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Creating Content Strategy Beyond Blogs

Sponsored by: Plaintiff Firm SIG

Domains: Communications & Marketing Management and Leadership 
BoK Competencies: Message and Strategy Planning & Marketing Planning

How are you using content to build your audience and gain business for your firm? One agency expert and two seasoned in-house marketers will discuss how content marketing has evolved from blog articles to more robust forms of content delivered to their audience across a variety of channels. Learn how to create a comprehensive content strategy and measure your results!

Learning Outcomes:

  • Discuss how blogging has evolved within a firm’s content strategy
  • Learn how to set and measure goals for creating content that brings clients to your firm
  • Learn ways to repurpose content
  • Discuss how video can fit into your content strategy

      Presenters:
      Mark Homer, CEO, GNGF
      Chelsie Coker King, Marketing Director,  Farris, Riley & Pitt, LLP
      Sarah Ryan, Director of Marketing & Business Development, Stark & Stark

       

      Price: Complimentary for Members

       

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