Pre-Conference Program | Tuesday, October 13

bus_law_icon.gifclient_icon.gifbus_law_icon.gifCMO Summit 
12:00 p.m. – 4:00 p.m. (EDT)

In a constantly shifting, competitive and high-stakes legal landscape, the need for CMO’s to have a complete understanding of the firm ecosystem and business objectives has never been higher.  This interactive program will focus on the increasing importance of the role and how CMOs/CBDOs can effectively collaborate to increase their stock and add value throughout the partnership.

Please Note: Attendance to the CMO Summit is open to qualified applicants, including in-house CMOs and first chair marketing and business development directors. To ensure a collegial and interactive setting, the CMO Summit is limited to 60 participants. To ensure a broad experience base, only one participant per firm may register. Registration is accepted on a first-come, first-served basis.

12:00 p.m.
Introduction

Suzanne-Donnels.pngSuzanne Donnels

Erin-Meszaros.pngErin Meszaros
Chief Business Development and Client Service Officer
Eversheds Sutherland (US) LLP

12:05 p.m.
1:1 Networking

12:20 p.m.
State of the World and The Future

David-Chmiel.gifDavid J. E. Chmiel
Co-Founder and Managing Director
Global Torchlight

Sarah-Cowen.gifSarah Cowen
Senior Vice President, Investment Counselor
Citi Private Bank

1:00 p.m.
Design Thinking with Scott Westfall

 

Scott-Westfahl.pngScott A. Westfahl
Professor of Practice and Faculty Director, Harvard Law School Executive Education
Harvard Law School

1:50 p.m.
Break

2:00 p.m.
The New Business Development Model

Lee-Watts.gifLee Watts
Chief Marketing Officer
Smith, Gambrell & Russell LLP

Melanie-z.gifMelanie Zaletsky
Chief Marketing & Business Development Officer
Foley & Lardner LLP

2:30 p.m.
Break

2:40 p.m.
1:1 Networking

2:50 p.m.
Inside the Firm Chair’s Brain

The type of “seat at THE table” a legal marketing professional has and their influence and input into the firm’s policies, processes, strategy and leadership can greatly vary. In addition, your role can change dramatically with a change in firm leadership, or a power shift, merger or acquisition. Learn how to get a seat at the table and stay there, negotiate your salary and your team’s, navigate a leadership change, survive a merger and plan your next move if you don’t survive. Come get answers to those questions you were just too afraid to ask.

Mark-Wasserman.gifMark D. Wasserman
Managing Partner
Eversheds Sutherland (US) LLP
Co-Chief Executive Officer
Eversheds Sutherland Limited

Kimberly-Leach-Johnson.gifKimberly Leach Johnson, Esq.
Firm Chair
Quarles & Brady LLP

Paul-Pearlman.gifPaul S. Pearlman
Counsel, Managing Partner Emeritus
Kramer Levin Naftalis & Frankel LLP

Bruce-Mclean.pngModerator:
R. Bruce McLean
Partner
Zeughauser Group

3:50 p.m.
Wrap Up

4:00 p.m.

CMO Roundtables

JDSupra-sponsored-by.png