Run Your Marketing Organization Like a Startup: What Legal Marketers Can Learn from Technologists

Date: November 15, 2018
12:00 p.m. CT

Sponsored by: Marketing Technology SIG

Domains: Marketing Management and Leadership & Technology Management  
BoK Competencies: Project and Program Management & Website Management

As the legal industry evolves, technology is playing an increasingly important role in how firms market, manage, and protect themselves.

The majority continue to reflect the industry stereotype, maintaining a relatively conservative approach and responding more slowly to change. Some, though, are behaving more like startups and shifting the accepted paradigm.

Beyond adopting marketing automation technology and incorporating artificial intelligence, successful marketing leaders are taking agile approaches; moving boldly to experiment, fail, and iterate; and implementing cultural shifts to drive progress and business results.

This interactive webinar will focus on what legal marketers learn from technology organizations, as well as how select firms are keeping pace with the rate of change.

Learning Outcomes:
  • Gain practical, implementable insights to incorporate within your marketing organization, regardless of most existing constraints
  • Appreciate how some law firms are setting the example for others in adopting more of a startup mindset
  • Discuss ways you can get inspired to change behavior and take on new risks and challenges

Jaron Rubenstein, Creator and Founder, RubyLaw


Price: Complimentary for Members


Login to your LMA member profile to register for this webinar or to become a member join now.