Beartraps, Quicksand and Indifference: How to Avoid Them and Deliver ROI for your CRM

Domain: Technology Management

Law firms are at a tipping point in technology and how it can drive success and revenue generation. For the first time, data is considered “cool” and firms are waking up to new possibilities.

As artificial intelligence, business intelligence and big data take hold, here is an opportunity to describe your experience with these technologies and examine the foundations required for delivering successful CRM programs. You will focus on experience management, cross-selling, referral tracking, segmentation and data mining, and how data and technology supports these programs. You will leave knowing how to implement these technologies to deliver real ROI.

Topics include:

  • How a major law firm succeeded in revolutionizing their CRM
  • A list of “golden rules” you can apply within your own firm
  • How new technologies can support your underlying business processes

Paul VanderMeer, Chief Knowledge Officer, Bilzin Sumberg Baena Price & Axelrod LLP
Michael Warren, CRM Consultant, Wilson Allen


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.