Pre-Conference Programs | Monday, April 9

8:00 am
Registration and Breakfast for Pre-Conference Program Participants
8:45 am – 5:00 pm
Pre-Conference Programs:
LMA QuickStart® — Legal Marketing Essentials
Impact Marketing for Small and Mid-Sized Law Firms
Breakthroughs in Public Relations, Content and Communications
CMO Summit
Rise of the Legal Marketing Technologist
Generative Leadership: Authenticity, Awareness and Conversation as Powerful
Tools in a Complex Environment
Become a Great Coach Workshop
5:00 – 6:00 pm
First-Timers’ Meet-Up
5:00 – 6:00 pm
CMO SIG Reception
5:00 – 6:00 pm
Exhibit Hall Sneak-Peak
6:00 – 7:30 pm
Welcome Reception in the Exhibit Hall
7:30 – 8:30 pm
LMA Regional Receptions


Conference Day One | Tuesday, April 10

7:30 am
Registration Opens
7:30 am
Breakfast in the Exhibit Hall
8:00 am
General Session Doors Open
8:30 – 8:45 am
Welcome and Opening Remarks
8:45 – 9:45 am
Keynote Presentation — The Science of Happiness
9:45 – 10:30 am
Networking and Refreshment Break in the Exhibit Hall

Concurrent Breakout Sessions
BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
10:30 – 11:30 am
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Keeping Law Firms
Relevant — The How
and Why of Creating
Successful Legal
Operations
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Finding Growth in a
Flat Market

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Beyond the Logo
— Branding as a
Competitive Strategy

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The First Five —
Laying the
Foundation for
Future Leaders

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Website Deep Dive
— The Step-by-Step
Guide to a Smooth
and Successful
Website Project

11:45 am – 12:30 pm
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2018 LMA/
Bloomberg Law
Survey — Using
Market Insights for
Influence and Impact
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Turning Millennial
Lawyers Into
Marketing Ninjas

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Attention Will Be Paid
— Differentiate Your
Thought Leadership
From the Crowd

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Surviving Change
— Best Practices
for Driving Change
Management

Website Deep Dive
(continued)

12:30 – 1:45 pm
Networking Lunch, including LMA Shared Interest Group (SIG) Tables
1:45 – 2:45 pm

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How Legal
Departments
Are Leveraging
AI and the Impact
on Law Firms

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Marketing 3.0 —
A New Growth Path
for Your Firm and
Your Career

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The Worst Part of
Your Job? Practical
Advice on Directories
Submissions and
How to Make Them
Better (For You and
Your Firm)

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Making the Business
Case for Diversity
in Legal Marketing

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Orchestration —
Making Your
Digital Marketing
Work in Context

2:45 – 3:30 pm
Beignet Break in the Exhibit Hall
3:30 – 4:30 pm

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How to Use Client
Experience and
Empathy Mapping to
Boost Client Insights

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Socrates’ Briefcase
— The Three BD
Conversations Every
Lawyer Needs to
Master in Today’s
Economy

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Reputational Risk —
One Decision Away
From Disaster

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Deep Dive
Don’t Just Ride the
Bus — Drive the
Strategic Planning
Process in Your Firm

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Boost Firm Growth
Through Client-
Centered Business
Development

4:45 – 5:30 pm

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What Really Drives
Legal Buying?
Two Sides of the
Same Coin

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Enhanced Credibility
and Reach Through
Network Affiliation

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Active Listening —
The Key to
Uncovering Client
Opportunities

Deep Dive
Don’t Just Ride The Bus…
(continued)

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Humanity Isn’t a
Trend — It’s the
Key to Digital
Marketing and
Branding Success

6:30 – 8:00 pm
Laissez les Bons Temps Rouler — Let the Good Times Roll!

Conference Day Two | Wednesday, April 11

7:30 am
Registration Opens
7:30 am
Breakfast in the Exhibit Hall
8:00 am
General Session Doors Open
8:30 am
LMA Annual Report
8:50 am
LMA Awards Presentation
9:30 am
General Counsel Panel
10:30 – 11:30 am
Networking and Refreshment Break in the Exhibit Hall
10:45 – 11:30 am
Networking for Prizes Drawing in the Exhibit Hall
Concurrent Breakout Sessions
BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
11:30 am – 12:30 pm
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The Evolution
of Competitive
Intelligence at
Law Firms
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Are Your Pricing and
Project Management
Investments Offering
Real Value and
Differentiation to
Your Clients?

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Your Honor
Awards — Review
of the Winners

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The Next Big
Thing — Strategy
and Structure in
Disruptive Times

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Using Data
to Implement
Account-Based
Marketing

12:30 – 1:30 pm
Networking Lunch
1:30 – 2:15 pm
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Deep Dive
Process Improvement and Project Management for Law Firms: Inside and Out
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How Industry and
Practice BDs Can
Work Together
for Better Client
Development

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Leave Them Wanting
More Through
Public Speaking
Best Practices

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Big Ideas for
Small-Firm Marketers

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Lateral Acquisitions
— Setting the Stage
for Success
2:30 – 3:30 pm
Deep Dive
Process Improvement…
(continued)

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Experience
Management
for Business
Development
Success

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Leveraging Content
Within an Integrated
Communications
Strategy

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I Saw This and
Thought of You —
How to Win New
Business with an
Expert-Centric
Approach to
Legal Marketing

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Automation —
Bringing CRM,
Content and
Sales Together

3:30 – 4:30 pm

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Charting a Path for
Succession Planning

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The Best Source of
New Work — Training
Your Attorneys
to Use Everyday
Client Interactions
and Informal Client
Feedback to Develop
More Business

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The Client
Engagement
Revolution

4:30 – 5:00 pm
Conference Wrap-Up
5:00 pm
Conference Concludes

Exhibit Hall Hours

Monday, April 9
Tuesday, April 10
Wednesday, April 11
5:00 – 7:30 pm
7:30 am – 5:30 pm
7:30 am – 12:00 pm

Be sure to incorporate the Exhibit Hall into your conference schedule

The Exhibit Hall is an integral and dynamic part of the annual conference, connecting you with companies offering the latest legal marketing products and services and featuring cutting-edge technology. Be sure to stop by and learn from the many marketing experts working with your peers from across the industry. It is an exceptional one-stop opportunity for attendees to find solutions and for exhibitors to reach legal marketing and business development professionals. It is also an excellent base during the conference — a place to meet colleagues before the next set of events.