2018 Next Big Thing in Legal Marketing

Choosing the Right Strategy for Your Firm and Practice Groups

Does your firm need to reboot? The legal landscape is changing as client expectations evolve and innovations are introduced every day. Join this workshop to discuss disruptive market forces that drive legal buying behavior, gain access to a diagnostic tool to identify strategic options for firms and practice groups, and discuss a framework for strategy development. This will be a highly engaging and participative workshop appropriate for LMA members of all levels.

Learning Outcomes:

  1. Gain an understanding of the dynamic nature of the legal marketplace today and how the market is being disrupted by new players and technology.
  2. Identify the connection between market trends and strategic options, focusing on two strategic options – Solution Provider and Talent Provider – to illustrate the need to define a strategic direction.
  3. Participate in a “diagnostic” evaluation relating to a practice group or firm strategic position, which will provide input on whether participant should consider a Solution or Talent Provider strategy.
  4. Evaluate a case study or learn about an example of how each strategy might be implemented.



Jennifer A. Manton

Chief Marketing & Business Development Officer
Kramer Levin Naftalis & Frankel LLP


Dave Bruns

Director of Client Services
Farella Braun + Martel LLP


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Thursday, September 13th, 2018

Registration & Lunch — 11:30am

Program — 12:00pm

Conclusion — 1:30pm


Bar Association of San Francisco

301 Battery Street,
Third Floor
San Francisco, CA 94111

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LMA Members - FREE

Non-LMA Members - $50.00

Livestream Watch Party Locations:

Sacramento - Greenberg Traurig, LLP

1201 K Street
12th Floor
Sacramento, CA 95814

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Watch from Your Desk!

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