Leading Change, a CMO Panel Discussion
Track: Marketing Management and Leadership
The legal profession is in a period of dramatic change. Client expectations, pricing structures, legal technology (including artificial intelligence and automation) are all forcing law firms to change how they craft their strategy, deliver services, and structure their organizations. Our panel will discuss how legal marketers can lead change in their firms and teams. We will discuss how to gain influence, persuade others, create and engage others in a vision of the future, re-align resources, think strategically and survive tumultuous times. The three veteran marketers on the panel will share their stories of triumph and failure in initiating and leading change in their organizations.