We’re All in Sales: Mastering the Art and Science of Sales to Build Buy-In and Sell Change

Domain: Business Development

One in nine Americans works in sales. But so do the other eight. This is the central assertion of Dan Pink’s book To Sell Is Human. Pink argues that regardless of our role in our organization, we are all in sales because we all spend our days
trying to move others.

This could not be truer for law firm leaders. Increasingly, innovation and pricing executives are defining sales as the essential element for success in their jobs. As law firm leaders, our ability to influence others is essential to our success, particularly because we seldom have formal authority with our most important stakeholders. They don’t have to follow us;
so we need them to want to follow us.

This program addresses the art and science of moving others, particularly when it comes to building buy-in and selling change in a law firm.

Topics Include:

  • Understand the process of building buy-in and selling change.
  • Appreciate the two sides to selling change - the emotional and the rational
  • Leverage the triggers that motivate others to want to buy in
  • Apply Practical tactics to create the conversations that move others

Tasneem K. Khokha, GrowthPlay
Debra Baker, Esq., GrowthPlay (formerly Law Leaders Lab)


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session This session includes video, audio and synced presentations for an enhanced virtual learning experience.