Building Blockbuster Content into a Thought Leadership Franchise

Date: June 19, 2018
12:00 p.m. CT

Sponsored by: PR & Communications SIG

Domain: Communications 
BoK Competency: Message and Strategy Planning

An inside look at how Seyfarth Shaw shapes its annual Workplace Class Action Report into blockbuster content each year for the nation’s top media. Explore the evolution of Seyfarth’s most popular content as it grew from an 800-page book into the firm’s first digital franchise.  

Learning Outcomes:

  • Find your Franchise: Identify the opportunity
  • Build a Blockbuster: Create multiple storylines in multiple formats
  • Set up the Sequel: Keep reporters coming back year after year

Brian Kiefer, Director of Communications, Seyfarth Shaw LLP


Price: Complimentary for Members