2012 LMA Your Honor Awards -

Congratulations Winners

The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment.

Download the 2012 Awards Program book.

The judges awarded first-, second-, third-place and honorable mention in the following categories.

2012 Award Recipients, by Category:


Best in Show
Best in Show was awarded to "Sutherland Legal Project Management", submitted by Sutherland Asbill & Brennan LLP. 

Advertising — Campaign
First: Aikins, MacAulay & Thorvaldson LLP, Aikins Was There Ad Campaign
Second: Sedgwick LLP, Rules Campaign
Third: K&L Gates LLP, Advertising Campaign

Advertising — Single Ad
First: Ryan, Swanson & Cleveland PLLC, Humanese Over Legalese
Second: Sullivan & Worcester, Single Ad
Honorable Mention: Collora LLP, “Witch Hunt”

Community Relations
First: Wheeler Trigg O'Donnell LLP, Wheeler Trigg O'Donnell Foundation Community Relations
Second: Law Offices of Michael A. DeMayo, 2011 Michael A. DeMayo Scholarship
Honorable Mention: Sonya Rosenberg and Neal, Gerber & Eisenberg LLP, ELIT (Executive Leaders in Transition)

Events
First: DLA Piper, Global Women's Leadership Summit
Second: Quarles & Brady LLP, Arizona Solar Leadership Conference
Third: Faegre & Benson LLP, Complex Litigation Seminar and Video
Honorable Mention: Much Shelist, Annual General Meeting of the International Alliance of Law Firms

Identity — Projects totaling up to $20K
First: Meritas Law Firms Worldwide, Global Young Lawyer Liaison Program
Second: Miles & Stockbridge PC, Trade Shows: Making Our Presence Known Through Strategy, Continuity and Humor

Marketing on a Shoestring — Large Firm
First: Miles & Stockbridge PC, Industry T-Shirts: Wearing the Heart of our Clients' Businesses on our Sleeves
Second: Bennett Jones LLP, PluggedIn Busines Development Microsite

Marketing on a Shoestring — Small Firm
First: Weltman, Weinberg & Reis Co. LPA, Back To School With the WWR Replevin Team — Webinar Series Promo Campaign
Second: Sterne, Kessler, Goldstein & Fox, The Breakfast Club
Third: Boughton Law Corporation, Boughton Injury Law Mini Site

Media Relations
First: Motley Rice LLC, Gulf Coast Claims Facility (GCCF)
Second: Hellerman Baretz Communications LLC, A West Coast Firm Hits the Big Apple
Honorable Mention: Fasken Martineau, Media Training: Surfing the Wave … and Avoiding the Rocks

Online Interactive Marketing Tools
First: Allen Matkins Leck Gamble Mallory & Natsis LLP, Online Videos for Clients and Community
Second: Loeb & Loeb LLP, Loeb and Loeb LLP Media MindShare Video Series
Third: Wendel, Rosen, Black & Dean LLP, The Wendel Forum Radio Show, Blog and More...
Honorable Mention: Lacaz Martins, Brazil SEO — Get Them to the Top of Google

Practice Development
First: Thompson Coburn LLP, Get to Know
Second: New Family Organization, Marketing the Biological Will™

Promotional and Collateral Materials — Announcement 
First: Anastasi & Associates PA, Desktop Garth
Second: Sedgwick LLP, San Francisco Office Move Announcement

Promotional and Collateral Materials — Annual Report
First: Allen & Overy, Allen & Overy Annual Report — The Shape of Change
Second: Fredrikson & Byron PA, Pro Bono Report 2011, A Collection of Pro Bono Stories

Promotional and Collateral Materials — Firm-Wide, Office or Practice Group Brochure
First: Motley Rice LLC, One-Pager Template
Second: Seyfarth Shaw LLP, Pro Bono Report
Third: Wilson Elser, Wilson Elser Youth Sports Brochure

Promotional and Collateral Materials — Holiday Cards
First: Blake, Cassels & Graydon LLP, Blakes Gives Thanks
Second: Crowell & Moring LLP, Crowell and Moring's "Ugliest Sweater" Holiday Card
Third: Womble Carlyle Sandridge & Rice LLP, #Happy Holidays Twitter E-Card
Honorable Mention: Williams Kastner, Gifts of the Season

Promotional and Collateral Materials — Newsletter or Alert
First: Davis Wright Tremaine LLP, MediaLaw Monitor
Second: Allen Matkins Leck Gamble Mallory & Natsis LLP, The Allen Matkins/UCLA Anderson Forecast of California Commercial Real Estate
Third: DLA Piper, Intellectual Property and Technology News
Honorable Mention: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo PC, Face Time: Mintz Levin's Internal Video Newsletter

Recruiting
First: Weltman, Weinberg & Reis Co. LPA, Collectors Make Bonuses — A Campaign to Advertise a Massive Hiring Effort
Second: Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates, Start Here iPhone/iPad App
Third: Fried Frank with Right Hat, ICVM (website development)

Websites — Individual Portions of Website
First: Levenfeld Pearlstein LLC, Going Where No Law Firm Has Gone Before With Innovative Implementation of Video
Second: Squire Sanders, A Social Networking Intranet Built on an Extranet

Websites — Total Website Refresh, Overhaul or Rebrand
First: K&L Gates LLP, K&L Gates Website Redesign
Second: Verrill Dana LLP, Website Redesign
Third: Allen Matkins Leck Gamble Mallory & Natsis LLP, Content-Rich Website
Honorable Mention: Keker & Van Nest LLP, Website