal marketing events. In concert with a three-part series at his agency's blog, Robert presented “Positioning: The First Step in Differentiating Your Firm” at last year’s Marketing Partner Forum and at the LMA’s 2019 Annual Conference.
Schmidt Marketing, Inc.
Sally Schmidt has worked with more than 450 law firms on their marketing, client service and business development efforts. With an MBA in marketing, she was a founder and the first President of LMA and is in the LMA Hall of Fame. She also was inducted into the inaugural class of the College of Law Practice Management.
Sally has spoken at more than 250 national and international seminars and conferences for the legal profession, including programs sponsored by LMA, the ABA and the ALA. Her 250+ articles have appeared in The National Law Journal, Marketing for Lawyers, The American Lawyer, Lexpert and other publications and she has a monthly post for the Attorney at Work blog.
Sally is the author of two books on law firm marketing: Marketing the Law Firm: Business Development Techniques (Law Journal Press) and Business Development for Lawyers: Strategies for Getting and Keeping Clients (ALM Publishing).
Director of Marketing and Business Development
Spencer Fane LLPView Bio
Sam Diederich is the Director of Marketing and Business Development at Spencer Fane, an AmLaw 200 firm that operates in industries ranging from banking and financial services to healthcare, manufacturing, and real estate. The firm’s recent expansion into markets such as Dallas, Minneapolis, Phoenix, and Tampa has placed it among the fastest growing law firms in the nation, according to The National Law Journal. In addition to his work with Spencer Fane, Sam has served in business development and public relations roles with Polsinelli and Shook, Hardy & Bacon, and is a former member of the steering committee for LMA’s Kansas City chapter.
Samantha (Sam) McKenna is an award winning sales leader and the founder of #samsales Consulting. She carries more than a dozen years in sales, both as an individual contributor and executive leader, and has held notable positions at companies such as LinkedIn and ON24.
She has created over a dozen sales programs that have been deployed globally, has broken seven sales records at three companies, has spoken at over fifty sales conferences, sales kickoff and partner retreats, and was voted top author for business development and marketing by JDSupra in 2018. She was also named at Top 50 Women in Revenue by Engagio.io and a Top 50 Leader in Tech by Outreach.io.
Scott A. Westfahl
Professor of Practice and Faculty Director
Harvard Law School Executive Education, Harvard Law School
Scott Westfahl is the Faculty Director of HLS Executive Education and also teaches courses on problem solving, teams, networks and innovation within the law school’s J.D. curriculum. As the Faculty Director of the Executive Education program, he leads the HLS effort to support and develop lawyers across the arc of their careers, particularly as they advance to new levels of leadership and responsibility. He oversees and teaches in Executive Education’s core, global leadership programs for law firm managing partners, emerging law firm leaders and General Counsel. He also collaborates with HLS colleagues and other Harvard faculty to design and teach custom programs for law firms, law departments and other legal-related organizations. He focuses his Executive Education teaching and writing on leadership, motivation and development of professionals, and organizational alignment from a talent management and diversity and inclusion perspective.
Professor Westfahl joined HLS from the law firm Goodwin Procter LLP, where he served from 2004-2013 as the firm’s Director of Professional Development. In that role, he was responsible for all aspects of the professional development of the firm’s attorneys and staff, focusing on organizational and leadership development, feedback, mentoring, career progression, diversity, professional skills training, attorney and staff integration and transitions and alumni. As a Lecturer on Law from 2010-2013, he teamed with Professor David Wilkins to teach an 80-student section of the law school’s Problem Solving Workshop for first-year students. In 2008, Professor Westfahl was chosen as one of Law Firm, Inc. magazine’s five “Innovators of the Year” for his development of a cutting edge attorney assignment system and database called iStaff, which effectively ties attorney work assignments to their professional development needs. From 2009 to 2011, he served as the Chair of the Professional Development Consortium, a 450-member professional association for law firm professional development and training leaders across North America and the U.K. Professor Westfahl frequently lectures and comments upon talent development within professional services firms and is the author of the book You Get What You Measure: Lawyer Development Frameworks and Effective Performance Evaluations (NALP, 2008).
