Pre-Conference Program | Tuesday, October 13

bus_law_icon.gifbus_law_icon.gifbus_law_icon.gifLMA QuickStart® LIVE! – Legal Marketing Essentials
12:00 p.m. – 5:00 p.m. (EDT)

Are you a marketer with less than five years of experience working at a law firm? Would you like to refresh your knowledge of the core competencies and best practices of legal marketing? If so, the LMA QuickStart® LIVE! program is for you.

This comprehensive program focuses on the key marketing and business development issues you face every day. You’ll hear no-nonsense advice that will challenge you and learn practical tools and skills that you can apply immediately.

12:00 p.m.

Miki-Hanlen.pngMiki Hanlen
Senior Director, Marketing and Client Engagement
Steptoe & Johnson LLP

Brook-Redmond.pngBrook Redmond
Director of Business Development
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

12:10 p.m.
Got Your Eye on the C-Suite? Effective Strategies to Build a Roadmap for Your Legal Marketing Career


Deirdre-Christin.pngDeirdre Christin
Chief Marketing Officer
Covington & Burling LLP

Carrie-Ryder.gifCarrie T. Ryder
Chief Marketing Officer
Hodgson Russ LLP

Keely-Yates.gifKeely F. Yates
Director of Marketing
Haynsworth Sinkler Boyd, P.A.

12:55 p.m.
1:1 Networking

1:20 p.m.

1:30 p.m.
Playing to Win: Tips to Ensure the Deck Is Stacked in Your Favor


Jonathan-Fitzgarrald.pngJonathan Fitzgarrald
Managing Partner
Equinox Strategy Partners

Iris-Jones.pngIris J. Jones
Chief Business Development and Marketing Officer
McNees Wallace & Nurick LLC

2:10 p.m.
TED-style Talks: Working Smarter, Not Harder: Productivity in a Virtual World

Moses-Ehlers.pngMoses Ehlers
Marketing and Communications Manager
Robins Kaplan LLP

Ali-Ferro.pngAli Ferro
Business Development Manager
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

2:40 p.m.
Roundtable Discussions: Client Service: Delivering an Extraordinary Internal Client Experience

Lara-Day.pngLara Day
Chief Culture and Communications Officer
Brownstein Hyatt Farber Schreck

Amy-Verhulst.pngAmy P. Verhulst
Director of Marketing, Business Development and Communications
Coats Rose, P.C.

3:20 p.m.

3:30 p.m.
The Business of Law: How a Better Understanding of Law Firm Financials and Operations Gives You an Edge


Anna-Cates-Williams.pngAnna Cates Williams
Executive Director
Walker Lambe, PLLC

Ezra-Crawford.pngEzra M. Crawford
Senior Director, Practice Group Business Development & Management
Crowell & Moring LLP

4:10 p.m.
Power Through Numbers: Communicating the ROI of Common Marketing and Business Development Activities


Mohib-Qidwai.pngMohib Qidwai
Marketing Manager
DLA Piper

Sheenika-Gandhi.pngSheenika S. Gandhi
Director of Marketing
Greenberg Glusker Fields Claman & Machtinger LLP

4:50 p.m.
Wrap-Up, Takeaways and LMA QuickStart LIVE! Networking Reception
5:30 p.m.
Program Concludes