How to Use Technology to Leverage Content Within an Integrated Communications Strategy
Track: LMATech West 2018
While marketing and public relations play equal roles in providing an integrated and cohesive approach to a law firm’s overall communications efforts, the creation and dissemination of content does not always follow suit. Content should be developed in such a way that it supports continuity of brand, the firm’s key messages and business objectives. Strategic integrated communications cover a wide range of tactics including advertising, business development, digital and direct marketing, social media, public relations and more. Every channel plays a critical role in the delivery of the message to target audiences, and provides data points to measure your campaign’s overall success. Measuring and leveraging this data is essential to evolving the strategy over time.
This workshop will explore how to integrate digital content into the overall communications strategy, developing specific communications campaigns while incorporating overall messaging. Our panel of experts will focus on the process of planning and launching a successful podcast that will showcase expertise, generate leads and attract clients. Attendees will also learn how to effectively use video for brand building and lead generation.