Prior to his work at Goodwin Procter, Professor Westfahl spent six years leading professional development for the Washington, D.C. office of McKinsey & Company. He is also an experienced business and federal regulatory attorney, having practiced law with Foley & Lardner’s Washington, D.C. office from 1988 to 1998. Professor Westfahl earned his J.D. from Harvard Law School in 1988, and graduated summa cum laude from Dartmouth College in 1985.
Sheenika S. Gandhi
Director of Marketing
Greenberg Glusker Fields Claman & Machtinger LLP
Sheenika S. Gandhi leads the development, oversight and implementation of the firm’s strategic marketing and business development objectives as the Director of Marketing at Greenberg Glusker LLP. She is a strong project manager, creative thinker, and a trusted adviser for the firm’s attorneys and management. Her recent notable projects include: an integrated thought leadership strategy, a business development coaching program, and centralized budget and operational processes.
Prior to Greenberg Glusker, Sheenika held positions at Payne & Fears LLP and Knobbe Martens. Sheenika is a licensed California attorney, received her J.D. from California Western School of Law, and dual bachelor degrees in Business Administration and International Relations from the University of San Diego. She is an active leader and volunteer with the Legal Marketing Association and a founding member of the Gujarati Society of Southern California.
Sherri L. Dahl
Vice President, General Counsel
Thirty-One Gifts LLC
Sherri is Vice President, General Counsel of Thirty-One Gifts, a direct sales company with approximately $400 million in annual revenue with a mission of empowering and supporting women. Sherri manages Thirty-One’s Legal and Loss Prevention teams and provides daily counsel on all legal matters, including intellectual property, sales and marketing communications, human resources, litigation, and general corporate transactions, just to name a few. Through its seventy thousand independent consultants in the U.S. and Canada, Thirty-One sells bags, wallets, backpacks, totes, jewelry, thermals, storage and home décor items, through its home office in New Albany, Ohio and distribution center in Flower Mound, Texas. Thirty-One has more than 1,000 workers in Ohio and Texas. Sherri clerked for a federal judge, worked at three law firms (one global firm and two regional firms) where she rose to partner level, and owned her own law firm, but she credits some of her best practical business advice to lessons learned prior to law school, when she was a sales person, customer service representative, computer programmer, agricultural research assistant, and drive-thru fast food worker. In her book Ascending: Inspirational Stories & Practical Advice for Women in Law & Business, Sherri offers practical advice to corporate legal clients, lawyers, and readers.
Silvia L. Coulter
LawVision Group LLC
Silvia is a co-founding Principal of LawVision Group. A sought-after speaker and recognized leader in law firm business development and sales strategy, Silvia assists firms with strategic business planning, key client retention and growth strategies, client service strategies, and leadership and organizational culture. Silvia is the co-author of three books: The Woman Lawyer’s Rainmaking Game, Rainmaking Advantage, and SAM-Legal: Beyond Key Clients. She is a co-founder and active board member of the Legal Sales and Service Organization. She is a former President of the Legal Marketing Association and is an elected Fellow of the College of Law Practice Management.
Commercial and Marketing Director
Simon Elven, Commercial and Marketing Director, was a founding member of Tikit and has been influential in the development of the company over the last 19 years. Tikit is recognised as one of the leading providers of IT products and services to the legal and accounting sectors. Much of Simon’s early work was with document management systems and then with CRM systems and their application for business development.
R. Stanton Dodge
Chief Legal Officer
Draft Kings Inc.
Stanton serves as Chief Legal Officer of DraftKings Inc., the world’s largest daily fantasy sports platform. Stanton is responsible for all legal and government affairs for DraftKings, and oversees Corporate Communications.
Prior to DraftKings, Stanton served as Executive Vice President, General Counsel and Secretary of DISH Network Corporation (NASDAQ: DISH), a Fortune 200 satellite TV provider with more than 14.5 million subscribers nationwide.
