2019 LMA Annual Conference Keynote Speaker
Head of Groups & Community at Facebook
Bestselling Author of Purposeful: Are You a Manager or a Movement Starter
As the legal marketplace continues to evolve, Jennifer’s presentation will offer tools and techniques to help you spark change in your organization and better adapt and respond to the hyper-competitive market.
We Can All Be Movement Starters
Though they may seem diametrically opposed in their missions and methods, the best leaders in both business and social change share one crucial trait: They lead movements. Drawing on stories of leaders from both the business and activism worlds, Jennifer Dulski walks through the common steps all successful movement starters take from creating a clear and compelling vision, to mobilizing people around that vision, navigating criticism and effectively persuading decision-makers.
She also shares tips for business leaders on how to respond to pressure from changemakers — whether it be your customer base or the general public. Using real case studies, she shows how companies who want to lead are responsive to and engage with their stakeholders.
Jennifer Dulski is the author of Wall Street Journal bestseller Purposeful: Are You a Manager or a Movement Starter? about how each of us can be movement starters. She leads Facebook Groups — a product used by more than 1.4 billion people to create and engage in communities that matter to them on topics from parenting to health to disaster response. Prior to Facebook, Jennifer was president & COO of Change.org. She was also an early Yahoo! employee and led one of six business units there as group VP and GM of Local and Marketplaces. In 2007, Jennifer left Yahoo! to become CEO of The Dealmap, a mobile, local deals site that Google acquired in 2011, making Jennifer the first female entrepreneur to sell a company to Google, where she then led Google Shopping and Product Listing Ads. A prominent thought leader in Silicon Valley, she writes frequently about management and leadership for LinkedIn Influencers, Forbes, Fortune and Huffington Post.