Changing Lanes: How to Reposition Yourself in the Firm or in the Marketplace
Track: LMA West CME Conference 2018
Legal marketing is a field that is constantly evolving and offering new opportunities at every turn. The profession has grown and given way to opportunities, not only in traditional marketing and business development, but also communications, public relations, events, and technology. In addition, legal marketers have forged new career paths in practice management, pricing, sales, client account management, and, in other professional services firms. This interactive panel, comprised of individuals who have followed diverse career paths both in and out of legal, will help audience members gain a better understanding of how to advance their careers and the many options available to them by having a great foundation in legal marketing.