Prior to DISH, Stanton served as law clerk to the Hon. Jose D.L. Marquez of the Colorado Court of Appeals. He received his J.D., magna cum laude, from Suffolk University Law School in 1995 and his B.S. in accounting from the University of Vermont in 1991.
Stanton serves on the Board of Directors of EchoStar Corporation (NASDAQ: SATS), and is actively involved in many community and philanthropic causes. He is the Vice Chairman of the Board of Directors of Colorado Concern, serves on the Board of Directors of National Jewish Health, and is a member of the Capital Campaign Committee for the National Western Center. Stanton is also a member of the American Law Institute. In 2018, Stanton began serving a six-year term on the Supreme Court Nominating Commission for the State of Colorado, and in 2015, Stanton was appointed by United States Senator Michael Bennet to serve on his Federal Judicial Selection Advisory Committee.
Stanton has received many accolades for his accomplishments in the legal field, including the Legal 500 – GC Powerlist: United States 2019, recognizing the 500 most influential in-house lawyers in the United States (2019); the National Law Journal – America’s 50 Outstanding General Counsel, recognizing general counsel that serve as models inside their companies and in their communities (2016); the Denver Business Journal – C-Suite Award: Chief Legal Officer of the Year, recognizing the top Chief Legal Officer in the Denver metro area based on innovation, business leadership and community involvement (2015); the University of Colorado Law School − "Adopted Alumnus" Award, recognizing individuals who have made exceptional contributions to the law school (2015); the Burton Awards – “Legends in Law” Award, recognizing outstanding corporate general counsel in the United States (2014); and the inaugural Legal 500 – Corporate Counsel 100: United States, recognizing the 100 most influential in-house lawyers in the United States (2013).
In his spare time, Mr. Dodge enjoys cycling, skiing, fly fishing and golf, and spending time with his wife and their three young children.
Senior Director of Sales
Womble Bond Dickinson (US) LLP
Stephanie brings more than a decade of experience in marketing and sales, specifically in the legal, economic development, airline, and transportation industries. Her prior experience includes global organizations such as Lufthansa German Airlines, DHL Express, Littler Mendelson, P.C., and most recently Womble Bond Dickinson.
In her role with Womble Bond Dickinson, she serves as Senior Director of Sales leading a team of legal sales professionals working closely with firm attorneys and clients to initiate and expand relationships, as well as to ensure that the firm is providing the best possible client service. Stephanie also leads the firms Manufacturing Industry Sector efforts where her fluency of German and dual citizenship in both the United States and Germany serves her well in growing clients in this industry sector.
Beyond the office, Stephanie has served in various leadership positions with the Legal Marketing Association and currently serves on the Leadership Committee of the German American Chamber of Commerce’s North Carolina Chapter and Board of Advisors for the Legal Sales and Service Organization (LSSO). She is also an active member in Rotary. Stephanie is a graduate of the University of South Carolina, and holds an MBA from Pfeiffer University.
Co-Founder and Head of Business Development
Stewart Walchli is co-founder and Head of Business Development at Introhive, the leading relationship intelligence and sales automation platform. In his executive role, Stewart is responsible for defining the direction and outlining the strategy of Introhive's global business development team, leading them to successfully expand Introhive's client base across various industries and countries. Under his direction, Introhive has become the fastest-growing enterprise relationship management (ERM) solution in the market, with a customer base of over 100 of the world's most influential organizations. In 2014, Stewart was named as one of the 2014 EY Emerging Company Atlantic Entrepreneurs of the Year.
Prior to Introhive, Stewart was the CEO of Chalk Media which was later acquired by Blackberry. He then was the Vice President of Blackberry Messenger and Social Media. As an accountant by trade and as a previous Technology Investment Banker for CBIC World Markets, Stewart’s experience stems heavily from the technology and finance sectors.
Susan Peters is the President of Greybridge PR, a strategic PR and communications firm that serves the legal industry and professional services organizations. With over 15 years of experience, Susan has handled the media relations, marketing and communications functions for several top law firms, including Davis Polk & Wardwell, before launching Greybridge PR. Prior, she was a litigator in New York City. Susan sits on the board of Law Firm Media Professionals.
