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Competitive Intelligence on a Budget

Date: August 27, 2019
Time: 
12:00 p.m. CT

Sponsored by: Competitive Intelligence SIG and Small Firm/Solo Marketer SIG

Domain: Business Development 
BoK Competency: Competitive Intelligence 

Tight resources do not have to hold businesses back from finding robust and accurate industry, market, competitor and/or business information.  Smart researchers realize that information is power, and the web contains a huge amount that may be available at no cost - other than the time you invest to find it.  However, information sharing is only as valuable as the intelligence it can become, and the process of creating intelligence is much more difficult than just sharing information.

Learning Outcomes:
  • Identify free/inexpensive sources to find answers to business development/ marketing
  • Discuss and identify free or inexpensive resources to help find answers to attorney questions and strategy
  • Learn the best use of limited resources (people, time, money)

 

      Presenter:
      Lesley Hosfelt, Market Intelligence Manager, Waller Lansden Dortch & Davis

                  

      Price: Complimentary for Members

       

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