Driving Growth: Building your Ability to Lead the Lawyers to Bring in More Profitable Business

Domain: Business Development

Business development (BD) is a craft that can be learned. Sadly, most lawyers aren’t taught it. In this session, you will learn the core procedural elements lawyers need to know to bring in business. Then, you will examine how you can put yourself in the position of driving growth across your firm. This session will use elements of a highly interactive training programs. You will do far more than learn important new skills — you will leave with a plan to jumpstart your firm’s growth and enhance your career. You will gain both large- and medium-sized firm perspectives on implementing these techniques.

Topics include:

  • How to use the skills learned to elevate your status in the firm and enhance your career
  • How lawyers can use behavioral science to Manage Opportunities to get to a “yes,” to Manage Relationships to generate more referrals and “raving fans” and to Manage Themselves to stay on top of BD, even when they are busy
  • How you can work with your lawyers to deploy these methods, assume the roles of BD strategist and accountability partner, and drive more growth for the firm

Mo Bunnell, Founder and Chief Executive Officer, Bunnell Idea Group
Aleisha Gravit, Chief Marketing and Business Development Officer, Akin Gump Strauss Hauer & Feld LLP
Lindsey McReynolds, Chief Client Relations Officer, Schwabe, Williamson & Wyatt PC 


Member Price: $59
Prospective Member Price: $79

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Video-Recorded SessionThis session includes video, audio and synced presentations for an enhanced virtual learning experience.