BREAKOUT SESSIONS BY LMA BODY OF KNOWLEDGE

Breakout session topics are aligned with the LMA Body of Knowledge domains to help you choose the topics and specialties that matter most to you.

Expand the below categories to see the applicable breakout session titles.

Day One – Tuesday, April 9

  • David vs. Goliath: The Competitive World of Plaintiff Firm Marketing
  • How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners
  • Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business
  • Creating a Niche Market at Mid-Sized Firms
  • Streamlined, Actionable and Transparent Partner Business Plans

Day Two – Wednesday, April 10

  • Driving Top Line Growth with a Killer Proposal Strategy
  • The Perfect Pitch: Through the Eyes of Clients
  • Business Development Insights and Best Practices from the Big 4
  • Beyond Branding: Aligning Social Media Strategy with Business Development Goals
  • The Third Rail: Adding a Sales Function to Grow the Top Line
  • Leveraging LinkedIn’s Navigator to Scale Business Development
  • Million Dollar Boot Camp

Day One – Tuesday, April 9

  • LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement
  • Legal Operations and Legal Marketing: Collaborating for Success
  • The Practical Implications of Change to ABA Rule 5.4, the “Non-Lawyer” Ownership Rules
  • Diversity From the Client Perspective: Smart Strategies to Winning Business
  • Alternative Legal Service Providers (ALSPs) Are No Longer Alternative
  • Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard
  • Whither the Bellwethers? How Current Legal Market Economics Will Impact Your Firm
  • Making It or Faking It? Effective Industry Sector Strategy Workshop
  • Keeping the Billing Tail From Wagging the Law Firm Dog
  • Streamlined, Actionable and Transparent Partner Business Plans


Day Two – Wednesday, April 10

  • Social Responsibility and Sustainability Programs — and Why Law Firms Should Care
  • The Outsourced Resource: How to Identify, Hire and Leverage Consultants With Internal Resources to Achieve Your Strategic Objectives

Day One – Tuesday, April 9

  • LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement
  • Strategies for Launching and Measuring the Impact of Your Law Firm Alumni Program

Day Two – Wednesday, April 10

  • The Perfect Pitch: Through the Eyes of Clients
  • Buyer Behavior by the Numbers: A Cross-Generational Look at Decision Influences and Drivers of Engagement for Legal Buyers

Day One – Tuesday, April 9

  • From PSO to PSB: A New Model for Creating Differentiated Brand Experiences

Day Two – Wednesday, April 10

  • 5 Essentials for Becoming a High-Powered Digital Marketing Organization
  • Market Positioning: The First Step in Differentiating Your Firm
  • Beyond Branding: Aligning Social Media Strategy with Business Development Goals

Day One – Tuesday, April 9

  • Diversity From the Client Perspective: Smart Strategies to Winning Business

Day Two – Wednesday, April 10

  • What’s Next: Career Development for the Mid-Career Professional
  • How to Secure a Seat and Have Your Voice Heard at the Power Table
  • Leveraging LinkedIn’s Navigator to Scale Business Development
  • Propel Your Career and Firm by Getting Out of Your Own Way and Advocating Effectively

Day One – Tuesday, April 9

  • Building Your Proposal Technology Blueprint
  • Serve Clients While You Sleep
  • How to Turn CRM Into an Insights Engine
  • How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners
  • Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology
  • Balancing on the Data Tightrope – Too Little on One Side and Too Much on the Other Means an Inevitable Fall

Day Two – Wednesday, April 10

  • Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website?
  • Driving Top Line Growth with a Killer Proposal Strategy
  • CRM Therapy — The (Juris) Doctor Is in: Client CRM Confessions