A Peek Behind the Big 4 Professional Development Curtain
Track: LMA West CME Conference 2018
For more than 20 years, Big 4 firms have been leading the charge in revenue growth in the professional services market through developing and executing robust business development training and coaching programs. These programs are facilitated by internal and external resources that help thousands of professionals year over year improve their business development and leadership skills. These skills alongside a seasoned team of client-facing business development professionals are the ideal 1-2 combination for record revenue growth on an annual basis.
This presentation will explore what many of these programs look like and how they are best optimized. It will also highlight how to integrate similar programs into law firms that address some of the subtle differences between the accounting and legal markets.