Lead Generation —
How To Meet New Relationships By Adding Value, Not Begging
The process of meeting new, potential clients can seem burdensome to most busy attorneys; however, it is one of the key pieces in the business development process. This webinar will outline the top 15 lead generation techniques used in business development, diving deep into four of the most effective techniques for attorneys. The GrowBIG Methodology© teaches how to add value in a way that prospective clients will truly want to meet with the attorney — all backed by behavioral science.
Date: Wednesday, February 17 2:00-3:00 p.m. ET
Founder and President
Bunnell Idea Group/LexisNexis
Director of Client Services
King & Spalding
Get Your House In Order:
Improving Business Development Through Effective Internal Collaboration
While firms focus on creating value for clients and prioritize external digital marketing efforts, it is easy to neglect some of the quick wins to be found by looking within at ways to to improve internal processes and communications. This webinar will examine the ROI of internal collaboration for business development, tackle a few of the big barriers to success and highlight a couple examples of firms that are taking big steps to win more business by tweaking their internal processes.
Date: Thursday, March 10, 2:00-3:00 p.m. ET.
Vice President, Client Service & Marketing