BREAKOUT SESSIONS BY LMA BODY OF KNOWLEDGE

Breakout session topics are aligned with the LMA Body of Knowledge domains to help you choose the topics and specialties that matter most to you.

Expand the below categories to see the applicable breakout session titles.

Day One – Thursday, March 26

  • Pitch Perfect: Legal Sales, Strategic Account Management and Client-Facing Business Development
  • Chief Marketing and Business Development Officers as Change Agents
  • How to Create an Ideal Client Mix and Avoid Non-Billable Burnout
  • Competitive Intelligence: A How-To Guide
  • Engineering Growth: Achieving Next-Level Business Development Through Integrated Client-Centric Tools
  • Building a Coaching Program That Your Attorneys Will Love

Day Two – Friday, March 27

  • Making Collaborative Teams and Key Client Programs Work (Finally!)
  • Best Practices in Collaboration and Business Development
  • Plaintiff Firms: Gain More Clients Through Strategic Digital Marketing

Day One – Thursday, March 26

  • Think Global, Act Local: Supporting Growth Through Successful Business Development and Marketing Programs That Work Around the Globe
  • Aligning Marketing and Business Development Priorities with Partner Compensation...and Vice Versa
  • COLAP Presents: How to Mitigate Stress and Make It Work for You
  • How to Think Like a Legal Operations Professional
  • Client-Focused Collaboration: Elevating the Role of Business Development
  • The Other Boys of Summer: Diversity and Inclusion Team Building Program
  • The Big Four and Their Strategies for the U.S. Legal Market


Day Two – Friday, March 27

  • The Fab Five: Addressing D&I from All Perspectives (Including the Client’s Perspective)
  • Three Decades of AmLaw 100 Profit Margins: Shapes, Falls and Rises
  • Beyond the Billing Rate: Law Firm Economics for Marketers

Day One – Thursday, March 26

  • Pitch Perfect: Legal Sales, Strategic Account Management and Client-Facing Business Development
  • The Science of Service
  • How to Create an Ideal Client Mix and Avoid Non-Billable Burnout
  • LMA’s Next Big Thing: Service Metamorphosis 2.0—What Clients Want
  • Engineering Growth: Achieving Next-Level Business Development Through Integrated Client-Centric Tools

Day Two – Friday, March 27

  • The Fab Five: Addressing D&I from All Perspectives (Including the Client’s Perspective)
  • Gotta Catch ‘Em All: Developing an Inclusive Client Experience Program

Day One –Thursday, March 26

  • Interactive Session/Game: Can You Solve Your Next Law Firm Crisis? Part One
  • Why Brand Still Matters in the Age of Automation
  • Fishbowl Conversation: How Data Drives the Intersecting Worlds of Public Relations and Business Development
  • TRUST ME! I’m a (Data-driven, Trustworthy, Empathetic, Supportive) Marketer…
  • The Power of Podcasting
  • Law Firm Brand Design: A Case Study

Day Two – Friday, March 27

  • Setting Yourself Up as an Influencer: 10 Ways to Drive Success for Your Projects
  • Interactive Session/Game: Can You Solve Your Next Law Firm Crisis? Part Two
  • Turning Busy Lawyers Into Recognized Thought Leaders
  • Plaintiff Firms: Gain More Clients Through Strategic Digital Marketing

Day One – Thursday, March 26

  • Spark Squads: A Scalable Approach to Innovation
  • How to Utilize an Improvisational Mindset to Attract, Sign and Retain Clients
  • Fastest Growing Firms Management Strategies
  • The Other Boys of Summer: Diversity and Inclusion Team Building Program

Day Two – Friday, March 27

  • Pathways to Leadership: The Convergence of Service and Career Leadership

Day One – Thursday, March 26

  • Why Your Analytics Land With a Thud
  • It’s in Your Data: Revelations that Drive Diversity Programs, Client Teams, and Other Strategic Marketing Initiatives
  • TRUST ME! I’m a (Data-driven, Trustworthy, Empathetic, Supportive) Marketer…
  • How to Identify Law Firm Relationship Intelligence ROI

Day Two – Friday, March 27

  • CRM Clinic: Best Practices for CRM Success
  • Gotta Catch ‘Em All: Developing an Inclusive Client Experience Program