Leading Change, a CMO Panel Discussion

Track: Marketing Management and Leadership

Session Number: 1140
Date: Fri, Oct 27th, 2017
Time: 1:00 PM - 2:00 PM

Description:

The legal profession is in a period of dramatic change.  Client expectations, pricing structures, legal technology (including artificial intelligence and automation) are all forcing law firms to change how they craft their strategy, deliver services, and structure their organizations.  Our panel will discuss how legal marketers can lead change in their firms and teams.  We will discuss how to gain influence, persuade others, create and engage others in a vision of the future, re-align resources, think strategically and survive tumultuous times.   The three veteran marketers on the panel will share their stories of triumph and failure in initiating and leading change in their organizations.

Sub-Categorization: Firm Organizational Structure and Dynamics
Session Type: Expert Panel

Sub-Categorization: Firm Organizational Structure and Dynamics
Session Type: Expert Panel