Learning to Swim in the Deep End: How to Help Lawyers Who Have Been Treading Water & Holding Their Breath?

Sponsored by: CMO SIG
Domains: Business of Law & Marketing Management and Leadership
BoK Competencies:  Business Structure and Trends, Attorney Talent Recruitment, Compensation, Professional Development and Retention & Change Management

During this webinar, we will be discussing the new reality for your clients and your law firm. Our speakers will address the value of referral networks and share new business development strategies and approaches to build a rapport with prospects and existing clients. We will share how CMOs can advise firm leadership on refreshing their strategic plans to align with their clients' post-pandemic needs. We’ll be able to diver deeper into:

  • What’s After the “Check-In”
  • Value of Referral Networks
  • The CMO as Change Management Officer

Learning Outcomes: 

  • Identify techniques to create and foster client referrals.
  • Learn from In-house counsel how to turn client listening programs into opportunities for adjusting relationships
  • Pulling together all the marketing and business development tools to provide a more distinctive service that will attract attention and help land clients

Yolanda Cartusciello, Partner, PP&C Solutions Delivered
Eric Hartline, Second VP and Counsel - Legal Operations and Strategy, Guardian Life
Michelle Murray, Senior Consultant, PP&C Solutions Delivered


Price: Complimentary for Members


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