HONE YOUR SKILLS WITH
THE BODY OF
Created by the Legal Marketing Association
Developed by industry experts and leaders, the Body of Knowledge (BoK) serves as a master blueprint of essential learning for the legal marketing and business development community by providing clear standards for benchmarking existing staff, hiring new talent, guiding professional development, fueling LMA educational offerings and more. Check the icons next to each session to see where it aligns within the BoK.
Body of Knowledge Domains
Visit LMA’s booth or www.legalmarketing.org/body-of-knowledge
to learn more and to purchase a printed copy of the Body of Knowledge.
Dig in deeper on each domain with Body of Knowledge bundles, now available at