Essential Writing Skills for Maximum Social Media Engagement – Part 2

Date: October 23, 2018
12:00 p.m. CT

Sponsored by: PR & Communications SIG and Social & Digital Media SIG

Domain: Communications 
BoK Competencies: Written and Oral Communication Skills, Reputation Management, Message and Strategy Planning & Measure Message Effectiveness

It’s not how often you post content to social media, it’s what you say, when you say it and how you say it that really matters when you are trying to reach clients and prospective clients. And many firms make the mistake of thinking that more is better when the sole focus should be on creating well-written, targeted content.

Based on the success of their first webinar on social media writing, Guy Alvarez (Good2bSocial) and Stefanie Marrone (Tarter Krinsky & Drogin) are back to provide attendees with part two on how to craft engaging social media content that will truly resonate with your target audiences.

Social media platforms continue to evolve and the ability for your content to get noticed is getting more difficult every day. It is no longer enough to create a continuous stream of content in order to achieve maximum engagement. Legal marketers need to gain an understanding of the buyer’s journey and become more creative in their content production to reach clients and potential clients.

In this webinar Guy and Stefanie will provide attendees from firms of all sizes and budgets with actionable tips and takeaways to help them stand out from the competition and achieve meaningful results from their social media marketing efforts through carefully crafted content. They will also explore how to smartly repurpose and leverage content and visual assets, the key to effectively using hashtags and how paid social media can enhance your organic efforts.

Learning Outcomes:
  • How to effectively create interactive content for each step of the buyer’s journey.
  • How to write content that will lead to new clients and engage with target audiences.
  • How to use analytics and metrics to create content that draws in readers.


Stefanie Marrone, Director of Business Development and Marketing, Tarter Krinsky & Drogin LLP
Guy Alvarez, Chief Engagement Officer, Good2bSocial



Price: Complimentary for Members


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