Understanding the Latest Trends in Legal Marketing and Business Development

Date: June 28, 2018
12:00 p.m. CT

Presented by: Bloomberg-Law-logo.jpg    LMA_3C.jpg

Domain: Marketing Management and Leadership
BoK Competency: Budgeting 

During this webinar, you’ll hear the results from the third LMA/Bloomberg joint legal marketing survey. This research examined critical areas including marketing and business development budgets and staffing, strategic relationships and opportunities and the impacts of technology. You’ll leave armed with ways to benchmark your firm’s efforts against key metrics and share insights that maximize your influence within your firm.

Learning Outcomes:

  • Gain an understanding of the level of focus on marketing and business development within law firms
  • Get perspectives on the changing roles and responsibilities of legal marketers
  • See how relationships between legal marketers and law firm attorneys have evolved
  • Uncover the changing role of technology in legal marketing and what challenges persist

Ezra Crawford, Director, Practice Group Business Development & Management, Crowell & Moring LLP
Alina Gorokhovsky, Chief Marketing Officer, Wiley Rein LLP
Kate Stoddard, Chief Marketing Officer, Kelley Drye & Warren LLP
Carl Sussman, Commercial Director, BloombergLaw (Moderator)


Price: Complimentary for Members and Non-Members



Register for this Webinar