Surviving Change — Best Practices for Driving Change Management

Domain:  Marketing Management and Leadership

Did you know that almost 45 percent of change management efforts fail? Many firms assume a one-size-fits-all approach to change management, but learn too late that the approach is ineffective. In this session, you’ll learn how CMO’s and CBDOs can be effective change agents within their organizations. You’ll hear a framework for the internal customer journey for business development, including top barriers.

Topics include:

  • The top reason why change management often fails
  • How to improve the maturity of your BD organization
  • Tackling the 4 barriers of change in BD projects

Elena Cutri, Director of Education Services, LexisNexis

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.