Learn

Make the Pain Go Away: Creating Content Strategy That Works

Date: September 18, 2018
Time: 
12:00 p.m. CT

Sponsored by: PR&Communcations SIG

Domains: Client Services and Communications  
BoK Competencies: External Client Communications and Feedback & Message and Strategy Planning 

Firms that create content for clients distinguish themselves from the competition. We'll show participants how to create a realistic, yet effective law firm content marketing strategy. We'll offer concrete, useful tips to overcome common pitfalls that keep firms from offering useful, client-oriented content. Participants will learn how to get firm buy-in, develop a strategy, create a road map, and measure results.

Learning Outcomes:
  • Identify pitfalls and road blocks that may keep your firm from creating useful client oriented content
  • Develop a content marketing strategy that is realistic and time-efficient
  • Learn specific best practices that will enable your firm to produce content that will impress clients

Presenters:
Susan Beck, Independent Writer and Consultant, Clearly Legal   
Lance Godard, Writer and Consultant, The Godard Group               

 

Price: Complimentary for Members

 

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