Pre-Conference Programs | calender-v2.png Tuesday, October 13


LMA QuickStart® LIVE! – Legal Marketing Essentials     bus_law_icon.gif bus_law_icon.gif bus_law_icon.gif

clock-v2.png 12:00 p.m. – 5:00 p.m. (EDT)

Are you a marketer with less than five years of experience working at a law firm? Would you like to refresh your knowledge of the core competencies and best practices of legal marketing? If so, the LMA QuickStart® LIVE! program is for you.

This comprehensive program focuses on the key marketing and business development issues you face every day. You’ll hear no-nonsense advice that will challenge you and learn practical tools and skills that you can apply immediately.

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Impact Marketing for Small and Mid-Sized Law Firms     bus_law_icon.gif bus_law_icon.gif bus_law_icon.gif bus_law_icon.gif

clock-v2.png 12:00 p.m. – 5:00 p.m. (EDT)

Discover the specific tools required to be a successful business development and marketing leader in a small to mid-sized law firm, when time, people and money are limited and stretched to capacity.

These sessions will leverage the knowledge and experience of in-house marketers and consultants who have built innovative programs that can be executed in this environment. You’ll examine a variety of business development and marketing topics and case studies and leave with a clear action plan for maximizing existing resources and tapping into new resources to exceed expectations.

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CMO Summit     bus_law_icon.gif bus_law_icon.gif bus_law_icon.gif

clock-v2.png 12:00 p.m. – 4:00 p.m. (EDT)

In a constantly shifting, competitive and high-stakes legal landscape, the need for CMO’s to have a complete understanding of the firm ecosystem and business objectives has never been higher.  This interactive program will focus on the increasing importance of the role and how CMOs/CBDOs can effectively collaborate to increase their stock and add value throughout the partnership.

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Please Note: Attendance to the CMO Summit is open to qualified applicants, including in-house CMOs and first chair marketing and business development directors. To ensure a collegial and interactive setting, the CMO Summit is limited to 60 participants. To ensure a broad experience base, only one participant per firm may register. Registration is accepted on a first-come, first-served basis.