BREAKOUT SESSIONS BY LMA BODY OF KNOWLEDGE

Breakout session topics are aligned with the LMA Body of Knowledge domains to help you choose the topics and specialties that matter most to you.

Expand the below categories to see the applicable breakout session titles.

Day One – Tuesday, April 10

  • Finding Growth in a Flat Market
  • Turning Millennial Lawyers Into Marketing Ninjas
  • Marketing 3.0 — A New Growth Path for Your Firm and Your Career
  • Socrates’ Briefcase — The Three BD Conversations Every Lawyer Needs to Master in Today’s Economy
  • Enhanced Credibility and Reach Through Network Affiliation

Day Two – Wednesday, April 11

  • The Evolution of Competitive Intelligence at Law Firms
  • How Industry and Practice BDs Can Work Together for Better Client Development
  • Experience Management for Business Development Success
  • The Best Source of New Work — Training Your Attorneys to Use Everyday Client Interactions and Informal Client Feedback to Develop More Business
  • Lateral Acquisitions — Setting the Stage for Success

Day One – Tuesday, April 10

  • Keeping Law Firms Relevant — The How and Why of Creating Successful Legal Operations
  • 2018 LMA/Bloomberg Law Survey — Using Market Insights for Influence and Impact
  • How Legal Departments Are Leveraging AI and the Impact on Law Firms
  • What Really Drives Legal Buying? Two Sides of the Same Coin
  • Marketing 3.0 — A New Growth Path for Your Firm and Your Career
  • Don’t Just Ride the Bus — Drive the Strategic Planning Process in Your Firm

Day Two – Wednesday, April 11

  • The Evolution of Competitive Intelligence at Law Firms
  • Process Improvement and Project Management for Law Firms: Inside and Out
  • Charting a Path for Succession Planning
  • The Next Big Thing — Strategy and Structure in Disruptive Times
  • Lateral Acquisitions — Setting the Stage for Success

Day One – Tuesday, April 10

  • How to Use Client Experience and Empathy Mapping to Boost Client Insights

Day Two – Wednesday, April 11

  • Are Your Pricing and Project Management Investments Offering Real Value and Differentiation to Your Clients?
  • The Best Source of New Work — Training Your Attorneys to Use Everyday Client Interactions and Informal Client Feedback to Develop More Business

Day One – Tuesday, April 10

  • Beyond the Logo — Branding as a Competitive Strategy
  • Attention Will Be Paid — Differentiate Your Thought Leadership From the Crowd
  • The Worst Part of Your Job? Practical Advice on Directories Submissions and How to Make Them Better (For You and Your Firm)
  • Reputational Risk — One Decision Away From Disaster
  • Active Listening —The Key to Uncovering Client Opportunities
  • Humanity Isn’t a Trend — It’s the Key to Digital Marketing and Branding Success

Day Two – Wednesday, April 11

  • Your Honor Awards — Review of the Winners
  • Leave Them Wanting More Through Public Speaking Best Practices
  • Leveraging Content Within an Integrated Communications Strategy
  • The Client Engagement Revolution

Day One – Tuesday, April 10

  • The First Five — Laying the Foundation for Future Leaders
  • Surviving Change — Best Practices for Driving Change Management
  • Making the Business Case for Diversity in Legal Marketing
  • Don’t Just Ride the Bus — Drive the Strategic Planning Process in Your Firm

Day Two – Wednesday, April 11

  • Big Ideas for Small-Firm Marketers
  • I Saw This and Thought of You —How to Win New Business with an Expert-Centric Approach to Legal Marketing

Day One – Tuesday, April 10

  • Website Deep Dive — The Step-by-Step Guide to a Smooth and Successful Website Project
  • Orchestration —Making Your Digital Marketing Work in Context
  • Boost Firm Growth Through Client-Centered Business Development
  • Humanity Isn’t a Trend — It’s the Key to Digital Marketing and Branding Success

Day Two – Wednesday, April 11

  • Using Data to Implement Account-Based Marketing
  • Automation — Bringing CRM, Content and Sales Together