Jose Lazares
Vice President- Product Strategy and Business Management

Jose Lazares leads the Products and Markets team at Intapp. He serves as the go-to-market leader for Intapp products, guiding product management and program investments.


Jose has more than 20 years of enterprise software and application platform experience, including 10 years creating and bringing platform solutions to market for automation, experience, and integration. Jose has a proven track record of developing innovative product strategies, creating differentiated industry solutions, and delivering go-to-market programs that increase demand and accelerate sales. He has successfully defined and launched enterprise software and technology platforms globally, and brings extensive experience building strategic partner alliances and customer success programs.  


Prior to joining Intapp, Jose was head of product strategy and business development for Cisco’s Automation and Mobile Experience platform group. While there, he developed Cisco’s go-to-market strategy, delivered industry solutions, and created sales programs that drove revenue growth from zero to $20 million in less than two years. Prior to his time at Cisco, Jose founded MarketFX™ Advisors, a marketing strategy firm. He has also held senior leadership roles: at Avid Technology, as SVP of Marketing, and at Oracle Corporation, as Vice President of Application Strategy and Development. 


Jose earned his MBA from Harvard Business School, and a bachelor’s degree in Political Economy from the University of California, Berkeley.