Director of Business Development and Marketing
Koley Jessen P.C., LLO
Tanya Riggan is the Marketing and Business Development Director at Koley Jessen, an 85 attorney firm in Omaha, Nebraska. In her nearly 20 year career in professional services marketing, Tanya has worked with a Big 4 accounting firm and two AmLaw 100 law firms. Her role as Director of Marketing and Business Development includes strategy, coaching, training, and managing an amazing team who helps accomplish the firm’s marketing and BD goals.
Wicker Park Group
Tara joined the Wicker Park Group after serving as the Chief Marketing Officer and Director of Client Relations for Miles & Stockbridge from 2002-2012. Her practice includes conducting client feedback interviews and business development strategies and training based on thousands of in-person and telephone interviews. She was the co-chair of the 2013 LMA Conference and served on the Capital (Washington, DC) LMA Board of Directors from 2010-2012. Tara was named one of 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers.
Law Strategy Corp
Tea Hoffmann is the Managing Principal of Law Strategy Corp. Her mission is to be the change agent that lawyers need to become more successful long-term.Tea practiced law for over 13 years, serving both in a law firm and as the GC of a publicly traded company. In 2001, she opened her first legal consulting business, Legal Training Group. After five years, she joined one of her clients as their first Chief Business Development Officer. During her tenure, the firm doubled in size. She remained in that position for six years. She was named the Chief Strategy Officer at an AmLaw 200 firm in Charlotte, NC in 2011.
Tea published a book entitled “The Proactive Practice” in 2004. She served on the editorial board ofLaw Practicemagazine, a publication of the American Bar Association for three years and is aFellow in the College of Law Practice Management. She has been published in multiple journals and legal publications.
Law Strategy Corp provides the resources and ongoing support needed to createand implementstrategic plans that become aroadmap to success. Based on the premise that strategy can become more than just something that is talked about, but can be something that firms act on, Law Strategy Corp works with firmsusing a program called Competitive Advantage. This program offersongoing support, training and coaching to ensure thatthe plans developed evolve into obtainable benchmarks.
2In addition to the Competitive Advantage program, Law Strategy Corp providesfirms with one on one coachingfor lawyersdesigned to increase effectiveness and productivity.Tea is a certified Life and Executive Coach as well as a certified Franklin Covey™Facilitator.
Law Strategy Corp also providesretreat presentations and training on topics including teamwork, mentoring, time management, business development, and practice group planning/goal setting.
Tea retired from the Tennessee Army National Guardafter over twenty-four years of service in July2018. She isa member of the Legal Marketing Association, College of Law Practice Managementand the American Bar Association (Law Practice Management Section.)
Terra M. Liddell
Chief Marketing Officer
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
As CMO at Finnegan, Terra Liddell has firm-wide responsibility for marketing, communications, and business development for one of the largest IP law firms in the world. She works closely with firm management to develop, refine, and execute the Finnegan’s vision and strategy across 10 offices worldwide. Overseeing a staff of communications, website and social media, business development, public relations, event planning, and other marketing professionals, Terra implements programs that build brand awareness, leverage market intelligence, direct marketing strategy and communications, and develop business aligned with the firm’s goals.
Timothy B. Corcoran
Corcoran Consulting Group, LLC
Timothy B. Corcoran is a keynote speaker, consultant, author, and legal commentator. He brings deep experience spanning two decades as a corporate executive to advising law firm and law department leaders though the profitable disruption of outdated business models. His disruptive, confident, and sometimes irreverent stage presence enables him to bring levity to topics of particular gravitas, while masterfully navigating tough discussions from a refreshing perspective. Audiences cite Tim’s simplification of complex concepts, a reduced learning curve, and actionable takeaways as key factors in catalyzing their change process.
As a change agent, Tim’s focus is on helping law firms operationalize their strategy, improve profits with project management and process improvement, embrace profitable alternative fee arrangements, assess and improve partner compensation plans, design new financial metrics and dashboards, build effective operations, train current and future leaders, refine business development skills, and embrace technology. Tim helps law departments embrace performance analytics, better manage outside counsel, and improve business velocity.
