Legal Marketing War Stories

Learn from the Failures & Successes of Your Peers

By its nature, the practice of law is adversarial — and law firms can often feel like a battlefield. Legal marketing, business development, and client service professionals can sometimes feel like they go to battle every day, combating things like deadlines for rankings submissions, requests for proposals, angry clients, event & food vendors, and yes, sometimes even our own attorneys.

The San Francisco Bay Area is rich with highly-skilled legal marketing professionals, thought leaders, and business service providers who all have war stories - and are willing to share them!

Join us on June 14th for an innovative & interactive program about Legal Marketing War Stories, as our panel of experts will share some of their own war stories, as well as discuss stories from the audience (both live & pre-submitted). Representing a cross-section of seniority levels and service types, the panel will provide commentary, analysis, and key learning outcomes from all of the war stories.  This is sure to be a fun and informative event, so please consider sharing an experience that you think others could learn from!

Through an interactive panel discussion & crowd-sourced stories, attendees will learn about three different kinds of scenarios:

  1. When a bad situation happened to you, and how you were able to turn it around and make it a positive
  2. When you made a mistake, but were able to correct it in an impressive way
  3. When you overcame a challenge and achieved overwhelming success

NEW! We Need Your Stories!

This program will be very interactive, and we want to hear from you! If you'd like to present your own war story, or if you'd like your war story to be featured, submit your story here:

Register Now


Thursday, June 14th, 2018

Registration & Lunch — 11:30am

Program — 12:00pm


Bar Association of San Francisco

301 Battery Street,
Third Floor
San Francisco, CA 94111

Get Directions


LMA Members - FREE

Non-LMA Members - $50.00

Livestream Watch Party Locations:

Sacramento - Wilke Fleury

400 Capitol Mall
22nd Floor
Sacramento, CA 95814

Get Directions

Palo Alto - Greenberg Traurig

1900 University Avenue,
5th Floor
East Palo Alto, CA 94303

Get Directions

Register Now