Tim brings the full force of his experience and expertise to your business challenges, and regularly collaborates with other industry experts, including the Legal Lean Sigma Institute and The Tilt Institute, to offer a full suite of advisory services.
Tim’s accolades include serving as past President of the 4,000+ member Legal Marketing Association, induction into the Legal Marketing Association Hall of Fame, serving as Trustee and elected Fellow of the the College of Law Practice Management, a Committee Chair with the Association of Legal Administrators, and a sought-after speaker and writer on topics related to the changing business of law. His articles have been published in American Lawyer, ABA Journal, Law Practice, Legal Week, Lawyers Weekly, Forbes, and he’s been quoted in numerous articles. Tim is a past columnist for PSMG Magazine and Marketing the Law Firm, and is the former host of the In-House Legal podcast. Tim’s also the author of the widely-read Corcoran’s Business of Law blog.
Timothy E. Powers
Haynes and Boone LLP
Tim Powers is Haynes and Boone’s managing partner. In his role as chief executive, Tim chairs the firm’s executive committee and board of directors and is responsible for developing and implementing the firm’s strategy for achieving its goals and growth plans. He also has the responsibility for maintaining the firm’s culture, and for attorney, staff and client satisfaction. Tim has been a longtime Haynes and Boone leader, holding numerous firm-wide roles, including department chair, practice management chair, marketing partner, lateral hiring partner and member of the compensation and appointments committees. He also has led the development of the firm's international practice, as well as its global geographic growth.
In his practice Tim is widely credited with having led the legal development of the subscription secured credit facility market, and he has helped build Haynes and Boone into a global leader in the representation of U.S. and foreign commercial and investment banks in subscription financings for private equity funds. In connection with his subscription finance practice, Tim has been recognized as an Eminent Practitioner and one of America’s leading lawyers for Business, Banking and Finance (2010-2019) by Chambers USA (Chambers and Partners); Tim was also honored by the Fund Finance Association in 2019 with its Julian Black Contribution to the Industry Award.
Tim is an honors graduate (in Political Science) from the University of California at Los Angeles (1977) and holds a law degree from Southern Methodist University Dedman School of Law (1980).
Managing Director of Litigation
Bass, Berry & Sims
Todd Tukey is the Managing Director for the Litigation & Dispute Resolution Practice Group at Bass, Berry & Sims. In his role, Todd is responsible for leading business strategy and practice management for the litigation practice and also works closely with firm leadership on major initiatives.
For nearly 12 years, Todd served in leadership roles for Am Law 30 firms in their Atlanta, London and Los Angeles offices. Prior to joining Bass, Berry & Sims, Todd was the Director of Business Development for Paul Hastings where he led litigation growth strategies and helped open offices in Asia, Europe, Latin America and the United States. Previously he served as the Global Marketing Manager at King & Spalding.
Before launching his legal marketing career, Todd developed thought leadership forums and marketing campaigns for a leading global insurance and financial services association. In that role, he partnered with AIG, Aon, CSC, Deloitte, IBM and Microsoft, among others.
Todd is a member of the Legal Marketing Association (LMA) and is a frequent speaker and author on topics such as leadership, law firm strategy, business development and key client programs.
Passionate about mentoring youth, Todd published a digital book, Your Journey to a Bright Future, with words of wisdom shared with him by successful leaders including the CEOs of Virgin and Deloitte Consulting, a French figure skating icon, a Kenyan teacher, a New York City firefighter, a sustainability leader in Antarctica, and a trailblazing transgender model. The book was circulated on social media for free in order to reach as many teens around the world as possible. To download a copy of the book, click here.Todd received his B.A. in English and journalism from the University of New Hampshire
Ireland Stapleton Pryor & Pascoe, PC
Tom Downey is a Director at Ireland Stapleton Pryor & Pascoe, PC. With his significant experience as both a government official and private attorney, Mr. Downey helps his clients navigate all aspects of regulatory law. The majority of his practice consists of advising and representing corporate clients in the administrative, transactional and disciplinary processes related to liquor licensing, legalized marijuana and licenses governed by the Colorado Department of Regulatory Agencies. Further, he represents investors, creditors, developers, intellectual property holders and others in and around licensed industries. In providing full services to his clients, Mr. Downey conducts a great deal of zoning, code enforcement and public policy work.
Previously, Mr. Downey led Denver’s Department of Excise and Licenses, issuing and regulating 25,000 business licenses in Denver in 180 categories. During that time, he redrafted Denver’s Policies and Procedures for liquor licensing and wrote the original Policies and Procedures for Denver’s legalized recreational marijuana licenses. Governor Hickenlooper appointed him to advise the administration and General Assembly on the legislation creating recreational marijuana. He created and ran the Business and Licensing Division of the Colorado Secretary of State’s Office. He also served as an Assistant Attorney General in the Business and Licensing Section under A.G. Ken Salazar. His higher profile cases included the Congressional Redistricting, State Reapportionment, the GAVEL Amendment and the Blue Book battles. Mr. Downey routinely teaches Continuing Legal Education courses and gives other presentations on regulatory and licensing law around the country. Recently, he sat on the Marijuana Enforcement Division’s Licensing, and Permitted Economic Interest Rulemaking committee.
Mr. Downey started his legal career clerking for Judge D. Warren Donohue on the Circuit Court of Maryland. During law school, he spent the summer of 1992 in Budapest as a consultant to a founding member of FIDEZ, the first opposition party in Hungary, in preparing to redraft their constitution. He worked for a Congressman prior to law school. Mr. Downey and his wife, Lori Fox, have three young daughters, Cate, Ella and Meg, who are amazing singers and songwriters.
Marketing Technology Lead, Clients and Markets
McCarthy Tétrault LLP
Trina has been leading legal CRM implementations for 20+ years, both in house at a number of major Canadian law firms, and as a consultant with one of the world’s largest legal software companies. During every step of this journey her goal has been to deliver on the promise of CRM by designing and deploying a ‘people-first’ system and educating and supporting the users via robust change management. While the technology has changed, Trina’s core mission has always been to empower the users and their clients and to create efficiencies, opportunities and revenue through the thoughtful use of client relationship management.
Trina Schultz Vogel
Senior Digital Technology Analyst
Hunton Andrews Kurth LLP
Trina is the Senior Digital Technology Analyst at Hunton Andrews Kurth LLP, an Am Law 100 firm. With more than 14 years in the legal marketing industry, she oversees the firm’s email marketing platform, and manages and implements changes to e-communications based on best practices and analytics. Prior to becoming a technologist, she was a member of the firm’s Business Development team.
She is a member of ILTA and LMA. She has served in several leadership roles with LMA, including as a Director on the inaugural Mid-Atlantic regional board in 2016 and 2017, and as programming co-chair of the Virginias chapter in 2014.
Director Solutions and Business Development
Vince partners with legal departments and law firms to design innovative solutions that improve efficiency, quality and outcomes. With over 10 years of experience, Vince works closely with customers to develop and execute strategies in the areas of legal operations, legal spend management, pricing and profitability, project management, contract lifecycle management, litigation services, flexible resourcing and data analytics.
Vince previously worked for Baker McKenzie, where he collaborated with law firm management in more than 30 countries across a variety of financial and operational initiatives. He also held positions at KPMG and PwC, where he delivered complex transactional due diligence and advisory services. Vince graduated from Indiana University's Kelley School of Business, where he received Bachelors and Masters degrees in Accounting.
Vince is an active member of Elevate’s Synergy team, where he participates in diversity and inclusion initiatives design to create an open and inclusive company culture.
Zach Olsen is the president of Infinite Global, an international communications consulting firm. Zach co-heads Infinite crisis response and reputation management group, helping law firms, professional services organizations and individuals prepare for and respond to crises that threaten their reputations, brands and bottom lines.
He provides strategic counsel on internal and external communications campaigns, high-stakes litigation PR efforts and expertise assessing and responding to public-facing crises. Clients include public entities, law firms, financial services institutions, healthcare companies and C-suite executives in the U.S. and abroad.